--- title: NationBuilder Reviews meta\_title: 'NationBuilder Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 108 reviews by the users' company size, role or industry to find out how NationBuilder works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 108 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Political url: https://www.g2.com/categories/political --- # NationBuilder Reviews & Product Details Visit Website NationBuilder is the most-used platform for advocacy organizations, political campaigns, and nonprofits. One integrated system replaces a stack of separate tools: a supporter database that updates with every interaction, ready-made website and donation-page templates, email and text messaging, petitions and advocacy actions, and field organizing tools for canvassing and phone banking. Every plan includes unlimited users and unlimited email blasts — your whole team and your entire list are always covered, with no per-seat or per-send fees. Built-in payment processing and recurring donations make it easy to turn supporters into donors and mobilize them to act. Trusted by more than 9,000 organizations across 112 countries, NationBuilder powers many of the world's highest-stakes campaigns and movements. * * * Product Website NationBuilder Seller [NationBuilder](https://www.g2.com/sellers/nationbuilder) Discussions [NationBuilder Community](https://www.g2.com/products/nationbuilder/discuss) Languages Supported English, French, Dutch, Spanish Solution Type All-in-One Overview by Sorcha Sculy Show More ## Pricing Pricing provided by NationBuilder. ### Starter Starting at $34.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/nationbuilder/pricing) ## NationBuilder Integrations (15) What do users say about integrations? Verified by NationBuilder [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Accurate Append ](https://www.g2.com/products/accurate-append/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Blackbaud Raiser's Edge NXT ](https://www.g2.com/products/blackbaud-raiser-s-edge-nxt/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") CallHub ](https://www.g2.com/products/callhub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Cookiebot by Usercentrics ](https://www.g2.com/products/cookiebot-by-usercentrics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Ecanvasser ](https://www.g2.com/products/ecanvasser/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Facebook ](https://www.g2.com/products/facebook/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") FieldEdge for NationBuilder ](https://www.g2.com/products/fieldedge-for-nationbuilder/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") iWave ](https://www.g2.com/products/iwave/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") L2 Data ](https://www.g2.com/products/l2-data/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") New/Mode ](https://www.g2.com/products/new-mode/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Prompt.io ](https://www.g2.com/products/prompt-io/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WhatsApp ](https://www.g2.com/products/whatsapp/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Wordpress ](https://www.g2.com/products/broadcom-wordpress/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zapier ](https://www.g2.com/products/zapier/reviews) Show More ![Verified User in Writing and Editing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Writing and Editing") AW Verified User in Writing and Editing Small-Business (50 or fewer emp.) 7/27/2016 "Nationbuilder helps nonprofits" 3.5/5 What do you like best about NationBuilder? I like how nationbuilder not only enables you to send emails and newsletters, but also helps you follow up with people who show interest in your organization. They make it easy to make lists and tags that help you group your supporters into more meaningful categories. Nationbuilder is fun and intuitive, and has helped us keep track of prospective supporters and create more meaningful relationships with existing supporters. Review collected by and hosted on G2.com. What do you dislike about NationBuilder? I dislike some of the website design. I think the way it requires you to upload photos on a separate interface from the text is clusmy and inefficient. I also think that making tables and editing tables is very difficult and should be improved. Finally, the formatting of text on web pages is extremely difficult to control, and sometimes not even the support staff can fix my problems. Review collected by and hosted on G2.com. Recommendations to others considering NationBuilder: Great for sending emails and newsletters! I'm still not sure if I like the website platform. Review collected by and hosted on G2.com. What problems is NationBuilder solving and how is that benefiting you? We're solving the problem of keeping track of our facebook fans and online friends. Now we can reach out to them and hopefully get them involved in different ways. We like how easy it is to see our followers all in one place. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 7/1/2016 "Nationbuilder Review" 5/5 What do you like best about NationBuilder? I love that it is a swiss army solution. It does each thing good, but does everything together well. It excels in being able to take the datasets and activity across multiple platforms and bring them together (politicial data, geo-spatial data, social matching and data, etc). Review collected by and hosted on G2.com. What do you dislike about NationBuilder? I honestly can't say much. It has been at the heart of my professional digital life. I learned css, js, and html on it. I've executed campaigns that have reached hundreds of millions with it. I guess at the beginning I would have desired an easier way to get templates customized. Maybe something like a storefront for templates? Theme forest type of thing. Review collected by and hosted on G2.com. Recommendations to others considering NationBuilder: If you use it, use it. All of it. Don't just use it for a website, or for donations. it is designed to be integrated. Review collected by and hosted on G2.com. What problems is NationBuilder solving and how is that benefiting you? Executing digital campaigns for political and for-profit clients. Now I focus on the political. We create their websites, and execute their community activities. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Jack W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jack W.") JW Jack W. Activist & Creator Alternative Dispute Resolution Small-Business (50 or fewer emp.) 1/28/2016 "Amazing Tools & Accessible for Small Groups" 3.5/5 What do you like best about NationBuilder? You can do so much with the data! We just found out that we could export our supporters into google maps and cut a section of the map out, then create routes from there. We could easily organize petition and door-knocking routes with this built-in tool. The pricing is based on the size of your organization and this makes it very accessible for a grassroots local group like ours. The level of organization and data exporting we can do allows us to answer questions we never would have known otherwise. It's most useful for differentiating between local and remote support, since we require local signatures on our petition only. Review collected by and hosted on G2.com. What do you dislike about NationBuilder? It's not straightforward or easy to learn right away. There are so many tools and so many ways to use it that you really need tunnel vision in the beginning. It's also tedious to enter information for the first time, one by one. But there is probably no way around that. Once you get over the initial learning curve (give it a week or two), the program starts doing the work for you. Review collected by and hosted on G2.com. Recommendations to others considering NationBuilder: If your data is currently in Excel spreadsheets, you should be able to import that directly to Nationbuilder when you first sign up- instead of having to do it all by hand like we did. You can also work with a scanner-to-spreadsheet if you have a lot of print documents. Sometimes there are glitches with reading addresses if they aren't in a standardized format. Other times addresses are not recognized if they don't exist in Google's database. This is the main glitch we have encountered and we haven't found out all the reasons why it happens. Review collected by and hosted on G2.com. What problems is NationBuilder solving and how is that benefiting you? This helped us organize different newsletter lists by area code, supporter vs. petition signer, and volunteers. We were also able to organize volunteers by their interest type and commitment level, and used this to create a whole structure for our volunteer program. Any tools relating to maps and geography helped us the most. We were able to pinpoint areas that we were missing and give more attention to that, as well as target the highest concentrated neighborhoods for more community organizing. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Max K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Max K.") MK Max K. NationBuilder Architect and Expert · Front End Web Developer Design Small-Business (50 or fewer emp.) 2/11/2016 "NationBuilder is a powerful platform and I enjoy using it to create websites" 4.5/5 What do you like best about NationBuilder? I find NationBuilder's blank theme (based on Bootstrap) to be a fast and efficient way to get a full-featured website up and running for my clients. Using Liquid, a remarkably simple yet capable templating language, I can create custom signup pages, petitions, blogs, contests, email blasts, donation forms, etc., then teach my clients how to manage large amounts of data they will undoubtedly collect. They can then use NationBuilder's toolset to organize and target influencers which gives them the ability to grow supporters and advance their cause. Review collected by and hosted on G2.com. What do you dislike about NationBuilder? NationBuilder is quite expensive for small organizations to pay for and their staff provides lackluster customer support. My clients have told me this again and again. They need to provide value for their monthly cost or lower it altogether. On the other hand, they have been extremely helpful, to the extent of bending over backwards, in assisting me with questions related to design and development on their platform. Review collected by and hosted on G2.com. What problems is NationBuilder solving and how is that benefiting you? I continue to work with wonderful people who have great causes. NationBuilder gives my clients the digital infrastructure to do just about anything they can think of and not worry about supplementing their web-related needs with unconsolidated solutions. Everything they need is right there. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Fund-Raising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Fund-Raising") AF Verified User in Fund-Raising Small-Business (50 or fewer emp.) 7/27/2016 "Massive capacity but not perfect " 3/5 What do you like best about NationBuilder? I love the tagging feature on nationbuilder. It's something you have to carefully set up, but once you have a consistent system, it makes it easy to find who you're looking for. Their filter system is particularly easy to use and makes for fast list creation and management. Review collected by and hosted on G2.com. What do you dislike about NationBuilder? It does not function well as a CRM--not that it's required to, but it would be nice to have better conversation tracking capacity. There are a couple of issues when it comes to selecting audiences for emails that I wish would improve as well; it's not as easy as it could be. Review collected by and hosted on G2.com. Recommendations to others considering NationBuilder: Complete the certification course Review collected by and hosted on G2.com. What problems is NationBuilder solving and how is that benefiting you? The primary problem we're solving is one typical of an early-stage startup: managing a rapidly growing list of contacts and strategically planning how to communicate with each one. One benefit of NB has been the ability to tag contacts with multiple tags to represent the multiple roles they play in our relationship with them. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Erwin M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erwin M.") EM Erwin M. Communications Assistant Non-Profit Organization Management Small-Business (50 or fewer emp.) 5/28/2016 "Great Experience with NationBuilder" 5/5 What do you like best about NationBuilder? I like best that the NationBuilder platform provides both a highly-capable CRM and a modern front-end CMS. Review collected by and hosted on G2.com. What do you dislike about NationBuilder? I dislike some of the features of the CMS like the WYSIWYG editor in HTML. NationBuilder's UX/UI isn't as friendly as Wordpress, navigating NationBuilder with a new user is terrible. Review collected by and hosted on G2.com. What problems is NationBuilder solving and how is that benefiting you? The CRM is very powerful and you can see how involved they are into the organization/business. You can track how much they are donating, whether or not they follow you on social media, what level of engagement they have within the organization and then seeing how these people are progressing through a funnel system. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Malcolm L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Malcolm L.") ML Malcolm L. Small-Business (50 or fewer emp.) 2/8/2016 "Nationbuilder Review for Political Organizers" 5/5 What do you like best about NationBuilder? I love being able to effortlessly search through my database thanks to the efficient tag system. Certain tags are automatically given to people in my database when they take certain actions (like liking a Facebook post, for instance). Review collected by and hosted on G2.com. What do you dislike about NationBuilder? It is not always easy to handle duplicates - it would be good to be able to "batch update" all potential duplicates based on Nationbuilder's suggestions. Also, it would be good to be able to add a custom label to a field in the profiles, so that I could import data that does not have a preset field, without confusing my colleagues. Review collected by and hosted on G2.com. Recommendations to others considering NationBuilder: Find a Nationbuilder expert to help you make the most of it. Review collected by and hosted on G2.com. What problems is NationBuilder solving and how is that benefiting you? It was not obvious as to what would be the best way to get out our vote with Nationbuilder. I learned that the most effective way to do this, given the limited time, is to function with lists, and to re-assign names to different GOTV phone canvassers. It is essential to plan this out properly with a Nationbuilder expert. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Public Policy](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Public Policy") AP Verified User in Public Policy Mid-Market (51-1000 emp.) 10/18/2016 "NationBuilder for Advocacy" 3.5/5 What do you like best about NationBuilder? I like the way you can integrate the database and advocate profiles seamlessly into an NB website. Review collected by and hosted on G2.com. What do you dislike about NationBuilder? I wish NB was more of an action platform as opposed to a database and development tool. Review collected by and hosted on G2.com. What problems is NationBuilder solving and how is that benefiting you? We are able to collect more specific data on our supporters to help with targeted communications. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Sean W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sean W.") SW Sean W. Senior Infrastructure Consultant Information Technology and Services Small-Business (50 or fewer emp.) 3/3/2016 "A great tool for organizing a campaign." 5/5 What do you like best about NationBuilder? I like that NationBuilder offers tools to identify and score the voters, and provides a rich API for integrating custom code or other tools. We used NationBuilder on a municipal campaign and it was easy to use even for non technical people, and allowed us to generate reports for everything from the lawn sign crew to door knockers. Liquid templating is a game changer. You can make a custom experience for every user so that you can encourage the behaviour you want. Review collected by and hosted on G2.com. What do you dislike about NationBuilder? Web development is difficult. The theme editor is nice but we had many cases where one person stomped on another person's changes so we stopped using it. Review collected by and hosted on G2.com. Recommendations to others considering NationBuilder: Take some time to watch the videos that NationBuilder provides. The software is geared towards a particular way of doing things. If you follow those, the software is powerful and easy to use. Review collected by and hosted on G2.com. What problems is NationBuilder solving and how is that benefiting you? We needed a way to identify our voters and provide a web presence that integrated with our voter database. NationBuilder let us run a campaign that was acknowledged as the most technically sophisticated campaign that year. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Alisha R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alisha R.") AR Alisha R. Partner | Creative Political Organization Small-Business (50 or fewer emp.) 3/4/2016 "Fan of NationBuilder" 5/5 What do you like best about NationBuilder? NationBuilder is an affordable, easy to use website tool with an intuitive back end CRM making it our go-to for campaign websites. It's great to have a place to pull all of your campaign information (volunteers, donors, social media, email outreach, etc.) together at a fraction of the cost of alternative resources. Review collected by and hosted on G2.com. What do you dislike about NationBuilder? Initially it was somewhat daunting to learn how to manipulate the website and best understand the workflow but once understood its truly a great tool. Review collected by and hosted on G2.com. Recommendations to others considering NationBuilder: If you're looking for a place to bring all your campaign needs -website, campaign communications, contributions, and volunteers - into one place NationBuilder is the easiest and most effective place to do this. Review collected by and hosted on G2.com. What problems is NationBuilder solving and how is that benefiting you? We build our clients sites on NationBuilder almost exclusively and also use NationBuilder for our company website. It's been great to utilize the tools for outreach on the campaigns and also for our own company's outreach. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about NationBuilder? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about NationBuilder ](https://www.g2.com/products/nationbuilder/discussions/new) GU Guest User What is NationBuilder used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-nationbuilder-used-for) [ View all Discussions ](https://www.g2.com/products/nationbuilder/discuss) ## Pricing Options Pricing provided by NationBuilder. ### Starter Starting at $34.00 Per Month ### Pro Starting at $160.00 Per Month ### Enterprise Contact Us [ View More Pricing Information ](https://www.g2.com/products/nationbuilder/pricing) ## G2 Deals ### Exclusive savings on NationBuilder through G2 Deals The NationBuilder community engagement platform powers thousands of the world's most high-stakes campaigns and movements. After your free trial period, G2 users receive an additional 20% off one year of the Pro annual plan for up to 15,000 emailable records. How to claim this offer Click the "Start a free trial" button on the "G2 Annual Discount" landing page and complete signup. The offer details will also display on the final step of signup, confirming the 20% discount. Claim Offer NationBuilder Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_aaa4c5c1a4bb524303bf2f8212d93346/ngp-van.jpg "Product Avatar Image") NGP VAN 4/5(74) [ Compare Now ](https://www.g2.com/compare/ngp-van-vs-nationbuilder) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b842f87f049d9e755a47a0b683334572/squarespace.png "Product Avatar Image") Squarespace 4.4/5(1,136) [ Compare Now ](https://www.g2.com/compare/nationbuilder-vs-squarespace) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,914) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-nationbuilder) ##### ##### NationBuilder Features Administration Reporting & Statistics Interaction Tracking Donor Profiles Fundraising Online Donation Portal Event Planning Marketing Email Marketing Constituent Management Online Portal [ View More Features ](https://www.g2.com/products/nationbuilder/features) ## Top-Rated Alternatives [ ![Bonterra EveryAction](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bonterra EveryAction") Bonterra EveryAction 4.3/5(284) ](https://www.g2.com/products/bonterra-everyaction/reviews) [ ![Neon CRM](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neon CRM") Neon CRM 4.2/5(438) ](https://www.g2.com/products/neon-one-llc-neon-crm/reviews) [ ![Bloomerang CRM](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bloomerang CRM") Bloomerang CRM 4.6/5(914) ](https://www.g2.com/products/bloomerang-crm/reviews) [ View All Alternatives ](https://www.g2.com/products/nationbuilder/competitors/alternatives) ##### Categories on G2 [Donor Management](https://www.g2.com/categories/donor-management)[Nonprofit CRM](https://www.g2.com/categories/nonprofit-crm)[Fundraising](https://www.g2.com/categories/fundraising) [Donor Management](https://www.g2.com/categories/donor-management)[Nonprofit CRM](https://www.g2.com/categories/nonprofit-crm)[Fundraising](https://www.g2.com/categories/fundraising)[Volunteer Management](https://www.g2.com/categories/volunteer-management)[Customer-to-Customer (C2C) Community Marketing](https://www.g2.com/categories/customer-to-customer-c2c-community-marketing)[Public Affairs and Advocacy](https://www.g2.com/categories/public-affairs-and-advocacy)[Political Campaign](https://www.g2.com/categories/political-campaign) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Azure Pipelines vs Octopus Deploy for a DevOps team moving away from Jenkins: which is worth the migration effort?](https://www.g2.com/discussions/harness-vs-octopus-deploy-for-a-devops-team-moving-away-from-jenkins-which-is-worth-the-migration-effort)[Top-rated sales performance tools in the software sector](https://www.g2.com/discussions/top-rated-sales-performance-tools-in-the-software-sector)[Which Oracle Siebel resellers handle customer data migration and system integration during Siebel deployments for organisations in highly regulated industries?](https://www.g2.com/discussions/which-oracle-siebel-resellers-handle-customer-data-migration-and-system-integration-during-siebel-deployments-for-organisations-in-highly-regulated-industries) [Which content creation software offers the best template library?](https://www.g2.com/discussions/which-content-creation-software-offers-the-best-template-library)[What is the most affordable transcription service for SMBs?](https://www.g2.com/discussions/what-is-the-most-affordable-transcription-service-for-smbs)[Pros and Cons Details](https://www.g2.com/products/nationbuilder/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)