I thought I liked the efficiency of the lead gen campaigns. However, I found I was merely purchasing lead info instead of getting leads who actually engaged with or downloaded my content. Review collected by and hosted on G2.com.
This company is not what it promotes itself as being. They claim they are a content syndication network, when in fact, they are a data provider who send contact info of target prospects. I set up two campaigns and received leads who "downloaded my content" very quickly. However, when sales followed up, all said they had no recollection of downloading my content. We contacted these leads no more than an hour after Netline sent them to us, as we experimented with a demo request campaign, but mysteriously, all leads could not remember completing the webform for a demo request. It was not just an eBook or whitepaper download; it was a demo request, which is an option they offer on their "syndication network." When I reached out to support, their answer was they hear this from time to time and they suggest "to have sales reps shy away from relying so much on the name of the asset they downloaded." They also recommend cold nurture instead of direct follow-up. Of course, this is because they are only sending us the contact info of those we signify are in our target audience instead of leads who completed a web form. Review collected by and hosted on G2.com.
Hi there,
On behalf of the entire NetLine team, I want to share my sincerest apologies for the negative experience you had. We pride ourselves on delivering first-party, fully-permissioned leads of prospects who engage with your content and match your exact target audience. We are not in the business of exploiting user information and sharing data with clients if there is not a registration happening. Given our business model, I can only assume there was miscommunication. That said, this has clearly disrupted your workflow and I would absolutely be upset, too.
We do our best to train our client services and sales teams to provide appropriate expectations, answer any questions you may have and find immediate solutions. We’re sorry to hear we fell short.
As this is the first time we’ve heard this feedback, it’s crucial we review this in depth. We were able to isolate this situation from our records and are currently pulling the team together to get more insight and see what could have been done differently. I totally understand if this has been a deal-breaker for you, but we would love the chance to continue this conversation over the phone so we can make this situation right.
Thank you,
David Fortino | Chief Strategy Officer
