EH
Emma H.
"Low-Touch Approach to High-Intent Lead Generation and Full-Funnel Engagement"
5/5
What do you like best about Navattic?

What I like most about Navattic is how easy it is to give prospects a hands-on experience of the product without requiring a live demo. It allows potential customers to explore key workflows at their own pace, helping them better understand the value of the platform before speaking with sales.

From a marketing perspective, it has become an important part of our demand generation strategy. We use tours across paid campaigns, website pages, email nurtures, and content initiatives to drive engagement and generate high-intent leads.

It also supports the wider go-to-market team. Sales can use tours as a lightweight way to introduce specific capabilities, while marketing can showcase new features and use cases. The platform is intuitive to build and maintain, analytics are useful, hubspot integration is great. Review collected by and hosted on G2.com.

What do you dislike about Navattic?

One area for improvement is the mobile experience for more complex tour structures. As a company with multiple product modules, we often create tours that showcase several modules within a single journey. While this works well on desktop, the mobile version cannot automatically combine the corresponding mobile tours, which means a lot of additional work is required to build and maintain the mobile experience separately.

The video editing functionality can also be a little glitchy at times when editing or updating clips. Review collected by and hosted on G2.com.

What problems is Navattic solving and how is that benefiting you?

Navattic helps us solve a common challenge in B2B software: prospects want to understand the product before committing to a demo, while marketing and sales teams want to qualify interest more effectively.

By providing self-guided product tours, we can give prospects a hands-on experience of our platform directly from our website, paid campaigns, email nurtures, and other marketing activities. This helps potential customers understand our capabilities and value proposition earlier in the buying journey.

The platform has become an important lead generation and conversion tool for us. It allows us to engage prospects who may not yet be ready to speak with sales, while also helping our sales team share targeted product experiences with specific audiences and use cases. As a result, we've been able to increase product engagement, generate high-intent leads, and create more informed sales conversations. Review collected by and hosted on G2.com.

Response from Meredith Gershenson of Navattic
Edit edit

This is such a thorough breakdown of how Navattic fits into a full-funnel strategy, paid campaigns, nurtures, website, sales enablement, all of it. Really great to read!

On the mobile experience for multi-module tours, good news here; The Mobile Zoom strategy gives mobile viewers full access to your desktop demo with pinch-to-zoom and panning, which removes the need to build and maintain a separate mobile swipe version. Worth checking out if that's been adding overhead for your team.

On the video editing glitches, that's not something we've flagged as a known issue on our end, but if it's happening consistently, reach out to support@navattic.com and the team will dig into it with you.

Thank you for taking the time to leave a review,

Meredith from Navattic

Jordan  A.
JA
Jordan A.
Product Marketing Manager
Small-Business (50 or fewer emp.)
"Easy to create Demos with AI storyboarding, fast product enhancements, and great CSM"
5/5
What do you like best about Navattic?

The pace at which they make product enhancements. Recently they made the editing UI even better than it was -- makes it super easy to go through your screens and get them just the way you want. The AI storyboard creation - makes created the demos so much easier and faster. the output is very accurate to my vision, too. The many options for screen editing. The CSM I work with is excellent. Review collected by and hosted on G2.com.

What do you dislike about Navattic?

This is minor, but the last time I used the voiceover it sounded like a robot, rather than human. Review collected by and hosted on G2.com.

What problems is Navattic solving and how is that benefiting you?

We use Navattics to support feature adoption with customers and middle of funnel with prospects. They are a good step between scheduling a demo with sales and passively watching a product video. Review collected by and hosted on G2.com.

Response from Meredith Gershenson of Navattic
Edit edit

Hi Jordan,

Thanks so much for the thoughtful review!

Love hearing that the AI storyboarding and screen editing options are helping bring your demo vision to life quickly and accurately.

Also great to hear your CSM has been a helpful partner - always our goal!

Appreciate you flagging the experience across screen sizes - is there a specific screen size that responsive behavior doesn't corporate? Feel free to bring this up to your CSM during your next catch-up - I'm sure they'd be happy to help resolve this.

Thank you again for the support Jordan - really appreciate it.

- Meredith from Navattic

AN
Verified User in Information Technology and Services
"Navattic Accelerates Solution-Alignment and Multi-Stakeholder Enterprise Sales"
4.5/5
What do you like best about Navattic?

Intuitive product that allows for personalization at scale for pre-sales, and post-demo work. Were also aexcited about the velocity with which theyre releasing GenAI features (MCP, Sales-Agents, etc). Review collected by and hosted on G2.com.

What do you dislike about Navattic?

Does take time to create the early screencaps and narrative flow, but once youre storyboard is conceptualized, easy to execute, and then fork demos for new clients. Review collected by and hosted on G2.com.

What problems is Navattic solving and how is that benefiting you?

Were creating customized pre-sales demos for our large high-ACV enterprise targets, along with using Navattic for post-demo followups to and medium > high acv client. For now, our near-shore operations team can easily create these manually, and we're excited about MCP & AI creation options to prompt demo customizations into existence in the future.

Additionally, the monitoring functionality to see when prospects are interacting with the demos, where theyre spending time, etc. is immensely helpful, particularly in multi-stakeholder sales processes.d Review collected by and hosted on G2.com.

Response from Meredith Gershenson of Navattic
Edit edit

Thanks for sharing this!

Glad the personalization at scale and GenAI features like MCP and Sales-Agents are helping with your enterprise sales motion.

On speeding up the early screencap and storyboard work, that's exactly what the Copilot tooling is aimed at helping with.

Appreciate your support,

Meredith from Navattic

Angela S.
AS
Angela S.
VP, Marketing
Mid-Market (51-1000 emp.)
"Great for marketing and for support use cases"
4/5
What do you like best about Navattic?

The self-guided demos are excellent for engagement on our website. Showing, not telling, is effective. Review collected by and hosted on G2.com.

What do you dislike about Navattic?

Even after two years as a customer, I struggle with the creation. If you aren't constantly making new demos, it's hard to remember exactly how to do it. HOWEVER, their customer success and customer support are super helpful for those of us who have this problem. Review collected by and hosted on G2.com.

What problems is Navattic solving and how is that benefiting you?

Showing the benefits of our product in an engaging way for top of funnel. Walking potential support tickets through a 'how to' = self-help. So, increasing the funnel and reducing support costs. Review collected by and hosted on G2.com.

Response from Meredith Gershenson of Navattic
Edit edit

So glad the self-guided demos have been such an effective way to show, not tell, on your site.

On demo creation feeling tricky between builds, that's a fair callback, and the team built the Navattic Academy for exactly this kind of refresher: https://academy.navattic.com/

It's a learning hub with short courses (30-60 minutes each) covering demo-building fundamentals through videos, guides, and interactive demos.

Thank you for the support,

Meredith from Navattic

See how Navattic improved
AO
Alejandro O.
Small-Business (50 or fewer emp.)
"Powerful and incredibly intuitive product demo-making software"
5/5
What do you like best about Navattic?

It's super easy to create, maintain and edit product demos for all sorts of purposes. At my job, it's mainly used for demos shown to prospects during meetings or conferences, but it can just as easily be used for our website. Its clean interface makes it so easy anyone can learn how to make a demo in a matter of a couple of hours. Review collected by and hosted on G2.com.

What do you dislike about Navattic?

Some more powerful or complicated features are a bit hidden. I also wish you could further customize the way you connect demos and flows between each other. Review collected by and hosted on G2.com.

What problems is Navattic solving and how is that benefiting you?

Creating demos that are available on demand, can be downloaded offline to be used in conferences where WiFi might be spotty, not having demos ruined by a backend change or a service outage and always having the perfect golden path when showcasing to prospects. It can also be used for our knowledge base to provide clearer tutorials. Review collected by and hosted on G2.com.

Response from Meredith Gershenson of Navattic
Edit edit

Really happy to hear Navattic has become a reliable part of your demo and enablement workflow, using it for live meetings, conferences, offline, and your knowledge base is exactly the kind of versatility we aim for.

On the advanced features feeling a bit tucked away, fair point, and worth knowing about the Navattic Academy. It's a full learning hub with courses, how-to videos, and interactive demos designed to surface the more powerful parts of the product. Good starting point if you want to dig deeper: https://academy.navattic.com/collections

For flow connections specifically, there's more flexibility than it might seem on the surface. Conditional Demos let visitors build their own path based on interest, Checklists let viewers pick which flow to engage with, and the Flow Builder lets you set transitions so users automatically move from one flow to the next: https://docs.navattic.com/build/flows

Appreciate your support,

Meredith from Navattic

See how Navattic improved
Verified User in Insurance
AI
Verified User in Insurance
Enterprise (> 1000 emp.)
"Super easy to use, super effective."
5/5
What do you like best about Navattic?

What I like best about Navattic is the flexibility it gives us when creating walkthroughs. I like that we can preserve the interactivity of a page instead of flattening everything into static screenshots. That makes the experience feel more realistic and engaging for users.

At the same time, the ability to upload our own screenshots is extremely useful. It allows us to build walkthroughs from wireframes before a product is available in production, so we can start training, promotion, and feedback efforts earlier in the product lifecycle. Review collected by and hosted on G2.com.

What do you dislike about Navattic?

One feature I would like to see in Navattic is the ability to highlight an area of the screen without requiring a text bubble. Specifically, it would be helpful to have a spotlight effect where a selected area remains fully visible while the rest of the screen is dimmed or faded out.

This would allow us to draw attention to key interface elements in a cleaner, less intrusive way, especially when a detailed explanation isn't necessary. It would improve the visual flow of walkthroughs and help users focus on the most important parts of the experience. Review collected by and hosted on G2.com.

What problems is Navattic solving and how is that benefiting you?

Navattic helps us solve the challenge of promoting, demonstrating, and training users on products that are not yet in production. It enables us to quickly create interactive, shareable walkthroughs that showcase product functionality before development is complete.

Its flexibility allows us to easily update content as products evolve, without requiring significant effort or technical resources. This helps accelerate product marketing, stakeholder feedback, and user training activities. Once the product is released, the content and workflows we've created can be transitioned into our in-app adoption platform, reducing duplicate work and ensuring a smoother launch experience. Review collected by and hosted on G2.com.

Response from Meredith Gershenson of Navattic
Edit edit

Really glad the interactivity and the ability to build from wireframes before a product is live have been so valuable. Using Navattic across the full product lifecycle like that is a great approach.

On the spotlight/dim effect, the closest option available today is using a Tooltip with a Backdrop (Light, Medium, or Heavy) via Step Settings, which dims surrounding elements to draw focus. Beacons can also highlight elements without a dialog box. Hope one of those gets you closer to what you're looking for, and the feature request is worth logging at support@navattic.com.

Resource URL: https://docs.navattic.com/build/flows

Appreciate your support,

Meredith from Navattic

See how Navattic improved
Verified User in Insurance
UI
Verified User in Insurance
Enterprise (> 1000 emp.)
"Easy to Learn and Great for Feature Walkthroughs"
4.5/5
What do you like best about Navattic?

I appreciate the ease of use of the software and the low barrier to entry to learn how to use it effectively. It is also particularly helpful in our business use case where we would like to show walk throughs of features that are not live yet in our production environment. Review collected by and hosted on G2.com.

What do you dislike about Navattic?

One of the downsides of using Navattic is the upkeep and maintenance of walk throughs. Whenever UI in our software changes, each walk through needs to be updated manually to reflect the updated UI. This can become tedious and time consuming, especially as the number of walk throughs created grows. Review collected by and hosted on G2.com.

What problems is Navattic solving and how is that benefiting you?

Navattic is helping tremendously by allowing us to communicate updates or changes coming to users before they go live in our system. We have many users set in their ways of our current software so being able to communicate to them anticipated changes helps avoid negative reactions or slow adoptions of the update once it is rolled out. Review collected by and hosted on G2.com.

Response from Meredith Gershenson of Navattic
Edit edit

So glad Navattic has been helpful for communicating upcoming changes to your users before they go live, that's a really smart use case.

On the maintenance side, there are actually a few features built specifically to cut down on that upkeep. Collection Global Edits and the Bulk Editor let you apply text, image, or styling changes across all captures in a collection at once, and AI Up-to-Date helps you find and mass-replace outdated content like old dates. If your UI changes, Replace Capture or Recapture lets you swap in a new screen without rebuilding the whole flow.

Hopefully those tools take some of the friction out of keeping things current as your product evolves!

Thank you for the support,

Meredith from Navattic

AB
Ashley B.
Marekting Manager
Mid-Market (51-1000 emp.)
"Navattic’s Magic Editors Make Creating Polished Demos Effortless"
5/5
What do you like best about Navattic?

I’ve genuinely loved working with Navattic. The team is incredibly helpful, responsive, and just great to collaborate with overall. Their product is also refreshingly easy to use, which makes a huge difference day-to-day.

The Magic Editors, in particular, have been a game changer for me—they save so much time and make it effortless to create polished, compelling demos. It’s had a huge impact on getting prospect buy-in and clearly demonstrating the value of what we offer.

Highly recommend Navattic to anyone looking to level up their demo experience! Review collected by and hosted on G2.com.

What do you dislike about Navattic?

We have encountered some obstacles in using the platform for our resellers, but we have collaborated with the team to find workarounds and resolve the issues. Review collected by and hosted on G2.com.

What problems is Navattic solving and how is that benefiting you?

Navattic is solving the challenge of scaling high-quality product demos across both our internal teams and our reseller network. Before, it was difficult to ensure consistency and efficiency when multiple groups needed to showcase our product.

With Navattic, we’re able to empower our resellers just as effectively as our internal team by giving them easy-to-use, interactive demos that clearly communicate our value. It’s made it much simpler to scale our reseller business, maintain consistency in how we present our product, and ultimately drive stronger engagement and buy-in from prospects. Review collected by and hosted on G2.com.

Response from Meredith Gershenson of Navattic
Edit edit

Ashley, this truly made our team's day, thank you! So glad the Magic Editors have been a game changer for creating polished, compelling demos and driving prospect buy-in. And we love hearing that Navattic is helping you scale consistency across both your internal teams and your reseller network. That's a really exciting use case.

We're happy we've been able to work through the reseller hurdles together, and we'll keep collaborating to make that experience even smoother.

Please don't hesitate to reach out to support@navattic.com with any follow-up questions!

Appreciate your support,

Meredith from Navattic

Cary R.
CR
Cary R.
Director of Product Marketing
Mid-Market (51-1000 emp.)
"Navattic Gives Prospects a Great Self-Paced Taste of Our Product"
5/5
What do you like best about Navattic?

Navattic has been a great tool for giving prospects an advance "taste" of our products - whether accessing a quick, self-paced tour from our website or receiving the tour from our Sales team to help them get to know our product and come better prepared with questions during a live demo. The solution has consistently added new features to make building demos faster and easier. Review collected by and hosted on G2.com.

What do you dislike about Navattic?

When building a new tour, screen captures can sometimes be challenging to grab if your products use iframe technology or open new tabs in the browser. Review collected by and hosted on G2.com.

What problems is Navattic solving and how is that benefiting you?

Buyers want to educate themselves on tech they're considering before they engage with our Sales team. Navattic-based product tours are a fantastic way to enable buyers to "test drive" your software as they're researching potential vendors. Product tours also help prospects get more out of a live demo, as they come educated about where they want to see more or have questions. They're also a great, sharable tool to help prospects easily socialize your product with other members of their team during the vendor evaluation process. Review collected by and hosted on G2.com.

Response from Meredith Gershenson of Navattic
Edit edit

Cary, so glad to hear Navattic is helping your buyers self-educate before engaging with sales and come to live demos more prepared and with better questions. That's exactly the experience we want to enable!

On the iframe and new-tab capture challenges, we'd recommend reaching out to support@navattic.com so our team can dig into the specifics of your setup and help find the best path forward.

Please don't hesitate to reach out with any other questions!

Appreciate your support,

Meredith from Navattic

JR T.
JT
JR T.
Solutions Consultant
Mid-Market (51-1000 emp.)
"The Product is super flexible and easy to use and the people are wonderful to work with."
5/5
What do you like best about Navattic?

Ease of use and constant innovation. The Navattic team continues to make the platform better and easier to use with AI, while also pushing forward with new ways to create and distribute demos. This helps us get more value from the work the Solutions Consulting team has already done, and it enables Sales to be more engaging and stay top-of-mind with prospects. Review collected by and hosted on G2.com.

What do you dislike about Navattic?

There is nothing that I dislike about Navattic. Over the last 9 months they have innovated a released tons of new features and workflows, and that has been challenging to keep up with, but that's on me. Review collected by and hosted on G2.com.

What problems is Navattic solving and how is that benefiting you?

Navattic is solving the problem of market penetration, sales engagement, distribution and resource management. Navattic acts as a fulcrum that we leverage to amplify sales engagement and track it, speed up sales cycles, and expand our Marketing and Solutions Consultant reach without adding head count. Review collected by and hosted on G2.com.

Response from Meredith Gershenson of Navattic
Edit edit

Hey JR,

Thanks for sharing your feedback and for highlighting both the flexibility of Navattic and the impact it’s had on your sales and marketing efforts.

Glad to hear the analytics have been useful for tracking engagement and driving results across different campaigns.

Great to know that training resources have been helpful, and you can always explore more at https://academy.navattic.com/collections.

Excited to see how you continue using Navattic to amplify reach and speed up sales cycles!!

- Meredith from Navattic