--- title: NationBuilder Reviews meta\_title: 'NationBuilder Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 108 reviews by the users' company size, role or industry to find out how NationBuilder works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 108 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Political url: https://www.g2.com/categories/political --- ### NationBuilder Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users highlight the **ease of use** of NationBuilder, particularly valuing its powerful filter and email blast setup. [(1 mentions)](https://www.g2.com/products/nationbuilder/reviews?filters%5Bsentiment_snippet%5D=1698115&qs=pros-and-cons#reviews) Users love the **easy setup** of NationBuilder, finding the filter and email blast features powerful and user-friendly. [(1 mentions)](https://www.g2.com/products/nationbuilder/reviews?filters%5Bsentiment_snippet%5D=1699407&qs=pros-and-cons#reviews) Users find the **email communication features** of NationBuilder easy to set up and highly effective for outreach. [(1 mentions)](https://www.g2.com/products/nationbuilder/reviews?filters%5Bsentiment_snippet%5D=1697624&qs=pros-and-cons#reviews) Users praise the **ease of setup** for email marketing in NationBuilder, finding it powerful and effective. [(1 mentions)](https://www.g2.com/products/nationbuilder/reviews?filters%5Bsentiment_snippet%5D=1697139&qs=pros-and-cons#reviews) Users highlight the **ease of setup** for filters and email blasts, making powerful communication effortless. [(1 mentions)](https://www.g2.com/products/nationbuilder/reviews?filters%5Bsentiment_snippet%5D=1697481&qs=pros-and-cons#reviews) Users find the **difficult learning curve** of NationBuilder challenging initially, but it becomes easier over time. [(1 mentions)](https://www.g2.com/products/nationbuilder/reviews?filters%5Bsentiment_snippet%5D=1697975&qs=pros-and-cons#reviews) Users find the **difficult setup** of NationBuilder time-consuming, though it becomes user-friendly once mastered. [(1 mentions)](https://www.g2.com/products/nationbuilder/reviews?filters%5Bsentiment_snippet%5D=2006212&qs=pros-and-cons#reviews) Users find the **learning curve challenging** , requiring time to set up and learn the system initially. [(1 mentions)](https://www.g2.com/products/nationbuilder/reviews?filters%5Bsentiment_snippet%5D=1699419&qs=pros-and-cons#reviews) Users find the **learning difficulty** noticeable initially, but appreciate the ease after mastering the setup. [(1 mentions)](https://www.g2.com/products/nationbuilder/reviews?filters%5Bsentiment_snippet%5D=1699088&qs=pros-and-cons#reviews) Users find the **setup process challenging** , requiring time and effort to learn before easiness follows. [(1 mentions)](https://www.g2.com/products/nationbuilder/reviews?filters%5Bsentiment_snippet%5D=2006163&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of NationBuilder ##### 1. Ease of Use Users highlight the **ease of use** of NationBuilder, particularly valuing its powerful filter and email blast setup. [ See 1 mentions ](https://www.g2.com/products/nationbuilder/reviews?filters%5Bsentiment_snippet%5D=1698115&qs=pros-and-cons#reviews) See Related User Reviews ![Dan A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dan A.") DA Dan A. Small-Business (50 or fewer emp.) 4.5/5 "Nation Builder is an incredibly powerful tool for building communities." What do you like about NationBuilder? The filter feature, and the email blast feature are both incredibly easy to setup and very powerful to use. ##### 2. Easy Setup Users love the **easy setup** of NationBuilder, finding the filter and email blast features powerful and user-friendly. [ See 1 mentions ](https://www.g2.com/products/nationbuilder/reviews?filters%5Bsentiment_snippet%5D=1699407&qs=pros-and-cons#reviews) See Related User Reviews ![Dan A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dan A.") DA Dan A. Small-Business (50 or fewer emp.) 4.5/5 "Nation Builder is an incredibly powerful tool for building communities." What do you like about NationBuilder? The filter feature, and the email blast feature are both incredibly easy to setup and very powerful to use. ##### 3. Email Communication Users find the **email communication features** of NationBuilder easy to set up and highly effective for outreach. [ See 1 mentions ](https://www.g2.com/products/nationbuilder/reviews?filters%5Bsentiment_snippet%5D=1697624&qs=pros-and-cons#reviews) See Related User Reviews ![Dan A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dan A.") DA Dan A. Small-Business (50 or fewer emp.) 4.5/5 "Nation Builder is an incredibly powerful tool for building communities." What do you like about NationBuilder? The filter feature, and the email blast feature are both incredibly easy to setup and very powerful to use. ##### 4. Email Marketing Users praise the **ease of setup** for email marketing in NationBuilder, finding it powerful and effective. [ See 1 mentions ](https://www.g2.com/products/nationbuilder/reviews?filters%5Bsentiment_snippet%5D=1697139&qs=pros-and-cons#reviews) See Related User Reviews ![Dan A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dan A.") DA Dan A. Small-Business (50 or fewer emp.) 4.5/5 "Nation Builder is an incredibly powerful tool for building communities." What do you like about NationBuilder? The filter feature, and the email blast feature are both incredibly easy to setup and very powerful to use. ##### 5. Features Users highlight the **ease of setup** for filters and email blasts, making powerful communication effortless. [ See 1 mentions ](https://www.g2.com/products/nationbuilder/reviews?filters%5Bsentiment_snippet%5D=1697481&qs=pros-and-cons#reviews) See Related User Reviews ![Dan A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dan A.") DA Dan A. Small-Business (50 or fewer emp.) 4.5/5 "Nation Builder is an incredibly powerful tool for building communities." What do you like about NationBuilder? The filter feature, and the email blast feature are both incredibly easy to setup and very powerful to use. ### 5 Cons or Disadvantages of NationBuilder ##### 1. Difficult Learning Users find the **difficult learning curve** of NationBuilder challenging initially, but it becomes easier over time. [ See 1 mentions ](https://www.g2.com/products/nationbuilder/reviews?filters%5Bsentiment_snippet%5D=1697975&qs=pros-and-cons#reviews) See Related User Reviews ![Dan A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dan A.") DA Dan A. Small-Business (50 or fewer emp.) 4.5/5 "Nation Builder is an incredibly powerful tool for building communities." What do you dislike about NationBuilder? It can take a bit of time to setup and learn, but once you've got it down it's so easy. ##### 2. Difficult Setup Users find the **difficult setup** of NationBuilder time-consuming, though it becomes user-friendly once mastered. [ See 1 mentions ](https://www.g2.com/products/nationbuilder/reviews?filters%5Bsentiment_snippet%5D=2006212&qs=pros-and-cons#reviews) See Related User Reviews ![Dan A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dan A.") DA Dan A. Small-Business (50 or fewer emp.) 4.5/5 "Nation Builder is an incredibly powerful tool for building communities." What do you dislike about NationBuilder? It can take a bit of time to setup and learn, but once you've got it down it's so easy. ##### 3. Learning Curve Users find the **learning curve challenging** , requiring time to set up and learn the system initially. [ See 1 mentions ](https://www.g2.com/products/nationbuilder/reviews?filters%5Bsentiment_snippet%5D=1699419&qs=pros-and-cons#reviews) See Related User Reviews ![Dan A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dan A.") DA Dan A. Small-Business (50 or fewer emp.) 4.5/5 "Nation Builder is an incredibly powerful tool for building communities." What do you dislike about NationBuilder? It can take a bit of time to setup and learn, but once you've got it down it's so easy. ##### 4. Learning Difficulty Users find the **learning difficulty** noticeable initially, but appreciate the ease after mastering the setup. [ See 1 mentions ](https://www.g2.com/products/nationbuilder/reviews?filters%5Bsentiment_snippet%5D=1699088&qs=pros-and-cons#reviews) See Related User Reviews ![Dan A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dan A.") DA Dan A. Small-Business (50 or fewer emp.) 4.5/5 "Nation Builder is an incredibly powerful tool for building communities." What do you dislike about NationBuilder? It can take a bit of time to setup and learn, but once you've got it down it's so easy. ##### 5. Setup Difficulty Users find the **setup process challenging** , requiring time and effort to learn before easiness follows. [ See 1 mentions ](https://www.g2.com/products/nationbuilder/reviews?filters%5Bsentiment_snippet%5D=2006163&qs=pros-and-cons#reviews) See Related User Reviews ![Dan A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dan A.") DA Dan A. Small-Business (50 or fewer emp.) 4.5/5 "Nation Builder is an incredibly powerful tool for building communities." What do you dislike about NationBuilder? It can take a bit of time to setup and learn, but once you've got it down it's so easy. ![Joshua C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joshua C.") JC Joshua C. Spanish Customer Support Team Lead Enterprise (\> 1000 emp.) 5/16/2024 "Senior Policy and Campaigns Officer" 5/5 What do you like best about NationBuilder? The best thing I like about NationBuilder is the ability to create a global community of supporters, which we can target and have specific asks based on their country. It's easy to navigate once you've played around with the basics and get an idea of the software. The best thing about NationBuilder is the customer support experience. The team is always available to answer my questions and help when needed. Review collected by and hosted on G2.com. What do you dislike about NationBuilder? I wish there was an easier way to code the different websites you can create to implement new features into the sites. Specially for people who are not familiar with code or are developers. Review collected by and hosted on G2.com. What problems is NationBuilder solving and how is that benefiting you? NationBuilder is helping us make international finance more fair and transparent by mobilizing our global community of supporters around the world. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Verified User in Non-Profit Organization Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Non-Profit Organization Management") AN Verified User in Non-Profit Organization Management Small-Business (50 or fewer emp.) 8/7/2024 "Easy to learn and amazing support services" 5/5 What do you like best about NationBuilder? One of my favorite things about NationBuilder is how helpful the support personel are. They helped us build a beautiful new website for our membership organization that works seemlessly with our payment processor, people database, and communications system. As someone who has NEVER designed a website before, NationBuilder made it incredibly easy to implement our vision and enable us to grow as an organization with a contemporary website design full of useful features. Review collected by and hosted on G2.com. What do you dislike about NationBuilder? I can't say that I've encountered anything about NationBuilder that I dislike so far. Review collected by and hosted on G2.com. What problems is NationBuilder solving and how is that benefiting you? We were having trouble keeping track of membership expiration dates and renewals. The way that our nationbuilder website and donation pages seemlessly synchronize with our People Database has solved this problem for us. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Verified User in Environmental Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Environmental Services") AE Verified User in Environmental Services Small-Business (50 or fewer emp.) 6/6/2024 "database management" 4/5 What do you like best about NationBuilder? The interface is easy to understand and view. The information is organized and easy to see in the supporter's profile. I like that I can access support and ask quesitons. I like that I can make suggestiongs for improvements. Review collected by and hosted on G2.com. What do you dislike about NationBuilder? There is often a slow repsonse time to my support questions. There is often a very basic details given about the problem and that does not answer my question. There is no human to talk to to clearify issues. It seems like there could be improvements for Canadian users. The platform is USA focused. There are features that could be automated. There are many manual imputs that are very time consuming. It is very challenging to learn how to use the software. I wish there was more training. There are so many features to Nationbuilder that I don't know how to use or access. I am trying to teach myself how to use the software but it is a frustraing and slow process. Review collected by and hosted on G2.com. What problems is NationBuilder solving and how is that benefiting you? Donor management - allowing our supporter to give donations. Sending out email blasts so we can update our supporters. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Vincent R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vincent R.") VR Vincent R. Consulting Director Small-Business (50 or fewer emp.) 6/6/2024 "Datack Agency: 10 Years of Experience with NationBuilder" 5/5 What do you like best about NationBuilder? NationBuilder is a reliable tool for equipping organizations. Reliability is one of the most crucial criteria when overhauling an organization's digital infrastructure. The main advantage of NationBuilder lies in its ability to integrate essential features into a single, synchronized tool: website administration with engagement forms, a highly efficient database, and an email system for mobilizing contacts. All organizations have these core needs, and NationBuilder meets them perfectly. The major benefit is that organizations save time by reducing the need for technical manipulations. Review collected by and hosted on G2.com. What do you dislike about NationBuilder? Comprehensive tools with numerous features can sometimes be complex to master. Organizations need to have digital skills to fully optimize the power of NationBuilder. However, these organizations can also be supported by customer support or partner agencies. Review collected by and hosted on G2.com. What problems is NationBuilder solving and how is that benefiting you? NationBuilder brings together a wide range of features, which generally allows us to meet the identified needs of the client. It also provides us with the flexibility to suggest additional features that the client may not have initially identified as necessary, prioritized, or realistic. Often, NationBuilder opens up possibilities that clients hadn't considered or thought were beyond the scope of the project. As a result, our solutions become more relevant with NationBuilder, as they can exceed the client's initial expectations. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Albert G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Albert G.") AG Albert G. Chief Digital Strategist Small-Business (50 or fewer emp.) 6/5/2024 "Nationbuilder is the world's premiere organizing platform, hands down." 5/5 What do you like best about NationBuilder? Nationbuilder provides the tools for small teams to look like big teams, and big teams to look world class. All necessary features for digital engagement are included on one integrated platform. With Nationbuilder you can quicly implement to build a website, raise money, keep in contact with your audience, and leverage digital strategies to grow your organization or win your campaign. With an easy user interface, even non-technical staff can work it. With a robust API and lots of integrations available, you can quickly integrate your Nation into event the most complex environments. Review collected by and hosted on G2.com. What do you dislike about NationBuilder? As database size grows it can get expensive, especially for the enterprise and network features. Lack of AI integration is also a minor shortcoing compared to some other platforms. Review collected by and hosted on G2.com. What problems is NationBuilder solving and how is that benefiting you? We often have campaigns that need to spin up and get working quickly. Nationbuilder allows us to have everything we need and get up to speed lightning fast. There are a variety of stock themes available for a quick start, but you can also customize everything to your heart's content. We can add on capability and capacity as we need it so growth is not inhibited. The real problem this platform solves is that we can do everything we need without an in-house or professional IT staff, all at a reasonable cost, wtih a lot of confidence in security a reliability. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Alex G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alex G.") AG Alex G. Small-Business (50 or fewer emp.) 5/14/2024 "The easiest solution to complex large scale campaigning." 5/5 What do you like best about NationBuilder? NationBuilder is the all in one tool that gives campaigns everything they need to run a large campaign. This is everything from tracking, mobilisation and compliance. What is more it can be enhanced by a huge array of integrations, especially data capture plugins. Review collected by and hosted on G2.com. What do you dislike about NationBuilder? As with any tool NationBuilder needs to be learnt, it does mean some don't use it to its fulled potential which is a massive missed opportunites. Many say it is clunky, and while that is not true it can take time to get the most out of it. Review collected by and hosted on G2.com. What problems is NationBuilder solving and how is that benefiting you? The best part about NationBuilder is its tracking and segmentation tools. It is simple, easy to develop and makes it possible to really get the right messages to the right people. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Ken M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ken M.") KM Ken M. Community Organising Manager Small-Business (50 or fewer emp.) 5/28/2024 "An all-in-one tool designed to streamline your movement building work" 4/5 What do you like best about NationBuilder? I love how Nationbuilder puts everything in one place: CRM, email blasts tools, website, petition, the ability to track engagement and different level of access that you can customise for various types of users within your organisation. They also provide you with a Coach to help you navigate your way and make the best use of the tools available to establish and grow your movement base. Review collected by and hosted on G2.com. What do you dislike about NationBuilder? There are many features and elements on Nationbuilder that can be helpful for us as users. But it does take some time to learn how to use all the features. This is why it works best if you have someone within your organisation to work with a Nationbuilder coach. Some of those features can be clunky. Also, when you have big data in Nationbuilder, it can take a while for things to load up. Review collected by and hosted on G2.com. What problems is NationBuilder solving and how is that benefiting you? Building our movement base from scratch and scaling it up in a relatively short span of time. Without Nationbuilder, we would not have been able to host petitions, acquire 70k supporters and recruit almost 4k volunteers within 2 years of starting our NGO. These volunteers were the backbone of our organising and mobilising work so it was important that we were able to scale things up rapidly. We also needed these supporters and volunteers to give us the influence that we need when advocating for change with elected representatives. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite MR Mitchell R. General Consultant Small-Business (50 or fewer emp.) 5/22/2024 "Great product & people" 5/5 What do you like best about NationBuilder? I think it's UI is the most accessible and easy to learn of all the major CRMs (and I've used several). The software works as expected, and allows me to manipulate my data exactly how I want to - and the mapping feature is a nice addition that I wish I used more. I use it almost every day to track my contacts, manage donations, and generally keep me and my organization on track. And the few times I have run into a problem, the customer support team has always solved it to my complete satisfaction - and the account teams go above and beyond for their clients, too. Review collected by and hosted on G2.com. What do you dislike about NationBuilder? I've had a few potential clients mention they wish it had a call-time feature built in. But that's not a big deal to me, and honestly I have no reservations about recommending NationBuilder. Review collected by and hosted on G2.com. What problems is NationBuilder solving and how is that benefiting you? NationBuilder is helping me grow my network and my business by allowing me to bring clients into the Alliance structure. Without that, it would be next to impossible for me to work with individual state legislative candidates. When I got started, I didn't think that would be a big piece of the business, but now that I'm almost a year into it, I think there's big potential there. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite AM Angela M. Small-Business (50 or fewer emp.) 5/14/2024 "I was bowled over by the ease and functionality of NationBuilder" 5/5 What do you like best about NationBuilder? As a new user I have been impressed with how intuitive many of the NationBuilder functions are, and the wealth of easy 'how-to' guides that are easily available when unsure. The 24/7 support team have been fantastic - helping us solve more complex problems and holding our hand as we have grown. No question we asked was stupid. No call we made was too late. No challenge we faced too big to manage. All on increadibly tight deadlines of course. All the team are excited by the knowedge it provides to really get to know our supporters, their motivations and interests. It has helped us to target communications effectively and efficiently and is already showing quantifiable results. Review collected by and hosted on G2.com. What do you dislike about NationBuilder? The upfront investment can be daunting but we are exceeding targets on all fronts which in turn is helping with funding. Review collected by and hosted on G2.com. What problems is NationBuilder solving and how is that benefiting you? We needed to build a campaign that attracted thousands of supporters who would take action, not just passively read our campaign material. NationBuilder has enabled us to easily exceed targets for sign-up numbers and action responses by enabling highly targeted communication and building identifiable groups within our supporter network. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Verified User in Non-Profit Organization Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Non-Profit Organization Management") CN Verified User in Non-Profit Organization Management Small-Business (50 or fewer emp.) 6/28/2024 "Great customer support, tools made for campaigns" 5/5 What do you like best about NationBuilder? One of the standout features of NationBuilder is its all-in-one approach and great customer support. The integration of website management, CRM, email marketing, fundraising, event management makes things easier for resource tight orgs. NationBuilder doesn't just give you tools; it gives you a thriving ecosystem. The platform connects you with a community of developers, partners, and other users who are all working to enhance what you can do. This network provides additional plugins, integrations, and custom solutions, making NationBuilder even more powerful and adaptable. Review collected by and hosted on G2.com. What do you dislike about NationBuilder? Some of the CMS features could be developed further. Review collected by and hosted on G2.com. What problems is NationBuilder solving and how is that benefiting you? NationBuilder provides highly customizable templates, forms, and workflows. It allows you to adapt the platform to fit your unique requirements, whether you’re running a political campaign, managing a nonprofit, or organizing a community group. Review collected by and hosted on G2.com. 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