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Noodle Seed

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Noodle Seed is a B2B SaaS company headquartered in the San Francisco Bay Area and incorporated in Delaware as TheNoodleSeed Corporation. Founded by Fahd Rafi (previously Microsoft AI/ML and Google Gen AI) and Asad Iqbal (previously VP Innovation at Troon), the company builds the cross-platform presence layer for businesses in the AI era, helping them show up natively inside ChatGPT, Claude, Gemini, and Perplexity. Noodle Seed launched its public platform in early 2026 and was Product of the Day on Product Hunt at launch. The platform handles the full lifecycle of an AI app from a single dashboard. It ingests a business's products, services, and knowledge base; generates and hosts a fully compliant Model Context Protocol (MCP) server; submits the app to the ChatGPT App Store and equivalent directories as they open; and keeps a single source of truth in sync across every connected platform. Customers also deploy Halo, an embeddable conversational widget that brings the same AI app experience to their own website. The platform handles OAuth, schema contracts, and platform-specific compliance rules so business teams do not need engineering resources to ship. As customers shift from search engines to conversational AI for discovery, recommendations, and transactions, businesses risk becoming invisible inside the channels their customers actually use. Noodle Seed solves that visibility gap. Local businesses, SaaS companies, e-commerce brands, and agencies use the platform to capture leads, book appointments, and showcase products directly inside AI conversations, build once and deploy across every major AI platform, and avoid the engineering overhead of building and maintaining MCP infrastructure in-house.

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