84% of B2B software buyers seek recommendations from friends and colleagues before making a purchase decision, and 50% go on to purchase the software that was recommended to them. Noble connects your prospects with people they already know who are happy users of your product for a genuine word of mouth conversation. Our product sits directly on your website, and can also be used in outbound emails, allowing your prospects to easily use it while they're evaluating your platform. The way it works is: - Vendors sign up for Noble and provide a list of their happy customers - They then add our script to their website that enables the banner for prospects to engage with - Prospects engage with Noble by providing their LinkedIn profile URL - Behind the scenes, Noble's engineering team has built a robust recommender model that is 90% accurate, showing the prospects which of your happy customers they know - From there, the prospect can reach out directly on LinkedIn or email to spark a word of mouth conversation with someone they know - Noble then provides buyer intent data back to the vendor, as well as follows up with the prospect to encourage them to book a demo with the vendor