[ Nielsen... Reviews ](https://www.g2.com/products/nielsen-marketing-cloud/reviews) [ Nielsen... Reviews ](https://www.g2.com/products/nielsen-marketing-cloud/reviews) # Nielsen Marketing Cloud Features ##### ## Reports (14) Reports Interface Reports interface for standard and self-service reports is intuitive and easy to use. Steps to Answer Requires a minimal number of steps/clicks to answer business question. Graphs and Charts Offers a variety of attractive graph and chart formats. Score Cards Score cards visually track KPI's. Dashboards Provides business users an interface to easily design, refine and collaborate on their dashboards Customizable Reports Alter the layout and content of reports Marketing Reports Reports specific to marketing and associated campaigns Sales Reports Reports specific to sales analysis for trends and strategies Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Interactive Reports Edit and personalize data view as needed Customizable Reports Alter the layout and content of reports Customizable Reports Alter the layout and content of reports Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Customizable Dashboard Alter the layout and content of dashboards Show More ##### ## Self Service (10) Calculated Fields Using formulas based on existing data elements, users can create and calculate new field values. Data Column Filtering Business users have the ability to filter data in a report based on predefined or automodeled parameters. Data Discovery Users can drill down and explore data to discover new insights. Search Ability to search global data set to find and discover data. Collaboration / Workflow Ability for users to share data and reports they have built within the BI tool and outside the tool through other collaboration platforms. Automodeling Tool automatically suggests data types, schemas and hierarchies. Natural Language Search Ability to interact with the application using human languages such as English Visual Discovery Process of visually navigating data and applying analytics to detect patterns, gain insight, and answer specific business queries. Data Blending Merge data from multiple sources to a single data set Data Blending Merge data from multiple sources to a single data set Show More ##### ## Advanced Analytics (8) Predictive Analytics Analyze current and historical trends to make predictions about future events. Data Visualization Communicate complex information clearly and effectively through advanced graphical techniques. Big Data Services Ability to handle large, complex, and/or siloed data sets. Real-Time Analytics Analyze and gain insights into data in real-time Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Real-Time Analytics Analyze and gain insights into data in real-time Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Show More ##### ## Building Reports (8) Data Transformation Converts data formats of source data into the format required for the reporting system without mistakes. Data Modeling Ability to (re)structure data in a manner that allows extracting insights fast and accurate. WYSIWYG Report Design Provides business users an interface to easily design and refine their dashboards and reports. (What You See Is What You Get) Integration APIs Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. Real-Time Data Receive data and information in real time Real-Time Data Receive data and information in real time Third-Party Integrations Set up connections to third-party platforms to improve business processes Third-Party Integrations Set up connections to third-party platforms to improve business processes Show More ##### ## Data Integration (9) 1st-Party Data Integration Integration with ad servers, DSPs, and SSPs, and other data sources for in- and out-bound data transfer. 2nd-Party Data Integration Allows user to combine first party data collected with additional first party data of strategic partners. 3rd-Party Data Integration Breadth of standard integrations to third-party data providers. Offline Data Integration Able to easily integrate data from offline sources. Mobile Data Integration Able to easily integrate mobile data within the DMP platform. Data Import/Export Import and export data to and from software applications Collaboration Tools Provides a channel for team members to share media files, communicate, and work together Real-Time Data Receive data and information in real time Ad Network Integration connects advertisers to websites that want to host advertisements. Show More ##### ## Data Analysis & Optimization (5) Audience Segmentation Ease of segmenting user profiles into groups. Recommendations Analyzes data to find and recommend the highest value customer segmentations. Standard Dashboards Provides pre-built dashboards to aggregate and display data. Custom Reports Allows users to easily build customized reports and dashboards. Campaign Segmentation Group campaigns by project, client, or campaign for better management. Show More ##### ## Platform (10) Data Permissions Able to set data permissions for strategic partners. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. Enterprise Scalability Provides features to allow scaling for large organizations. Internationalization Enables users to use the DMP in multiple languages. Advertising Management Manage advertising space and its sales within your network or publication Performance Management Organize and manage the accomplishments and development of employees or performance of applications or systems Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Data Storage Management Manage and store data in a database Customer Experience Management Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Show More ##### ## Marketing Operations (25) ROI Tracking Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs Data Collection Gathers data about the effectiveness, impact, and reach of marketing campaigns Customer Insights Collects and reports on data relating to customer journeys, preferences, and history Multi-User Access Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results Spend Management Includes features for budgeting, forecasting, and managing marketing investments White Label Offers a white labeling service for agencies or resellers to customize platform branding Multi-Channel Data Collection Collect information from multiple sources Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Keyword Tracking Track and monitor a specific set of keywords Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Campaign Tracking Track the performance of marketing campaigns across multiple channels. Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads SEO Management Optimize and manage the search engine optimization efforts for a website or digital content Tag Management Generate or append custom campaign parameters to URLs Real-Time Data Receive data and information in real time Activity Tracking Track and document all activities across devices, networks, and other systems Click Tracking Track the amount of clicks on individual products to measure campaign results Contact Management Manage, organize, and store contact information Content Management Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Lead Management Store information about leads or contacts and track, manage and nurture them throughout the sales process Email Management Manage, store and organize emails within the system or via third-party apps Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Channel Management Manage various distribution channels, build relations with channel partners, and track their performance Template Management Create, save, and re-purpose templates for emails, forms, etc. Workflow Management Create, design and manage workflows for repetitive tasks Show More ##### ## Campaign Activity (14) Campaign Insights Analyzes historical and current marketing campaigns to inform future strategy Reports and Dashboards Creates reports and dashboards to analyze results of campaigns Campaign Stickiness Identifies which marketing campaigns resolved in open or closed opportunities Multichannel Tracking Collects marketing campaign performance data across multiple channels Brand Optimization Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback Predictive Analytics Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization Multi-Campaign Manage multiple campaigns in one system Campaign Analytics Track and interpret campaign performance metrics Website Analytics Track and analyze information regarding website visitors Conversion Rate Optimization Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Drip Campaigns Send automated marketing emails based on user actions over a predetermined period Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Real-Time Analytics Analyze and gain insights into data in real-time Customizable Reports Alter the layout and content of reports Show More ##### ## Attribution Modeling (7) Single-Touch Attribution Uses an attribution model that assigns credit to one touchpoint in the customer’s journey. Multi-Touch Attribution Uses an attribution model that assigns credit to all touchpoints in the customer’s journey. Algorithmic Attribution Uses machine learning to create an attribution model. Cross-Device Attribution Tracks customer interactions across mobile and desktop. Offline Attribution Allows users to track touchpoints through offline channels, such as events. Custom Attribution Allows the user to create a custom attribution model. Cross Channel Attribution Track user conversions from all digital sources Show More ##### ## Marketing (5) B2B Attribution Provides features for B2B marketers. B2C Attribution Provides features for B2C marketers. Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Third-Party Integrations Set up connections to third-party platforms to improve business processes Social Media Integration Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Show More ##### ## Reporting (3) Dashboards Provides customizable dashboards that allow users to view and manage data. Data Visualizations Displays attribution data through easy-to-interpret charts and graphs. Custom Reporting Allows users to build custom reports. Show More ##### ## Data Preparation (2) Connectors Ability to connect the analytics platform with a wide range of connector options for common data sources, including popular enterprise applications. Data Governance Connects to enterprise data governance software, or provides integrated data governance features to avoid misuse of data Show More ##### ## Data Modeling and Blending (4) Data Querying Using formulas based on existing data elements, users can create and calculate new field values Data Filtering Business users have the ability to filter data in a report based on predefined or automodeled parameters. Data Blending Allows the user to combine data from multiple sources into a functioning dataset. Data Capture and Transfer Import, collect, and capture data from multiple sources Show More ##### ## Generative AI (3) AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. Generative AI Use AI to generate content in the form of text, images, videos, etc. Show More ##### ## Agentic AI - Marketing Analytics (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Third-Party Integrations Set up connections to third-party platforms to improve business processes Social Media Integration Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Show More ##### ## Agentic AI - Attribution (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Analytics Platforms (8) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Third-Party Integrations Set up connections to third-party platforms to improve business processes Show More ##### ## Agentic AI - Data Management Platform (DMP) (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Campaign Planning Plan and strategize marketing campaigns Show More ##### ## Deployment & Integration - Analytics Platforms (6) No-code Dashboard Builder Enables non-technical users to build dashboards through intuitive, drag-and-drop interfaces Report Scheduling and Automation Enables automated report generation and scheduled delivery to stakeholders Embedded Analytics and White-labeling Allows dashboards and analytics to be embedded into external apps with branding flexibility Data Source Connectivity Supports integration with major data sources like cloud data warehouses, SQL/NoSQL databases, and SaaS applications Multiple Data Sources Allows users to manage data from a number of sources Query Builder Tool that allows users to create and execute database queries without needing to know the underlying syntax of the database Show More ##### ## Performance & Scalability - Analytics Platforms (3) Large data handling and Query Speed Efficiently processes large datasets with minimal lag and ensures high performance under load Concurrent User Support Maintains performance and uptime during high traffic from multiple users or teams Database Support Supports common databases such as MySQL and Oracle Show More ##### ## Advanced Analytics & Modeling - Analytics Platforms (3) Data Modeling and Governance Supports semantic data layers, role-based access controls, and metadata governance Notebook and Script Integration Integrates with Jupyter, Python, or R for custom analytics and modeling Built-in Predictive and Statistical Models Provides native tools for statistical analysis, forecasting, and trend prediction Show More ##### ## Agentic AI Capabilities - Analytics Platforms (4) Auto-generated Insights and Narratives Uses AI to generate textual summaries, key takeaways, and data stories from dashboards Natural Language Queries Allows users to query data and build reports using conversational or plain language Proactive KPI Monitoring and Alerts Detects and notifies users about KPI anomalies or significant metric changes in real time AI Agents for Analytical Follow-ups Recommends next questions, analyses, or exploration paths using autonomous AI agents Show More ##### ## Personalized Intelligence - Analytics Platforms (5) Behavioral Learning for Contextual Query Refinement Learns from historical user interactions to improve and personalize query results over time Role-based Insight Personalization Tailors dashboard views and suggestions based on user roles, access levels, and past behavior Conversational and Prompt-based Analytics Supports AI-driven exploration via prompts or multi-turn conversations for iterative querying Ad hoc Query One-off queries made on an as-needed basis Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Show More ##### ## Audience Data - Audience Data Providers (4) Third-Party Data Access Enables access to external audience data from multiple sources. Audience Segmentation Enables users to create audience segments based on demographic, behavioral, and intent data. Audience Insights Surfaces key audience attributes such as demographics, interests, and behaviors. Custom Audience Creation Allows users to build custom audience segments based on defined criteria. Show More ##### ## Activation - Audience Data Providers (4) Cross-Channel Targeting Supports use of audience segments across channels such as display, CTV, and social. DSP Integration Enables activation of audience segments within demand-side platforms. Data Enrichment Enhances existing customer data with additional third-party attributes. Audience Activation Allows deployment of audience segments into campaigns for targeting. Show More ##### ## AI Capabilities - Audience Data Providers (1) Predictive Audience Modeling Uses machine learning to predict user behavior and build audience segments. Show More ##### ## Additional Functionality (173) AI/Machine Learning Software program that continuously adjusts its behavior based on observed data Multi-Channel Management Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Multi-Campaign Manage multiple campaigns in one system Campaign Segmentation Group campaigns by project, client, or campaign for better management. Channel Management Manage various distribution channels, build relations with channel partners, and track their performance Advertising Management Manage advertising space and its sales within your network or publication Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Campaign Planning Plan and strategize marketing campaigns Customer Activity Tracking A report showing what actions customers perform Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads API Application programming interface that allows for integration with other systems/databases Data Import/Export Import and export data to and from software applications Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Generative AI Use AI to generate content in the form of text, images, videos, etc. A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Customer Journey Mapping Visualize and analyze customer experience across all touchpoints and channels Affiliate Management Track an affiliate partner's promotion of a product or service and any associated sales Predictive Analytics Predict future data based on historical data sets Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Lead Capture Automatically identify and save contact information of potential customers CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Attribution Modeling Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. ROI Tracking Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Conversion Rate Optimization Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Lead Management Store information about leads or contacts and track, manage and nurture them throughout the sales process Campaign Analytics Track and interpret campaign performance metrics Visitor Tracking Track visitors and purpose of visits Customer Segmentation Process of dividing customers into groups based on common characteristics Customizable Reports Alter the layout and content of reports Dashboard Creation Creation and customization of dashboards Website Analytics Track and analyze information regarding website visitors Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Lead Qualification Score a lead on their quality or likelihood to buy based on certain behaviors Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Secure Data Storage Securely stores data to prevent data loss or breaches Data Import/Export Import and export data to and from software applications Customizable Branding Add customized logos and colors to align with company branding Dashboard Creation Creation and customization of dashboards Access Controls/Permissions Define levels of authorization for access to specific files or systems Real-Time Reporting Active reporting of data and metrics Metadata Management Collect and maintain structured information that describes data or content Forecasting Form predictions based on past and present data/trends Data Storage Management Manage and store data in a database Ad hoc Analysis Ad hoc Reporting Generate one-off reports that meet information requirements Data Migration Move from one database to another, or upgrade the version of database software being used AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Self Service Data Preparation Access, combine, transform, and store data without the help of an IT department Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria Data Mapping Track the management and flow of data throughout the organization Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user Sentiment Analysis Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral User Management Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks Sales Trend Analysis Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. Charting Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Data Extraction Automatically retrieve and pull information from documents, websites, images, data sets, and other sources Widgets An extended application or connector that enables users to perform additional services with their current set of tools Storytelling Ability to present data insights in the form of a story to the audience Trend Analysis Review data from past periods to reveal recurring tendencies and predict future performance Collaboration Tools Provides a channel for team members to share media files, communicate, and work together Financing Management Financing arranged by the dealership Self-service Analytics Generate reports on your own without IT involvement KPI Monitoring Tracking the status of previously identified performance measurements Dashboard Assembly of graphs and charts for visualizing and tracking statistics/metrics API Application programming interface that allows for integration with other systems/databases Data Integration Combining data from different sources and providing a unified view Scorecards Visual representation of performance data, enabling users to monitor progress, identify trends, and make data-driven decisions Data Management Ability to handle large datasets Task Management Create, manage and track all task activities and progression Progress Tracking Reporting on how each user, task or process has advanced since its initiation Data Connectors Connect to big data sources Data Visualization Graphical representation of data Profitability Analysis Evaluate the degree to which business operations bring monetary gains Project Tracking Monitor the progress of projects from start to finish Strategic Planning At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them Goal Setting/Tracking Establish measurable goals and objectives and track their progress over a specific period of time Publishing/Sharing Share pre-configured sets of data organized and presented in a specific manner with the organization Predictive Analytics Predict future data based on historical data sets Real-Time Monitoring Active monitoring of systems, applications, or networks Templates Sample files or documents that could be customized as needed or used as is Mobile Access Access software remotely via mobile devices Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Workflow Management Create, design and manage workflows for repetitive tasks Financial Reporting Generate reports to assess the financial performance of an organization Audit Management Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws OLAP Online Analytical Processing technology for performing high-speed complex queries or multidimensional analysis on large volumes of data Single Sign On Allow users to access multiple services after entering their login credentials once Data Synchronization Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Contact Database Centralized database of stakeholders and their contact information such as names, address, phone number etc. AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Data Migration Move from one database to another, or upgrade the version of database software being used Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Data Visualization Graphical representation of data Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Data Capture and Transfer Import, collect, and capture data from multiple sources Competitive Analysis Evaluating strengths and weaknesses of companies with the same target audience Generative AI Use AI to generate content in the form of text, images, videos, etc. Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Data Synchronization Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Content Library Centralized repository to store content and assets Data Mapping Track the management and flow of data throughout the organization Customer Journey Mapping Visualize and analyze customer experience across all touchpoints and channels API Application programming interface that allows for integration with other systems/databases SMS Marketing Send promotional campaigns or transactional messages via text messages Data Recovery Ability to restore deleted, hidden, or lost data from an email server/system Drip Campaigns Send automated marketing emails based on user actions over a predetermined period Customer Database A collection of customer information such as contact details, demographics, previous interactions, etc. Email Marketing Create and send email blasts/campaigns Data Profiling Examines, analyzes, and organizes data to create relevant summaries or graphs. Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Real-Time Analytics Analyze and gain insights into data in real-time Click Tracking Track the amount of clicks on individual products to measure campaign results Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Real-Time Reporting Active reporting of data and metrics Data Transformation Translate EDI formats into data suitable for use with company applications. Multi-Campaign Manage multiple campaigns in one system A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Campaign Analytics Track and interpret campaign performance metrics Data Verification Process of checking different types of data for accuracy to avoid errors or inconsistencies Data Extraction Automatically retrieve and pull information from documents, websites, images, data sets, and other sources Behavioral Analytics Track and analyse user behavior within a system or network Multiple Data Sources Allows users to manage data from a number of sources Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns ROI Tracking Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Predictive Analytics Predict future data based on historical data sets Event Marketing Plan marketing campaigns for events Social Promotion Market event via social media tools Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Generative AI Use AI to generate content in the form of text, images, videos, etc. Data Import/Export Import and export data to and from software applications Lead Generation Manage the process of attracting and converting business prospects into leads Campaign Segmentation Group campaigns by project, client, or campaign for better management. Customizable Forms Customize contracts and forms to collect specific information Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Email Templates Pre-made examples and templates for emails Web Forms Web form that allows users to enter data that is sent and processed for different reasons Lead Capture Automatically identify and save contact information of potential customers Customizable Branding Add customized logos and colors to align with company branding Real-Time Reporting Active reporting of data and metrics Campaign Planning Plan and strategize marketing campaigns A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Customer Segmentation Process of dividing customers into groups based on common characteristics Campaign Scheduling Set campaign schedules by selecting start, pause, and end dates Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Autoresponders Create and automatically send premade copy in response to customer messages Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Event Triggered Actions Predefined actions automatically performed on the occurance of specific events Email Marketing Create and send email blasts/campaigns API Application programming interface that allows for integration with other systems/databases Customizable Fields Customize data fields to support various needs and use cases Contact Database Centralized database of stakeholders and their contact information such as names, address, phone number etc. Data Visualization Graphical representation of data Ad hoc Reporting Generate one-off reports that meet information requirements Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Data Source Connectors Connect to big data sources Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria Multi-Channel Attribution A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Customer Journey Mapping Visualize and analyze customer experience across all touchpoints and channels KPI Monitoring Tracking the status of previously identified performance measurements Cohort Analysis Analytics that breaks the data in a data set into related groups/categories. 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