--- title: Nielsen Marketing Cloud Reviews meta\_title: 'Nielsen Marketing Cloud Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 59 reviews by the users' company size, role or industry to find out how Nielsen Marketing Cloud works for a business like yours. aggregate\_rating: rating\_value: 3.6 review\_count: 59 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Nielsen Marketing Cloud Reviews & Product Details Nielsen Marketing Cloud is a comprehensive platform designed to empower brands, agencies, and media companies by integrating Nielsen's extensive consumer and media data with advanced marketing applications. This unified solution enables users to effectively plan, activate, and analyze marketing campaigns across multiple channels, ensuring a deeper understanding of audiences and improved marketing outcomes. Key Features and Functionality: - Data Management Platform (DMP): Centralizes first-party, second-party, and third-party data to create a holistic view of the consumer, facilitating precise audience segmentation and targeting. - Audience Segmentation: Allows for the creation and continuous updating of audience groups based on demographics, behaviors, and psychographics, ensuring relevant and personalized marketing efforts. - Real-Time Analytics: Provides immediate insights into campaign performance and audience engagement, enabling marketers to make data-driven decisions and optimize campaigns on the fly. - Cross-Channel Marketing: Facilitates seamless marketing across various channels, including digital, mobile, and TV, ensuring consistent messaging and a unified customer experience. - Predictive Analytics: Utilizes machine learning algorithms to forecast future trends and consumer behaviors, aiding in strategic planning and resource allocation. - Media Planning and Activation: Streamlines the process of planning and executing media campaigns, optimizing reach and efficiency through data-driven insights. - Integration Capabilities: Easily connects with other marketing tools and platforms, enhancing data flow and operational efficiency. Primary Value and Solutions Provided: Nielsen Marketing Cloud addresses the complexities of modern marketing by offering a unified platform that combines data management, analytics, and activation tools. By leveraging Nielsen's proprietary data and advanced technologies, the platform enables marketers to gain a comprehensive understanding of their audiences, deliver personalized and effective campaigns, and measure their impact with precision. This holistic approach leads to improved marketing efficiency, reduced media waste, and enhanced return on investment, ultimately driving business growth and customer engagement. * * * Seller [Nielsen](https://www.g2.com/sellers/nielsen) Discussions [Nielsen Marketing Cloud Community](https://www.g2.com/products/nielsen-marketing-cloud/discuss) Solution Type All-in-One Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 4 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/nielsen-marketing-cloud/pricing) ## Top-Rated Alternatives [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,914) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![Supermetrics](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Supermetrics") Supermetrics 4.4/5(823) ](https://www.g2.com/products/supermetrics/reviews) [ ![Looker](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Looker") Looker 4.4/5(1,656) ](https://www.g2.com/products/looker/reviews) [ View All Alternatives ](https://www.g2.com/products/nielsen-marketing-cloud/competitors/alternatives) ## User Insights Average based on 59 real user reviews. Implementation Time 4 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Automotive](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Automotive") AA Verified User in Automotive Enterprise (\> 1000 emp.) 6/4/2018 "One of the best MTA tools used" 3.5/5 What do you like best about Nielsen Marketing Cloud? Ability to elaborate tons of data from adserver and the visibility on performance across all of digital marketing channels. This helps a lot our decisions on budget allocation and campigns optimization. Review collected by and hosted on G2.com. What do you dislike about Nielsen Marketing Cloud? Initial set up of the tool a little bit tricky. Sometimes there are some lacks on data received from our adserver but the VIQ support team is ready to help. Unfortunately not everything is automated (e.g. programmatic/dynamic costs) and we had to study a workaround to upload some data manually. Feature that sends re-attributed conversions to DSPs worked not properly during last year. Review collected by and hosted on G2.com. What problems is Nielsen Marketing Cloud solving and how is that benefiting you? It optimizes costs and budget allocation. Saves time and improve ROI. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Restaurants](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Restaurants") UR Verified User in Restaurants Mid-Market (51-1000 emp.) 12/11/2018 "Marketing Management" 4/5 What do you like best about Nielsen Marketing Cloud? We can easily manage and see all of your customers/vendors on one data platform Review collected by and hosted on G2.com. What do you dislike about Nielsen Marketing Cloud? A little outdated. Needs a user interface update, but still gets the job done Review collected by and hosted on G2.com. What problems is Nielsen Marketing Cloud solving and how is that benefiting you? Keep track of all customers/vendors, allowing us to see our needs and find new customers/vendors as needed. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Matthew G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matthew G.") MG Matthew G. Specialized Recreation and Inclusion Services Government Administration Small-Business (50 or fewer emp.) 9/14/2018 "Nielson DMP" 2.5/5 What do you like best about Nielsen Marketing Cloud? Nielson DMP serves a great and unique purpose. Review collected by and hosted on G2.com. What do you dislike about Nielsen Marketing Cloud? I’m not going to say that it is the easiest to use. Review collected by and hosted on G2.com. What problems is Nielsen Marketing Cloud solving and how is that benefiting you? You can now continuously adjust your advertising and content across each channel to improve customer experience and marketing performance. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Star G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Star G.") SG Star G. Small-Business (50 or fewer emp.) 9/14/2018 "Good Platform" 4.5/5 What do you like best about Nielsen Marketing Cloud? The absolute ease of use and ability to act on new marketing trends Review collected by and hosted on G2.com. What do you dislike about Nielsen Marketing Cloud? Nothing. It is very user friendly. I guess that cost would be the only issue. Review collected by and hosted on G2.com. What problems is Nielsen Marketing Cloud solving and how is that benefiting you? That we can act quickly on marketing trends Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Enterprise (\> 1000 emp.) 5/24/2018 "Great model but needs more support on timely education and ongoing customer service" 4/5 What do you like best about Nielsen Marketing Cloud? The algorithm and expansive partnership with major publishers. Review collected by and hosted on G2.com. What do you dislike about Nielsen Marketing Cloud? Delayed support from tech team potentially due to timezone differences. Outdated UI that requires constant refresh to get to latest data output Review collected by and hosted on G2.com. Recommendations to others considering Nielsen Marketing Cloud: due to complexity of the integration, do have dedicated analytics and engineering resource to make sure the initial integration as well as ongoing maintenance meet constantly changing marketing needs. Review collected by and hosted on G2.com. What problems is Nielsen Marketing Cloud solving and how is that benefiting you? How does online media impact my offline transactions? Without a running MMM model, the offline attribution integration is able to provide a baseline return of marketing investment for offline performance. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Paul M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paul M.") PM Paul M. User Acquisition Director Enterprise (\> 1000 emp.) 5/17/2018 "Top class MTA provider" 5/5 What do you like best about Nielsen Marketing Cloud? Great insights into what is and also what isn’t driving performance. The fact that you can drill down to the most granular level is also a key benefit. Review collected by and hosted on G2.com. What do you dislike about Nielsen Marketing Cloud? My only criticism is the interface can occasionally be slightly sluggish. Review collected by and hosted on G2.com. What problems is Nielsen Marketing Cloud solving and how is that benefiting you? Helping us to allocate spend at the correct level within the marketing funnel. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite DH Dan H. Mid-Market (51-1000 emp.) 5/22/2018 "Visual IQ Review" 4/5 What do you like best about Nielsen Marketing Cloud? The hands-on help from the Visual IQ implementation and account team. Review collected by and hosted on G2.com. What do you dislike about Nielsen Marketing Cloud? The process for updating changes discovered in the Visual IQ platform. Review collected by and hosted on G2.com. What problems is Nielsen Marketing Cloud solving and how is that benefiting you? We are trying to solve multi-touch attribution for our client. Taking into account paid and non-paid channels to determine the most efficient ways to drive conversions. Determining how channels work together throughout multiple touchpoints of the consumer journey has allowed us to analyze where our investment is best spent. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Medical Practice](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Medical Practice") UM Verified User in Medical Practice Mid-Market (51-1000 emp.) 9/14/2018 "Great way to keep track of client activity " 3.5/5 What do you like best about Nielsen Marketing Cloud? All of the information you need is in one area, instead of using multiple programs. Review collected by and hosted on G2.com. What do you dislike about Nielsen Marketing Cloud? It can be a little confusing st first, until you familiarize yourself with it. Review collected by and hosted on G2.com. What problems is Nielsen Marketing Cloud solving and how is that benefiting you? What customer base we are reaching, and what bases we are missing and need to reach. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Airlines/Aviation](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Airlines/Aviation") EA Verified User in Airlines/Aviation Enterprise (\> 1000 emp.) 3/28/2018 "Still not working a year into the contract" 0/5 What do you like best about Nielsen Marketing Cloud? There is nothing great yet as we still don’t have the platform working. Review collected by and hosted on G2.com. What do you dislike about Nielsen Marketing Cloud? We were sold in on its ease of use.....Not a simple tool. Requires a very heavy touch approach. Constant missed milestones. Worst vendor implementation I have ever been a part of. Review collected by and hosted on G2.com. Recommendations to others considering Nielsen Marketing Cloud: I would put a payment clause in that you only start paying for the tool ONCE it is live or if the project go live date is delayed by X months that monthly payments stop. Read the other reviews as they are saying the same thing I am Review collected by and hosted on G2.com. What problems is Nielsen Marketing Cloud solving and how is that benefiting you? We would like to solve attribution. But do not know what we can solve. No benefits realised.... just huge headaches Review collected by and hosted on G2.com. Show More Response from Ginna Hall of Nielsen Marketing Cloud [Editedit](https://www.g2.com/survey_responses/nielsen-marketing-cloud-review-657763/official_response/edit) Thank you for taking the time to review our platform. We'd like to learn more about your specific situation and how we can make your experience a more positive one. Could you find the time to connect with our Director of Customer Success Wendy McClintock at wendy.mcclintock@nielsen.com at your earliest convenience? We would greatly appreciate it. We look forward to speaking with you. 4/12/2018 Validated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 6/12/2018 "feedback on Visual IQ" 4/5 What do you like best about Nielsen Marketing Cloud? - User Experience - Flexibiliy in the integration with other platforms - Possibility to plan customised scenarios for the future Review collected by and hosted on G2.com. What do you dislike about Nielsen Marketing Cloud? - Sometimes the platform is quite slow - Daily Refresh sometimes does not get updated automatically - The path to conversion interface is not customisable (filters such as: brand, publisher,...) Review collected by and hosted on G2.com. What problems is Nielsen Marketing Cloud solving and how is that benefiting you? - Collecting data from different sources in one platform - Reattribution of the conversions accordingly to the path to conversion of each user Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about Nielsen Marketing Cloud? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Nielsen Marketing Cloud ](https://www.g2.com/products/nielsen-marketing-cloud/discussions/new) GU Guest User What is Nielsen Attribution (formerly Visual IQ) used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-nielsen-attribution-formerly-visual-iq-used-for) GU Guest User What is Nielsen DMP used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-nielsen-dmp-used-for) [ View all Discussions ](https://www.g2.com/products/nielsen-marketing-cloud/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 4 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/nielsen-marketing-cloud/pricing) ##### ##### Nielsen Marketing Cloud Features Marketing Operations ROI Tracking Data Collection Customer Insights Campaign Activity Campaign Insights Reports and Dashboards Campaign Stickiness [ View More Features ](https://www.g2.com/products/nielsen-marketing-cloud/features) ## Work at Nielsen? 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