To set up a Nielsen Brand Study, it's straightforward and relatively effortless, and everyone in our industry is aware of Nielsen. Review collected by and hosted on G2.com.

The only gripe I've always had was how they only provide 1 question to the user, in comparison to the other brand studies that offer 10+ questions which would provide deeper data points. Review collected by and hosted on G2.com.

I appreciate customization options with Nielsen's platform to meet the needs of the user. Different sets of variables can be used when processing the data through automated reports that display both numeric results along with graphs to make it easier to understand trends. Review collected by and hosted on G2.com.

What I dislike about Nielsen Ad IQ is that the website makes it difficult for people who don't work in marketing, or aren't familiar with how those tools work. I also dislike that those tools cost a lot of money and so only large companies can afford to use them. Review collected by and hosted on G2.com.

I enjoyed the insights Nielsen Ad Intel provided. For my client, it was crucial to have understanding of how our ads were performing and being shown. Review collected by and hosted on G2.com.

There were times when Nielsen Ad Intel would have system glitches and would prohibit me from pulling reports etc. Review collected by and hosted on G2.com.

Shows all outlets advertisers' spend on an even playing field.

A powerful tool to show clients their media plan allocations can endure shifts. Review collected by and hosted on G2.com.

Rates and GRPs margins of errors may be greater than expected. Review collected by and hosted on G2.com.

Great product and service for tracking ad spending in more detail, across more local markets and more media outlets than any other commercial monitoring service. Easy to interpret the data and address your most competitive questions. Review collected by and hosted on G2.com.

None. I've love the functionality thus far. Review collected by and hosted on G2.com.

A powerful tool to show clients their media plan allocations can endure shifts. Review collected by and hosted on G2.com.

A very robust platform. And also expensive but everything works. Review collected by and hosted on G2.com.

This is a known brand with a history of tracking advertising and viewer habits. Review collected by and hosted on G2.com.

Sometimes it leans a little too much on it's own reputation. Review collected by and hosted on G2.com.

Nielsen is a trusted vendor for all media platforms. Review collected by and hosted on G2.com.

The expense involved with their products Review collected by and hosted on G2.com.

It delivers plenty of insights & intelligence. Review collected by and hosted on G2.com.

A very robust platform, with many options. Review collected by and hosted on G2.com.

Nielsen captures, organizes and analyzes my advertising spend! It also offers a complete source of cross-platform advertising intelligence. Review collected by and hosted on G2.com.

It is a little too expensive for my company so it's hard to keep using it. Review collected by and hosted on G2.com.