What do you like best?
Easy to use, reliable, trustworthy and genuinely effective. Our news used to go into sites with dubious location, traffic and trust levels. Aligning our agency with Newswire makes our clients happy because they see the results: we can give them sound analytics, they can see exactly where their press releases landed, and more importantly, Newswire lets us send out our releases to real journalists and publications. We've had 2-3 news pickups in the past 3 years, and even got an apology from a journalist who wasn't able to cover one of our news! Now, that's a big hit: journalists rarely, if ever, even get back to us. Newswire, however, has given us a traceable ROI in performance and analytics.
What do you dislike?
We haven't had any downsides yet after 4 years of using the service both as standalone PR submissions or when we've bought into the packages. I think the pricing for individual PRs with all the bells and whistles is a little high, but the ROI is there.
Recommendations to others considering the product
It's a great DIY PR tool that lets you do outreach to media reps and generate demand for our clients' work through a reputable bridge: Newswire. It gives our work more credibility by aligning with an established PR brand.
What business problems are you solving with the product? What benefits have you realized?
We needed a cost-effective but real solution to distribute our news, and our clients' news. Many PR engines are fluff- press releases go into obscure websites whose traffic no one really knows, and news die. Newswire allows us to curate a list of journalists and publications that might have an interest in carrying our news, giving us a chance to do outreach to them and selling the news. Our press releases have had 23% more traffic and generated more attention since we switched to Newswire after lackluster experiences with 2 other providers. We're sticking to Newswire as our agency's go-to PR distribution engine.