![Kristian Hoareau F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kristian Hoareau F.")
KF

Kristian Hoareau F.

Advisory Board Member

Mid-Market (51-1000 emp.)

6/14/2019

"Best in class analytics on social and web"

5/5

What do you like best about Quid?

There are two key differentiators for Netbase from competitors for me: 1) the flexibility for both boolean and non-boolean team members to use it, and the pre-set analytics in the analysis windows, and 2) the best-in-class sentiment analysis, particularly the Sentiment Drivers part of the tool Review collected by and hosted on G2.com.

What do you dislike about Quid?

There are some limitations with our subscription, or rather that Netbase sells as add-ons vs. available to all subscribers, which can be annoying to not have. The main example here would be Image Recognition analysis, which is an option and the tool is capable of doing, but know some competitors have this as core part of their subscription Review collected by and hosted on G2.com.

What problems is Quid solving and how is that benefiting you?

There are several problems Netbase helps us solve for clients and common use case benefits:

1) Crisis monitoring and being able to stay on top of a situation in real time and report accurately on it is invaluable

2) Reporting and real measurement for social performance. It gives a great and easy comparative lens to analyse performance not just of Owned vs. Earned content, but also engagements and reach against competitors

3) Insights for new business and client campaigns: Netbase has probably become our number one tool for research and insights across the agency. It is the primary function I use it for on a daily basis, and let's me get stuck deep into conversations happening in a specific sector and arm myself with the knowledge that not only impresses a client or prospect, but also helps us create campaigns that cut through Review collected by and hosted on G2.com.

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