It is easy to view and allows students to compare different school with a lot of information, such as price, sports, dorms, act, sat, and gpa. It allows seniors to create a list of schools they applied to and what the decision was.
Some parts are hard to use such as putting in the scholarship money that you have received and the resume part is a little complicated for first time users.
Naviance is great for college, it allows letters of recommendations to be sent to colleges straight from the website. It also allows students to link their common app to naviance to help make using the website easier.
Schools benefit from this a lot because juniors are able to take quizzes to see what colleges are best for them and seniors are able to compare the colleges they are applying to.