# Top 10 Braze Alternatives & Competitors (1,689)4.5 out of 5 Braze is one of the most-searched tools in the Push Notification Software category on G2. Push Notification Software is used by teams seeking easily administered, secure platforms with features like a/b testing, email tracking, and social media advertising, according to G2 reviews. When comparing Braze with other tools, reviewers most often evaluate email campaigns and user journeys as key differentiators. The best overall alternative to Braze is [Iterable](https://www.g2.com/products/iterable/reviews), rated ~4.4 stars on G2 from 814+ reviewers. It is frequently praised for intuitive and customer support. Other well-known alternatives to Braze are: - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) – known for automation and email marketing (G2 star rating ~4.0) - [Insider One](https://www.g2.com/products/insider-one/reviews) – highly rated for customer engagement and personalization (G2 star rating ~4.8) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) – offers email marketing and automation (G2 star rating ~4.6) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) – best suited for teams that need helpful and customer support (G2 star rating ~4.6) Browse top options below. Based on G2 review data, Braze is most commonly used in industries like [Push Notification Software](https://www.g2.com/categories/push-notification), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing). Compare user ratings by vertical to find the best fit. ## Best Paid & Free Alternatives to Braze - Iterable - Agentforce Marketing (formerly Salesforce Marketing Cloud) - Insider One - Klaviyo - Bloomreach - MoEngage - WebEngage - SAP Engagement Cloud (formerly SAP Emarsys) ## Top 10 Alternatives to Braze Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Braze stacks up to the competition, check reviews from current & previous users in industries like Financial Services, Health, Wellness and Fitness, and Entertainment, and find the best product for your business. [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/75188b4bc94b352db2f21d0ba2534e92/iterable.png "Product Avatar Image") ](https://www.g2.com/products/iterable/reviews) [ Iterable ](https://www.g2.com/products/iterable/reviews) By [Iterable](https://www.g2.com/sellers/iterable) [ 4.4/5(825) ](https://www.g2.com/products/iterable/reviews#reviews) Product Description Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support. Reviewers say compared to Braze, Iterable is: Better at support Easier to set up Easier to do business with Categories in common with Braze: [ WhatsApp Marketing ](/categories/whatsapp-marketing)[ SMS Marketing ](/categories/sms-marketing)[ Email Template Builder ](/categories/email-template-builder)[ Personalization ](/categories/personalization)[ Personalization Engines ](/categories/personalization-engines) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/ecffbcc525c61efc944dafcc553f01b8/agentforce-marketing-formerly-salesforce-marketing-cloud.jpg "Product Avatar Image") ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) [ Agentforce Marketing (formerly Salesforce Marketing Cloud) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) By [Salesforce](https://www.g2.com/sellers/salesforce) [ 4/5(4,629) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews#reviews) Product Description Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike. Reviewers say compared to Braze, Agentforce Marketing (formerly Salesforce Marketing Cloud) is: Slower to reach roi Categories in common with Braze: [ AI Marketing Agents ](/categories/ai-marketing-agents)[ SMS Marketing ](/categories/sms-marketing)[ Personalization ](/categories/personalization)[ Personalization Engines ](/categories/personalization-engines)[ Push Notification ](/categories/push-notification) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/c5eaa3c924d805ec84037adc0b148f56/insider-one.png "Product Avatar Image") ](https://www.g2.com/products/insider-one/reviews) [ Insider One ](https://www.g2.com/products/insider-one/reviews) By [Insider One](https://www.g2.com/sellers/insider-one) [ 4.8/5(1,415) ](https://www.g2.com/products/insider-one/reviews#reviews) Product Description Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience for 2,000+ customers, helping teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Reviewers say compared to Braze, Insider One is: Easier to set up Better at support More usable Categories in common with Braze: [ AI Marketing Agents ](/categories/ai-marketing-agents)[ WhatsApp Marketing ](/categories/whatsapp-marketing)[ SMS Marketing ](/categories/sms-marketing)[ Personalization ](/categories/personalization)[ Personalization Engines ](/categories/personalization-engines) [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/e13d9a3c932283bf5f5a71adfb2ae176/klaviyo%282%29.png "Product Avatar Image") ](https://www.g2.com/products/klaviyo/reviews) [ Klaviyo ](https://www.g2.com/products/klaviyo/reviews) By [Klaviyo](https://www.g2.com/sellers/klaviyo) [ 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews#reviews) Product Description Klaviyo, a unified customer platform for email, SMS, and more, gives your online brand direct ownership of your consumer data and interactions. Reviewers say compared to Braze, Klaviyo is: Easier to set up Better at meeting requirements Easier to admin Categories in common with Braze: [ AI Marketing Agents ](/categories/ai-marketing-agents)[ RCS Business Messaging ](/categories/rcs-business-messaging)[ WhatsApp Marketing ](/categories/whatsapp-marketing)[ SMS Marketing ](/categories/sms-marketing)[ Email Template Builder ](/categories/email-template-builder) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/9954d1f1b2193bfcf0220bf84917e62e/bloomreach-bloomreach.jpg "Product Avatar Image") ](https://www.g2.com/products/bloomreach-bloomreach/reviews) [ Bloomreach ](https://www.g2.com/products/bloomreach-bloomreach/reviews) By [Bloomreach](https://www.g2.com/sellers/bloomreach) [ 4.6/5(775) ](https://www.g2.com/products/bloomreach-bloomreach/reviews#reviews) Product Description Bloomreach personalizes the e-commerce experience by unifying real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience continuously reflects a changing customer as they shop. With the scale of AI, this creates endless new paths to purchase. Reviewers say compared to Braze, Bloomreach is: Better at support Slower to reach roi Better at meeting requirements Categories in common with Braze: [ AI Marketing Agents ](/categories/ai-marketing-agents)[ RCS Business Messaging ](/categories/rcs-business-messaging)[ SMS Marketing ](/categories/sms-marketing)[ Personalization ](/categories/personalization)[ Personalization Engines ](/categories/personalization-engines) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/d8e7be6a5c46339aed06777e766c5d4d/moengage.png "Product Avatar Image") ](https://www.g2.com/products/moengage/reviews) [ MoEngage ](https://www.g2.com/products/moengage/reviews) By [MoEngage](https://www.g2.com/sellers/moengage) [ 4.5/5(525) ](https://www.g2.com/products/moengage/reviews#reviews) Product Description With MoEngage, companies can orchestrate campaigns across channels like push, email, in-app messaging, web push and sms, with auto-optimization towards higher conversions powered by machine learning. Reviewers say compared to Braze, MoEngage is: Slower to reach roi Easier to set up More usable Categories in common with Braze: [ WhatsApp Marketing ](/categories/whatsapp-marketing)[ SMS Marketing ](/categories/sms-marketing)[ Personalization ](/categories/personalization)[ Personalization Engines ](/categories/personalization-engines)[ Push Notification ](/categories/push-notification) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/152556b476c2bc3b957aaa3b1f6b445a/webengage.png "Product Avatar Image") ](https://www.g2.com/products/webengage/reviews) [ WebEngage ](https://www.g2.com/products/webengage/reviews) By [WebEngage](https://www.g2.com/sellers/webengage) [ 4.5/5(768) ](https://www.g2.com/products/webengage/reviews#reviews) Product Description WebEngage is a user engagement and retention platform that helps you unify customer data, execute marketing campaigns, and track performance. Reviewers say compared to Braze, WebEngage is: Easier to set up More usable Slower to reach roi Categories in common with Braze: [ WhatsApp Marketing ](/categories/whatsapp-marketing)[ SMS Marketing ](/categories/sms-marketing)[ Personalization ](/categories/personalization)[ Push Notification ](/categories/push-notification)[ Customer Journey Analytics ](/categories/customer-journey-analytics) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/676380d9d2944794a923b5cfd111773d/sap-engagement-cloud-formerly-sap-emarsys.png "Product Avatar Image") ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) [ SAP Engagement Cloud (formerly SAP Emarsys) ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) By [SAP](https://www.g2.com/sellers/sap) [ 4.2/5(641) ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews#reviews) Product Description SAP Engagement Cloud (formerly SAP Emarsys) empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior 1:1 experiences and produce measurable results ... fast. Join more than 2,500 companies who trust Emarsys to deliver the predictable, profitable outcomes that their businesses demand and the highly personalized omnichannel experiences that their customers deserve. Reviewers say compared to Braze, SAP Engagement Cloud (formerly SAP Emarsys) is: Slower to reach roi Categories in common with Braze: [ AI Marketing Agents ](/categories/ai-marketing-agents)[ SMS Marketing ](/categories/sms-marketing)[ Personalization Engines ](/categories/personalization-engines)[ Push Notification ](/categories/push-notification)[ Customer Journey Analytics ](/categories/customer-journey-analytics) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/0e4cb319d91ef480d84a5dc9e77e9eba/dotdigital.png "Product Avatar Image") ](https://www.g2.com/products/dotdigital/reviews) [ Dotdigital ](https://www.g2.com/products/dotdigital/reviews) By [Dotdigital](https://www.g2.com/sellers/dotdigital) [ 4.4/5(1,236) ](https://www.g2.com/products/dotdigital/reviews#reviews) Product Description Customer data platform and cross-channel marketing automation for SMEs, retailers, and big brands. Reviewers say compared to Braze, Dotdigital is: Slower to reach roi Easier to set up Better at support Categories in common with Braze: [ WhatsApp Marketing ](/categories/whatsapp-marketing)[ SMS Marketing ](/categories/sms-marketing)[ Email Template Builder ](/categories/email-template-builder)[ Personalization ](/categories/personalization)[ Personalization Engines ](/categories/personalization-engines) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/4d46814b876ce7a4ff30815d8c5e836e/netcore-customer-engagement-platform.png "Product Avatar Image") ](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) [ Netcore Customer Engagement Platform ](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) By [Netcore Private Limited](https://www.g2.com/sellers/netcore-private-limited) [ 4.5/5(568) ](https://www.g2.com/products/netcore-customer-engagement-platform/reviews#reviews) Product Description Netcore is a globally recognized marketing technology SaaS company offering a full-stack of martech solutions that help product and growth marketers deliver AI-powered intelligent customer experiences across all touchpoints of the user’s journey. Building a unified views of customers, orchestrating omnichannel communication journeys, personalizing the apps and websites, optimizing user experience, real-time reporting and providing actionable analytics, Netcore represents an all-in-one solution for a marketer. Reviewers say compared to Braze, Netcore Customer Engagement Platform is: Easier to set up Better at support More usable Categories in common with Braze: [ WhatsApp Marketing ](/categories/whatsapp-marketing)[ SMS Marketing ](/categories/sms-marketing)[ Personalization ](/categories/personalization)[ Personalization Engines ](/categories/personalization-engines)[ Push Notification ](/categories/push-notification) ## Braze Alternatives FAQs Generated using AI ### What features do alternatives offer that Braze does not? Alternatives to Braze offer features Braze lacks, including automated alerts and tasks, budgeting, calendaring, event/webinar marketing, output document generation, program management, ROI analytics, SEO/keyword analytics, social campaigns, social media engagement, social listening, text-to-landline, web analytics, white label options, workflow capability, WhatsApp commerce, AI text summarization, shareable links, and AI-powered content generation. ### Which Push Notification tools do reviewers recommend instead of Braze? Reviewers recommend [Iterable](https://www.g2.com/products/iterable/reviews) for its powerful cross-channel journey orchestration, intuitive visual workflow builder, and strong customer support. [Klaviyo](https://www.g2.com/products/klaviyo/reviews) is favored for its advanced segmentation, ecommerce integrations, and ease of use, especially for B2C and ecommerce brands. [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) is praised for its unified customer data platform, AI-driven personalization, and comprehensive marketing automation. [MoEngage](https://www.g2.com/products/moengage/reviews) is highlighted for its no-code journey orchestration, real-time analytics, and multi-channel engagement. [Insider One](https://www.g2.com/products/insider-one/reviews) stands out for its unified platform supporting multiple channels including WhatsApp, AI-powered personalization, and ease of use. [WebEngage](https://www.g2.com/products/webengage/reviews) is recommended for its powerful segmentation, journey builder, and omnichannel campaign management. [Agentforce Marketing](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) (Salesforce Marketing Cloud) is noted for its deep CRM integration, journey builder, and AI-driven automation. [SAP Engagement Cloud](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) is valued for its robust automation, AI personalization, and omnichannel capabilities. [Dotdigital](https://www.g2.com/products/dotdigital/reviews) is appreciated for its intuitive drag-and-drop email builder, GDPR compliance, and multi-channel marketing. [Netcore Customer Engagement](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) is recognized for its AI-driven personalization, omnichannel reach, and ease of use. These tools are recommended as strong push notification alternatives to Braze, offering broader feature sets and enhanced usability according to G2 user reviews. ### How does Braze compare to Iterable? According to G2 data, [Braze](https://www.g2.com/products/braze/reviews) and [Iterable](https://www.g2.com/products/iterable/reviews) have comparable overall satisfaction with average ratings of 4.5/5 (1683 reviews) and 4.4/5 (824 reviews) respectively. Braze scores slightly higher in Ease of Admin (8.5 vs 8.4) and Customer Support (8.5 vs 8.8 for Iterable, a 0.3-point lead for Iterable). Iterable holds a marginal advantage in Usability (8.4 vs 8.3), Easier to Set Up (7.8 vs 7.6), and Easier to Do Business With (9.0 vs 8.9). Users praise Braze for its intuitive interface, powerful multi-channel orchestration, AI-driven personalization, and strong integration capabilities, especially with Snowflake and Salesforce, though Salesforce integration is not native. Braze’s Canvas journey builder and AI features are highlighted for enabling complex, real-time, and personalized campaigns. However, Braze users note a steep learning curve, pricing complexity, and some limitations in email builder and reporting. Iterable users emphasize its ease of use, intuitive journey builder, strong segmentation, and excellent customer support. Iterable is recognized for rapid campaign setup, multi-channel capabilities including email, SMS, push, and in-app messaging, and a user-friendly UI that suits both technical and non-technical users. Its AI features and experimentation tools are appreciated, though some users find reporting and advanced customization less robust compared to Braze. Iterable offers additional features such as budgeting, calendaring, event/webinar marketing, ROI analytics, and social media engagement, which Braze does not provide. Overall, Braze is favored for advanced AI-driven personalization, multi-channel orchestration, and integration depth, while Iterable is chosen for usability, customer support, and a broader feature set including social and event marketing. Both platforms have areas for improvement in reporting and learning curve, with Braze positioned as a more enterprise-grade solution and Iterable as a user-friendly, flexible alternative. ### Why do users choose Iterable over Braze? Users choose [Iterable](https://www.g2.com/products/iterable/reviews) over Braze primarily for its superior ease of use and customer support, reflected in its higher scores for Better at Support (8.8 vs 8.5) and Easier to Do Business With (9.0 vs 8.9). Iterable’s intuitive interface and journey builder enable faster campaign setup and iteration, which is especially valued by smaller teams or those seeking less technical complexity. The platform’s multi-channel capabilities, including email, SMS, push, and in-app messaging, are consolidated in a single, user-friendly environment. Iterable also offers a broader feature set not found in Braze, such as automated alerts and tasks, budgeting, calendaring, event/webinar marketing, ROI analytics, SEO/keyword analytics, social campaigns, social media engagement, web analytics, and workflow capabilities. These features appeal to users seeking an all-in-one marketing platform with extended functionalities beyond core CRM and messaging. Additionally, users highlight Iterable’s strong AI integration, experimentation tools, and responsive customer success teams as key differentiators. The platform’s ability to scale quickly and support rapid testing and personalization without heavy engineering dependency makes it a preferred choice for organizations prioritizing agility and ease of use in their marketing automation efforts. ### What are the best alternatives to Braze? Top alternatives to Braze by user ratings and review counts include [Klaviyo](https://www.g2.com/products/klaviyo/reviews) (4.6/5 stars, 1354 reviews), [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) (4.6/5 stars, 764 reviews), [Iterable](https://www.g2.com/products/iterable/reviews) (4.4/5 stars, 824 reviews), [MoEngage](https://www.g2.com/products/moengage/reviews) (4.5/5 stars, 524 reviews), and [Insider One](https://www.g2.com/products/insider-one/reviews) (4.8/5 stars, 1365 reviews). These platforms excel in ease of use, support, segmentation, and multi-channel campaign orchestration, often scoring higher than Braze in usability, administration, and meeting requirements. ### Explore Articles [ Which platform offers the most advanced account segmentation analytics? ](https://www.g2.com/discussions/which-platform-offers-the-most-advanced-account-segmentation-analytics) [ Which applicant tracking systems are the most reliable based on reviews from recruiting and hiring teams? ](https://www.g2.com/discussions/what-s-the-best-ats-with-built-in-interview-scheduling-and-strong-candidate-communication-tools-in-one-place) [ What is the most accurate salary benchmarking dashboard for a B2B software firm that wants to compare developer pay against other companies of similar size and stage? ](https://www.g2.com/discussions/what-is-the-most-accurate-salary-benchmarking-dashboard-for-a-b2b-software-firm-that-wants-to-compare-developer-pay-against-other-companies-of-similar-size-and-stage) [ Teamcenter vs Aras Innovator for a manufacturer that needs strong CAD integration and revision control but wants to avoid full Siemens ecosystem lock-in? ](https://www.g2.com/discussions/teamcenter-vs-aras-innovator-for-a-manufacturer-that-needs-strong-cad-integration-and-revision-control-but-wants-to-avoid-full-siemens-ecosystem-lock-in) [ Which CCM platform is the most user-friendly for startups ](https://www.g2.com/discussions/which-ccm-platform-is-the-most-user-friendly-for-startups) [ What is the most affordable remote desktop software for SMBs? ](https://www.g2.com/discussions/what-is-the-most-affordable-remote-desktop-software-for-smbs) ### Spotlight Categories [ Job Search Sites ](https://www.g2.com/categories/job-search-sites) [ Remote Monitoring & Management (RMM) Software ](https://www.g2.com/categories/remote-monitoring-management-rmm) [ Customer Communications Management Software ](https://www.g2.com/categories/customer-communications-management)