I like the feature where all information is kept in the cloud.

I like the feature where information and records are downloadable

I like the part where their clouds enhance intuition into the different audience

Customizing your needs and targetting your audience is one of the best features of this cloud system. It gives one the ability to take the right approach and meet the right people with the right products at the right time. Review collected by and hosted on G2.com.

I'm not too fond of the part where they are too selective of who to accommodate in the cloud marketing system.

Small businesses looking to grow don't stand a chance here. The cloud system literally looks at businesses that has potential and can be of benefit to them. Review collected by and hosted on G2.com.

Nielsen Attribution/Visual IQ is one of the most robust and comprehensive attribution platforms in the market today. Their bread and butter and most valuable tool is their data-driven channel attribution executive dashboard. Review collected by and hosted on G2.com.

Ease of implementation requires support and buy-in from executives and channel leads, though this applies to other attribution platforms and isn't specific to Nielsen Attribution Review collected by and hosted on G2.com.

Liked the UI of it and very user friendly Review collected by and hosted on G2.com.

Need optimization in the performance of the app Review collected by and hosted on G2.com.

1. Audience Planner - is one of the greatest feature in this toolset. It makes it different from other tools available in the industry. Duplication can easily be identified. Also, Audience Planning can no more become easier than what you will get with this tool, out of the box.

2. Data as a service (DaaS) - is also one of the graeat feature which removes the manual overhead from the client. Review collected by and hosted on G2.com.

1. Platform's performance is not up to the mark. This can be improved with servious refactoring of the entire tool.

2. Simple activities like downloading content like reports becomes super slow at time, which circles back to the limitations of the tool. Review collected by and hosted on G2.com.

I think Nielsen is an ideal solution for survey and promotion. I do think that the incentives offered for customers helps the ROI of the company overall. Review collected by and hosted on G2.com.

Downloading reports becomes difficult especially for those at home or working at home. Intergration developments are time consuming. Review collected by and hosted on G2.com.

I like that you can see channels' current and historical performance. They continuously make updates to the platform to ensure you have a great user experience. Review collected by and hosted on G2.com.

The depth is excellent; however they could simplify the UI a bit; it can be a big learning curve to get used to where everything is, which I find as a disadvantage. However, after some time, like most things, you get used to it. Aside from the navigation aspect, everything works quite well. Review collected by and hosted on G2.com.

Good supporting team.

Easy to set up and build customers.

The survey and reporting features are excellent. Review collected by and hosted on G2.com.

It needs to have better customization options.

Needs to have more tool and features for clients.

To have a better user interface. Review collected by and hosted on G2.com.

The availability of data and the options to make our clients choices understandable. Review collected by and hosted on G2.com.

It can be compex at times with little information on how to obtain highly specific results. Review collected by and hosted on G2.com.

Automatic rewards with the media Connections Review collected by and hosted on G2.com.

Difficulty using the App, not user-friendly. I have not tried to use my credits, so we will see how that goes. Review collected by and hosted on G2.com.

Interoperability

Ease of use

Customer support

Integration with a broad portfolio of Nielsen products Review collected by and hosted on G2.com.

Pricing/ costs

Limited support on mobile Review collected by and hosted on G2.com.