Edit

AA

Verified User in Automotive

Enterprise (> 1000 emp.)

6/4/2018

"One of the best MTA tools used"

3.5/5

What do you like best about Nielsen Marketing Cloud?

Ability to elaborate tons of data from adserver and the visibility on performance across all of digital marketing channels. This helps a lot our decisions on budget allocation and campigns optimization. Review collected by and hosted on G2.com.

What do you dislike about Nielsen Marketing Cloud?

Initial set up of the tool a little bit tricky. Sometimes there are some lacks on data received from our adserver but the VIQ support team is ready to help.

Unfortunately not everything is automated (e.g. programmatic/dynamic costs) and we had to study a workaround to upload some data manually.

Feature that sends re-attributed conversions to DSPs worked not properly during last year. Review collected by and hosted on G2.com.

UR

Verified User in Restaurants

Mid-Market (51-1000 emp.)

12/11/2018

"Marketing Management"

4/5

What do you like best about Nielsen Marketing Cloud?

We can easily manage and see all of your customers/vendors on one data platform Review collected by and hosted on G2.com.

What do you dislike about Nielsen Marketing Cloud?

A little outdated. Needs a user interface update, but still gets the job done Review collected by and hosted on G2.com.

MG

Matthew G.

Specialized Recreation and Inclusion Services

Government Administration

Small-Business (50 or fewer emp.)

9/14/2018

"Nielson DMP"

2.5/5

What do you like best about Nielsen Marketing Cloud?

Nielson DMP serves a great and unique purpose. Review collected by and hosted on G2.com.

What do you dislike about Nielsen Marketing Cloud?

I’m not going to say that it is the easiest to use. Review collected by and hosted on G2.com.

SG

Star G.

Small-Business (50 or fewer emp.)

9/14/2018

"Good Platform"

4.5/5

What do you like best about Nielsen Marketing Cloud?

The absolute ease of use and ability to act on new marketing trends Review collected by and hosted on G2.com.

What do you dislike about Nielsen Marketing Cloud?

Nothing. It is very user friendly. I guess that cost would be the only issue. Review collected by and hosted on G2.com.

UR

Verified User in Retail

Enterprise (> 1000 emp.)

5/24/2018

"Great model but needs more support on timely education and ongoing customer service"

4/5

What do you like best about Nielsen Marketing Cloud?

The algorithm and expansive partnership with major publishers. Review collected by and hosted on G2.com.

What do you dislike about Nielsen Marketing Cloud?

Delayed support from tech team potentially due to timezone differences. Outdated UI that requires constant refresh to get to latest data output Review collected by and hosted on G2.com.

Recommendations to others considering Nielsen Marketing Cloud:

due to complexity of the integration, do have dedicated analytics and engineering resource to make sure the initial integration as well as ongoing maintenance meet constantly changing marketing needs. Review collected by and hosted on G2.com.

What problems is Nielsen Marketing Cloud solving and how is that benefiting you?

How does online media impact my offline transactions? Without a running MMM model, the offline attribution integration is able to provide a baseline return of marketing investment for offline performance. Review collected by and hosted on G2.com.

PM

Paul M.

User Acquisition Director

Enterprise (> 1000 emp.)

5/17/2018

"Top class MTA provider"

5/5

What do you like best about Nielsen Marketing Cloud?

Great insights into what is and also what isn’t driving performance. The fact that you can drill down to the most granular level is also a key benefit. Review collected by and hosted on G2.com.

What do you dislike about Nielsen Marketing Cloud?

My only criticism is the interface can occasionally be slightly sluggish. Review collected by and hosted on G2.com.

DH

Dan H.

Mid-Market (51-1000 emp.)

5/22/2018

"Visual IQ Review"

4/5

What do you like best about Nielsen Marketing Cloud?

The hands-on help from the Visual IQ implementation and account team. Review collected by and hosted on G2.com.

What do you dislike about Nielsen Marketing Cloud?

The process for updating changes discovered in the Visual IQ platform. Review collected by and hosted on G2.com.

What problems is Nielsen Marketing Cloud solving and how is that benefiting you?

We are trying to solve multi-touch attribution for our client. Taking into account paid and non-paid channels to determine the most efficient ways to drive conversions. Determining how channels work together throughout multiple touchpoints of the consumer journey has allowed us to analyze where our investment is best spent. Review collected by and hosted on G2.com.

UM

Verified User in Medical Practice

Mid-Market (51-1000 emp.)

9/14/2018

"Great way to keep track of client activity "

3.5/5

What do you like best about Nielsen Marketing Cloud?

All of the information you need is in one area, instead of using multiple programs. Review collected by and hosted on G2.com.

What do you dislike about Nielsen Marketing Cloud?

It can be a little confusing st first, until you familiarize yourself with it. Review collected by and hosted on G2.com.

EA

Verified User in Airlines/Aviation

Enterprise (> 1000 emp.)

3/28/2018

"Still not working a year into the contract"

0/5

What do you like best about Nielsen Marketing Cloud?

There is nothing great yet as we still don’t have the platform working. Review collected by and hosted on G2.com.

What do you dislike about Nielsen Marketing Cloud?

We were sold in on its ease of use.....Not a simple tool. Requires a very heavy touch approach. Constant missed milestones. Worst vendor implementation I have ever been a part of. Review collected by and hosted on G2.com.

Recommendations to others considering Nielsen Marketing Cloud:

I would put a payment clause in that you only start paying for the tool ONCE it is live or if the project go live date is delayed by X months that monthly payments stop.

Read the other reviews as they are saying the same thing I am Review collected by and hosted on G2.com.

What problems is Nielsen Marketing Cloud solving and how is that benefiting you?

We would like to solve attribution. But do not know what we can solve.

No benefits realised.... just huge headaches Review collected by and hosted on G2.com.

Response from Ginna Hall of Nielsen Marketing Cloud

edit

Thank you for taking the time to review our platform. We'd like to learn more about your specific situation and how we can make your experience a more positive one. Could you find the time to connect with our Director of Customer Success Wendy McClintock at wendy.mcclintock@nielsen.com at your earliest convenience? We would greatly appreciate it. We look forward to speaking with you.

UM

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

6/12/2018

"feedback on Visual IQ"

4/5

What do you like best about Nielsen Marketing Cloud?

- User Experience

- Flexibiliy in the integration with other platforms

- Possibility to plan customised scenarios for the future Review collected by and hosted on G2.com.

What do you dislike about Nielsen Marketing Cloud?

- Sometimes the platform is quite slow

- Daily Refresh sometimes does not get updated automatically

- The path to conversion interface is not customisable (filters such as: brand, publisher,...) Review collected by and hosted on G2.com.