NetBase is a leading social listening tool that differentiates itself from traditional social monitoring tools by helping marketers create engagement strategies by accurately capturing social conversation (whether text, slang, emoji or image), applying an array of sentiment drivers, analysis widgets and themes which can be directly compared against competitors.
From a user perspective, the visual interface is intuitive, easy to learn and use. The topic tuner’s ability to disambiguate and filter out spammy content is invaluable and best-in-class. Once topics are defined, they can be analyzed through many different analysis widgets (authors, channels, demographics, language, popular media/posts, sentiment, sentiment drivers, source, geo-fence, GPS, word clouds, etc.). Competitive analysis is also facilitated through brand passion, cross-tab, side-by-side, timeline and topic comparison widgets. All of which can be converted to on-going and live dashboards and reports. Review collected by and hosted on G2.com.