Evan S.
ES
Evan S.
Marketing Operations Manager
Small-Business (50 or fewer emp.)
"The only interactive demo tool we need"
5/5
What do you like best about Navattic?

We've seen a great improvement in conversion rates to live demos from leads that have interacted with our Navattic demos compared to not. The tool is really easy to integrate with Hubspot, so we have excellent tracking and data at our fingertips. It's easy to use and customize.

On top of the tool itself meeting our needs, their team is also really wonderful to work with. Review collected by and hosted on G2.com.

What do you dislike about Navattic?

There is a slight learning curve when getting into the product blind, but there are plenty of help docs and tutorials to get going and the Navattic team has always helped if I've gotten stuck. Review collected by and hosted on G2.com.

What problems is Navattic solving and how is that benefiting you?

Navattic is helping us bridge the gap between leads and our sales team by giving them a taste of what the product can do for them before they ever have to talk to sales. Like many SAAS tools, our product sells itself better when someone can experience it on their own. Review collected by and hosted on G2.com.

Response from Meredith Gershenson of Navattic
Edit edit

Thanks so much for the thoughtful review, Evan!

It's great to hear that Navattic is helping boost conversion rates and giving your leads a strong first taste of the product.

So glad to hear your CSM has helped address any issues - we always appreciate the feedback!

Appreciate your support Evan!

- Meredith from Navattic

Lucy .
L
Lucy .
Content Marketing Manager
Enterprise (> 1000 emp.)
"Intuitive Platform with Stellar Interactive Demos"
5/5
What do you like best about Navattic?

I think Navattic is a very intuitive platform, which makes it easy to use. I'm always really impressed with the customer experience—they're always on hand if we have any questions or if there's anything we're not sure about. I feel like they listen to me and they're always shipping updates. The platform has some great features like the magic editor, where you can edit videos and make bulk edits, which is incredibly helpful when dealing with multiple markets. This feature makes editing a lot easier compared to other interactive demo platforms we've used before, where we had to record new videos for each market. I also think their customer experience teams respond very quickly and are always willing to have a call if needed. They're just very impressive. Review collected by and hosted on G2.com.

What do you dislike about Navattic?

Nothing Review collected by and hosted on G2.com.

What problems is Navattic solving and how is that benefiting you?

Navattic allows us to show prospects real-life demos of our product without them needing to sign up, effectively demonstrating how our product solves their real problems. Review collected by and hosted on G2.com.

Response from Meredith Gershenson of Navattic
Edit edit

Thanks so much for the thoughtful review!

Love hearing how you’re using Navattic to personalize demos while protecting sensitive data — and that the platform’s been intuitive once you got into the flow.

Appreciate the feedback around the initial setup and guides - I always like to direct people to our amazing Navattic Academy courses with our super-CSM, Emily. Cant reccommend checking out her content enough: https://academy.navattic.com/

Also great to hear the high-touch support has stood out - we’re always here if questions come up!

- Meredith from Navattic

See how Navattic improved
Pedro C.
PC
Pedro C.
Marketing Digital
Mid-Market (51-1000 emp.)
"Realistic Simulations, Support, and Artificial Intelligence"
5/5
What do you like best about Navattic?

I really like the practicality for doing simulations and the ease of sharing and restricting access. Additionally, the AI assistant has been very useful because it speeds up the drafting of our simulations. I also value the realism in the simulations, as they are HTML environments and not just screenshots. The ease of configuring Navattic is remarkable, as simple as logging in, installing a browser extension, and starting to record simulations. The quick and effective response from support when something gets complicated is another aspect I appreciate. Review collected by and hosted on G2.com.

What do you dislike about Navattic?

So far, so good. Review collected by and hosted on G2.com.

What problems is Navattic solving and how is that benefiting you?

I use Navattic to make software demonstrations and navigations, creating simulated environments that avoid exposing our real platform. The practicality and realism of the simulations in HTML are great, and the AI assistant speeds up the writing. Review collected by and hosted on G2.com.

Response from Meredith Gershenson of Navattic
Edit edit

Thank you for the review, Pedro!

It’s great to hear that the simulations feel immersive - that kind of realistic experience is exactly what we aim for.

Glad to hear our support team has been responsive and helpful whenever you’ve reached out! We're lucky to have them :)

Thank you again Pedro - so appreciate it.

– Meredith from Navattic

Sydney L.
SL
Sydney L.
Senior Product Marketing Manager
Small-Business (50 or fewer emp.)
"Easy to use, amazing customer success team!"
5/5
What do you like best about Navattic?

The customer success team is incredible! I love being involved in customer conversations and events that Navattic holds. They make you feel valued - I truly feel like my ideas and requests in the product have been considered and if they don't get implemented, it's usually because it already exists! The customer success team is incredible and are very helpful. Review collected by and hosted on G2.com.

What do you dislike about Navattic?

Nothing comes to mind. Navattic is a great product and exceptional company! A little bit of bugginess across the product but nothing that majorly blocks any work. Review collected by and hosted on G2.com.

What problems is Navattic solving and how is that benefiting you?

Navattic helps us to be more knowledgable in Sales conversations since we can see exactly where leads have viewed/dropped off in our product tours. We are also bringing in more product qualified leads. Review collected by and hosted on G2.com.

David M.
DM
David M.
Head of Content Strategy
Enterprise (> 1000 emp.)
"The go-to platform for scalable, integrated interactive demos"
4.5/5
What do you like best about Navattic?

The speed and flexibility of demo creation is what stands out most. Using the Chrome extension capture workflow and HTML editing capabilities, our team can build and iterate on interactive product demos quickly without needing developer support. The ability to modify UI elements — text, logos, currencies — means we can tailor demos for different audiences and markets with minimal effort.

The Marketo integration has been particularly valuable. Data flows directly into Marketo via cookies and scripts, giving us clean tracking and attribution. We've adopted an ungated demo strategy with embedded handraisers, which has improved engagement without sacrificing lead capture.

The unlimited seats and showcases model makes it easy to scale across teams — we've rolled it out across marketing, product, and training without worrying about license constraints. Weekly performance reports with views, engagement time, CTA clicks, and company-level tracking give us actionable data to continuously improve our demo content. Review collected by and hosted on G2.com.

What do you dislike about Navattic?

The initial Marketo integration setup required more hands-on effort than expected — the documentation could be more prescriptive, particularly around cookie-based tracking, script implementation, and how data maps into Marketo fields. Teams new to the platform may need more guided onboarding to get the integration right first time.

Demo capture can occasionally be fragile depending on the complexity of the application being captured. Some dynamic or heavily JavaScript-reliant UI elements require workarounds, which adds time to the creation process. More robust capture handling for complex web apps would be a welcome improvement. Review collected by and hosted on G2.com.

What problems is Navattic solving and how is that benefiting you?

Before Navattic, demonstrating our products required either setting up live sandbox environments or relying on static screenshots and videos — both time-consuming and difficult to keep up to date. Navattic solves this by letting us create always-on, self-serve interactive demos that live on our website and in emails.

This has been transformative across three areas: marketing (product showcases on Cyncly.com that drive engagement without requiring a sales conversation), sales enablement (reps can share focused, interactive stories during live deals without needing a full demo environment), and onboarding and training (teams can explore product functionality at their own pace).

The measurable impact is clear — our demos are generating thousands of engaged visitors, CTA clicks, and steps viewed, all tracked through Marketo. We treat demos as content assets, not just sales tools, and Navattic is the platform that makes that possible at scale. Review collected by and hosted on G2.com.

Response from Meredith Gershenson of Navattic
Edit edit

Thanks for the updated review, David!

Really impressive to hear the traction you’re seeing with engagement and step views - love that Navattic is powering so much of your product storytelling.

Noted on the challenge with Marketo. If you haven’t already, I’d recommend reaching out to your CSM to walk through setup and expected workflows. They can also help share examples of common use cases and troubleshooting tips.

Appreciate the detailed feedback as always.

Meredith from Navattic

BS
Brooke S.
Demo Automation Specialist, Content Studio, Financial Services Market
Enterprise (> 1000 emp.)
"A User‑Friendly Demo Platform Backed by Outstanding Support"
5/5
What do you like best about Navattic?

Navattic is incredibly intuitive, which made onboarding quick and helped teams across multiple business units adopt it with very little friction. That ease of use has been a major driver of its continued growth internally, as more groups realize how simple it is to implement and start creating demos right away. On top of that, Navattic’s customer support is truly outstanding. They are responsive, knowledgeable, and proactive in helping us get the most value out of the tool. We have also been impressed by how quickly the platform continues to evolve, with new features being added regularly and more AI capabilities embedded throughout the experience to make demo creation even faster and smarter. The combination of a user‑friendly platform, rapid innovation, and exceptional support has made Navattic one of the easiest and most impactful solutions we have rolled out. Review collected by and hosted on G2.com.

What do you dislike about Navattic?

Using Navattic for VM‑based demos can feel limiting because desktop applications rely on Media Captures rather than fully interactive HTML, which makes them inherently less dynamic than web captures. I know a desktop capture application was released but it is still fairly new so we have experienced some growing pains with it. Review collected by and hosted on G2.com.

What problems is Navattic solving and how is that benefiting you?

Navattic directly addresses several longstanding friction points in the modern B2B buying process by enabling prospects to experience a product long before a live call, dramatically improving qualification, engagement, and sales velocity. Because these demos replicate the product’s authentic interface using captured HTML and CSS, prospects gain a realistic sense of value, which improves both understanding and conversion potential. Navattic also reduces heavy reliance on sales engineers for repetitive demo prep. The no‑code ease of use helps to enable any rep to spin up controlled, guided demos without technical bottlenecks. Personalization of demos is also significantly easier. Navattic lets us customize demos with dynamic variables and tailored content so that each buyer sees scenarios relevant to their industry, persona, or use case. It becomes simple for reps to share a version of the product that feels uniquely relevant to each prospect, increasing engagement and emotional resonance early in the cycle. Finally, Navattic strengthens GTM motions that support sales, including product marketing, SDR outreach, and customer success, by providing embeddable, interactive demos for websites, email campaigns, touch points, and feature launches. Review collected by and hosted on G2.com.

Response from Meredith Gershenson of Navattic
Edit edit

Brooke, this is such a thorough and generous review - thank you!

The way you've laid out how Navattic fits into your GTM motion, from SDR outreach to event programs to sales follow-ups, is honestly a great blueprint for other teams thinking through the same thing.

On the VM-based demo side, desktop apps that aren't browser-accessible do require Media Captures rather than interactive HTML, which is a real tradeoff. The Media Capture Editor does offer device frames, blur, crop, draw tools, and video with autoplay and playback controls to make those captures as polished as possible - but it's a fair limitation to flag.

Appreciate your support!!

Meredith from Navattic

Ben L.
BL
Ben L.
Content Specialist
Mid-Market (51-1000 emp.)
"Engaging Experience, Excellent Support"
4.5/5
What do you like best about Navattic?

I like that Navattic is easy to use and that their customer support is really great. Anytime I need something, they're really quick to respond. It's also fun to use because you can throw gifts and stuff onto the first slide, use tooltip or modal, and highlight things, which is really nice. The ability to put a call to action at the end and link to a demo or wherever you want makes the experience very custom. Review collected by and hosted on G2.com.

What do you dislike about Navattic?

Well, I know they're working on their new agent. I think it's still in the newer stages, but, you know, they're working really hard on it. And there's been improvements. So, you know, we're excited to see how that goes. And I think that it will be very helpful for other people in the future as well. Review collected by and hosted on G2.com.

What problems is Navattic solving and how is that benefiting you?

Navattic lets me show off products in a 3D way, avoiding logins and text-heavy presentations. It's more engaging for showcasing products as social proof. Review collected by and hosted on G2.com.

Response from Meredith Gershenson of Navattic
Edit edit

Hi Ben,

Thank you so much for the thoughtful & detailed review!

Thrilled to hear that Navattic is helping tell your story in a secure and engaging way.

Also love to hear that the platform has made a real impact on how you communicate value to your customers.

And shoutout to Ashton! We’re lucky to have her on the team and glad she's been such a helpful partner for you.

Thank you again Ben, really appreciate it :)

– Meredith from Navattic

Dorian L.
DL
Dorian L.
Product Marketing Manager
Mid-Market (51-1000 emp.)
"Very good product by an excellent team"
5/5
What do you like best about Navattic?

Navattic is very useful to us on a daily basis in designing interactive demos. Whether it's for marketing, CSM or even customer service, the tool is a real asset for the end user.

As a company operating in many countries, translation is a crucial issue for us. In this regard, the AI features offered by Navattic are excellent for easily adapting our content into all languages.

Navattic is relatively easy to use and covers a wide range of scenarios.

In my opinion, its biggest strength is its customer service. Every ticket sent in is dealt with very quickly, and if necessary, all their teams coordinate to provide satisfaction. As a customer, that's very pleasant. Review collected by and hosted on G2.com.

What do you dislike about Navattic?

I'd say that despite some interesting dedicated features (such as a phone device frame), it's not possible to capture a mobile application. However, that's not why you choose Navattic, so it's a point to be tempered. Review collected by and hosted on G2.com.

What problems is Navattic solving and how is that benefiting you?

We needed to showcase our B2B products. We were looking for a compromise between the interactivity of a demo in a live environment and the elegance and flexibility of a video/illustration.

Navattic enabled us to achieve this very simply and, above all, to apply it to a wide range of situations: websites, tradeshows, sales meetings, onboarding and CSMs. Review collected by and hosted on G2.com.

Response from Meredith Gershenson of Navattic
Edit edit

Thank you, Dorian, for the thoughtful and detailed review!

It’s great to hear that Navattic is bringing value across your team - from marketing to CSM to customer service - and that it’s helping you showcase your B2B products in such a flexible way.

Also really appreciate the kind words about our support team! They're truly the best.

Finally, thank you for the feedback on mobile app capture as well - this is something we're currently working toward improving.

Thanks again for your continued support

– Meredith from Navattic

Kris K.
KK
Kris K.
Director of Channel Marketing
Enterprise (> 1000 emp.)
"2+ years later, still a critical tool for marketing and sales"
5/5
What do you like best about Navattic?

*2+ year update*

Our team is still actively using Navattic, and our use cases have expanded well beyond basic demos. We’re now using it at trade shows and conferences, and we’ve been able to take advantage of “offline mode.” This simple feature makes a big difference when you’re in a location where connectivity might be a concern.

The enhancements with AI Copilot have also been really helpful. Having it assist with writing and offering suggestions based on best practices from the top 1% of Navattic demos makes it much easier to get demos done quickly, while still building them with the most up-to-date tips and tricks available.

Overall, the product is easy to use and easy to set up, which makes it straightforward to create step-by-step guides for marketing, sales, enablement, and more.

I also want to mention how great the Navattic team behind the product has been. Their support has been fantastic over the past year—answering questions, providing assistance, and taking feedback along the way. Review collected by and hosted on G2.com.

What do you dislike about Navattic?

*2+ year update*

Still really appreciating all that Navattic has provided to our business. I still feel strongly that allowing external users to help build or at the very least provide feedback/comments on demo builds would be a fantastic addition.

Not a lot to dislike. I would like to see a feature allowing partners to access select segments or ares of the back-end of Navattic to pull reporting and/or provide feedback on demos. Some sort of real-time collaboration feature would be helpful. Review collected by and hosted on G2.com.

What problems is Navattic solving and how is that benefiting you?

Navattic enables our marketing team to show, not tell, customers and prospects what our platform can do, giving them a clear, visual sense of how they could implement it in their own business. As a result, it helps improve our website conversion rates.

It also supports sales by letting us send prospects a link to a product demo, which helps us generate leads and opportunities much faster. When sales gets on a call with a customer, they can refer back to what the prospect already saw in the demo. Then, when it’s time for a live demo, they can skip the highlights that were already covered and jump straight into the features and benefits that align with what the customer is looking for. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
"Super easy to build interactive demos"
5/5
What do you like best about Navattic?

What I like most about Navattic is how easy it is to create an interactive product demo without needing a ton of technical help. Once you get the hang of it, building and updating demos is pretty quick, and the end result feels polished.

We’ve used it to create self-guided experiences that let people explore a product on their own instead of always needing a live walkthrough. That’s probably the biggest value for me it makes the experience easier to share and scale.

There is a little bit of a learning curve when you want to do more customized or detailed things, and I’d love to see even more flexibility with the design options. But overall, it’s been easy to use and does what we need it to do.

Definitely a useful tool if you’re looking for a simple way to make product demos more interactive and engaging. Review collected by and hosted on G2.com.

What do you dislike about Navattic?

There honestly isn’t a lot I dislike, but I do wish there were a few more customization options. Sometimes I know exactly how I want something to look or behave, and it takes a little more work than I’d like to get there. Review collected by and hosted on G2.com.

What problems is Navattic solving and how is that benefiting you?

Navattic helps us give people a way to explore a product experience without always needing someone to walk them through it live. That makes it easier to share demos, reuse them across different audiences, and give people a better feel for the product on their own time. For me, the biggest benefit is being able to create something interactive and polished pretty quickly without needing a lot of development support. Review collected by and hosted on G2.com.

Response from Meredith Gershenson of Navattic
Edit edit

Thank you so much for this thoughtful review, Diana!!

The learning experience design angle is such a meaningful perspective to get from a user. Really glad the scenario-based flow structure and progressive reveal control have been landing well :)

On the instructional depth piece, tooltips do support contextual explanations within flows (with customizable sizing), and you can layer in auto-progress steps using Timer Conditions for a more coached feel.

For reusing and updating content across multiple demos, Captures are designed exactly for that; updating a shared Capture propagates across every flow referencing it, so you're not hunting down individual steps when the product UI shifts.

The Bulk editor is also worth knowing about if you ever need to edit multiple steps at once across a flow.

Really appreciate your support! As always please don't hesitate to reach out to support@navattic.com with any follow up questions!

Meredith from Navattic

See how Navattic improved