Nexie is the marketing agent for e-commerce retention marketing. It runs retention marketing end-to-end, planning campaigns, building segments, generating content, and continuously optimizing, with human in the loop. Unlike traditional email marketing and automation tools that require humans to operate every step of the workflow, Nexie thinks and acts autonomously based on brand's goals and policies. Marketers can review all campaigns, strategies and customise Nexie's behaviour. Some of the major features include - Goal-driven marketing: Just set your marketing goals and Nexie drives them. Nexie comes up with the right campaign strategy for various kinds of goals - sales, engagement or churn prevention. Marketer can approve the strategies and Nexie continuously generates targeted campaigns aligned to the goals. Instant campaigns: Create targeted campaigns just by asking. Nexie generates complete emails including AI-crafted images, copy, subject lines, and audience targeting in seconds. AI-driven segmentation: Nexie dynamically builds and maintains customer segments on wide range of metrics like engagement, recency, purchase frequency, lifetime value, discount affinity, average order value, category interest, and predicted churn risk, all without manual segment-building. Human-in-the-loop by design. Every outbound message is reviewed and approved by a human before it's sent. Marketers have full control over the marketing strategy, brand voice, and set guardrails on how Nexie operates.