--- title: Nielsen Marketing Cloud Reviews meta\_title: 'Nielsen Marketing Cloud Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 59 reviews by the users' company size, role or industry to find out how Nielsen Marketing Cloud works for a business like yours. aggregate\_rating: rating\_value: 3.6 review\_count: 59 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Nielsen Marketing Cloud Reviews & Product Details Nielsen Marketing Cloud is a comprehensive platform designed to empower brands, agencies, and media companies by integrating Nielsen's extensive consumer and media data with advanced marketing applications. This unified solution enables users to effectively plan, activate, and analyze marketing campaigns across multiple channels, ensuring a deeper understanding of audiences and improved marketing outcomes. Key Features and Functionality: - Data Management Platform (DMP): Centralizes first-party, second-party, and third-party data to create a holistic view of the consumer, facilitating precise audience segmentation and targeting. - Audience Segmentation: Allows for the creation and continuous updating of audience groups based on demographics, behaviors, and psychographics, ensuring relevant and personalized marketing efforts. - Real-Time Analytics: Provides immediate insights into campaign performance and audience engagement, enabling marketers to make data-driven decisions and optimize campaigns on the fly. - Cross-Channel Marketing: Facilitates seamless marketing across various channels, including digital, mobile, and TV, ensuring consistent messaging and a unified customer experience. - Predictive Analytics: Utilizes machine learning algorithms to forecast future trends and consumer behaviors, aiding in strategic planning and resource allocation. - Media Planning and Activation: Streamlines the process of planning and executing media campaigns, optimizing reach and efficiency through data-driven insights. - Integration Capabilities: Easily connects with other marketing tools and platforms, enhancing data flow and operational efficiency. Primary Value and Solutions Provided: Nielsen Marketing Cloud addresses the complexities of modern marketing by offering a unified platform that combines data management, analytics, and activation tools. By leveraging Nielsen's proprietary data and advanced technologies, the platform enables marketers to gain a comprehensive understanding of their audiences, deliver personalized and effective campaigns, and measure their impact with precision. This holistic approach leads to improved marketing efficiency, reduced media waste, and enhanced return on investment, ultimately driving business growth and customer engagement. * * * Seller [Nielsen](https://www.g2.com/sellers/nielsen) Discussions [Nielsen Marketing Cloud Community](https://www.g2.com/products/nielsen-marketing-cloud/discuss) Solution Type All-in-One Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 4 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/nielsen-marketing-cloud/pricing) ## Top-Rated Alternatives [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,914) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![Supermetrics](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Supermetrics") Supermetrics 4.4/5(823) ](https://www.g2.com/products/supermetrics/reviews) [ ![Looker](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Looker") Looker 4.4/5(1,656) ](https://www.g2.com/products/looker/reviews) [ View All Alternatives ](https://www.g2.com/products/nielsen-marketing-cloud/competitors/alternatives) ## User Insights Average based on 59 real user reviews. Implementation Time 4 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) DV David V. Ecommerce Director Mid-Market (51-1000 emp.) 7/13/2021 "I have a experience with some moduls from nielsen marketing cloud, its powerful for stadistics" 4/5 What do you like best about Nielsen Marketing Cloud? Using for fix and an organized all data for analysis, in functionally dashboards Review collected by and hosted on G2.com. What do you dislike about Nielsen Marketing Cloud? Its no more responsive or easy to navigate for the CMS Review collected by and hosted on G2.com. Recommendations to others considering Nielsen Marketing Cloud: Like several solutions like this support, it's deficient sometimes, so; I think this is the key to completing the excellence. Review collected by and hosted on G2.com. What problems is Nielsen Marketing Cloud solving and how is that benefiting you? Organize all data, make a different dashboard, connect different source of data, in order to analize it. Review collected by and hosted on G2.com. Show More 7/15/2021 Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Accounting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Accounting") UA Verified User in Accounting Small-Business (50 or fewer emp.) 7/28/2021 "Marketing Cloud" 5/5 What do you like best about Nielsen Marketing Cloud? The cloud helps enables our advertisers and podcasting partners to run audience-targeted campaigns and podcasting.Different media mixes work together to achieve specific goals that are central to our clients’ businesses Review collected by and hosted on G2.com. What do you dislike about Nielsen Marketing Cloud? nothing about this cloud that I dislike at this time Review collected by and hosted on G2.com. What problems is Nielsen Marketing Cloud solving and how is that benefiting you? By being able to merge different media outlets together Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Emma S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emma S.") ES Emma S. Category & Market Development Manager - Ice Cream (OOH) Enterprise (\> 1000 emp.) 1/12/2021 Business partner of the seller or seller's competitor, not included in G2 scores. "Nielsen Marketing Cloud is easy to use." 5/5 What do you like best about Nielsen Marketing Cloud? When I plan what customers will buy, I make sure my data is analyzed in real time - a principle that informs LM purchases in our newsletter. Review collected by and hosted on G2.com. What do you dislike about Nielsen Marketing Cloud? I dislike pricing models and contracts that are necessary for consumers. I will prefer the option of another agreement from one month which does not close us. Review collected by and hosted on G2.com. What problems is Nielsen Marketing Cloud solving and how is that benefiting you? We are able to quickly reach the market with media planning and evaluation without using 4 ​​and 5 different tools to understand our target audience. We realize that we were able to create savings by purchasing our media, uniting our customers' insights and eliminating its predecessors. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") UC Verified User in Consumer Goods Small-Business (50 or fewer emp.) 6/17/2021 Business partner of the seller or seller's competitor, not included in G2 scores. "User friendliness" 5/5 What do you like best about Nielsen Marketing Cloud? User friendly interface, easy access to data Review collected by and hosted on G2.com. What do you dislike about Nielsen Marketing Cloud? I prefer the ease of excel and to download the information to play with there Review collected by and hosted on G2.com. What problems is Nielsen Marketing Cloud solving and how is that benefiting you? Understanding Consumer trends Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite LM Luca M. digital performance analyst Enterprise (\> 1000 emp.) 5/30/2018 "User friendly and re-attributed CPL" 3.5/5 What do you like best about Nielsen Marketing Cloud? The possibility to easily upload costs makes our budgeting process fast and reliable. VIQ is userfriendly, really easy to use so the learning curve of the platform is fast. Review collected by and hosted on G2.com. What do you dislike about Nielsen Marketing Cloud? I would like to have an automatic "check" of data imported from Sizmek Adserver. Metrics such as conversions and impressions should match perfectly with the source of the import and it's hard sometimes to find the unmatching points by manually comparing VIQ report with Sizmek one . Review collected by and hosted on G2.com. What problems is Nielsen Marketing Cloud solving and how is that benefiting you? Thanks to VIQ we can upload budgets and we obtain a re-attribution of the conversions, this means a more significant CPL for our analysis. We can base the most part of our analysis on the true CPL and extract suggestions to drive our business decisions. Review collected by and hosted on G2.com. Show More 7/30/2019 Current UserValidated ReviewerSource: Organic ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") CR Verified User in Real Estate Mid-Market (51-1000 emp.) 1/29/2020 "Media Planning" 4/5 What do you like best about Nielsen Marketing Cloud? When I am planning and instinctually know what consumers are going to purchase, I rely on their real-time data to validate my assumptions and inform our media buys. Review collected by and hosted on G2.com. What do you dislike about Nielsen Marketing Cloud? I dislike the pricing model and the contracts that are required for users. I would prefer a month-to-month contract option that would not lock us in. Review collected by and hosted on G2.com. What problems is Nielsen Marketing Cloud solving and how is that benefiting you? We are quickly able to move from media planning and evaluation to go-to-market without using 4 and 5 different tools to understand our target audience. We realize that we were able to unify our media buying, our customer insights and generate savings by eliminating its predecessors. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Broadcast Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Broadcast Media") UB Verified User in Broadcast Media Enterprise (\> 1000 emp.) 12/1/2019 "Nielsen Review" 4/5 What do you like best about Nielsen Marketing Cloud? Great software tool to use, Can analyse data easily once deciphered Review collected by and hosted on G2.com. What do you dislike about Nielsen Marketing Cloud? Need to input multiple data points and can be clunky to decipher Review collected by and hosted on G2.com. What problems is Nielsen Marketing Cloud solving and how is that benefiting you? Makes it easier to target potential customers Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Law Practice](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Law Practice") UL Verified User in Law Practice Small-Business (50 or fewer emp.) 5/1/2019 "Great tool!!!" 5/5 What do you like best about Nielsen Marketing Cloud? Being able to reach many people through one program. Review collected by and hosted on G2.com. What do you dislike about Nielsen Marketing Cloud? I have no complaints about the program. It works well. Review collected by and hosted on G2.com. What problems is Nielsen Marketing Cloud solving and how is that benefiting you? Limitations of sending info in small quantities. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Banking](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Banking") AB Verified User in Banking Mid-Market (51-1000 emp.) 5/22/2018 "Timely, but validating " 4/5 What do you like best about Nielsen Marketing Cloud? I like being able to validate suspicions around what's driving efficient results within our media plans. We have internal debates around strategy so it's helpful to use the tool to tie back to the initial plan. Review collected by and hosted on G2.com. What do you dislike about Nielsen Marketing Cloud? The amount of time and effort standing up the technology, integrations, maintenance, and developing reporting in a useful format for the client is quite large. It requires quite a bit of man power to stand up the technology, cost integrations, and making use of the report center in an efficient manner for the client. Tacking this on top of a full time job where someone is already stretched thin is challenging. Review collected by and hosted on G2.com. What problems is Nielsen Marketing Cloud solving and how is that benefiting you? We are filling the gap of the previous last touch model by evaluating media plan performance with an MTA solution to determine efficiency across all types of goals. We have realized that our "awareness" initiatives continue to not play a big role in leading to an acquisition. We were originally under the impression that our awareness initiatives might feed our direct response initiatives in the conversion funnel, but most awareness lines are still not playing a role in the conversion path. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Enterprise (\> 1000 emp.) 5/22/2018 "Great once it's up and running!" 4.5/5 What do you like best about Nielsen Marketing Cloud? VisualIQ has given us visibility on performance across all of our digital marketing channels. The tool is sophisticated and the data that it provides is unmatched. The tool has given us a lens, particularly on upper funnel tactics, that allows us to determine who our best partners are. Review collected by and hosted on G2.com. What do you dislike about Nielsen Marketing Cloud? Getting the tool up and running with a large marketing mix is a bit of a beast. It takes time to work through the best way to set up the platform to sync with your ad server and there were bumps along the way. Also, not everything is automated. The majority of the data will come directly from your adserver into VisualIQ but there are exceptions, particularly with dynamic cost, which has to be manually uploaded into the system. Review collected by and hosted on G2.com. What problems is Nielsen Marketing Cloud solving and how is that benefiting you? We now have the ability to determine performance across multiple channels using VIQ data which again is particularly helpful looking at upper funnel tactics that in a last touch model generally don't get a lot a credit. The tool has also helped us with media planning helping to determine optimal spend levels at a tactical level and across channels. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Nielsen Marketing Cloud? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Nielsen Marketing Cloud ](https://www.g2.com/products/nielsen-marketing-cloud/discussions/new) GU Guest User What is Nielsen Attribution (formerly Visual IQ) used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-nielsen-attribution-formerly-visual-iq-used-for) GU Guest User What is Nielsen DMP used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-nielsen-dmp-used-for) [ View all Discussions ](https://www.g2.com/products/nielsen-marketing-cloud/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 4 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/nielsen-marketing-cloud/pricing) ##### ##### Nielsen Marketing Cloud Features Marketing Operations ROI Tracking Data Collection Customer Insights Campaign Activity Campaign Insights Reports and Dashboards Campaign Stickiness [ View More Features ](https://www.g2.com/products/nielsen-marketing-cloud/features) ## Work at Nielsen? 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