# Best Email Marketing Software

## How Many Email Marketing Software Products Does G2 Track?

**Total Products under this Category:** 518

### Category Stats (Jul 2026)

- **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** ClickReach.io (+4.17%) - Among all products in this category, ClickReach.io recorded the largest rating increase compared to last month

_Last updated: July 25, 2026_

## How Does G2 Rank Email Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 62,200+ Authentic Reviews
- 518+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Email Marketing Software
 ![G2 Grid® for Email Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/email-marketing/grids.png?focus%5B%5D=933&focus%5B%5D=673&focus%5B%5D=3435&focus%5B%5D=166877&focus%5B%5D=91817&focus%5B%5D=120851&focus%5B%5D=1759&focus%5B%5D=2621)

Highlighted products: Constant Contact, Intuit Mailchimp Email Marketing, Brevo Marketing Platform, Instantly, lemlist, Flodesk, Dotdigital, and GetResponse.

Underlying data: [Grid® JSON](https://www.g2.com/categories/email-marketing/grids.json?focus%5B%5D=constant-contact&focus%5B%5D=intuit-mailchimp-email-marketing&focus%5B%5D=brevo-marketing-platform&focus%5B%5D=instantly&focus%5B%5D=lemlist&focus%5B%5D=flodesk&focus%5B%5D=dotdigital&focus%5B%5D=getresponse)

**Sponsored**

### Letterhead

Letterhead is the all-in-one ESP for teams that run newsletters like products — everything you need to produce, grow, understand, and monetize every newsletter, in one platform. A powerful drag-and-drop builder with global, lockable templates cuts production time by up to 75%. Audience and content intelligence — powered by billions of sends — shows exactly what's working. Built-in monetization (direct ads, programmatic, house promotions, and conversion CTAs) turns engagement into revenue. Deliverability, audience management, agentic tools, and an API-first design with a native MCP server complete the platform, so your team and your AI agents can curate, segment, and send across your entire portfolio. Teams see +32% engagement within 90 days and +22% revenue on monetized sends. The world's leading newsletter teams — including Condé Nast, WIRED, and Townsquare Media — run on Letterhead.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=39&secure%5Bchosen_at%5D=2026-07-29T06%3A07%3A44Z&secure%5Bdisplayable_resource_id%5D=39&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=39&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1282375&secure%5Bresource_id%5D=39&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Femail-marketing&secure%5Btoken%5D=007bea3bbc4c0a70bc7fbafb8744c6455543714503ed0aefb39172663f9a87c1&secure%5Burl%5D=https%3A%2F%2Fwww.tryletterhead.com&secure%5Burl_type%5D=company_website)

[
Constant Contact
](https://www.g2.com/products/constant-contact/reviews)

By [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076)

[

4.1/5(7,415)

](https://www.g2.com/products/constant-contact/reviews)

What do users say?

Users consistently praise the product for its ease of use and user-friendly templates, which simplify the process of creating and managing email campaigns. Many appreciate the efficient contact manage

Pros and Cons

[
Ease of Use (1059)
](https://www.g2.com/products/constant-contact/reviews?qs=pros-and-cons)[
Missing Features (286)
](https://www.g2.com/products/constant-contact/reviews?qs=pros-and-cons)

### [Constant Contact](https://www.g2.com/products/constant-contact/reviews)

We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong connections and generate powerful results. - Grow your audience Build your list fast with landing pages, social media lead ads, and more. - Deepen customer relationships Connect with people where they are—via text, email, or social—all from one platform, to drive more engagement and results for your business. - Simplify your social media Create and manage social posts and ads to generate awareness, drive leads and promote growth. - Sync with the apps you're already using Connect with digital tools you're already using to grow your business and sell more online, faster. Learn more at www.constantcontact.com

**Average Rating:** 4.1/5.0

**Total Reviews:** 7,229

#### How Do G2 Users Rate Constant Contact?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.9/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Constant Contact?

- **Seller:** [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076)
- **Company Website:** www.constantcontact.com
- **Year Founded:** 1995
- **HQ Location:** Waltham, US
- **Twitter:** @ConstantContact  
67,137 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8b1f70774b20876cbd6f2e58e03d1e39c91352c8e3e3b2c4795aca37ecef11c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fconstant-contact%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,147 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Owner
- **Top Industries:** Non-Profit Organization Management, Marketing and Advertising
- **Company Size:** 70% Small, 23% Medium

#### What Do G2 Reviewers Say About Constant Contact?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Constant Contact's **ease of use** exceptional, facilitating effortless campaign creation and management for small businesses.
- Users appreciate the **easy creation of campaigns** with Constant Contact, enhancing engagement and efficiency for small businesses.
- Users value the **user-friendly email builder** of Constant Contact, making campaign creation and management effortless.
- Users appreciate how **simple** it is to create consistent newsletters and engaging social media posts for their audience.
- Users find Constant Contact **incredibly helpful** for managing email campaigns efficiently and training new team members easily.

##### Cons

- Users find **missing features** in Constant Contact, such as inadequate search and limited design options, disappointing.
- Users find the **limited customization options** restrictive, impacting their ability to create personalized campaigns effectively.
- Users find the **limited features** of Constant Contact may not justify its pricing for their specific needs.
- Users express frustration over **limited templates** , wishing for more design options and customization in Constant Contact.
- Users find the **layout issues** in Constant Contact frustrating, leading to confusion in navigation and tool access.

#### What Are Recent G2 Reviews of Constant Contact?

**["Easy, Professional Email Campaigns with Great Templates and Analytics"](https://www.g2.com/survey_responses/constant-contact-review-13141870)**

**Rating:** 4.5/5.0 stars

_— Ravindra N._

[Read full review](https://www.g2.com/survey_responses/constant-contact-review-13141870)

**["Flexible Email Templates and Insightful Reporting in Constant Contact"](https://www.g2.com/survey_responses/constant-contact-review-12837182)**

**Rating:** 4.5/5.0 stars

_— Olga Z._

[Read full review](https://www.g2.com/survey_responses/constant-contact-review-12837182)

#### What Are G2 Users Discussing About Constant Contact?

- [How are small businesses using Constant Contact to enhance their email marketing campaigns effectively?](https://www.g2.com/discussions/how-are-small-businesses-using-constant-contact-to-enhance-their-email-marketing-campaigns-effectively) - 3 comments
- [What is Constant Contact used for?](https://www.g2.com/discussions/constant-contact-what-is-constant-contact-used-for) - 4 comments, 1 upvote
- [Does Constant Contact have a CRM?](https://www.g2.com/discussions/does-constant-contact-have-a-crm) - 2 comments
- [How do I stop Constant Contact emails?](https://www.g2.com/discussions/how-do-i-stop-constant-contact-emails) - 2 comments
- [What is constant contact used for?](https://www.g2.com/discussions/what-is-constant-contact-used-for) - 1 comment

[
Intuit Mailchimp Email...
](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)

By [Intuit Mailchimp](https://www.g2.com/sellers/intuit-mailchimp)

[

4.3/5(12,981)

](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)

What do users say?

Users consistently praise the ease of use and intuitive design of Intuit Mailchimp Email Marketing, highlighting how it simplifies email campaign creation and management. Many appreciate the platform'

Pros and Cons

[
Ease of Use (142)
](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews?qs=pros-and-cons)[
Expensive (45)
](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews?qs=pros-and-cons)

### [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)

Intuit Mailchimp - Email Marketing is a dedicated solution designed to help growing businesses connect with their audience and create impactful email campaigns with ease. Trusted by over 11 million businesses globally, Mailchimp provides tools specifically tailored to meet the needs of companies aiming to drive customer engagement, nurture leads, and foster long-term loyalty through email marketing. This platform is particularly beneficial for small to mid-sized businesses that require an effective means of communication with their customers. Mailchimp's email marketing features empower users to build meaningful relationships while achieving measurable results. Whether launching a new product, sharing company updates, or delivering tailored messaging to specific segments of their audience, Mailchimp simplifies the process, allowing businesses to focus on their core activities. Mailchimp Transactional (formerly Mandrill) is an API-first messaging platform built for reliable delivery at scale. Through a single API, businesses can send critical transactional email and SMS alerts — such as order confirmations, password resets, and shipping notifications — with a 99% average delivery rate and 99.99% uptime. With a median delivery speed of less than one second and infrastructure to support up to 157 billion emails per month, Mailchimp Transactional is built to handle volume from startup to enterprise. Developers benefit from comprehensive SDK repositories, quickstarts, ready-made code examples, and clear error-handling patterns, while marketers can manage transactional email templates with an intuitive in-app editor — no engineering rework required. Key features of Mailchimp include customizable email campaigns that utilize beautiful, pre-designed templates alongside an intuitive drag-and-drop editor. This functionality enables users to craft professional emails that resonate with their brand's voice. Additionally, advanced segmentation and personalization capabilities allow businesses to reach the right audience with targeted messages based on behavior, demographics, or purchase history. This level of personalization enhances engagement and improves the overall effectiveness of campaigns. Mailchimp also offers powerful analytics, providing users with detailed reports and insights to track open rates, click-throughs, and other campaign success metrics. This data-driven approach helps businesses refine their strategies and make informed decisions. Furthermore, seamless integrations with over 300 tools, including CRMs and eCommerce platforms, create a cohesive workflow that enhances operational efficiency. Time-saving automations enable users to set up automated email series, ensuring consistent engagement with new subscribers and re-engagement with existing customers through personalized follow-ups. Overall, Intuit Mailchimp - Email Marketing is designed for users who seek intuitive tools without the complexity often associated with larger marketing platforms. By combining powerful email marketing with enterprise-grade transactional messaging infrastructure, Mailchimp helps businesses unify their email strategy — from campaigns to critical notifications — into a single platform that drives growth and operational efficiency.

**Average Rating:** 4.3/5.0

**Total Reviews:** 12,672

#### How Do G2 Users Rate Intuit Mailchimp Email Marketing?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 9.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.7/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Intuit Mailchimp Email Marketing?

- **Seller:** [Intuit Mailchimp](https://www.g2.com/sellers/intuit-mailchimp)
- **Company Website:** mailchimp.com
- **Year Founded:** 2001
- **HQ Location:** Atlanta, GA
- **Twitter:** @MailChimp  
238,536 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5b25de3f1b84f928c861197ff8886c90018b3276952ab217a2034aa3a48554f0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F969871%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,519 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Marketing and Advertising, Non-Profit Organization Management
- **Company Size:** 72% Small, 22% Medium

#### What Do G2 Reviewers Say About Intuit Mailchimp Email Marketing?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **ease of use** in Mailchimp essential for creating effective and visually appealing email campaigns.
- Users appreciate the **user-friendly interface** of Intuit Mailchimp Email Marketing, making it ideal for starting email campaigns.
- Users appreciate the **user-friendly interface** and **powerful analytics** of Intuit Mailchimp Email Marketing for effective campaigns.
- Users love the **easy creation** process with Mailchimp, simplifying email marketing with intuitive templates and tools.
- Users love the **great templates** in Intuit Mailchimp, facilitating professional and customized email designs for their brands.

##### Cons

- Users find Mailchimp **expensive** as costs rise significantly with growing contact lists and advanced features require higher plans.
- Users find Mailchimp's **limited features** hinder experimentation and advanced testing capabilities, impacting effective marketing strategies.
- Users find the **learning curve challenging** , especially for advanced features and complex segmentation setups in Mailchimp.
- Users find **missing advanced features** and expensive pricing limits growth and customization opportunities on Intuit Mailchimp.
- Users find the **limited customization** in Mailchimp restrictive, hindering advanced testing and complex segmentation capabilities.

#### What Are Recent G2 Reviews of Intuit Mailchimp Email Marketing?

**["Easy-to-Use Email Campaigns with Clean Templates and Helpful Performance Tracking"](https://www.g2.com/survey_responses/intuit-mailchimp-email-marketing-review-12901603)**

**Rating:** 4.5/5.0 stars

_— Danielle P._

[Read full review](https://www.g2.com/survey_responses/intuit-mailchimp-email-marketing-review-12901603)

**["Tags, Segments, and Send Time Optimization are great"](https://www.g2.com/survey_responses/intuit-mailchimp-email-marketing-review-13087637)**

**Rating:** 5.0/5.0 stars

_— Jenny F._

[Read full review](https://www.g2.com/survey_responses/intuit-mailchimp-email-marketing-review-13087637)

#### What Are G2 Users Discussing About Intuit Mailchimp Email Marketing?

- [What strategies are marketers finding most effective when using Intuit Mailchimp for targeted email campaigns?](https://www.g2.com/discussions/what-strategies-are-marketers-finding-most-effective-when-using-intuit-mailchimp-for-targeted-email-campaigns) - 2 comments, 1 upvote
- [What is Mailchimp Transactional Email (formerly Mandrill) used for?](https://www.g2.com/discussions/what-is-mailchimp-transactional-email-formerly-mandrill-used-for) - 3 comments, 1 upvote
- [What is the best alternative to Mailchimp?](https://www.g2.com/discussions/intuit-mailchimp-what-is-the-best-alternative-to-mailchimp) - 9 comments, 1 upvote
- [What are the benefits of Mailchimp?](https://www.g2.com/discussions/what-are-the-benefits-of-mailchimp) - 2 comments, 1 upvote
- [Does Mailchimp store data?](https://www.g2.com/discussions/does-mailchimp-store-data) - 3 comments, 1 upvote

[
Brevo Marketing Platform
](https://www.g2.com/products/brevo-marketing-platform/reviews)

By [Brevo](https://www.g2.com/sellers/brevo)

[

4.5/5(2,614)

](https://www.g2.com/products/brevo-marketing-platform/reviews)

What do users say?

Users consistently praise the ease of use and intuitive interface of Brevo Marketing Platform, highlighting how it simplifies campaign creation and management. Many appreciate the platform's ability t

Pros and Cons

[
Ease of Use (314)
](https://www.g2.com/products/brevo-marketing-platform/reviews?qs=pros-and-cons)[
Missing Features (107)
](https://www.g2.com/products/brevo-marketing-platform/reviews?qs=pros-and-cons)

### [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews)

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster. It's easy to use and suitable for companies of all sizes. Build lasting customer relationships with Brevo's flexible toolkit. Products range from marketing to sales, chat, and transactional emails. Choose what you need — and only pay for what you use. Here are just some of the things you can do with Brevo: - Run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads - Trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs - Automate marketing activities to deliver the right message at the right time, and efficiently manage your audience - Reduce the number of marketing and sales apps — and get a full view of customer interactions with tools that talk to each other - Engage customers in real-time and reply to FAQs 24/7 with live chat and chatbot - Track leads, automate tasks, and schedule meetings with the Brevo Sales Platform - Connect your e-commerce store to track web sales and use the Retention analysis to improve your marketing strategy. - Talk to customers anytime, anywhere with Brevo’s cloud-based phone system Learn more and start for free at https://www.brevo.com/products/marketing-platform/ Get a custom quote: https://www.brevo.com/plus/contact/

**Average Rating:** 4.5/5.0

**Total Reviews:** 2,472

#### How Do G2 Users Rate Brevo Marketing Platform?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 9.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.9/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Brevo Marketing Platform?

- **Seller:** [Brevo](https://www.g2.com/sellers/brevo)
- **Company Website:** www.brevo.com
- **Year Founded:** 2012
- **HQ Location:** Paris
- **Twitter:** @brevo\_official  
16,032 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bb1865e18004827ab2ea39c9799da0a35d0ec34e5b444058766b28b4d23a58f0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbrevo%2F&secure%5Burl_type%5D=linkedin_company_website)  
898 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Founder
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 84% Small, 13% Medium

#### What Do G2 Reviewers Say About Brevo Marketing Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Brevo Marketing Platform's **ease of use** beneficial, praising its clean design and user-friendly interface.
- Users value the **easy scheduling and automation features** of Brevo, enhancing their email marketing efficiency significantly.
- Users appreciate the **convenient and efficient email marketing** features of Brevo, making automation and scheduling a breeze.
- Users find the **easy setup** of Brevo Marketing Platform essential for managing effective email campaigns effortlessly.
- Users appreciate the **simplicity** of Brevo, noting its ease in creating effective marketing campaigns without complexity.

##### Cons

- Users find **missing features** in Brevo, particularly with limited template flexibility and insufficient automation options.
- Users note the **limited features** in Brevo, particularly in template customization and workflow automation capabilities.
- Users find the **limited customization** of Brevo's templates restricts their ability to execute complex marketing tasks effectively.
- Users find the **learning curve steep** , as understanding advanced features and back-end processes can be complicated.
- Users find Brevo Marketing Platform to be **expensive** , especially with escalating costs for SMS and complex pricing tiers.

#### What Are Recent G2 Reviews of Brevo Marketing Platform?

**["WooCommerce data flows into Brevo without building another integration"](https://www.g2.com/survey_responses/brevo-marketing-platform-review-13148712)**

**Rating:** 4.5/5.0 stars

_— Alamgir H._

[Read full review](https://www.g2.com/survey_responses/brevo-marketing-platform-review-13148712)

**["Email marketing and marketing automation software that offers great value for growing businesses."](https://www.g2.com/survey_responses/brevo-marketing-platform-review-7612558)**

**Rating:** 5.0/5.0 stars

_— Ana T._

[Read full review](https://www.g2.com/survey_responses/brevo-marketing-platform-review-7612558)

#### What Are G2 Users Discussing About Brevo Marketing Platform?

- [What is Sendinblue used for?](https://www.g2.com/discussions/brevo-marketing-platform-what-is-sendinblue-used-for) - 1 comment, 1 upvote
- [Is Sendinblue free?](https://www.g2.com/discussions/is-sendinblue-free) - 6 comments
- [What is Sendinblue email?](https://www.g2.com/discussions/what-is-sendinblue-email) - 1 comment
- [What is Sendinblue?](https://www.g2.com/discussions/what-is-sendinblue) - 1 comment

[
Instantly
](https://www.g2.com/products/instantly/reviews)

By [Instantly](https://www.g2.com/sellers/instantly)

[

4.8/5(4,129)

](https://www.g2.com/products/instantly/reviews)

What do users say?

Users consistently praise the ease of use and automation features of Instantly, which streamline cold email campaigns and save time. The platform's intuitive interface and effective warm-up capabiliti

Pros and Cons

[
Ease of Use (418)
](https://www.g2.com/products/instantly/reviews?qs=pros-and-cons)[
Expensive (134)
](https://www.g2.com/products/instantly/reviews?qs=pros-and-cons)

### [Instantly](https://www.g2.com/products/instantly/reviews)

Instantly turns leads into clients with Automated Outreach, Deliverability Network, Sales Engagement, B2B Lead Database & AI-Powered CRM. Find your leads, create your campaigns, connect your sending accounts, and watch those leads turn into customers - with one, flat-fee subscription. Founded in 2021, Instantly is the leading sales engagement platform used by more than 35,000 customers, from solopreneurs to global agencies. Our goal is to be the simplest tool on the market to make money with cold email.

**Average Rating:** 4.8/5.0

**Total Reviews:** 4,123

#### How Do G2 Users Rate Instantly?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 9.4/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 9.6/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 9.4/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Instantly?

- **Seller:** [Instantly](https://www.g2.com/sellers/instantly)
- **Company Website:** instantly.ai
- **Year Founded:** 2001
- **HQ Location:** Sheridan, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9261b7de97da67cdddd09b77b3180a53a5872b60d62348d7d263c5071a446b6e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finstantlyapp%2F&secure%5Burl_type%5D=linkedin_company_website)  
275 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder, CEO
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 93% Small, 5% Medium

#### What Do G2 Reviewers Say About Instantly?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Instantly, with simple setup and excellent support enhancing their experience.
- Users value the **easy scalability and personalized outreach** that Instantly provides, simplifying campaign management and optimization.
- Users commend **responsive customer support** from Instantly that simplifies setup and provides quick solutions for a seamless experience.
- Users appreciate the **time-saving capabilities** of Instantly, allowing for effortless task management and efficient email campaigns.
- Users praise the **Easy Setup** of Instantly, highlighting its straightforward mailbox configuration that streamlines email marketing tasks.

##### Cons

- Users find the pricing structure to be **expensive** , especially with essential features locked behind higher-tier plans.
- Users note the lack of **HR-specific features** , making candidate management and reporting cumbersome without additional tools.
- Users report issues with **email management** , including campaign failures, bounced emails, and missing attachments causing frustration.
- Users face **email issues** like campaign failures, integration challenges, and frustrating management of inbox features in Instantly.
- Users face a challenging **learning curve** with Instantly, complicating campaign setup and navigation compared to other services.

#### What Are Recent G2 Reviews of Instantly?

**["Instantly showed me that cold email is not just about writing better emails"](https://www.g2.com/survey_responses/instantly-review-13109041)**

**Rating:** 5.0/5.0 stars

_— Miguel F._

[Read full review](https://www.g2.com/survey_responses/instantly-review-13109041)

**["Perfect Balance: Easy Beginner-Friendly Setup, and Warmup That Allows Campaigns To Go Live Fast"](https://www.g2.com/survey_responses/instantly-review-12964227)**

**Rating:** 5.0/5.0 stars

_— Rahul K._

[Read full review](https://www.g2.com/survey_responses/instantly-review-12964227)

#### What Are G2 Users Discussing About Instantly?

- [What is Instantly used for?](https://www.g2.com/discussions/what-is-instantly-used-for) - 9 comments, 2 upvotes

[
lemlist
](https://www.g2.com/products/lemlist/reviews)

By [lemlist](https://www.g2.com/sellers/lemlist)

[

4.6/5(1,845)

](https://www.g2.com/products/lemlist/reviews)

What do users say?

Users consistently praise the product for its ease of use and multichannel capabilities, allowing for efficient outreach across email and LinkedIn. The intuitive interface and strong personalization f

Pros and Cons

[
Ease of Use (585)
](https://www.g2.com/products/lemlist/reviews?qs=pros-and-cons)[
Missing Features (208)
](https://www.g2.com/products/lemlist/reviews?qs=pros-and-cons)

### [lemlist](https://www.g2.com/products/lemlist/reviews)

lemlist is the AI outbound platform that lets sales teams reach prospects on email, LinkedIn, calls, WhatsApp, and SMS from one place, so more of their outreach turns into booked meetings and closed deals. With lemlist, you can: - Find leads that match your ICP in a 650M+ database and enrich them with verified emails and phone numbers, no extra tools needed - Spot when prospects are ready to buy with intent signal agents that track buying signals and add leads to campaigns at the right moment - Turn scattered lead data into usable context with data enrichment agents that pull insights from LinkedIn, websites, and your CRM - Build full campaigns by chatting with lemAgent, the built-in AI agent that creates your lead list, sequence, and messages - Run automated multichannel sequences and manage every reply from one unified inbox - Keep emails out of spam with built-in deliverability tools, including lemwarm - Work from your CRM with Salesforce, HubSpot, and Pipedrive integrations, or run lemlist straight from Claude via MCP Most tools cover one part of outbound. lemlist covers the whole workflow, from finding a prospect to booking the meeting, and keeps a human in control at every step. SDRs, sales leaders, ops teams, and founders use lemlist to cut manual work and spend more of their time selling. Learn more and start your free 14-day trial at www.lemlist.com

**Average Rating:** 4.6/5.0

**Total Reviews:** 1,828

#### How Do G2 Users Rate lemlist?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 9.4/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 9.3/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 9.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind lemlist?

- **Seller:** [lemlist](https://www.g2.com/sellers/lemlist)
- **Company Website:** lemlist.com
- **Year Founded:** 2018
- **HQ Location:** Paris, Île-de-France, France
- **Twitter:** @lemlist  
2,556 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=58e64645728fb2e8fad9ba5a58c3420688932b86372225ce6718ce80678a6061&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18342604%2F&secure%5Burl_type%5D=linkedin_company_website)  
254 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Founder
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 49% Small, 8% Medium

#### What Do G2 Reviewers Say About lemlist?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of lemlist, thanks to its intuitive interface and supportive customer service.
- Users appreciate the **user-friendly integration** of lemlist, enhancing efficiency in campaign management and workflow.
- Users find Lemlist to be **incredibly helpful** for personalizing outreach at scale while maintaining a human touch.
- Users value the **automation features** of lemlist, enhancing engagement while saving time and streamlining workflows.
- Users love the **LinkedIn integration** of Lemlist, enhancing outreach with personalized automation for authentic engagement.

##### Cons

- Users find the **missing features** in lemlist limiting, hindering adjustments and usability during campaigns.
- Users find lemlist **too expensive** , especially with additional credit costs that can escalate during campaigns.
- Users find the **learning curve for setup and integrations challenging** , especially when managing multiple inboxes and advanced features.
- Users find the **interface complex** for managing multiple campaigns, especially when scaling and adjusting post-launch.
- Users find the **email management process costly and cumbersome** , citing a steep learning curve and bugs in functionality.

#### What Are Recent G2 Reviews of lemlist?

**["Ease of use, fun and effiency... I love it"](https://www.g2.com/survey_responses/lemlist-review-11977691)**

**Rating:** 5.0/5.0 stars

_— Julien S._

[Read full review](https://www.g2.com/survey_responses/lemlist-review-11977691)

**["Loyal User, Will Continue to be loyal!"](https://www.g2.com/survey_responses/lemlist-review-11730822)**

**Rating:** 5.0/5.0 stars

_— Omar S._

[Read full review](https://www.g2.com/survey_responses/lemlist-review-11730822)

#### What Are G2 Users Discussing About lemlist?

- [What is lemlist used for?](https://www.g2.com/discussions/what-is-lemlist-used-for) - 2 comments

[
Dotdigital
](https://www.g2.com/products/dotdigital/reviews)

By [Dotdigital](https://www.g2.com/sellers/dotdigital)

[

4.4/5(1,231)

](https://www.g2.com/products/dotdigital/reviews)

What do users say?

Users consistently praise the platform for its intuitive interface and powerful automation tools, which simplify the creation of complex email campaigns and customer journeys. The drag-and-drop email

Pros and Cons

[
Ease of Use (274)
](https://www.g2.com/products/dotdigital/reviews?qs=pros-and-cons)[
Missing Features (90)
](https://www.g2.com/products/dotdigital/reviews?qs=pros-and-cons)

### [Dotdigital](https://www.g2.com/products/dotdigital/reviews)

Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bring all your customer data together, understand your audience, and automate journeys that drive real results. What you can do with Dotdigital - Build and automate campaigns across email, SMS, web, WhatsApp, social, and more - Use AI to predict intent, personalize messages, and improve performance - Create a single customer view by connecting Shopify, Magento, your CRM, and more - Reach B2B, B2C, and non-profit audiences with journeys that adapt to your goals Why marketers choose Dotdigital - Easy to use for everyday marketers - Scales with your data, channels, and teams - Helps you deliver timely and relevant customer experiences - Proven to boost engagement, conversions, and loyalty A little more about Dotdigital: - We were founded in 1999 and are formerly known as Dotmailer - More than 4,000 brands worldwide use Dotdigital to grow customer relationships - We’re headquartered at London Bridge, UK - 450+ employees helping customers globally including the UK, US, Europe, and JAPAC - We’re proud to be the world’s first carbon-neutral marketing automation platform - We hold ISO14001, ISO 27701, and ISO27001 certifications Learn more at dotdigital.com.

**Average Rating:** 4.4/5.0

**Total Reviews:** 1,201

#### How Do G2 Users Rate Dotdigital?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 8.1/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 9.1/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Dotdigital?

- **Seller:** [Dotdigital](https://www.g2.com/sellers/dotdigital)
- **Company Website:** www.dotdigital.com
- **Year Founded:** 1999
- **HQ Location:** London Bridge, London
- **Twitter:** @dotdigital  
15,898 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ca510bb0dc0d083c7a2003a9c90fd2456bb499a672890697706f3a93064dcbfe&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1131881&secure%5Burl_type%5D=linkedin_company_website)  
472 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Executive
- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 46% Medium, 39% Small

#### What Do G2 Reviewers Say About Dotdigital?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Dotdigital's **ease of use** exceptional, simplifying campaign creation and database management for all teams.
- Users commend Dotdigital's **exceptional customer support** , highlighting its responsiveness and helpfulness in resolving issues quickly.
- Users value the **comprehensive features** of Dotdigital, enhancing their marketing strategies and audience segmentation effectively.
- Users value the **user-friendly interface and excellent support** of Dotdigital, enhancing their email marketing experience significantly.
- Users find Dotdigital's **easy setup** process seamless, aided by excellent onboarding and supportive customer assistance.

##### Cons

- Users note several **missing features** in Dotdigital, including copy-pasting sections and advanced segmentation options.
- Users find the **learning curve steep** due to initial complexities in setup and feature navigation.
- Users find Dotdigital's **limited features** insufficient for advanced email journeys and reporting, hindering optimal functionality.
- Users note **limitations in reporting and onboarding** , finding integration and template options initially overwhelming and lacking.
- Users find Dotdigital has **limited options** for advanced segmentation and lacks flexibility for larger scale email efforts.

#### What Are Recent G2 Reviews of Dotdigital?

**["Effortless Segmentation, Quick Setup"](https://www.g2.com/survey_responses/dotdigital-review-12951247)**

**Rating:** 4.5/5.0 stars

_— Brandon M._

[Read full review](https://www.g2.com/survey_responses/dotdigital-review-12951247)

**["Dotdigital: Intuitive, Scalable Marketing Automation with Exceptional Support"](https://www.g2.com/survey_responses/dotdigital-review-13090251)**

**Rating:** 5.0/5.0 stars

_— Mike H._

[Read full review](https://www.g2.com/survey_responses/dotdigital-review-13090251)

#### What Are G2 Users Discussing About Dotdigital?

- [What is Dotdigital used for?](https://www.g2.com/discussions/what-is-dotdigital-used-for) - 1 comment
- [What is engagement cloud in Magento 2?](https://www.g2.com/discussions/what-is-engagement-cloud-in-magento-2)
- [How do I use Dotmailer?](https://www.g2.com/discussions/how-do-i-use-dotmailer)
- [How much does Dotmailer cost?](https://www.g2.com/discussions/how-much-does-dotmailer-cost) - 1 comment
- [What is engagement cloud?](https://www.g2.com/discussions/what-is-engagement-cloud) - 1 comment

[
Flodesk
](https://www.g2.com/products/flodesk/reviews)

By [Flodesk](https://www.g2.com/sellers/flodesk)

[

4.8/5(298)

](https://www.g2.com/products/flodesk/reviews)

What do users say?

Users consistently praise the ease of use and beautiful templates offered by Flodesk, which allow even non-designers to create professional-looking emails effortlessly. The platform's intuitive design

Pros and Cons

[
Ease of Use (48)
](https://www.g2.com/products/flodesk/reviews?qs=pros-and-cons)[
Missing Features (5)
](https://www.g2.com/products/flodesk/reviews?qs=pros-and-cons)

### [Flodesk](https://www.g2.com/products/flodesk/reviews)

Flodesk is the best email marketing platform for small businesses. Built for small business owners, solopreneurs, creators, and coaches, Flodesk combines beautiful, brand-first email design with professional-grade marketing automation — all in an interface intuitive enough to use without onboarding, training, or a design team. Founded in 2019, Flodesk is a bootstrapped company serving 100,000+ businesses globally, with $36M+ in annual recurring revenue and no outside funding. Flodesk has been profitable since its second week after launch. What makes Flodesk different from other email marketing platforms: - Flodesk's patented layout technology is the only email design system that renders custom fonts and brand-forward layouts consistently across all major email clients and devices — including Gmail, Apple Mail, Outlook, and mobile. Upload your own fonts, store your full brand palette, and send emails that look exactly as designed, every time. - Flodesk delivers approximately 99% platform-wide email deliverability — nearly 10 percentage points above the ESP industry average — and average open rates of 36–47%, compared to an industry benchmark of approximately 21%. Flodesk Workflows include multi-trigger marketing automation, real-time instant reactions, advanced audience segmentation with and/or filter logic, split paths with natural rejoin, and behavior-based ecommerce triggers for Shopify and Flodesk Checkout. These are enterprise-grade automation capabilities in an interface any business owner can navigate without a developer. - Flodesk forms: including spin-the-wheel forms, video forms, countdown timer forms, full-page landing pages, and link-in-bio pages — convert at more than 2x the industry average. - Flodesk Checkout lets you sell products, services, subscriptions, and digital goods with zero platform fee, Buy Now Pay Later support (Klarna, Affirm, Afterpay), Apple Pay, Google Pay, one-click upsells, abandoned cart recovery, and automatic sales tax collection. - Every paid plan includes unlimited email sends, with no per-email charges and no feature paywalls. Pricing starts at $25/month. A free plan is available for list building, and a 14-day free trial requires no credit card. Flodesk is the email marketing platform where your brand comes first — not an afterthought. For small businesses where the inbox is a competitive advantage, Flodesk is purpose-built to help you show up beautifully, automate intelligently, and grow sustainably.

**Average Rating:** 4.8/5.0

**Total Reviews:** 297

#### How Do G2 Users Rate Flodesk?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.8/10)
- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 9.6/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Flodesk?

- **Seller:** [Flodesk](https://www.g2.com/sellers/flodesk)
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @flodeskinc  
2,958 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=28fadf59644b4ac756b5c4f85eeb4832317bd5b93afe9c46222255b7b6628603&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fflodesk%2F&secure%5Burl_type%5D=linkedin_company_website)  
88 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder, Owner
- **Top Industries:** Health, Wellness and Fitness, Professional Training & Coaching
- **Company Size:** 98% Small, 0% Medium

#### What Do G2 Reviewers Say About Flodesk?

_AI-generated summary from verified user reviews_

##### Pros

- Users love Flodesk's **ease of use** , making it simple to create beautiful content effortlessly.
- Users love the **beautiful and diverse templates** of Flodesk, enhancing their email design and brand representation.
- Users love the **seamless and easy-to-use email marketing** system of Flodesk, enhancing engagement with beautiful designs.
- Users love the **intuitive interface** of Flodesk, finding it beautiful and easy to use for business management.
- Users admire Flodesk for its **beautiful and intuitive interface** , making email management a breeze for their businesses.

##### Cons

- Users desire **missing features** like A/B testing and improved image handling for a more robust Flodesk experience.
- Users desire more **template options** in Flodesk for greater design flexibility and font variety.
- Users express frustration with **limited email management features** , notably lacking list view and API scheduling options.
- Users find the **customization limitations** of Flodesk frustrating, especially regarding template layouts and image placements.
- Users find the **lack of integrations** frustrating, limiting seamless connectivity with other tools like CRMs and services.

#### What Are Recent G2 Reviews of Flodesk?

**["Streamlined, Beautiful Email Marketing That Just Works"](https://www.g2.com/survey_responses/flodesk-review-12921450)**

**Rating:** 5.0/5.0 stars

_— Valerie W._

[Read full review](https://www.g2.com/survey_responses/flodesk-review-12921450)

**["Simplicity That Scales: Brand Templates and Seamless Canva & Instagram Integrations"](https://www.g2.com/survey_responses/flodesk-review-13065097)**

**Rating:** 5.0/5.0 stars

_— Abdelrahman A._

[Read full review](https://www.g2.com/survey_responses/flodesk-review-13065097)

#### What Are G2 Users Discussing About Flodesk?

- [Does Flodesk have landing pages?](https://www.g2.com/discussions/does-flodesk-have-landing-pages)
- [Does Flodesk have email automation?](https://www.g2.com/discussions/does-flodesk-have-email-automation)
- [Is MailChimp or Flodesk better?](https://www.g2.com/discussions/is-mailchimp-or-flodesk-better) - 1 comment
- [What can Flodesk do?](https://www.g2.com/discussions/what-can-flodesk-do)

[
GetResponse
](https://www.g2.com/products/getresponse/reviews)

By [GetResponse](https://www.g2.com/sellers/getresponse)

[

4.3/5(1,139)

](https://www.g2.com/products/getresponse/reviews)

What do users say?

Users consistently praise the intuitive interface and ease of use of GetResponse, highlighting how it simplifies email marketing and automation tasks. Many appreciate the comprehensive features that a

Pros and Cons

[
Ease of Use (59)
](https://www.g2.com/products/getresponse/reviews?qs=pros-and-cons)[
Learning Curve (20)
](https://www.g2.com/products/getresponse/reviews?qs=pros-and-cons)

### [GetResponse](https://www.g2.com/products/getresponse/reviews)

GetResponse is a lifecycle automation platform for businesses that want to drive more consistent, repeatable revenue across the entire customer journey. We help you move customers from first touch to first purchase, repeat purchase, and reactivation - using email, SMS, push notifications, and lifecycle automation across every stage of the customer journey With built-in deliverability, behavioral triggers, and deep integrations, you can launch faster, reduce manual work, and turn your lifecycle into a predictable revenue system. No disconnected tools. No campaign chaos. Just one system designed to move customers forward.

**Average Rating:** 4.3/5.0

**Total Reviews:** 1,116

#### How Do G2 Users Rate GetResponse?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.9/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.6/10 (Category avg: 8.7/10)

#### Who Is the Company Behind GetResponse?

- **Seller:** [GetResponse](https://www.g2.com/sellers/getresponse)
- **Company Website:** www.getresponse.com
- **Year Founded:** 1998
- **HQ Location:** Poland
- **Twitter:** @getresponse  
54,233 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ca282ce652e15889064d7dff682cfd43eb0fd7793d7e88e1d18733d535d610c9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1063383%2F&secure%5Burl_type%5D=linkedin_company_website)  
432 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 78% Small, 17% Medium

#### What Do G2 Reviewers Say About GetResponse?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **user-friendly interface** of GetResponse, making complex tasks simple with intuitive design and support.
- Users commend the **fast and friendly customer support** of GetResponse, enhancing their overall experience and satisfaction.
- Users value the **user-friendly interface** and comprehensive tools of GetResponse, enhancing their email marketing experience.
- Users appreciate the **user-friendly interface** of GetResponse, enabling fast and accurate email creation with powerful analytics.
- Users highlight the **user-friendly interface** of GetResponse, making email building fast and efficient with drag-and-drop features.

##### Cons

- Users experience a **steep learning curve** with GetResponse, particularly in mastering automations and integrations.
- Users find the **pricing of GetResponse expensive** compared to other email marketing options and seek more cost-effective solutions.
- Users mention the need for a **missing design feature** to enhance quick creation of marketing materials within GetResponse.
- Users note **limited features** in GetResponse, wishing for more integrated design tools and robust testing options.
- Users find the **pricing issues** of GetResponse high compared to competitors, especially for additional automation features.

#### What Are Recent G2 Reviews of GetResponse?

**["A great balance between automation, ease of use, and integrations"](https://www.g2.com/survey_responses/getresponse-review-13064281)**

**Rating:** 5.0/5.0 stars

_— Miguel F._

[Read full review](https://www.g2.com/survey_responses/getresponse-review-13064281)

**["Strong Value for Money but Needs Tagging Improvement"](https://www.g2.com/survey_responses/getresponse-review-12738658)**

**Rating:** 4.0/5.0 stars

_— Christopher H._

[Read full review](https://www.g2.com/survey_responses/getresponse-review-12738658)

#### What Are G2 Users Discussing About GetResponse?

- [What is GetResponse used for?](https://www.g2.com/discussions/getresponse-what-is-getresponse-used-for) - 2 comments, 1 upvote
- [Is get response good?](https://www.g2.com/discussions/is-get-response-good) - 3 comments, 1 upvote
- [How much does GetResponse cost?](https://www.g2.com/discussions/how-much-does-getresponse-cost) - 3 comments
- [What is GetResponse used for?](https://www.g2.com/discussions/what-is-getresponse-used-for) - 5 comments

[
Pipedrive
](https://www.g2.com/products/pipedrive/reviews)

By [Pipedrive](https://www.g2.com/sellers/pipedrive)

[

4.3/5(3,101)

](https://www.g2.com/products/pipedrive/reviews)

What do users say?

Users consistently praise Pipedrive for its ease of use and intuitive interface, which allows for quick adoption and efficient management of sales pipelines. The platform's ability to streamline workf

Pros and Cons

[
Ease of Use (574)
](https://www.g2.com/products/pipedrive/reviews?qs=pros-and-cons)[
Missing Features (230)
](https://www.g2.com/products/pipedrive/reviews?qs=pros-and-cons)

### [Pipedrive](https://www.g2.com/products/pipedrive/reviews)

Pipedrive is an easy-to-use sales CRM (customer relationship management) tool that empowers teams of all sizes to close more deals. With its customizable sales pipelines, real-time insights and powerful AI features, it’s no wonder 100,000 companies worldwide use Pipedrive for smarter, faster sales.

**Average Rating:** 4.3/5.0

**Total Reviews:** 3,052

#### How Do G2 Users Rate Pipedrive?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 8.5/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.3/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.2/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Pipedrive?

- **Seller:** [Pipedrive](https://www.g2.com/sellers/pipedrive)
- **Company Website:** www.pipedrive.com
- **Year Founded:** 2010
- **HQ Location:** New York
- **Twitter:** @pipedrive  
14,355 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=593f28c37b331c98d518c81ecb518081b4eb6dcf79869bad97f35f51a7d3bcef&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1876917%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,051 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Sales Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 70% Small, 23% Medium

#### What Do G2 Reviewers Say About Pipedrive?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** in Pipedrive, enjoying an intuitive interface and straightforward navigation.
- Users appreciate the **intuitive interface** of Pipedrive, allowing easy customization and seamless interaction without a tech background.
- Users appreciate the **ease of use** of Pipedrive, making daily operations and setup straightforward and user-friendly.
- Users commend Pipedrive for its **helpful features** that enhance client management and organization, making tasks easier.
- Users value the **seamless integrations** of Pipedrive, enhancing campaign attribution and boosting overall organizational efficiency.

##### Cons

- Users find the **missing features** and high costs of add-ons limiting for solo practices and small businesses.
- Users find **limited features** in Pipedrive, particularly in reporting and automation, hindering advanced functionality.
- Users find the **steep learning curve** challenging, requiring more training and time to master Pipedrive's features.
- Users face **integration issues** with Pipedrive, particularly with Google Calendar, complicating meeting details accessibility.
- Users find the **subscription costs excessive** , making it challenging for smaller practices to justify the expense.

#### What Are Recent G2 Reviews of Pipedrive?

**["Simple, Cost-Effective CRM with an Easy-to-Use Visual Pipeline"](https://www.g2.com/survey_responses/pipedrive-review-13043351)**

**Rating:** 5.0/5.0 stars

_— Mark (Max) D._

[Read full review](https://www.g2.com/survey_responses/pipedrive-review-13043351)

**["A great visual and customizable CRM with Room for Label Improvements"](https://www.g2.com/survey_responses/pipedrive-review-13019176)**

**Rating:** 4.0/5.0 stars

_— Pasi R._

[Read full review](https://www.g2.com/survey_responses/pipedrive-review-13019176)

#### What Are G2 Users Discussing About Pipedrive?

- [What features of Pipedrive are most beneficial for new sales professionals to track and optimize their sales pipeline?](https://www.g2.com/discussions/what-features-of-pipedrive-are-most-beneficial-for-new-sales-professionals-to-track-and-optimize-their-sales-pipeline) - 2 comments
- [What is Pipedrive used for?](https://www.g2.com/discussions/pipedrive-what-is-pipedrive-used-for) - 2 comments
- [Is Pipedrive free?](https://www.g2.com/discussions/is-pipedrive-free) - 2 comments
- [What is Pipedrive software?](https://www.g2.com/discussions/what-is-pipedrive-software) - 2 comments
- [What is Pipedrive used for?](https://www.g2.com/discussions/what-is-pipedrive-used-for) - 2 comments

[
Zoho Campaigns
](https://www.g2.com/products/zoho-campaigns/reviews)

By [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704)

[

4.3/5(1,041)

](https://www.g2.com/products/zoho-campaigns/reviews)

What do users say?

Users consistently praise the ease of use and automation features of Zoho Campaigns, highlighting how it simplifies email marketing tasks and integrates well with other Zoho tools. Many appreciate the

Pros and Cons

[
Ease of Use (33)
](https://www.g2.com/products/zoho-campaigns/reviews?qs=pros-and-cons)[
Limited Features (18)
](https://www.g2.com/products/zoho-campaigns/reviews?qs=pros-and-cons)

### [Zoho Campaigns](https://www.g2.com/products/zoho-campaigns/reviews)

Zoho Campaigns is a leading email marketing software that helps businesses create and manage email campaigns, automate repetitive marketing tasks, and gain real-time insights into campaign performance. Available as both a web-based and mobile application, Zoho Campaigns integrates with other applications in your existing software ecosystem, aligning effortlessly with your workflow. Rest assured that by using Zoho Campaigns, you can communicate with your customers worry-free, as our platform ensures full compliance with email marketing laws and regulations. With our robust feature, dedicated customer support, and competitive pricing, we have enabled thousands of businesses worldwide to connect, engage, and expand their audience. Join the ranks of our satisfied users, including Zoho itself, and harness the power of Zoho Campaigns for your email marketing needs. To know further, visit, https://www.zoho.com/campaigns/    If you want to give the product a try, sign up for a free account, https://www.zoho.com/campaigns/signup.html

**Average Rating:** 4.3/5.0

**Total Reviews:** 964

#### How Do G2 Users Rate Zoho Campaigns?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.7/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.5/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Zoho Campaigns?

- **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704)
- **Year Founded:** 1996
- **HQ Location:** Austin, TX
- **Twitter:** @Zoho  
137,880 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c8e45ddb296c32c6c5597ef9ba945c94562c57624f7bd1dcf1a9e9931f71578&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F38373%2F&secure%5Burl_type%5D=linkedin_company_website)  
30,766 employees on LinkedIn®
- **Phone:** +1 (888) 900-9646 

#### Who Uses This Product?

- **Who Uses This:** CEO, Founder
- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 79% Small, 18% Medium

#### What Do G2 Reviewers Say About Zoho Campaigns?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Zoho Campaigns, highlighting its simple interface and quick campaign launches.
- Users appreciate the **automation capabilities** of Zoho Campaigns, streamlining email marketing with efficiency and ease.
- Users appreciate the **ease of use** of Zoho Campaigns, enjoying features like drag-and-drop editor and email automation.
- Users appreciate the **automation workflows** in Zoho Campaigns, simplifying email management and enhancing targeting efficiency effortlessly.
- Users appreciate the **seamless CRM integration** of Zoho Campaigns, simplifying contact management and enhancing campaign effectiveness.

##### Cons

- Users find the **limited features** of Zoho Campaigns hinder the ability to create advanced email marketing campaigns.
- Users experience **template limitations** in Zoho Campaigns, hindering advanced custom design and complex campaign building.
- Users find the **learning curve steep** , as mastering automation features and segmentation can be time-consuming.
- Users note that Zoho Campaigns is lacking in **missing features** , hindering advanced marketing automation and reporting capabilities.
- Users find the **interface outdated** , making setup and navigation challenging, which affects overall user experience.

#### What Are Recent G2 Reviews of Zoho Campaigns?

**["All-in-One Zoho Email Marketing with Solid Features and Seamless Zoho Integrations"](https://www.g2.com/survey_responses/zoho-campaigns-review-12807890)**

**Rating:** 4.0/5.0 stars

_— Manish C._

[Read full review](https://www.g2.com/survey_responses/zoho-campaigns-review-12807890)

**["Affordable, Organized Email Marketing with Powerful Automation and Reporting"](https://www.g2.com/survey_responses/zoho-campaigns-review-13035553)**

**Rating:** 4.0/5.0 stars

_— Kiran C._

[Read full review](https://www.g2.com/survey_responses/zoho-campaigns-review-13035553)

#### What Are G2 Users Discussing About Zoho Campaigns?

- [What is Zoho Campaigns used for?](https://www.g2.com/discussions/zoho-campaigns-what-is-zoho-campaigns-used-for) - 1 comment
- [Is Zoho Campaigns free?](https://www.g2.com/discussions/is-zoho-campaigns-free) - 2 comments
- [What are the features of Zoho?](https://www.g2.com/discussions/zoho-campaigns-what-are-the-features-of-zoho) - 1 comment
- [What is Zoho Campaigns used for?](https://www.g2.com/discussions/what-is-zoho-campaigns-used-for) - 2 comments
- [What is Zoho Campaigns?](https://www.g2.com/discussions/what-is-zoho-campaigns) - 1 comment

[
GMass
](https://www.g2.com/products/gmass/reviews)

By [GMass](https://www.g2.com/sellers/gmass)

[

4.7/5(1,320)

](https://www.g2.com/products/gmass/reviews)

What do users say?

Users consistently praise GMass for its ease of use and seamless integration with Gmail, allowing for efficient mass emailing and personalized outreach. The tool's automation features, such as follow-

Pros and Cons

[
Ease of Use (223)
](https://www.g2.com/products/gmass/reviews?qs=pros-and-cons)[
Email Management (57)
](https://www.g2.com/products/gmass/reviews?qs=pros-and-cons)

### [GMass](https://www.g2.com/products/gmass/reviews)

GMass is an email marketing and automation tool that integrates directly with Gmail, transforming it into a powerful platform for sending personalized mass emails and managing campaigns. Designed for marketers, sales teams, and small businesses, GMass simplifies the process of reaching large audiences without leaving the familiar Gmail interface. Key Features and Functionality: - Mail Merge with Google Sheets: Seamlessly connect to Google Sheets to personalize emails using any column from your spreadsheet, eliminating the need for CSV files. - Automated Follow-Up Sequences: Set up automated follow-up emails that continue until a recipient responds, enhancing engagement and response rates. - Email Verification and Testing: Verify email addresses, test links, and identify potential spam triggers before sending, ensuring higher deliverability. - Breaking Gmail’s Sending Limits: Utilize GMass's technology to surpass Gmail's daily sending limits by connecting multiple accounts or using an SMTP relay. - Advanced Tracking and Reporting: Monitor opens, clicks, replies, and bounces in real-time within Gmail, providing valuable insights into campaign performance. - Personalization and Automation: Use dynamic fields to insert personalized details such as names and job titles, and automate campaigns based on recipient behavior. Primary Value and User Solutions: GMass addresses the challenges of conducting effective email marketing campaigns by offering a user-friendly solution within Gmail. It enables users to send personalized mass emails, automate follow-ups, and track campaign performance without the need for external platforms. By integrating with Google Sheets, GMass simplifies contact management and personalization. Its features help users overcome Gmail's sending limitations, improve email deliverability, and enhance engagement rates, making it an invaluable tool for businesses and individuals aiming to optimize their email outreach efforts.

**Average Rating:** 4.7/5.0

**Total Reviews:** 1,288

#### How Do G2 Users Rate GMass?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 9.4/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 9.2/10 (Category avg: 8.7/10)

#### Who Is the Company Behind GMass?

- **Seller:** [GMass](https://www.g2.com/sellers/gmass)
- **Year Founded:** 2014
- **HQ Location:** Chicago, IL
- **Twitter:** @GMassForGmail  
2,052 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c69f9d7fd0f890954cf2a8b55af751cb92bbc414ddf314ff3c25d5a7b7edcb22&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F24974672%2F&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 84% Small, 11% Medium

#### What Do G2 Reviewers Say About GMass?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **simplicity and ease of use** of GMass, making email campaigns easy to manage and track.
- Users find the **email tracking** feature of GMass indispensable for managing and automating mass email campaigns effectively.
- Users appreciate the **transformative impact** of GMass on email marketing, enhancing outreach and driving high conversion rates.
- Users value the **automation features** of GMass, which streamline email marketing and save significant time.
- Users value the **time-saving integration** of GMass with Gmail, streamlining their email workflows significantly.

##### Cons

- Users express frustration with **inbox clutter** , wishing for auto-archiving features and greater flexibility in email sending limits.
- Users feel GMass is **expensive** , limiting its accessibility for their entire team and raising concerns about deliverability.
- Users find the **steep learning curve** of GMass challenging, especially amidst busy schedules and complex features.
- Users report **email spamming issues** from GMass, cluttering inboxes and causing Gmail account blocks with bulk sends.
- Users desire the addition of **missing features** like follow-up options and enhanced dashboard visuals for better experience.

#### What Are Recent G2 Reviews of GMass?

**["GMass: The Best Mail Merge Tool for Gmail"](https://www.g2.com/survey_responses/gmass-review-12885865)**

**Rating:** 5.0/5.0 stars

_— Matt M._

[Read full review](https://www.g2.com/survey_responses/gmass-review-12885865)

**["The right mail merge tool for a sole Researcher"](https://www.g2.com/survey_responses/gmass-review-12858798)**

**Rating:** 5.0/5.0 stars

_— René B._

[Read full review](https://www.g2.com/survey_responses/gmass-review-12858798)

#### What Are G2 Users Discussing About GMass?

- [What is GMass used for?](https://www.g2.com/discussions/what-is-gmass-used-for)
- [Is GMass a Google product?](https://www.g2.com/discussions/is-gmass-a-google-product) - 3 comments
- [How do you use GMass?](https://www.g2.com/discussions/how-do-you-use-gmass) - 1 comment
- [How do I send a mass email with GMass?](https://www.g2.com/discussions/how-do-i-send-a-mass-email-with-gmass)

[
Moosend
](https://www.g2.com/products/moosend/reviews)

By [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076)

[

4.6/5(744)

](https://www.g2.com/products/moosend/reviews)

What do users say?

Users consistently praise Moosend for its ease of use and powerful automation features, which simplify the process of creating and managing email campaigns. The intuitive interface and drag-and-drop f

Pros and Cons

[
Ease of Use (24)
](https://www.g2.com/products/moosend/reviews?qs=pros-and-cons)[
Limited Templates (5)
](https://www.g2.com/products/moosend/reviews?qs=pros-and-cons)

### [Moosend](https://www.g2.com/products/moosend/reviews)

Moosend is an affordable, intuitive email marketing and marketing automation platform, suitable both for beginners and seasoned marketers. Thanks to its 1-day implementation, 130+ email templates, automation recipes, and AI Writer, users can set up their campaigns right away. And they can rest assured emails will reach the inbox as Moosend scores a 98% deliverability rate. They can also use advanced features like Audience Discovery to get smart segments based on customer behavior, transactional emails to send important updates at the right time, and custom reports to track the numbers they need. Users can pick a pricing plan that works for them. Or, create a custom plan with add-ons of their choice. No matter their plan, they can reach the support team through email or chat and get advice on how to optimize their campaigns. Finally, Moosend is GDPR and ISO-27001 compliant and follows all the latest security standards to guarantee customer data remains safe. Try Moosend's core features for free: https://moosend.com/register/ Get a Custom Quote: https://moosend.com/contact-us/sales/

**Average Rating:** 4.6/5.0

**Total Reviews:** 721

#### How Do G2 Users Rate Moosend?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 9.2/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 9.1/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Moosend?

- **Seller:** [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076)
- **Company Website:** www.constantcontact.com
- **Year Founded:** 1995
- **HQ Location:** Waltham, US
- **Twitter:** @ConstantContact  
67,137 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8b1f70774b20876cbd6f2e58e03d1e39c91352c8e3e3b2c4795aca37ecef11c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fconstant-contact%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,147 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Owner
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 82% Small, 14% Medium

#### What Do G2 Reviewers Say About Moosend?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Moosend, making email marketing straightforward and accessible for beginners.
- Users love the **easy creation of campaigns** in Moosend, enabling great results without design skills or complexity.
- Users appreciate the **solid and immediate customer support** from Moosend, enhancing their experience and learning curve.
- Users appreciate the **user-friendly email templates** of Moosend, enabling easy creation of professional campaigns with minimal effort.
- Users love the **user-friendly interface** of Moosend, making their newsletter management seamless and enjoyable.

##### Cons

- Users find **limited templates** in Moosend, wishing for more variety and modern aesthetics to enhance their designs.
- Users note a **lack of features** in Moosend, particularly in customizability and image management options.
- Users experience **poor customer support** , particularly with unhelpful email responses that can be condescending to new users.
- Users find the **learning curve steep** for Moosend, requiring time to fully utilize its advanced features.
- Users note the **limited features** in Moosend, especially regarding templates and advanced functionalities compared to competitors.

#### What Are Recent G2 Reviews of Moosend?

**["Moosend Makes Email Automations Fast, Visual, and Stress-Free for Non-Coders"](https://www.g2.com/survey_responses/moosend-review-12656353)**

**Rating:** 4.5/5.0 stars

_— Nikki M._

[Read full review](https://www.g2.com/survey_responses/moosend-review-12656353)

**["Simplicity and Power Meet in Moosend"](https://www.g2.com/survey_responses/moosend-review-12703536)**

**Rating:** 5.0/5.0 stars

_— Fouad B._

[Read full review](https://www.g2.com/survey_responses/moosend-review-12703536)

#### What Are G2 Users Discussing About Moosend?

- [What is Moosend used for?](https://www.g2.com/discussions/what-is-moosend-used-for) - 4 comments
- [How do you use Moosend?](https://www.g2.com/discussions/how-do-you-use-moosend) - 2 comments
- [How does Moosend work?](https://www.g2.com/discussions/how-does-moosend-work) - 1 comment
- [What is Moosend?](https://www.g2.com/discussions/what-is-moosend) - 2 comments

[
Sender.net
](https://www.g2.com/products/sender-net/reviews)

By [Sender.net](https://www.g2.com/sellers/sender-net)

[

4.7/5(263)

](https://www.g2.com/products/sender-net/reviews)

What do users say?

Users consistently praise the ease of use and reliable customer support provided by Sender.net, highlighting how quickly they can set up campaigns and receive assistance when needed. The platform's in

Pros and Cons

[
Ease of Use (160)
](https://www.g2.com/products/sender-net/reviews?qs=pros-and-cons)[
Limited Templates (81)
](https://www.g2.com/products/sender-net/reviews?qs=pros-and-cons)

### [Sender.net](https://www.g2.com/products/sender-net/reviews)

Sender helps you connect with people—easily and effectively. Email marketing doesn’t have to be complicated or expensive. With Sender, you get everything you need to stay in touch, grow your audience, and share what matters—without the usual tech headaches. Here’s what makes it great: Easy to use No complicated setups. Just a clean, simple interface that helps you create and send beautiful emails in minutes. Powerful automation Set things up once, and let Sender handle the follow-ups, reminders, and welcomes—so you can focus on other stuff. Create professional-looking newsletters in minutes Stop wasting hours designing emails from scratch. With Sender’s ready-made templates and intuitive drag-and-drop builder, you can craft stunning newsletters effortlessly. Grow your audience Build signup forms, collect subscribers, and keep your list healthy. Stay in the loop with reports See who’s opening, clicking, and engaging with your emails—so you know what’s working and what’s not. Send more for less With one of the most generous free plans out there, you can send up to 15,000 emails/month to 2,500 people—without spending a dime. Made for everyone Whether you're just starting out or already have a growing list, Sender gives you the tools to level up—without needing to be a marketing pro.

**Average Rating:** 4.7/5.0

**Total Reviews:** 263

#### How Do G2 Users Rate Sender.net?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 9.1/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 9.4/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 9.2/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Sender.net?

- **Seller:** [Sender.net](https://www.g2.com/sellers/sender-net)
- **Company Website:** www.sender.net
- **Year Founded:** 2012
- **HQ Location:** Vilnius, LT
- **Twitter:** @SenderNet  
276 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=89a26e08be576ddf3698be884f5a49c7dcbe48815717d73b3058bc6644e8c347&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10851885%2F&secure%5Burl_type%5D=linkedin_company_website)  
29 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Director
- **Top Industries:** Real Estate, Computer Software
- **Company Size:** 68% Small, 31% Medium

#### What Do G2 Reviewers Say About Sender.net?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **ease of use** of Sender.net invaluable, with quick setups and reliable automation enhancing campaign efficiency.
- Users are impressed by the **incredible customer support** offered by Sender.net, making the onboarding process seamless.
- Users value the **automation features** of Sender.net, ensuring smooth campaign operations and reliable deliverability.
- Users appreciate the **simple interface** of Sender.net, making email campaign creation easy and efficient.
- Users commend Sender.net for its **excellent customer support** , highlighting responsiveness and genuine care from the team.

##### Cons

- Users note a **limited template selection** in Sender.net, though customization options enhance email design flexibility.
- Users find the **template limitations** restrictive, although customization options help create unique email designs.
- Users find the **limited template selection** a drawback, but customize easily for unique, professional designs.
- Users desire more **pre-made templates** , as the current options are limited compared to other services.
- Users note a need for **limited customization** options in Sender.net, wishing for more advanced design flexibility.

#### What Are Recent G2 Reviews of Sender.net?

**["Intuitive UI, Flexible Pay-As-You-Go Pricing, and Responsive Support"](https://www.g2.com/survey_responses/sender-net-review-12828158)**

**Rating:** 5.0/5.0 stars

_— Niels M._

[Read full review](https://www.g2.com/survey_responses/sender-net-review-12828158)

**["Generous Free Plan with Higher Email and Subscriber Limits"](https://www.g2.com/survey_responses/sender-net-review-12955339)**

**Rating:** 4.5/5.0 stars

_— Michael ._

[Read full review](https://www.g2.com/survey_responses/sender-net-review-12955339)

#### What Are G2 Users Discussing About Sender.net?

- [What is Sender.net used for?](https://www.g2.com/discussions/what-is-sender-net-used-for)

[
Levitate
](https://www.g2.com/products/levitate/reviews)

By [Levitate](https://www.g2.com/sellers/levitate)

[

4.7/5(122)

](https://www.g2.com/products/levitate/reviews)

What do users say?

Users consistently praise the customer support and ease of use of Levitate, highlighting how the platform simplifies client communication and marketing tasks. Many appreciate the seamless integration

Pros and Cons

[
Customer Support (54)
](https://www.g2.com/products/levitate/reviews?qs=pros-and-cons)[
Missing Features (14)
](https://www.g2.com/products/levitate/reviews?qs=pros-and-cons)

### [Levitate](https://www.g2.com/products/levitate/reviews)

Levitate is a specialized marketing tool designed to assist small businesses in nurturing and maintaining authentic relationships with their clients. Founded in 2017 by Jesse Lipson, the creator of ShareFile, Levitate focuses on simplifying the process of client engagement, allowing businesses to prioritize relationship-building over administrative tasks. This platform is particularly beneficial for small business owners who often juggle multiple responsibilities and seek effective ways to connect with their clientele. The target audience for Levitate includes small business owners, entrepreneurs, and professionals who understand the value of personalized communication but may lack the time or resources to implement it effectively. Levitate addresses this need by providing a suite of features that streamline client interactions. Users can send personalized emails at scale, ensuring that each client feels valued and recognized. The platform also facilitates social media presence, and communication through text messages, enabling businesses to reach clients in a way that is convenient and immediate. Key features of Levitate include the ability to send surveys, schedule meetings, and remember important details about contacts, which can enhance the quality of interactions. For instance, by recalling key facts such as birthdays or past conversations, users can tailor their communications to resonate more deeply with clients. This personalized approach not only fosters stronger relationships but also helps businesses achieve their goals more effectively. Additionally, Levitate offers the support of a dedicated success specialist/marketing coach, providing users with guidance and strategies to maximize their outreach efforts without the need to pay for third-party consultants or other marketing professionals. Levitate also offers custom-built websites, written and designed for each business, rather than relying on templates. Create and post blogs with AI-assistance. Facebook or Google Local Service Ads are also optional add-ons. Levitate stands out in the crowded marketing tool landscape by emphasizing relationship management rather than traditional marketing tactics. Its user-friendly interface and comprehensive features enable small businesses to engage with clients in a meaningful way, ultimately leading to increased loyalty and retention. By integrating various communication methods and offering personalized support, Levitate empowers small businesses to thrive in a competitive environment while focusing on what they do best: building lasting relationships with their clients.

**Average Rating:** 4.7/5.0

**Total Reviews:** 121

#### How Do G2 Users Rate Levitate?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 9.1/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 9.1/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 9.1/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Levitate?

- **Seller:** [Levitate](https://www.g2.com/sellers/levitate)
- **Company Website:** www.levitate.ai
- **Year Founded:** 2017
- **HQ Location:** Raleigh, North Carolina
- **Twitter:** @levitateai  
299 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7a9d22058c8eb658111c23749f0f146338291c297d04e7862291dff353f4540e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Freal-magic%2F%3FviewAsMember%3Dtrue&secure%5Burl_type%5D=linkedin_company_website)  
432 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Executive Director
- **Top Industries:** Insurance, Financial Services
- **Company Size:** 93% Small, 8% Medium

#### What Do G2 Reviewers Say About Levitate?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise Levitate's **amazing customer support** that enhances communication and streamlines email marketing efforts effectively.
- Users find Levitate's **ease of use** exceptional, simplifying communication and enhancing brand engagement effectively.
- Users appreciate the **helpful support team** of Levitate, enhancing user experience and satisfaction with the product.
- Users highlight Levitate's **easy-to-use email marketing** tools that significantly enhance outreach and engagement with supporters.
- Users highlight the **automation capabilities** of Levitate, praising its efficiency in task management and smooth functionality.

##### Cons

- Users find the **missing integration features** of Levitate frustrating, complicating data management and engagement tracking.
- Users face significant **integration issues** with Levitate, complicating data syncing and engagement tracking across platforms.
- Users feel there is a lack of **customization options** for tasks and automations, limiting their personalization experience.
- Users find **email management cumbersome** in Levitate, requiring too much effort and resulting in impersonal communication.
- Users struggle with **campaign issues** , facing delays in email delivery and a lack of tailored suggestions.

#### What Are Recent G2 Reviews of Levitate?

**["Invaluable CRM Partner!"](https://www.g2.com/survey_responses/levitate-review-11756135)**

**Rating:** 5.0/5.0 stars

_— April J._

[Read full review](https://www.g2.com/survey_responses/levitate-review-11756135)

**["Seamless Email-to-Newsletter Design with Powerful Multichannel Marketing"](https://www.g2.com/survey_responses/levitate-review-12769097)**

**Rating:** 5.0/5.0 stars

_— Jared V._

[Read full review](https://www.g2.com/survey_responses/levitate-review-12769097)

[
MailerLite
](https://www.g2.com/products/mailerlite/reviews)

By [MailerLite](https://www.g2.com/sellers/mailerlite)

[

4.6/5(1,112)

](https://www.g2.com/products/mailerlite/reviews)

What do users say?

Users consistently praise MailerLite for its ease of use and intuitive interface, making it accessible for beginners and efficient for managing email campaigns. The drag-and-drop editor and automation

Pros and Cons

[
Ease of Use (70)
](https://www.g2.com/products/mailerlite/reviews?qs=pros-and-cons)[
Learning Curve (20)
](https://www.g2.com/products/mailerlite/reviews?qs=pros-and-cons)

### [MailerLite](https://www.g2.com/products/mailerlite/reviews)

MailerLite: Advanced email marketing tools. Effortless execution.  MailerLite is an email marketing and automation platform designed to help creators, small businesses, and ecommerce stores grow their audience and boost revenue—quickly, effortlessly and on their terms. Capture leads in style Build on-brand landing pages, websites, forms, and pop-ups that earn subscribers. Choose from over 150+ pixel perfect templates that are fully customizable with an intuitive Drag and drop builder. Or whip up landing pages, copy, and images with some AI magic. 🪄 Monetize your expertise with 0% commission  Sell newsletters, digital products, and 1-1 or group bookings without giving us a cut of your revenue. Kick the "Frankenstein" tech stack to the curb; manage your high-ticket coaching, scheduling, and payments natively in one place. You can even integrate your ecommerce store to track sales and turn subscribers into customers. Automate the client journey Explode engagement with multi-trigger automations and segmentation. With Bookings, you can automate the entire nurture process—from calendar syncing (Google/Outlook) to triggering tailored email sequences the moment a session is booked. Use Deliver by Timezone to ensure your messages land exactly when clients are most likely to open them. Data you can make decisions with  Get full visibility with reports on clicks, opens, and revenue. Nerd out with A/B and multivariate testing on emails and landing pages to find winning combos and improve performance with every test. Try everything MailerLite has to offer with a 14-day free trial. Our award-winning support team is here to help!

**Average Rating:** 4.6/5.0

**Total Reviews:** 1,096

#### How Do G2 Users Rate MailerLite?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 9.1/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 9.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind MailerLite?

- **Seller:** [MailerLite](https://www.g2.com/sellers/mailerlite)
- **Year Founded:** 2010
- **HQ Location:** San Francisco, CA
- **Twitter:** @mailerlite  
8,748 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5519f3c4567597a1307481a5dc65a0e0bd5bffbe7286beb22c758a5df105cd73&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmailerlite-international%2F&secure%5Burl_type%5D=linkedin_company_website)  
168 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Writing and Editing
- **Company Size:** 91% Small, 7% Medium

#### What Do G2 Reviewers Say About MailerLite?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of MailerLite, making it accessible for effective marketing across various brands.
- Users love the **fast and supportive customer service** from MailerLite that helps quickly resolve their questions.
- Users appreciate the **outstanding customer support** of MailerLite, which significantly enhances their campaign-building experience.
- Users praise MailerLite for its **affordable pricing** and generous free plan, making email management accessible and efficient.
- Users enjoy the **intuitive features and ease of use** of MailerLite, making it perfect for effective marketing strategies.

##### Cons

- Users find the **learning curve steep** , struggling with navigation and usability in MailerLite's new interface.
- Users find the **automation and setup processes challenging** , which can delay their overall experience with MailerLite.
- Users note the **missing features** in MailerLite, hindering agency optimization and advanced reporting needs.
- Users express frustration with **poor customer support** , often finding it difficult to get timely assistance when needed.
- Users report **significant email issues** with MailerLite, including bugs and inadequate customer support, impacting their experience.

#### What Are Recent G2 Reviews of MailerLite?

**["MailerLite: Intuitive Email Campaigns with Powerful Automation and Great Value"](https://www.g2.com/survey_responses/mailerlite-review-13165346)**

**Rating:** 4.5/5.0 stars

_— Muhammed A._

[Read full review](https://www.g2.com/survey_responses/mailerlite-review-13165346)

**["It strikes the right balance between simplicity and automation"](https://www.g2.com/survey_responses/mailerlite-review-13069833)**

**Rating:** 4.5/5.0 stars

_— Valeria B._

[Read full review](https://www.g2.com/survey_responses/mailerlite-review-13069833)

#### What Are G2 Users Discussing About MailerLite?

- [What is MailerLite used for?](https://www.g2.com/discussions/what-is-mailerlite-used-for) - 1 comment
- [What is FreshMail used for?](https://www.g2.com/discussions/what-is-freshmail-used-for)
- [How does squarespace integrate with MailerLite?](https://www.g2.com/discussions/how-does-squarespace-integrate-with-mailerlite)
- [Is MailerLite better than Mailchimp?](https://www.g2.com/discussions/is-mailerlite-better-than-mailchimp) - 2 comments
- [Is MailerLite free?](https://www.g2.com/discussions/is-mailerlite-free) - 2 comments

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- [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp)

[Browse Email Marketing Themes](/categories/email-marketing/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated April 9, 2026

Email marketing software allows businesses to build and manage email lists, segment audiences, design and send customized campaigns, and monitor subscriber engagement, helping marketing teams, growth teams, and small business owners engage prospects, nurture leads, and retain customers through personalized communication.

### Core Capabilities of Email Marketing Software

To qualify for inclusion in the Email Marketing category, a product must:

- Enable the creation and sending of emails via HTML or a WYSIWYG editor
- Provide email templates
- Allow users to preview and send test emails
- Store, track, segment, and manage email contact lists
- Offer campaign-based reporting and analytics to measure engagement and performance
- Support clear opt-in and easy opt-out options compliant with global regulations such as CAN-SPAM, GDPR, and CASL
- Focus on email as the primary channel and not be categorized as marketing automation

### Common Use Cases for Email Marketing Software

Email marketing tools are used across industries to drive direct communication with prospects and customers. Common use cases include:

- Sending targeted promotional campaigns and newsletters to segmented subscriber lists
- Triggering automated emails based on customer behavior and CRM data
- Running drip campaigns to nurture leads through the sales funnel

### How Email Marketing Software Differs from Other Tools

This category covers point solutions dedicated to email as the primary channel. While email marketing is a common feature within [marketing automation platforms](https://www.g2.com/categories/marketing-automation), those tools go beyond email by offering lead management, dynamic segmentation, landing pages, and full campaign lifecycle analytics. Some email marketing tools extend their reach with [SMS marketing](https://www.g2.com/categories/sms-marketing), [push notifications](https://www.g2.com/categories/push-notification), or [social media management](https://www.g2.com/categories/social-media-mgmt) capabilities via integrations.

### Insights from G2 on Email Marketing Software

Based on category trends on G2, drag-and-drop email builders, list segmentation, and campaign analytics stand out as the most valued features. These platforms deliver ease of use and strong deliverability rates as primary reasons for platform selection.

Top Tools at a Glance

| 

 | 

Small-business email campaigns

 | 

User Review

"Easy, Professional Email Campaigns with Great Templates and Analytics"

 |
| 

 | 

Beginner-friendly email marketing

 | 

User Review

"Easy-to-Use Email Campaigns with Clean Templates and Helpful Performance Tracking"

 |
| 

 | 

Affordable automation workflows

 | 

User Review

"WooCommerce data flows into Brevo without building another integration"

 |
| 

 | 

Cold email deliverability

 | 

User Review

"Instantly showed me that cold email is not just about writing better emails"

 |
| 

 | 

Personalized multichannel outreach

 | 

User Review

"Loyal User, Will Continue to be loyal!"

 |
| 

 | 

Multichannel marketing automation

 | 

User Review

"Effortless Segmentation, Quick Setup"

 |
| 

 | 

Design-led email newsletters

 | 

User Review

"Simplicity That Scales: Brand Templates and Seamless Canva & Instagram Integrations"

 |
| 

 | 

Lifecycle email automation

 | 

User Review

"A great balance between automation, ease of use, and integrations"

 |
| 

 | 

Sales CRM email follow-up

 | 

User Review

"Simple, Cost-Effective CRM with an Easy-to-Use Visual Pipeline"

 |
| 

 | 

Zoho-connected email campaigns

 | 

User Review

"All-in-One Zoho Email Marketing with Solid Features and Seamless Zoho Integrations"

 |

* * *

Show More

* * *

## How Do You Choose the Right Email Marketing Software?

### What You Should Know About Email Marketing Software

### Email marketing software buying insights at a glance

[Email marketing software](https://www.g2.com/categories/email-marketing?utm_source=chatgpt.com) helps businesses create, send, and optimize email campaigns at scale. It’s a core part of the marketing stack, used not only for newsletters but also for lifecycle messaging, promotional campaigns, and customer engagement. Modern tools combine campaign builders, audience segmentation, automation workflows, and analytics to help teams communicate with large audiences while keeping messaging targeted and relevant.

Organizations adopt email marketing solutions to manage recurring communication efficiently and maintain consistent engagement with customers and prospects. Most platforms provide drag-and-drop email editors, contact management, campaign scheduling, and performance tracking. Pricing models usually scale with subscriber counts or sending volume, meaning small teams can start affordably and expand capabilities as their audience grows.

Businesses typically use email marketing software to run newsletters, product announcements, and promotional campaigns quickly without relying on complex design or development resources. Many teams also use these tools to automate follow-up sequences and lifecycle email programs so leads and customers receive timely communication based on their actions or stage in the journey. 

Another major benefit is the ability to segment contact lists, which allows marketers to send more relevant messages to different audience groups rather than broadcasting the same campaign to everyone. 

Email marketing platforms also help teams track engagement metrics such as opens, clicks, and conversions, making it easier to evaluate campaign performance and refine messaging over time. 

### Top 5 FAQs from software buyers

- How well do email marketing platforms scale as subscriber lists and campaign volume grow?
- What reporting and analytics capabilities do email marketing software programs provide for measuring campaign performance?
- How do email marketing solutions support automation for lifecycle campaigns and customer journeys?
- What level of customization do email marketing platforms offer for templates, workflows, and audience segmentation?
- How easily can email marketing software integrate with [e-commerce](https://www.g2.com/categories/e-commerce-platforms), [CRM](https://www.g2.com/categories/crm), and [customer data platforms](https://www.g2.com/categories/customer-data-platform-cdp)?

G2’s top-rated email marketing software, based on thousands of verified reviews, includes [Constant Contact](https://www.g2.com/products/constant-contact/reviews), [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews), [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews), [Instantly](https://www.g2.com/products/instantly/reviews), and [Systeme.io](https://www.g2.com/products/systeme-io/reviews).

### What are the top-reviewed email marketing software on G2?

[**Constant Contact**](https://www.g2.com/products/constant-contact/reviews)

- Number of Reviews: 6,711
- Satisfaction: 100
- Market Presence: 99
- G2 Score: 99

[**Brevo Marketing Platform**](https://www.g2.com/products/brevo-marketing-platform/reviews)

- Number of Reviews: 1,076
- Satisfaction: 97
- Market Presence: 86
- G2 Score: 92

[**Intuit Mailchimp Email Marketing**](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)

- Number of Reviews: 12,239
- Satisfaction: 91
- Market Presence: 88
- G2 Score: 89

[**Instantly**](https://www.g2.com/products/instantly/reviews)

- Number of Reviews: 3,256
- Satisfaction: 100
- Market Presence: 68
- G2 Score: 84

[**Systeme.io**](https://www.g2.com/products/systeme-io/reviews)

- Number of Reviews: 721
- Satisfaction: 91
- Market Presence: 68
- G2 Score: 80

**Satisfaction** reflects user-reported ratings, including ease of use, support, and feature fit. ([Source 2](https://www.g2.com/reports))

**Market Presence** scores combine review and external signals that indicate market momentum and footprint. ([Source 2](https://www.g2.com/reports))

**G2 Score** is a weighted composite of Satisfaction and Market Presence. ([Source 2](https://www.g2.com/reports))

Learn how G2 scores products. ([Source 1](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5vlk6s*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuNjY0NTIxMTY0LjE3NjQ2MTc0NzcuMTc2NDYxNzQ3Nw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NjYwODk1MTMkbzY3JGcxJHQxNzY2MDkyMjQyJGo1NyRsMCRoMA..))

### What I Often See in Email Marketing Software

#### Feedback Pros: What Users Consistently Appreciate

• **Drag-and-drop campaign builders simplify email creation for non-technical teams**

_“I like Intuit Mailchimp Email Marketing because it’s easy to use and helps me create professional emails using simple drag-and-drop tools and ready-made templates. The automation and audience tools save time and make it easier to send personalized messages. The reports are clear and help me see what’s working so I can improve my campaigns.”_ - [Ranjit K.](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews/intuit-mailchimp-email-marketing-review-12195737), Intuit Mailchimp Email Marketing review

• **Automation workflows handle sequences, follow-ups, and scheduled campaigns efficiently**

_“I'm a big fan of the automation tools that allow me to set up onboarding journeys, event reminders, and re-engagement sequences with minimal ongoing effort. It is a huge time-saver while still allowing me to deliver personalized experiences at scale. Beyond that, the analytics dashboard is genuinely useful, not just a vanity metrics page. It gives me clear insights into what's performing, who is engaging, and where I can optimize. Those real-time metrics help me make better decisions and prove campaign ROI to stakeholders.”_ - [Ryan P.](https://www.g2.com/products/constant-contact/reviews/constant-contact-review-12423538), Constant Contact review

• **Audience segmentation tools enable targeted messaging across subscriber groups**

_“I like the customizable templates and audience segmentation features in Square Marketing. They allow us to effectively categorize our customers into specific groups. I also appreciate that we can create and integrate coupons and use Google review integration. The integration features are better compared to what we previously used, and the initial setup was completed within a day, which was great.”_ - [Dana G.](https://www.g2.com/products/square-marketing/reviews/square-marketing-review-12271233), Square Marketing review

#### Cons: Where Many Platforms Fall Short

• **Analytics dashboards lack deeper attribution and advanced reporting capabilities**

_“I think more advanced reporting tools and exportable data would be helpful. I want more granular reporting, like mailbox-level metrics for open rates, replies, bounces, and deliverability trends across different domains. It would also be useful to have exportable reports in CSV or PDF format to share performance updates with clients or internal stakeholders.”_ - [Mike R.](https://www.g2.com/products/maildoso/reviews/maildoso-review-12467981), maildoso review

• **Template customization options can feel restrictive for complex layouts**

_“A few areas could be better: Some advanced automation features are less flexible compared to other tools. The reporting dashboard could be more intuitive and visually clear. Certain template designs look a bit outdated. Integrations with some third-party tools can also be slow or limited. Customer support can sometimes take longer to reply during busy periods.”_ - [Ethan R.](https://www.g2.com/products/getresponse/reviews/getresponse-review-12400282), GetResponse review

• **Pricing increases noticeably as subscriber lists and send volume grow**

_“Pricing can scale up quickly as your list grows, and sometimes it feels like key features are locked behind higher tiers. A few parts of the UI are not as intuitive as they should be (especially automations), and the editor can be a little limiting if you want pixel-perfect layouts. Support can also feel slow depending on the plan, so when something breaks, you end up troubleshooting more than you want.”_ - [Diego A.](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews/intuit-mailchimp-email-marketing-review-12005921), Intuit Mailchimp Email Marketing review

### My Expert Takeaway on Email Marketing Software in 2026

Email marketing remains one of the most consistent channels for customer engagement, but the value teams get from these tools depends largely on how well they operationalize campaigns. Across this category, the software averages **4.49 stars and an 8.98 likelihood to recommend,** suggesting strong overall satisfaction among buyers.

High-performing teams typically use email marketing software as a structured communication engine rather than an occasional campaign tool. They rely on segmentation, automation workflows, and performance tracking to continuously refine messaging. From what I observed, marketing and technology companies make up a large share of reviewers, reflecting how frequently these industries rely on repeatable outreach and nurture programs.

Another pattern is that smaller and mid-sized organizations benefit the most from platforms that balance capability with simplicity. Teams that prioritize intuitive editors, flexible segmentation, and clear reporting tend to see faster campaign cycles and better engagement over time. In practice, the best email marketing platforms are the ones that remove operational friction while still giving marketers enough control to experiment, personalize campaigns, and scale communication as their audience grows.

### Email Marketing Software FAQs

#### What is the best email marketing app for Shopify?

If your business runs on Shopify, the best email marketing tools are those that sync directly with your store data, such as orders, customer profiles, and abandoned carts.

Common options include:

- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews): A widely used platform that integrates with Shopify to manage subscriber lists, run campaigns, and automate emails triggered by customer activity.
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews): A beginner-friendly email marketing platform that supports e-commerce integrations and helps businesses send promotional emails, newsletters, and automated follow-ups.
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews): It connects with e-commerce systems to automate campaigns, manage customer contacts, and track engagement across email marketing programs.

#### How do I choose the best email marketing software?

When comparing email marketing tools, buyers usually evaluate how quickly teams can launch campaigns and automate outreach without adding operational complexity.

Key evaluation criteria include:

- **Campaign creation:** Drag-and-drop builders and reusable templates
- **Automation:** Capable of running lifecycle campaigns, nurture sequences, and triggered emails
- **Segmentation:** Target audiences based on behavior or engagement
- **Analytics:** Reporting on opens, clicks, and conversions
- **Integrations:** Compatibility with CRM, e-commerce, and [marketing tools](https://www.g2.com/categories/digital-marketing)

#### Why use email marketing software?

Email marketing software helps businesses manage campaigns, automate follow-ups, and track engagement from a single platform.

Teams typically use it to:

- Run newsletters and promotional campaigns consistently
- Automate welcome emails and nurture sequences
- Segment audiences for targeted messaging
- Track metrics like opens, clicks, and campaign performance

Instead of manually sending messages, marketers can schedule campaigns and automate communication across the customer lifecycle.

#### Which email marketing software integrates with CRM?

Many platforms integrate with CRM systems, enabling marketers to trigger campaigns based on customer data such as lifecycle stage, sales activity, or engagement history.

Common examples include:

- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews): Integrates with CRM platforms such as Zoho, enabling teams to sync contacts and trigger campaigns based on engagement data.
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews): Connects with CRM systems like Salesforce and HubSpot, enabling businesses to sync customer contact lists and run targeted email campaigns.
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews): Offers built-in CRM functionality alongside email marketing tools, allowing businesses to manage contacts, track customer interactions, and automate campaigns from the same platform.

#### What are some affordable email marketing software options for startups?

Startups often look for tools that offer core campaign and automation features without high entry costs.

**Budget-friendly options include:**

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews): Combines email marketing, automation, and CRM features with flexible entry plans.
- [Moosend](https://www.g2.com/products/moosend/reviews): Known for simple campaign builders and automation workflows suited for smaller teams.
- [MailerLite](https://www.g2.com/products/mailerlite/reviews): Beginner-friendly platform with templates, landing pages, and basic automation for growing startups.

#### Sources

- [G2 Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5ky9es*_gcl_au*MTY2NDg2MDY3Ny4xNzU1MDQxMDU4*_ga*MTMwMTMzNzE1MS4xNzQ5MjMyMzg1*_ga_MFZ5NDXZ5F*czE3NTUwOTkzMjgkbzQkZzEkdDE3NTUwOTk3NzYkajU3JGwwJGgw)
- [G2 Winter 2026 Reports](https://company.g2.com/news/g2-winter-2026-reports)

Researched By: [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Last updated on March 16, 2026