Nielsen Marketing Cloud Reviews & Product Details

It keeps me organized and all my data in one place Review collected by and hosted on G2.com.

Always freezes at crucial times, and i cannot access data Review collected by and hosted on G2.com.

The team is nice, fast to answer emails and provide a good service Review collected by and hosted on G2.com.

There's a lot of things that are not working and still manual. Those were not anticipated Review collected by and hosted on G2.com.

client services/Account management resources. Review collected by and hosted on G2.com.

A lot of features we were promised at contract signing were not close to available in production out of the box. Review collected by and hosted on G2.com.

Account Management, Customer Service, Look A Like Modeling, Connection Team Review collected by and hosted on G2.com.

Processing Time of Off Line Data, Productization is behind other DMP's, No real BT Targeting for Frequency based upon off line data, Profile Data Distributions for Gender, Audience insights for Canadian Audience. Review collected by and hosted on G2.com.

It was really interesting to see post campaign how all the media contributed to the overall KPI delivery Review collected by and hosted on G2.com.

The customer service left a little to be desired sometimes. There was a lot of data digestion that needed to happen and there were often hiccups with uploading Review collected by and hosted on G2.com.

Connections are great, Account Management Review collected by and hosted on G2.com.

UX

Reporting

No transparency

No view on finance reporting from the tool Review collected by and hosted on G2.com.

VIQ has a solid reputation, so there is no need to defend their data, findings or methodology. Review collected by and hosted on G2.com.

Their technology is somewhat antiquated and inflexible. You are paying a premium for their reputation, since they really don't have an innovative solution relative to others in the market. Review collected by and hosted on G2.com.

Nothing is good about this service. They cannot even obtain their own data. Review collected by and hosted on G2.com.

The lies that were told to my client, which included API integrations which they did not have which we had to provide data to them for their service to work. When problems arose, they would blame other people and on calls the advisor would speak over you instead of listening. Review collected by and hosted on G2.com.

This data management platform although somewhat new to the game is on par if not better than the other big name DMP on the market. Review collected by and hosted on G2.com.

There are still some key features missing in the base product offering Review collected by and hosted on G2.com.