--- title: Nielsen Marketing Cloud Reviews meta\_title: 'Nielsen Marketing Cloud Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 59 reviews by the users' company size, role or industry to find out how Nielsen Marketing Cloud works for a business like yours. aggregate\_rating: rating\_value: 3.6 review\_count: 59 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Nielsen Marketing Cloud Reviews & Product Details Nielsen Marketing Cloud is a comprehensive platform designed to empower brands, agencies, and media companies by integrating Nielsen's extensive consumer and media data with advanced marketing applications. This unified solution enables users to effectively plan, activate, and analyze marketing campaigns across multiple channels, ensuring a deeper understanding of audiences and improved marketing outcomes. Key Features and Functionality: - Data Management Platform (DMP): Centralizes first-party, second-party, and third-party data to create a holistic view of the consumer, facilitating precise audience segmentation and targeting. - Audience Segmentation: Allows for the creation and continuous updating of audience groups based on demographics, behaviors, and psychographics, ensuring relevant and personalized marketing efforts. - Real-Time Analytics: Provides immediate insights into campaign performance and audience engagement, enabling marketers to make data-driven decisions and optimize campaigns on the fly. - Cross-Channel Marketing: Facilitates seamless marketing across various channels, including digital, mobile, and TV, ensuring consistent messaging and a unified customer experience. - Predictive Analytics: Utilizes machine learning algorithms to forecast future trends and consumer behaviors, aiding in strategic planning and resource allocation. - Media Planning and Activation: Streamlines the process of planning and executing media campaigns, optimizing reach and efficiency through data-driven insights. - Integration Capabilities: Easily connects with other marketing tools and platforms, enhancing data flow and operational efficiency. Primary Value and Solutions Provided: Nielsen Marketing Cloud addresses the complexities of modern marketing by offering a unified platform that combines data management, analytics, and activation tools. By leveraging Nielsen's proprietary data and advanced technologies, the platform enables marketers to gain a comprehensive understanding of their audiences, deliver personalized and effective campaigns, and measure their impact with precision. This holistic approach leads to improved marketing efficiency, reduced media waste, and enhanced return on investment, ultimately driving business growth and customer engagement. * * * Seller [Nielsen](https://www.g2.com/sellers/nielsen) Discussions [Nielsen Marketing Cloud Community](https://www.g2.com/products/nielsen-marketing-cloud/discuss) Solution Type All-in-One Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 4 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/nielsen-marketing-cloud/pricing) ## Top-Rated Alternatives [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,912) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![Supermetrics](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Supermetrics") Supermetrics 4.4/5(823) ](https://www.g2.com/products/supermetrics/reviews) [ ![Looker](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Looker") Looker 4.4/5(1,656) ](https://www.g2.com/products/looker/reviews) [ View All Alternatives ](https://www.g2.com/products/nielsen-marketing-cloud/competitors/alternatives) ## User Insights Average based on 59 real user reviews. Implementation Time 4 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") UH Verified User in Higher Education Enterprise (\> 1000 emp.) 8/16/2018 "Too Glichy" 1.5/5 What do you like best about Nielsen Marketing Cloud? It keeps me organized and all my data in one place Review collected by and hosted on G2.com. What do you dislike about Nielsen Marketing Cloud? Always freezes at crucial times, and i cannot access data Review collected by and hosted on G2.com. What problems is Nielsen Marketing Cloud solving and how is that benefiting you? Helps us all know where certain data is, but freezes too much. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Airlines/Aviation](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Airlines/Aviation") UA Verified User in Airlines/Aviation Enterprise (\> 1000 emp.) 1/11/2018 "Good service and team but low integration and product not working as expected" 2.5/5 What do you like best about Nielsen Marketing Cloud? The team is nice, fast to answer emails and provide a good service Review collected by and hosted on G2.com. What do you dislike about Nielsen Marketing Cloud? There's a lot of things that are not working and still manual. Those were not anticipated Review collected by and hosted on G2.com. What problems is Nielsen Marketing Cloud solving and how is that benefiting you? We needed a DMP to connect our data to buyers, that's the mains usage. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Publishing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Publishing") UP Verified User in Publishing Small-Business (50 or fewer emp.) 1/10/2018 "DMP Power User" 3/5 What do you like best about Nielsen Marketing Cloud? client services/Account management resources. Review collected by and hosted on G2.com. What do you dislike about Nielsen Marketing Cloud? A lot of features we were promised at contract signing were not close to available in production out of the box. Review collected by and hosted on G2.com. Recommendations to others considering Nielsen Marketing Cloud: Get what is promised in writing. Review collected by and hosted on G2.com. What problems is Nielsen Marketing Cloud solving and how is that benefiting you? Pretty standard DMP use case: Deep audience segmentation Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") EM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 1/12/2018 "Consistent Work in Progress" 3.5/5 What do you like best about Nielsen Marketing Cloud? Account Management, Customer Service, Look A Like Modeling, Connection Team Review collected by and hosted on G2.com. What do you dislike about Nielsen Marketing Cloud? Processing Time of Off Line Data, Productization is behind other DMP's, No real BT Targeting for Frequency based upon off line data, Profile Data Distributions for Gender, Audience insights for Canadian Audience. Review collected by and hosted on G2.com. Recommendations to others considering Nielsen Marketing Cloud: Ensure Set-up will meet long and short term needs. Review collected by and hosted on G2.com. What problems is Nielsen Marketing Cloud solving and how is that benefiting you? Increase in Audience Targeting, and opening up new doors of audience analysis to meet company and customer demands. Review collected by and hosted on G2.com. Show More 1/15/2018 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 12/12/2017 "Attribution Modeling " 2.5/5 What do you like best about Nielsen Marketing Cloud? It was really interesting to see post campaign how all the media contributed to the overall KPI delivery Review collected by and hosted on G2.com. What do you dislike about Nielsen Marketing Cloud? The customer service left a little to be desired sometimes. There was a lot of data digestion that needed to happen and there were often hiccups with uploading Review collected by and hosted on G2.com. What problems is Nielsen Marketing Cloud solving and how is that benefiting you? we were looking to find the media channel most responsible for driving our KPI's as well as which KPI's were the most relevant and needed to be focused on the most Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Leisure, Travel & Tourism](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Leisure, Travel & Tourism") AL Verified User in Leisure, Travel & Tourism Enterprise (\> 1000 emp.) 1/11/2018 "It has good DSP connections but many things should be improved" 3/5 What do you like best about Nielsen Marketing Cloud? Connections are great, Account Management Review collected by and hosted on G2.com. What do you dislike about Nielsen Marketing Cloud? UX Reporting No transparency No view on finance reporting from the tool Review collected by and hosted on G2.com. What problems is Nielsen Marketing Cloud solving and how is that benefiting you? selling data Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 1/18/2017 "Overrated" 3/5 What do you like best about Nielsen Marketing Cloud? VIQ has a solid reputation, so there is no need to defend their data, findings or methodology. Review collected by and hosted on G2.com. What do you dislike about Nielsen Marketing Cloud? Their technology is somewhat antiquated and inflexible. You are paying a premium for their reputation, since they really don't have an innovative solution relative to others in the market. Review collected by and hosted on G2.com. Recommendations to others considering Nielsen Marketing Cloud: Push them for delivering on features that competitors provide - the ability to meet competitive alternatives is all very doable and possible. There is no need to pay a premium for a category for with so many alternatives approaching commoditization. Review collected by and hosted on G2.com. What problems is Nielsen Marketing Cloud solving and how is that benefiting you? Understand the value of various media touch points across a digital funnel on sales. VIQ allowed us to better understand where to shift media spend and where to tweak, though the guidance was not as specific as you would expect. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 2/1/2017 "Bad service" 0/5 What do you like best about Nielsen Marketing Cloud? Nothing is good about this service. They cannot even obtain their own data. Review collected by and hosted on G2.com. What do you dislike about Nielsen Marketing Cloud? The lies that were told to my client, which included API integrations which they did not have which we had to provide data to them for their service to work. When problems arose, they would blame other people and on calls the advisor would speak over you instead of listening. Review collected by and hosted on G2.com. What problems is Nielsen Marketing Cloud solving and how is that benefiting you? Nothing was solved. My client left Visual IQ due to the problems. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 8/8/2016 "Excellent analytics tool" 3.5/5 What do you like best about Nielsen Marketing Cloud? This data management platform although somewhat new to the game is on par if not better than the other big name DMP on the market. Review collected by and hosted on G2.com. What do you dislike about Nielsen Marketing Cloud? There are still some key features missing in the base product offering Review collected by and hosted on G2.com. Recommendations to others considering Nielsen Marketing Cloud: Look into the services they currently provide so you have the right expectations Review collected by and hosted on G2.com. What problems is Nielsen Marketing Cloud solving and how is that benefiting you? Used exelate's system to better manage the clients programmatic campaigns. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about Nielsen Marketing Cloud? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Nielsen Marketing Cloud ](https://www.g2.com/products/nielsen-marketing-cloud/discussions/new) GU Guest User What is Nielsen DMP used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-nielsen-dmp-used-for) GU Guest User What is Nielsen Attribution (formerly Visual IQ) used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-nielsen-attribution-formerly-visual-iq-used-for) [ View all Discussions ](https://www.g2.com/products/nielsen-marketing-cloud/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 4 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/nielsen-marketing-cloud/pricing) ##### ##### Nielsen Marketing Cloud Features Marketing Operations ROI Tracking Data Collection Customer Insights Campaign Activity Campaign Insights Reports and Dashboards Campaign Stickiness [ View More Features ](https://www.g2.com/products/nielsen-marketing-cloud/features) ## Work at Nielsen? 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