Verified User in Higher Education
UH
Verified User in Higher Education
Enterprise (> 1000 emp.)
"Too Glichy"
1.5/5
What do you like best about Nielsen Marketing Cloud?

It keeps me organized and all my data in one place Review collected by and hosted on G2.com.

What do you dislike about Nielsen Marketing Cloud?

Always freezes at crucial times, and i cannot access data Review collected by and hosted on G2.com.

Verified User in Airlines/Aviation
UA
Verified User in Airlines/Aviation
Enterprise (> 1000 emp.)
"Good service and team but low integration and product not working as expected"
2.5/5
What do you like best about Nielsen Marketing Cloud?

The team is nice, fast to answer emails and provide a good service Review collected by and hosted on G2.com.

What do you dislike about Nielsen Marketing Cloud?

There's a lot of things that are not working and still manual. Those were not anticipated Review collected by and hosted on G2.com.

Verified User in Publishing
UP
Verified User in Publishing
Small-Business (50 or fewer emp.)
"DMP Power User"
3/5
What do you like best about Nielsen Marketing Cloud?

client services/Account management resources. Review collected by and hosted on G2.com.

What do you dislike about Nielsen Marketing Cloud?

A lot of features we were promised at contract signing were not close to available in production out of the box. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
EM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Consistent Work in Progress"
3.5/5
What do you like best about Nielsen Marketing Cloud?

Account Management, Customer Service, Look A Like Modeling, Connection Team Review collected by and hosted on G2.com.

What do you dislike about Nielsen Marketing Cloud?

Processing Time of Off Line Data, Productization is behind other DMP's, No real BT Targeting for Frequency based upon off line data, Profile Data Distributions for Gender, Audience insights for Canadian Audience. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Enterprise (> 1000 emp.)
"Attribution Modeling "
2.5/5
What do you like best about Nielsen Marketing Cloud?

It was really interesting to see post campaign how all the media contributed to the overall KPI delivery Review collected by and hosted on G2.com.

What do you dislike about Nielsen Marketing Cloud?

The customer service left a little to be desired sometimes. There was a lot of data digestion that needed to happen and there were often hiccups with uploading Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
AL
Verified User in Leisure, Travel & Tourism
Enterprise (> 1000 emp.)
"It has good DSP connections but many things should be improved"
3/5
What do you like best about Nielsen Marketing Cloud?

Connections are great, Account Management Review collected by and hosted on G2.com.

What do you dislike about Nielsen Marketing Cloud?

UX

Reporting

No transparency

No view on finance reporting from the tool Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Overrated"
3/5
What do you like best about Nielsen Marketing Cloud?

VIQ has a solid reputation, so there is no need to defend their data, findings or methodology. Review collected by and hosted on G2.com.

What do you dislike about Nielsen Marketing Cloud?

Their technology is somewhat antiquated and inflexible. You are paying a premium for their reputation, since they really don't have an innovative solution relative to others in the market. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Bad service"
0/5
What do you like best about Nielsen Marketing Cloud?

Nothing is good about this service. They cannot even obtain their own data. Review collected by and hosted on G2.com.

What do you dislike about Nielsen Marketing Cloud?

The lies that were told to my client, which included API integrations which they did not have which we had to provide data to them for their service to work. When problems arose, they would blame other people and on calls the advisor would speak over you instead of listening. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Enterprise (> 1000 emp.)
"Excellent analytics tool"
3.5/5
What do you like best about Nielsen Marketing Cloud?

This data management platform although somewhat new to the game is on par if not better than the other big name DMP on the market. Review collected by and hosted on G2.com.

What do you dislike about Nielsen Marketing Cloud?

There are still some key features missing in the base product offering Review collected by and hosted on G2.com.