--- title: Nielsen Marketing Cloud Reviews meta\_title: 'Nielsen Marketing Cloud Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 59 reviews by the users' company size, role or industry to find out how Nielsen Marketing Cloud works for a business like yours. aggregate\_rating: rating\_value: 3.6 review\_count: 59 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Nielsen Marketing Cloud Reviews & Product Details Nielsen Marketing Cloud is a comprehensive platform designed to empower brands, agencies, and media companies by integrating Nielsen's extensive consumer and media data with advanced marketing applications. This unified solution enables users to effectively plan, activate, and analyze marketing campaigns across multiple channels, ensuring a deeper understanding of audiences and improved marketing outcomes. Key Features and Functionality: - Data Management Platform (DMP): Centralizes first-party, second-party, and third-party data to create a holistic view of the consumer, facilitating precise audience segmentation and targeting. - Audience Segmentation: Allows for the creation and continuous updating of audience groups based on demographics, behaviors, and psychographics, ensuring relevant and personalized marketing efforts. - Real-Time Analytics: Provides immediate insights into campaign performance and audience engagement, enabling marketers to make data-driven decisions and optimize campaigns on the fly. - Cross-Channel Marketing: Facilitates seamless marketing across various channels, including digital, mobile, and TV, ensuring consistent messaging and a unified customer experience. - Predictive Analytics: Utilizes machine learning algorithms to forecast future trends and consumer behaviors, aiding in strategic planning and resource allocation. - Media Planning and Activation: Streamlines the process of planning and executing media campaigns, optimizing reach and efficiency through data-driven insights. - Integration Capabilities: Easily connects with other marketing tools and platforms, enhancing data flow and operational efficiency. Primary Value and Solutions Provided: Nielsen Marketing Cloud addresses the complexities of modern marketing by offering a unified platform that combines data management, analytics, and activation tools. By leveraging Nielsen's proprietary data and advanced technologies, the platform enables marketers to gain a comprehensive understanding of their audiences, deliver personalized and effective campaigns, and measure their impact with precision. This holistic approach leads to improved marketing efficiency, reduced media waste, and enhanced return on investment, ultimately driving business growth and customer engagement. * * * Seller [Nielsen](https://www.g2.com/sellers/nielsen) Discussions [Nielsen Marketing Cloud Community](https://www.g2.com/products/nielsen-marketing-cloud/discuss) Solution Type All-in-One Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 4 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/nielsen-marketing-cloud/pricing) ## Top-Rated Alternatives [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,912) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![Supermetrics](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Supermetrics") Supermetrics 4.4/5(823) ](https://www.g2.com/products/supermetrics/reviews) [ ![Looker](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Looker") Looker 4.4/5(1,656) ](https://www.g2.com/products/looker/reviews) [ View All Alternatives ](https://www.g2.com/products/nielsen-marketing-cloud/competitors/alternatives) ## User Insights Average based on 59 real user reviews. Implementation Time 4 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Shayna L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shayna L.") SL Shayna L. Associate, Integrated Investment Enterprise (\> 1000 emp.) 8/5/2018 "Great tool for analyzing audience data" 4/5 What do you like best about Nielsen Marketing Cloud? Each tab clearly outlines its intended goal and info boxes guide you in understanding audience insights Review collected by and hosted on G2.com. What do you dislike about Nielsen Marketing Cloud? Some of the tabs don't load at times; Nielsen customer service has said that this is a result of the browser settings but it still is faulty occasionally Review collected by and hosted on G2.com. What problems is Nielsen Marketing Cloud solving and how is that benefiting you? As an associate within a media agency, I use the DMP software to analyze audience segments and write more educated reports Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Joella D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joella D.") JD Joella D. Senior Media Marketing Manager Financial Services Enterprise (\> 1000 emp.) 5/29/2018 "Better measurement, better transparency" 5/5 What do you like best about Nielsen Marketing Cloud? The account management teams are very smart, and we've been able to solve some real "head scratchers." VIQ has been willing to develop new solutions and reports to help answer many of our business challenges, and we feel they are a true partner. Review collected by and hosted on G2.com. What do you dislike about Nielsen Marketing Cloud? The dashboard could be better, but I still get the gist of what I need. Review collected by and hosted on G2.com. What problems is Nielsen Marketing Cloud solving and how is that benefiting you? We have been able to re-balance our budgets away from just bottom of the funnel into building the width of our funnel by understanding up-stream impact. We were able to identify substantial savings from places where we were over-invested based on a last touch world. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 8/15/2018 "Good enough " 3/5 What do you like best about Nielsen Marketing Cloud? It’s probably the closest thing we’ll have to getting this data. With the data you can clearly see which products are selling and where. It helps to have one place to see data from almost all customers. Review collected by and hosted on G2.com. What do you dislike about Nielsen Marketing Cloud? Nielsen is just a bit out dated in its organization of the data. It’s hard to get the data in the order your need to analyze and some of the required check points don’t make sense for every data pull, thus increasing the time it takes to get what I want. At the end of the day though, you get the data you need. Review collected by and hosted on G2.com. What problems is Nielsen Marketing Cloud solving and how is that benefiting you? We use Nielsen to see sales, distribution, and promotion data. It helps us to compare our success directly against competitors and our own product offerings. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Airlines/Aviation](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Airlines/Aviation") AA Verified User in Airlines/Aviation Mid-Market (51-1000 emp.) 6/1/2018 "Insightful MTA platform with good customer service" 3.5/5 What do you like best about Nielsen Marketing Cloud? The conversion attribution data that we can get from VIQ is priceless. They also have a very responsive and proactive support team. Review collected by and hosted on G2.com. What do you dislike about Nielsen Marketing Cloud? The UI could be more user friendly and with any tool we wish there were more ways to split the data. For example by DMA or Device without the large undertaking on our end of setting-up separate campaigns. While the sales teams are responsive, it would be helpful if they knew more of the ins-and-out of the tool. A large amount of questions need to be answers by a support specialist. Review collected by and hosted on G2.com. What problems is Nielsen Marketing Cloud solving and how is that benefiting you? Our business problem is to understand the true impact each channel has on the overall path to purchase and through VIQ we have been able to allocate dollars accordingly based on the true conversion performance. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") UF Verified User in Food & Beverages Enterprise (\> 1000 emp.) 9/13/2018 Business partner of the seller or seller's competitor, not included in G2 scores. "Data Analytics for sales" 4/5 What do you like best about Nielsen Marketing Cloud? I like the user interface and platform. Very user friendly and allows data pulls to be easily portrayed into charts and graphs. Review collected by and hosted on G2.com. What do you dislike about Nielsen Marketing Cloud? I wish there was more of a visualization piece. But other than that, it is still the best data analytics platform I have ever worked with. Review collected by and hosted on G2.com. Recommendations to others considering Nielsen Marketing Cloud: Dig into as much as you can. You can always learn something new with it. Review collected by and hosted on G2.com. What problems is Nielsen Marketing Cloud solving and how is that benefiting you? I am solving discrepancies with products that aren't scanning $ sales in stores. The benefits of it is that we are able to drive our business and leverage different products thru the analysis we are able to get in Nielsen. Review collected by and hosted on G2.com. Show More 9/14/2018 Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Paper & Forest Products](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Paper & Forest Products") AP Verified User in Paper & Forest Products Mid-Market (51-1000 emp.) 5/2/2018 "Mediocre Platform, more like a kludge attribution platform" 0/5 What do you like best about Nielsen Marketing Cloud? Nothing, we have been with Visual IQ for almost 6 months and we have not been able to use it appropriately due to data loading issues, unresponsive UI and inaccurate attribution. Review collected by and hosted on G2.com. What do you dislike about Nielsen Marketing Cloud? - Customer Success (more like Failure) team is very unhelpful. - Data is sometimes 2-3 days behind, making it impossible to optimize marketing campaign the following day. - Support team keeps changing the back end without informing clients. - Tracking pixels are sometimes banned from some publishers. - They claim to have a direct integration with Facebook, which breaks all the time, so they have to re-upload paid social data, this usually happens very late. Review collected by and hosted on G2.com. Recommendations to others considering Nielsen Marketing Cloud: STAY AWAY FROM VISUAL IQ, or Algorithmic attribution. It does NOT work. The best approach for attribution is INCREMENTAL Analysis. Review collected by and hosted on G2.com. What problems is Nielsen Marketing Cloud solving and how is that benefiting you? Optimizing spend by marketing channels and using attribution data for planning/forecasting. Review collected by and hosted on G2.com. Show More Response from Ginna Hall of Nielsen Marketing Cloud [Editedit](https://www.g2.com/survey_responses/nielsen-marketing-cloud-review-699573/official_response/edit) Thank you for taking the time to review our platform. We'd like to learn more about the specifics of your engagement and how we can help. Over the past ten years, many companies have gotten great results from our platform and we’d like to make that the case for you as well. If you could reach out to Manoj Mathew at manoj.mathew@nielsen.com we would greatly appreciate it! Current UserValidated ReviewerSource: Organic ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") AF Verified User in Financial Services Mid-Market (51-1000 emp.) 5/22/2018 "Visual IQ " 4.5/5 What do you like best about Nielsen Marketing Cloud? Native implementation with Facebook. Not only does it save time, but it makes a major part of our social implementation turn-key. Review collected by and hosted on G2.com. What do you dislike about Nielsen Marketing Cloud? I wish there was a cleaner way to connect to Twitter. Excited about the Pinterest beta, but would like to see Twitter implemented if possible. Obviously, it's difficult to partner with a client, so it's a minor grief at best. Review collected by and hosted on G2.com. What problems is Nielsen Marketing Cloud solving and how is that benefiting you? We can finally tell the full story for social and are now completely restructuring our social campaigns. Before our client was stuck utilizing last touch attribution which told a completely unfair story against paid search and display. The client understood social was better than reported, but it's difficult to show complete faith when the hard numbers disagree. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic MK muhammad siddique k. Fellow Hospital & Health Care Enterprise (\> 1000 emp.) 9/14/2018 "Great platform!" 4.5/5 What do you like best about Nielsen Marketing Cloud? The AD intel section works great for me as we can play with he information according to our needs and also the data can be sent back! Review collected by and hosted on G2.com. What do you dislike about Nielsen Marketing Cloud? sometimes the turn around time is not as expected and it can be somewhat more user friendly. Review collected by and hosted on G2.com. What problems is Nielsen Marketing Cloud solving and how is that benefiting you? competitors data can be reviewed and tracked. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Jonathan C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jonathan C.") JC Jonathan C. Marketing Analytics and Measurement Music Enterprise (\> 1000 emp.) 5/22/2018 "Highly Recommend" 4.5/5 What do you like best about Nielsen Marketing Cloud? I am particularly impressed with ViQ's account management, which has been supportive since the onset of the relationship. Review collected by and hosted on G2.com. What do you dislike about Nielsen Marketing Cloud? I wish that ViQ had supporting documentation in the set-up and implementation phase. Review collected by and hosted on G2.com. What problems is Nielsen Marketing Cloud solving and how is that benefiting you? My company has a better understanding of how to deploy our portfolio of marketing investment across channels, tactics and audiences. ViQ does exactly what it sets out to do -- it assists my company as it seeks to quantify the return on investment from Marketing. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") AF Verified User in Financial Services Small-Business (50 or fewer emp.) 5/22/2018 "Timely with few initial benefits" 2/5 What do you like best about Nielsen Marketing Cloud? I appreciate the affirmation of the way we have decided to invest our dollars. We are not seeing a huge difference in performance from the last touch data. If it stinks in last touch, well then it stinks it VIQ as well. It is showing us that we have spend our money the right way. Review collected by and hosted on G2.com. What do you dislike about Nielsen Marketing Cloud? The time and attention. The reporting center is clunky and slow. You have to readjust the cross-attribution view every time, so you can never quickly pull data. In addition, IQ Sage was not the product we envisioned. We thought that it would be more of a predictive tool to help plan future campaigns. It does not spit out easy results. It is another layer of analyzing that is not useful for media planners that don't spend their days in heavy data. Review collected by and hosted on G2.com. Recommendations to others considering Nielsen Marketing Cloud: Have a dedicated team to get the tool setup and then to monitor once live. Review collected by and hosted on G2.com. What problems is Nielsen Marketing Cloud solving and how is that benefiting you? We are solving cross attribution between three channels. We have not gotten the chance to use this between channels, but we have used it within each channel to cut down on frequency caps, eliminate partners, and cut down on keywords. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about Nielsen Marketing Cloud? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Nielsen Marketing Cloud ](https://www.g2.com/products/nielsen-marketing-cloud/discussions/new) GU Guest User What is Nielsen Attribution (formerly Visual IQ) used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-nielsen-attribution-formerly-visual-iq-used-for) GU Guest User What is Nielsen DMP used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-nielsen-dmp-used-for) [ View all Discussions ](https://www.g2.com/products/nielsen-marketing-cloud/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 4 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/nielsen-marketing-cloud/pricing) ##### ##### Nielsen Marketing Cloud Features Marketing Operations ROI Tracking Data Collection Customer Insights Campaign Activity Campaign Insights Reports and Dashboards Campaign Stickiness [ View More Features ](https://www.g2.com/products/nielsen-marketing-cloud/features) ## Work at Nielsen? 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