# Nosto Reviews **Vendor:** Nosto Solutions **Category:** [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization) **Average Rating:** 4.6/5.0 **Total Reviews:** 235 ## About Nosto Nosto is the agentic Commerce Experience Platform (CXP) that gives ecommerce leaders intuitively designed tools and AI agents to increase online revenue through end-to-end commerce experience management. With experience.AI™, Nosto’s intelligence engine, brands can enrich and connect customer, product, and content data in real-time. This unified data layer makes it actionable to personalize every step of the customer journey—from high-relevance Site Search to automated Category Merchandising, A/B testing and 1to1 Product Recommendations. To accelerate productivity, Nosto introduces Huginn, an always-on AI commerce agent. Huginn orchestrates a network of purpose-built agents to automate complex workflows, allowing teams to move from ideation to execution faster than ever before. Trusted by over 1,500 global brands—including Kylie Cosmetics, Muji, Dermalogica, and New Era—Nosto is built for scale. It empowers brands with significant SKUs to launch and optimize compelling onsite experiences without extensive IT resources. With offices in New York, London, Paris, Berlin, and Stockholm, Nosto pairs innovative agentic technology with expert support to help brands maximize their digital potential. ## Nosto Pros & Cons **What users like:** - Users value the **agility and ease of use** of Nosto, enabling personalized experiences and seamless campaign management. (14 reviews) - Users praise Nosto's **excellent customer support** , highlighting quick responses and helpful suggestions from their dedicated CSM. (11 reviews) - Users appreciate the **personalization features** of Nosto, enhancing user experience with tailored recommendations and automated campaigns. (11 reviews) - Users value Nosto for its **effective recommendation systems** , enhancing personalized experiences and site optimization effortlessly. (11 reviews) - Users enjoy the **seamless product recommendations** from Nosto, enhancing personalization and simplifying their e-commerce experience. (10 reviews) - Ease of Use (9 reviews) - Customer Satisfaction (8 reviews) - Automation (7 reviews) - Easy Setup (7 reviews) - Helpful (7 reviews) **What users dislike:** - Users find **difficult learning** curves due to the coding effort needed for brand-specific customization in Nosto. (5 reviews) - Users find the **learning curve steep** , needing significant effort for effective customization and template creation in Nosto. (4 reviews) - Users report **missing features** like copy functionality for AB tests and limited customization for templates in Nosto. (4 reviews) - Users find **feature limitations** in Nosto, such as inadequate customization and lack of essential functionalities, frustrating. (3 reviews) - Users find Nosto **not user-friendly** , often facing complications and a steep learning curve in navigating its features. (3 reviews) - Complexity (2 reviews) - Complex Reporting (2 reviews) - Dashboard Issues (2 reviews) - Users find Nosto to be **expensive compared to other products** , making it challenging for small businesses to afford. (2 reviews) - Learning Difficulty (2 reviews) ## Nosto Reviews ### 1. Excellent Customer Service + Results! **Rating:** 5.0/5.0 stars **Reviewed by:** Eryn D. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Nosto?** We've added more features to our Nosto account outside of Recommendations, we now use Search, Email Widgets, A/B Testing, Content Personalization, Pop-Ups, and newly Upsell. We are so appreciative of the time the Nosto AI saves our team, as well as the analytics it provides on a micro and large scale. The ability to see what every segment is viewing and purchasing has really influenced our ecomm strategy. Our CSM feels like an internal member of our team! **What do you dislike about Nosto?** We are really looking forward to the improved Dynamic Bundles analytics. We know they are in Beta currently, but that will make Bundles a lot easier to use, and to see what is working within them. **What problems is Nosto solving and how is that benefiting you?** Nosto has improved the time spent creating recommendations for our homepage, product pages, ad landing pages, error pages and more! It has also given us insights into our site's best practices and recommendation placements. ### 2. Utility and flexibility with Nosto **Rating:** 5.0/5.0 stars **Reviewed by:** Jeffrey R. | Senior Manager of Ecommerce, Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2025 **What do you like best about Nosto?** The ability to schedule content ahead of time has really helped our team keep up with our busy marketing calendar. Placing content wherever we need in our template has helped us avoid additional development hours. Nosto content also loads fast and does not slow down our pages. It is rare that we get stuck in a spot with no solution, but when it happens our customer success manager Jiachen is always swift to help us troubleshoot and implement solutions quickly. Communication is quick and we feel supported. **What do you dislike about Nosto?** A few of the integration elements we have require some back-end work from our team, all doable within admin. We are integrating with Magento, so I imagine that will improve over time to match up with more commonly integrated platforms like Shopify. **What problems is Nosto solving and how is that benefiting you?** Scheduling content, accurate and dynamic searching, promotions catered to user behavior, product recommendations and upsells. ### 3. Great system, very customisable and great support to learn how to use it **Rating:** 3.5/5.0 stars **Reviewed by:** Craig M. | Web coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** March 09, 2023 **What do you like best about Nosto?** Nosto is very dynamic, allowing you to implement a wide range of campaigns to customise the browsing experience for your visitors. The support is excellent: we currently have weekly sessions beginning with covering the basics and moving on to specifics that we'd like to set up. **What do you dislike about Nosto?** To begin with, without having had the help frrom the weekly sessions it can seem a little complicated and not always the easiest to understand how/why certain elements work. It takes a bit of time to get to grips with but as you understand more from the education provided it becomes much clearer quite quickly. **What problems is Nosto solving and how is that benefiting you?** Nosto is helping us show relevant products to specific groups of customers when they visit our site. We're able to push particlar categories and styles as well as target based on location and weather. There are many ways we will continue to look to customise the browsing experience in order to increase conversions. **Official Response from Cindy Deguingand:** > Thank you for updating your review, we'll froward your feedback to our product team as we value a lot our customer feedback!Thank you so much for your thoughtful review! We're thrilled to hear you're finding Nosto dynamic and powerful for creating personalised experiences, and that our support team has been helpful through your onboarding journey. We also really appreciate your feedback on the learning curve—this kind of insight is invaluable, and we'll be sure to share it with our product team as we continue to improve usability and onboarding resources. Thanks again for being a Nosto customer—we’re excited to see how you continue to leverage the platform to drive meaningful results! ### 4. Fantastic system that can be built around your specific needs **Rating:** 4.5/5.0 stars **Reviewed by:** Katie W. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2023 **What do you like best about Nosto?** After using Nosto for a while we've implmented more things, including utilising their pop ups, adding content blocks in to category pages, adding FOMO messaging to product pages, and generally easily updating and changing messaging around wherever we need to. **What do you dislike about Nosto?** Our original customer success manager, Ari, was amazing. Valuable insights, great support and feedback, it was then changed to someone honestly useless. He showed up to less than half our meetings, and had no valuable take - our very first meeting with him he even admitted he hadn't even looked at our account yet! So we dont have a manager for our account anymore, it still works well and is a fab system, but that wasn't a great experience. I guess the take away is making sure the CSM's actually know what they are talking about and are more reliable! **What problems is Nosto solving and how is that benefiting you?** Notso is helping us get the right products in front of the right people when they visit our site. Especially with products we want to push more, it allows us to target the people who have shown an interest in it previously to increase the conversion rates on those products/services. **Official Response from Cindy Deguingand:** > Thank you for your review! We're so glad to hear that Nosto is helping you build stronger connections with your customers—it's exactly what we aim to do. We appreciate your honest feedback about support as well. We're always looking for ways to improve the experience and make optimisation easier over time, so we'll make sure to pass your comments along to the team. Thanks again for being a valued customer. ### 5. Category merch, recommendations, AB testing, in depth analysis and great account management **Rating:** 5.0/5.0 stars **Reviewed by:** Harriet L. | Senior Ecommerce Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2025 **What do you like best about Nosto?** Access to test brand new features and implement these in a timely manner, continued support and guidance from account manager Joanna, great workshops/demos with trying out new features eg UGC and Post Purchase. **What do you dislike about Nosto?** Bundles is the main one for us - Having bundles easier to access, being able to see exactly which product is in which bundle, being able to export and import bundles between stores. **What problems is Nosto solving and how is that benefiting you?** Deep diving into our top converting categories and segments, having personalised merchandising sequences for our top segments, AB testing, creating new placements for adding new recommendations such as cart rec, bundles. The platform enables in-depth analysis of our top-performing categories and segments, with personalized merchandising sequences tailored for key segments. It supports A/B testing, as well as the creation of new placements to incorporate additional recommendations, including cart recommendations and product bundles. ### 6. Taking our merchandising & recommandations to the next level with Nosto **Rating:** 4.0/5.0 stars **Reviewed by:** Mélisande C. | E-commerce Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2025 **What do you like best about Nosto?** Thanks to Nosto we solved merchandising issues we had with our Shopify store. We now have a granular approach to merchandising by using a set of rules that can vary for each collection but we can also mix those rules with some manual inputs like pinning a product we always want on top of a collection. Our store sells different types of products, so it was very important for us to be able to merchandise every collection in a different way depending on what segment a visitor belongs to. With the recommandations feature, we have increased our revenue and conversion rate, people stay longer on our website, explore more product pages and can find a product they like more easily. Also, the whole Nosto set up & integration was great, Nosto technical team was very helpful and compliant. Since Nosto was kicked off we keep being in touch with customer success team who is making sure we are making the best out of Nosto. **What do you dislike about Nosto?** We wish we were more staffed to go deeper with the solution. There are many options and levels of details you can apply to your merchandising and recommandations strategy, but this requires a lot of time. Also, we think Analytics dashboard could be pushed further, like having the details for each recommandation campaigns and being able to access its analytics retro-actively. **What problems is Nosto solving and how is that benefiting you?** Our merchandising lacked granularity and was very unstable. With Nosto we have great dynamic merchandising that mixes algorithms and manual features (like pinning a product). Also, before we were using the simple recommendation block of our Shopify store, which had zero analytics and very few algorithm options. Now we have various recommendations slots across our sites on all page types, and that can be personnalized for each user type. We are also super happy to have analytics directly connected to recommendations, we know how much business is driven by recommandations which was not the case before. ### 7. A high-performance solution for e-commerce personalization **Rating:** 5.0/5.0 stars **Reviewed by:** Hélène D. | Webmarketer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2025 **What do you like best about Nosto?** Advanced personalization allows for adapting the customer experience in real-time with relevant product recommendations and dynamic merchandising campaigns. A/B tests are a real asset for refining strategies and maximizing performance. Another strong point is customer support. Dahlia, our project manager, has been a valuable help with her insightful advice and regular follow-up, facilitating the full utilization of the platform. **What do you dislike about Nosto?** The interface can sometimes be a bit complex to handle, even though recent improvements have been made to make it more intuitive. The cost of the solution also represents a significant investment, which can be a barrier for some companies. **What problems is Nosto solving and how is that benefiting you?** Nosto allows us to increase our conversion rate by offering a personalized and relevant customer journey. Thanks to its recommendations, we display the right products at the right time, thus improving visitor engagement and satisfaction. ### 8. Really great for smart and efficient Merchandising **Rating:** 4.5/5.0 stars **Reviewed by:** Soline C. | Senior digital coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2025 **What do you like best about Nosto?** It really saves time: the virtual merch is automated thanks to some rules you configurate on Nosto and it allows reducing manual work. Something also really great are the automatic recommendations: Nosto help suggests similar products seamlessly and we don't have to do it manually on Shopify anymore. I like that the rules can be personalized depending on where the buyer is (for example, push first coats in bad weather location). **What do you dislike about Nosto?** Sometimes it can take time for the rule/merch to reflect on the website. **What problems is Nosto solving and how is that benefiting you?** Nosto has made merchandising so much easier by automating product recommendations and personalization, saving me a ton of time. I also love that I can tailor the shopping experience based on where customers ar. Finally, the automatic product suggestions help boost cross-selling without doing any manual work.. ### 9. Great Insights and Useful Recommendation Tool **Rating:** 4.0/5.0 stars **Reviewed by:** mamta s. | Ecommerce Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2023 **What do you like best about Nosto?** Easy to curate product recommendations and analyse consumer behaviour when shopping on site. Creating A/B testing scenarios, so we have a better understanding of customer's interaction online, and so they have a better user journey whilst also adding sales. **What do you dislike about Nosto?** Getting to know the system can take some time to make use of the full features of Nosto; at times our recommendation feeds have not been the best but its looking much better. Their customer support and materials are a great source of information **What problems is Nosto solving and how is that benefiting you?** ensuring that customers see our range of products and adding value/sales through the recommendation tool both on our homepage, pdp and check out. We also use Nosto pop ups so we increase our email database ### 10. Great experience with Nosto **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2025 **What do you like best about Nosto?** There is so much you can do with the tool - the data is really insightful and it allows us to personalise the customer experience which is SO important in today's market. I love the AB test functionality which we use so often to ensure the right customer segment is seeing the right product. Also, the product intelligence section is so helpful in allowing us to quickly discover products that need an extra push to improve performance. We use the tool almost daily within the business as there's so much we can do with it. **What do you dislike about Nosto?** Having to copy over the current format when creating category merchandising AB tests can be a faff sometimes - it would be easier if there was a copy functionality. It would be great if we could see key metrics/ data within specific time frames. **What problems is Nosto solving and how is that benefiting you?** Nosto allows us to merchandise our categories to suit specific customer segments. The recommendations ensure that the right product is always in front of the right customer which helps us improve our key metrics. ### 11. Good merchandising management tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2025 **What do you like best about Nosto?** Easy-to-use tool for daily site merchandising management. The transfer tool is very practical for switching our modifications from one account to another. The Nosto team is very attentive and responsive to meet our requests as quickly as possible. **What do you dislike about Nosto?** What bothers me is that we do not have access to global data for all of our sites. We have an account per country/language and no possibility to obtain global data on all of our performances on the tool. **What problems is Nosto solving and how is that benefiting you?** Nosto helps us maintain relevant and high-quality e-merchandising across our entire site at the level of our category pages. The recommendation blocks help us add cross-selling on our product pages, list pages, and other landing pages. And the search allows us to offer our site's customers the most relevant results. ### 12. Excellent product and excellent support **Rating:** 4.5/5.0 stars **Reviewed by:** Lucy W. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2025 **What do you like best about Nosto?** Have been using Nosto for around 8 years on Magento and later Shopify. It was really easy to install on both platforms. A really solid addition to the website that just works. I primarily use it for on-site product recommendations but am also installing the search function. The support is first class, both the live chat on the website and through my CSM and responses are always really quick. I would like to mention my CSM, Ala, as she has been brilliant in our review meetings and is always full of ideas to test out to optimize our site. **What do you dislike about Nosto?** The reporting functionality could be improved with a comparison tool for date ranges. **What problems is Nosto solving and how is that benefiting you?** Targeting and personalising content for users without me having to think about it. Also its a great supporting tool to use during promotions to make sure these get extra coverage. ### 13. A great segmentation and personalisation system **Rating:** 4.5/5.0 stars **Reviewed by:** Catarina F. | Ecommerce and Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2025 **What do you like best about Nosto?** Nosto is a great tool especially once you learn how to use the system. The functionality available is extensive and the extent of personalisation and segmentation in the system allows us to make the shopping experience for our customers more personal. I also really appreciate the level of support offered by the Customer Success Manager, it really feels like they have an interest in our account and cares about the success of the tools used. **What do you dislike about Nosto?** The new update to Nosto has made the back office a bit less intuitive to use. **What problems is Nosto solving and how is that benefiting you?** Nosto allows us to target customers more effectively, this improves our conversion rate and our average order value. ### 14. An asset to help personalize the customer experience and boost conversion **Rating:** 4.0/5.0 stars **Reviewed by:** Sandra B. | eCommerce Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2025 **What do you like best about Nosto?** An advanced eMerchandising with numerous attributes and the possibility to segment according to customer typology! The connection with other apps to help us leverage all the data: customer reviews ... **What do you dislike about Nosto?** The data section with the reports could be more comprehensive to help us even better adapt our strategies. **What problems is Nosto solving and how is that benefiting you?** Our back office was limited and unstable for eMerchandising, using Nosto has been an advantage to save time and make our customers' experience more reliable. Additionally, personalization is an advantage that helps us boost the conversion rate. ### 15. Nosto is a good tool for personalized on-page campaigns! **Rating:** 4.0/5.0 stars **Reviewed by:** Anna S. | Online Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2020 **What do you like best about Nosto?** Many tools of the tool can be used to build a great presence for the website. We use recommendation sliders and trigger-based emails, that works great too. The tool is definitely user-friendly. We use Nosto every day. **What do you dislike about Nosto?** The price depends on sales - but the negotiations are always fair! **Recommendations to others considering Nosto:** It is definitely recommended to tailor your own website to the users - in other words, to present it more personalized and display products tailored to the user. The support is great and you get help very quickly. **What problems is Nosto solving and how is that benefiting you?** By sending trigger-based emails, we can address different customers again and encourage them to make a purchase. ### 16. Great Personalization Engine **Rating:** 4.0/5.0 stars **Reviewed by:** Dylan F. | Director of E-Commerce Product, Small-Business (50 or fewer emp.) **Reviewed Date:** July 02, 2025 **What do you like best about Nosto?** Ease of integration and the ability to run AB tests. **What do you dislike about Nosto?** ANALYTICS and REPORTING are terrible. We need more features here. **What problems is Nosto solving and how is that benefiting you?** Allowing us to test personalized recommendations vs. company-influenced recommendations. ### 17. Dynamic and Super User Friendly Product Recommendations **Rating:** 4.5/5.0 stars **Reviewed by:** Md Musfiqur R. | Frontend Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2025 **What do you like best about Nosto?** The dynamic and user friendly admin panel to make dynamic and automated product recommendations on the online store smoothly. The support team is super helpful. The analytics, category merchandising and A/B test feature make it a super convenient tool for the merchants of Shopify. **What do you dislike about Nosto?** Sometimes the default templates are not enough, or customization of styling are not that much and learning or coding effort neeeded to make really brand specific templates. **What problems is Nosto solving and how is that benefiting you?** Solving the dynamic and easier recommendation criteria to showcase the best products to make a conversion. ### 18. Great experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** September 22, 2023 **What do you like best about Nosto?** Nosto is a real asset for the brand as it allows us to connect much more closely with our customers. **What do you dislike about Nosto?** Support is a bit complicated over time to be able to optimise the elements **What problems is Nosto solving and how is that benefiting you?** It helps us to be closer to our customers ### 19. A complete e-commerce tool **Rating:** 4.5/5.0 stars **Reviewed by:** COSSIN M. | Webmerchandiser, Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2025 **What do you like best about Nosto?** Intuitive platform and consideration of customer feedback in order to develop the tool! **What do you dislike about Nosto?** Some elements still need to be refined. **What problems is Nosto solving and how is that benefiting you?** NC ### 20. Nosto is an integral tool we use daily **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2025 **What do you like best about Nosto?** We use nosto for personalised product recommendations and onsite content that is tailored to each user. The UI is very user friendly and I'm always able to set up campaigns easily and track its performance **What do you dislike about Nosto?** Nothing really, although it would be good to have a 2 way integration with DotDigital **What problems is Nosto solving and how is that benefiting you?** Helps us segment and serve content tailored to different customer groups. ### 21. Complex but precise integration **Rating:** 4.0/5.0 stars **Reviewed by:** Stéphanie G. | Webmastrice, Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2025 **What do you like best about Nosto?** Nosto allows for complex and very precise scenarios, which really enables us to do what we want. It's important to get a good grasp of it in order to exploit all the possibilities it offers. **What do you dislike about Nosto?** The complexity has two aspects, also for the implementation which is quite heavy on Prestashop. **What problems is Nosto solving and how is that benefiting you?** Nosto allows displaying relevant cross-selling products and conducting A/B tests. ### 22. Very powered Personalization Tool for Online Retail Success **Rating:** 5.0/5.0 stars **Reviewed by:** Maria A. | Head of Ecommerce, Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2025 **What do you like best about Nosto?** - Detailed analytics and easy A/B testing. - Easy-to-use interface with drag-and-drop customization. - Powered personalization improves conversions **What do you dislike about Nosto?** - Pricing can be expensive for small businesses. - Some advanced customization may require technical expertise. - Limited flexibility in certain design elements. **What problems is Nosto solving and how is that benefiting you?** Nosto is a powerful personalization tool for us as online retailer who looking to enhance customer experience and boost sales. ### 23. Great Experience with Nosto **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2025 **What do you like best about Nosto?** Nosto has been a great tool for enhancing customer personalisation and creating seamless upsell opportunities. It helps us tailor experiences that drive engagement and boost sales. **What do you dislike about Nosto?** It would be great if the category merchandising was more dynamic to Shopify collections. **What problems is Nosto solving and how is that benefiting you?** Saving time by dynamically updating collections for us, meaning relevant and in-stock products are always highlighted for customers. ### 24. Excellent account manager **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2025 **What do you like best about Nosto?** Our account manager Ala is absolutely fantastic! She responds straight away to any issues or concerns and she always provides updates and help/support when needed. **What do you dislike about Nosto?** I don't have any dislikes about Nosto, our account manager is brilliant. **What problems is Nosto solving and how is that benefiting you?** Nosto have provided a bespoke recommendation bundle that we can offer our customers. This helps to increase our AOV. ### 25. A revolutionary tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Lucy M. | Chargée e-commerce, Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2025 **What do you like best about Nosto?** The Nosto platform is very practical and interesting for our online sales activity. It allows us to save a lot of time. It is also very useful for personalizing the proposals we make to our customers. We highly recommend Nosto! **What do you dislike about Nosto?** The interface is still very intuitive. **What problems is Nosto solving and how is that benefiting you?** Our search is very well optimized. ### 26. Great tool with which I feel I have endless possibilities. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2025 **What do you like best about Nosto?** I can quickly and easily manipulate content and set up A/B tests. It is easy to handle. The category merchandising also works wonderfully and has given our customers a better shopping experience. The customer support is excellent and my contact person is always reachable. I use Nosto almost daily and it is easy to implement things with it. **What do you dislike about Nosto?** I can't name anything specific that I don't like. You have to understand and get to know the tool. Then you recognize all the possibilities. **What problems is Nosto solving and how is that benefiting you?** Manipulation of content to display it product-specifically depending on status, etc. ### 27. Nosto saves our team time by customizing our merchandising to exactly what our customers need to see **Rating:** 4.0/5.0 stars **Reviewed by:** Rebecca F. | Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2025 **What do you like best about Nosto?** Being able to set parameters, but also being able to pin certain products that require high visibility **What do you dislike about Nosto?** Sometimes can be buggy, merchandising takes a long time to update, and some of the UX (dragging product in the backend) isnt great **What problems is Nosto solving and how is that benefiting you?** Manual e-merch ### 28. Excellent Onsite Personalisation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2025 **What do you like best about Nosto?** The agility to offer personalised experiences across many segments and customer data sets. **What do you dislike about Nosto?** slow roll out of releases, the api can be slow as well. **What problems is Nosto solving and how is that benefiting you?** Onsite personalisation, search and merch ### 29. Great for personalised recommendations **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2025 **What do you like best about Nosto?** We're using Nosto's core product - product recommendations. The initial setup (admin configuration, front end implementation) is straight forward, and doesn't need much upkeep once in place. Quarterly reviews with our account manager makes it easy to understand performance and ROI, whilst monthly catchups are great for discussing new AB test ideas to optimise recommendations **What do you dislike about Nosto?** It's on the more expensive side vs. other products **What problems is Nosto solving and how is that benefiting you?** Offering onsite product recommendations ### 30. Recommendation engine drives significant business value for us **Rating:** 2.5/5.0 stars **Reviewed by:** Marc O. | Head of Ecommerce, Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2021 **What do you like best about Nosto?** The recommendation blocks work to drive sales **What do you dislike about Nosto?** After our initial 24 month term our price almost doubled **What problems is Nosto solving and how is that benefiting you?** Product rec blocks throughout our site. Content A/B testing Content personalisation ### 31. Dynamic Bundling **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Nosto?** I enjoy the dynamic bundling feature because it has boosted interest in some of our lesser-known products. Sean has made this a very fun feature to set up! **What do you dislike about Nosto?** Sometimes the merchandising aspects can be a bit glitchy, but Sean has been very helpful in ensuring that these issues are taken care of. **What problems is Nosto solving and how is that benefiting you?** Nosto has added personalization and styling to our site, increasing the visibility of other product categories and improving user-friendliness. ### 32. Amazing e-comm tool & customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Regina . | Enterprise (> 1000 emp.) **Reviewed Date:** December 21, 2023 **What do you like best about Nosto?** Nosto's emphasis on data-driven personalization ensures that our customers receive tailored recommendations and content, making their interactions more relevant and engaging. Nosto stands out for its commitment to leveraging data for personalization and enhancing the overall merchandising process. Nosto's customer support couldn't be better, our success manager is knowledgeable, attentive, and is always prepared to discuss better ways to optimize our brands. **What do you dislike about Nosto?** Everything is great, just takes a bit of time to understand the entire platform and where all the elements are located. Also looking forward to Nosto expanding their search capibilites. **What problems is Nosto solving and how is that benefiting you?** Nosto is helping push the right products in front of the right customers based on their purchase behavior, their intent to buy, etc. We leveraged Nosto's segmenting during BFCM which had a huge impact on overall conversion rate. ### 33. A very good, efficient, and intuitive automation platform **Rating:** 5.0/5.0 stars **Reviewed by:** yann a. | Chef de projet e-commerce, Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2024 **What do you like best about Nosto?** The personalization and segmentation of recommendations. **What do you dislike about Nosto?** Perhaps there is a lack of diversity in the recommendation templates. **What problems is Nosto solving and how is that benefiting you?** With Nosto, we have generated more than 15% of participative revenue. ### 34. Tip to Toe Nosto **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Mid-Market (51-1000 emp.) **Reviewed Date:** October 09, 2023 **What do you like best about Nosto?** Nosto has very easy configuration changes and can be tweaked with logic easily **What do you dislike about Nosto?** Even though Nosto has a lot of data that is captured by itself it does not give any API to access it every time if anything is required we have to log in and check. since it is not possible to give access to everyone it becomes a very tedious task to check and update data every time. Also, the customer support response is very slow, and getting technical issues solved takes time due to which the client has to bear losses incurred until the issue is solved **What problems is Nosto solving and how is that benefiting you?** The problem that we used to face was writing different merchandising logic for different pages every time but this is taken care of by Nosto. Easy personalised product recommendations and increase in conversion ### 35. An interesting and intelligent tool **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2023 **What do you like best about Nosto?** A monitoring team and technicians not up to the task **What do you dislike about Nosto?** bugs in English/French translation. information not coming up. **What problems is Nosto solving and how is that benefiting you?** The objectives: provide a targeted product proposal to customers generate traffic retain customers optimize the offer ### 36. Nosto has been a game changer for us. Especially having the CX Optimization Package. **Rating:** 5.0/5.0 stars **Reviewed by:** Brett S. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 12, 2023 **What do you like best about Nosto?** Nosto is a great tool but we love Julia who is the Director of CRO. We definitely would not get as much out of Nosto without the CX Optimization Package. Having Julia and this package have made Nosto a product that has grown our business exponentially. **What do you dislike about Nosto?** Sometimes the back end can be a little clunky but that is where the CRO team helps us out. **What problems is Nosto solving and how is that benefiting you?** Nosto is helping us to grow the value of our orders with its product recomendations. ### 37. Very dynamic; Great for generating $ in the background **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** June 26, 2023 **What do you like best about Nosto?** Nosto is an incredibly sophisticated tool that has many different options for meeting the needs of our business, while also offering simple solutions that can run in the background and generate money if you're too busy to put a lot of time or resources toward scaling the program. Essentially, there's solutions regardless of how much knowledge or time you have that can still make this a revenue generating tool. **What do you dislike about Nosto?** I think it can feel overwhelming at first just how many options you can run in Nosto, which can be quite intimidating, especially if you're new to the tool. Luckily, between the Nosto Customer Academy and our Nosto Customer Success Manager, I've been able to bring ideas of what I want to do and have easily found instructions or solutions to put them into play. **What problems is Nosto solving and how is that benefiting you?** Nosto is helping us to serve product recommendations on various placements throughout our website that are adding incremental revenue, increasing AOV, and reducing customers contacting our support team. Additionally, we're excited to soon be rolling out Nosto's Dynamic Bundles product which will allow us to better recommend like-products to our consumers to increase user experience, increase customer LTV, and decrease customer support needs. ### 38. Very good customer services and a very good e-commerce tool **Rating:** 5.0/5.0 stars **Reviewed by:** Thibault B. | Responsable Ecommerce, Small-Business (50 or fewer emp.) **Reviewed Date:** June 18, 2023 **What do you like best about Nosto?** I really appreciate all the possibilities that the tool offers us, no matter what our needs, there's always something that can be improved and that better matches our objectives. Our Customer Success Manager is also a great help in giving us best practices and advice on how to optimise what we already have. **What do you dislike about Nosto?** I would say that the platform is sometimes difficult to get to grips with when you're looking for certain data. Apart from that, there have been a few problems with the display of our recommendations, but nothing too disturbing and above all they've always been sorted out very quickly! **What problems is Nosto solving and how is that benefiting you?** We were really struggling with a number of things: increasing the average basket / reducing the bounce rate / making additional sales. Nosto enabled us to do all 3 at the same time, thanks to personalised recommendations, bundles and the pop-up system, which was very effective in our case. ### 39. Nosto a great e-commerce tool to provide an excellent service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2023 **What do you like best about Nosto?** Nosto is a great e-commerce tool which provides a great top notch service. The tool has taglines , dashboards, and self customisable options. The websites are designed in s such a way that viewers find it user friendly. Nosto has an amazing feature of providing satisfactory browsing experience. The customers find taglines and dashboards and are able to purchase products needed according to weather and location. I would definitely recommend Nosto to all. **What do you dislike about Nosto?** I have been using Nosto for a long time now. Initially I some difficulties but with the customer support provided by them like arranging webinars and multiple tutorials everything seem easy and better. Nosto easily manages single large store but sometime it fails to compile data a many franchise stores. These are minor problems. With a update everything can be resolved in a nick of time. Nosto does what it claims. I would definitely recommend it to all out there. **What problems is Nosto solving and how is that benefiting you?** Nosto has helped me in generating bigger revenue by attracting large number of customers. With the help of taglines and dashboards and customisation, customers choose products urgently needed and leave a better review. The tool has brought a large traffic into my website. My products are now reaching distant lands and people are being converted into a happy customer. I wish Nosto a good luck. I would definitely recommend Nosto to all. ### 40. Exceptional Support and User-Friendly Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Michaela P. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2023 **What do you like best about Nosto?** Nosto is an outstanding e-commerce personalization platform that exceeds expectations. Their exceptional customer support ensures prompt assistance, while the user-friendly interface simplifies campaign management. The comprehensive academy equips users with valuable resources, including tutorials and webinars. Nosto's advanced personalization capabilities drive customer satisfaction and conversions. For a seamless and successful e-commerce personalization experience, Nosto is highly recommended. **What do you dislike about Nosto?** One area where Nosto could improve is in handling multiple shops. While the platform is excellent for managing a single shop, it can be somewhat cumbersome when it comes to handling multiple shops simultaneously. The process of setting up and managing campaigns across multiple stores can be time-consuming and could benefit from more streamlined functionality. However, despite this limitation, Nosto's overall performance and features remain highly commendable. **What problems is Nosto solving and how is that benefiting you?** Our conversion rates significantly increased as Nosto's personalized product recommendations and targeted offers resonated with customers, driving higher conversions and revenue growth. Customer engagement improved through personalized content, dynamic pop-ups, and social proof messaging, resulting in longer browsing sessions and increased brand loyalty. Nosto's user-friendly interface and automation features streamlined campaign management, saving us time and allowing us to focus on other important tasks. The data-driven insights provided by Nosto empowered us to make informed decisions and optimize our strategies for improved business performance. ### 41. Efficient automation for e-commerce, but sometimes bit difficult to use **Rating:** 3.5/5.0 stars **Reviewed by:** Teemu H. | E-Commerce Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2021 **What do you like best about Nosto?** Nosto has quite many built-in features that can be implemented on your website quickly enough. Once you've set up recommendations, automations and other features, you rarely have to touch them and simply make small tests and continuously optimize them. **What do you dislike about Nosto?** Some of the features need quite a lot of technical know-how and some features such as small customizations to pop-ups will require you to pay extra, although the base fee is already quite expensive. Also, we run a multi-webshop platform and we can only utilize Nosto on one website, although the sites share the same technology and same products. Sometimes making simple adjustments (such as bolding a text on a popup copy) requires you to either make adjustments directly into the CSS editor or have the support do it for you. I wish some of such basic features were better implemented to the editors. Having to sign a contract for a total year (with automatic renewal) is also not the best way for us, we would prefer shorter contracts and the possibility to re-evaluate at each renewal. **What problems is Nosto solving and how is that benefiting you?** We are now able to offer personalized customer experiences across our website and easily implement GDPR-compliant marketing automation such as pop-ups and automated emails. ### 42. CX Optimization Package For The Win! **Rating:** 5.0/5.0 stars **Reviewed by:** Kaitlyn A. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2023 **What do you like best about Nosto?** We love all the features available with Nosto. We use recommendations, Content, Email Widgets, and more. The recommendations are great because you can optimize them once and then you rarely have to change them. We also love our CX Optimization package because it always keeps us evaluating and improving our customer experience. **What do you dislike about Nosto?** It does take some time to discover all the possibilities with Nosto and how to use certain things, but this gets easier with time. The pricing is on the higher end for our company, although the Director of CRO makes the price worth it for our situation. **What problems is Nosto solving and how is that benefiting you?** Nosto is helping us reach new customers and keep existing customers coming back by personalizing their experience on our website. Nosto is also providing unique solutions for features that make the customer experience more seamless. ### 43. Flexible e-commerce tool **Rating:** 4.5/5.0 stars **Reviewed by:** Ida A. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2023 **What do you like best about Nosto?** Lots of functionalities in one tool. Give us the opportunity to create personalized and localized content for our visitors in each market. We appreciate the dashboard where we have useful metrics and guidance to improve. Our contact person are great, very supportive, service minded and well updated on our company. The support team are fast and responsive. **What do you dislike about Nosto?** The possibilities are many so sometimes it gets a bit complex and you need tech skills to solve some parts. We also have needed to do some specific workarounds to get things to work. **What problems is Nosto solving and how is that benefiting you?** Personalization on our e-commerce site in different ways. The automatised process makes us always up to date. With the tool Stackla (a part of the Nosto toolbox), we can easily collect and publish lovely user-generated content on our online shop that is very appreciated and give conversion. ### 44. The possibilities are endless with Nosto! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2023 **What do you like best about Nosto?** Nosto offers a range of products that help your company deliver a personalised online experience to your customers! At first, you might feel overwhelmed by the number of things that need to be learned. However, the account managers are very helpful and guide you through the entire process. Special shoutout to Ashwin for helping us become familiar and at ease with the platform. The Nosto Online Academy is another great tool to keep learning about all you can do with Nosto, and it's a great place to start brainstorming ideas on what to implement on your site. **What do you dislike about Nosto?** Without the proper support, Nosto can be a really difficult platform to use. It's important to evaluate the impact of each product constantly and ask questions if the data is unclear. **What problems is Nosto solving and how is that benefiting you?** Nosto is helping us to personalise our home banner based on the brand preference of our customers! As well as helping us to showcase the best sellers and current offers on each category page. This has made a huge impact on delivering an online experience that is relevant to each of our customers. ### 45. Immediate results, interesting insights with minor drawbacks **Rating:** 4.0/5.0 stars **Reviewed by:** Marissa C. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Nosto?** Very good additional sales since implementing Nosto. It's great to see the stats for each personalised recommendation broken down by CTR, conversion and total sales, and being able to see what recommendations your customers are engaging with the most. A/B testing has been an excellent tool, allowing us to provide the best recommendations for our customers. We have made good use of the bundle tool, which has generated some good additional sales. Nosto's development of segmentation has allowed us to provide a really personalised experience for each customer that visits our site. Support from Nosto has been great, with many helpful recommendations. **What do you dislike about Nosto?** Setting up the recommendations can be quite confusing with all the options, but this can be walked through with the account manager. Some A/B testing we have had some issues with the layout many times which causes delays in testing as the Nosto team have to fix. The bundle section can glitch some days, not allowing you to save a bundle which can be frustrating. It is also a very expensive platform. **What problems is Nosto solving and how is that benefiting you?** Providing more personalised recommendations for each visitor of our website, as opposed to general recommendations for all visitors.. We are now enabled to create a better website experience for our customers, which is increasing our AOV. ### 46. Once you figure it out, your ideas can be endless. **Rating:** 4.0/5.0 stars **Reviewed by:** Katharina S. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2023 **What do you like best about Nosto?** The support team is really good, shout out to Daniela Balanel. Email Widgets and the onsite personalisation wich we custom created are great. **What do you dislike about Nosto?** Once you get the hang of things with placements and a little bit od coding experience you can do realy great things for your customers. But it is always a learning curve involved. Latest at the UGC for me. **What problems is Nosto solving and how is that benefiting you?** The main goal is personalised products out of our very large and for customers overwhelming amount of wines. It helps to narrow it down for them with suggestions. Once we got the basics fixed (still working on a few things) the suggestions are good. ### 47. A must have tool for e-commerce **Rating:** 4.0/5.0 stars **Reviewed by:** Abhinav J. | Content Writer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2023 **What do you like best about Nosto?** It enhances the shopping expeirnce for the customers. Also, gives valuable data insights for the enterprise to craft their strategy for thee customer's journey on the website. **What do you dislike about Nosto?** The tool can obviously be enhanced. But i have nothing to dislike about the tool for now. **What problems is Nosto solving and how is that benefiting you?** It is helping me make good recommendation sections for my customers. Also, the search bar can be personalized & customized as per their behaviour. ### 48. Amazing Customer Support **Rating:** 5.0/5.0 stars **Reviewed by:** Helen D. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2023 **What do you like best about Nosto?** We appreciate that the Nosto team is always available for us- from bi-weekly status calls to any one-off questions that come up. Our team has always supported us! **What do you dislike about Nosto?** Occasionally, there have been slight frustrations with Nosto, but our support team has always been there to answer any questions and come up with a solution or workaround! **What problems is Nosto solving and how is that benefiting you?** Nosto helps us recommend products to our customers both within our own site and through channels such as email. ### 49. Super easy to use and so insightful! **Rating:** 3.5/5.0 stars **Reviewed by:** Maika N. | E-Commerce Manager, Tobacco, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Nosto?** We use Nosto to schedule our promotional content and measure our promotions. Nosto makes it super easy for us to execute these campaigns but also gives us insightful data on how well it performed! **What do you dislike about Nosto?** Not much to dislike! Everything works as expected. **What problems is Nosto solving and how is that benefiting you?** Nosto helps us schedule banners and content for promotions. It also helps recommend products to customers which allows us to upsell products to our customers. ### 50. An Intelligent Tool that Creates Intelligent Site Experiences **Rating:** 4.5/5.0 stars **Reviewed by:** Isabel C. | Digital Trading Assistant Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2022 **What do you like best about Nosto?** The ease and speed of launching a new feature or bundle on-site. It has the flexibility and scope to create more exciting site experiences, which our CMS struggles to replicate. Also, you are always supported by your Customer Success Manager and the Nosto development team. The CSM is always there to answer questions and suggest new strategies and ideas for your website. **What do you dislike about Nosto?** Sometimes dynamic bundles do not work as expected. However, the Nosto team has been working hard to troubleshoot the issue. **What problems is Nosto solving and how is that benefiting you?** It has helped in product upselling and increasing our AOV. It also allowed us to create a pop-up and mightly increase our email capture across all five sites. ## Nosto Discussions - [What's the implementation of SearchNode?](https://www.g2.com/discussions/what-s-the-implementation-of-searchnode) - 1 comment, 2 upvotes - [How is SearchNode unique in search market?](https://www.g2.com/discussions/how-is-searchnode-unique-in-search-market) - 1 comment, 2 upvotes - [how do i integrate this in every search including in client desktop?](https://www.g2.com/discussions/14304-how-do-i-integrate-this-in-every-search-including-in-client-desktop) - 1 comment, 1 upvote - [What is Nosto used for?](https://www.g2.com/discussions/what-is-nosto-used-for) - 1 comment - [View Nosto pricing details and edition comparison](https://www.g2.com/products/nosto/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-14+05%3A32%3A43+-0500&secure%5Bsession_id%5D=5be38f8c-1c76-485f-abd7-aa1ab2fda4b7&secure%5Btoken%5D=8139d1a983b4c29fa1a79d093d6c704ebbd2eeeeddfff746a0a53e36eb616e84&format=llm_user) ## Nosto Integrations - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Shopware](https://www.g2.com/products/shopware/reviews) - [Tapcart](https://www.g2.com/products/tapcart-tapcart/reviews) ## Nosto Features **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Segmentation** - A/B Testing **Merchandising** - Product Recommendations - Product Search - Product Display - Media File Storage - Web Content Management **Search Setup** - Indexing - Auto Complete - Product Information - Stemming **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding **Content** - Types - Migration - Publishing - UGC **Visual UGC** - Campaign Customization - Widget Customization - Widget - Media Library **Templates** - Library - Customization - Optimization **Targeting** - Behavioral Targeting - Contextual Targeting **Analytics** - Reports & Analytics - Customer Data **Product Discovery** - Recommendations - Personalization - Faceted Search - Ranking and Relevancy **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations **Engagement** - Live Streaming - Omnichannel - Personalization - Moderation **Integrations** - Social Media - Content Creation - Marketing Automation - Rights Management **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Administration** - Integrations - Dashboard **Integration** - E-Commerce - PIM - Merchadising **Analytics** - Reporting and Analytics **Social Shopping** - Promotions - Shoppable Media - AR/VR - Social Store **Support** - Onboarding - 24/7 Client Support **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Website Personalization **Analytics** - Product Insights - Social Listening - Campaigns **Performance** - UGC Analytics - Lazy-Loading **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance ## Top Nosto Alternatives - [Algolia](https://www.g2.com/products/algolia/reviews) - 4.5/5.0 (429 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (757 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,354 reviews)