Nasdaq Global Perception Studies provide investor relations professionals with critical insights into market sentiment, enabling them to align corporate strategies with investor expectations. By analyzing perceptions related to corporate strategy, capital allocation, investment propositions, ESG initiatives, executive leadership, and investor relations, these studies help organizations identify opportunities and measure performance over time. Key Features and Functionality: - Investment Community Perception: Assess attributes and opportunities across corporate strategy, capital allocation, investment propositions, ESG, executive leadership, and investor relations to build a framework for measuring sentiment and performance over time. - Event-Driven Analysis: Prepare for and respond to major developments by informing event preparation, gauging investor response, and identifying valuation disconnects. - Mission-Driven Insights: Enhance ESG positioning and strategy with direct buy-side feedback, uncovering factors impacting perception within the industry and broader market developments. - Best Practice Maintenance: Utilize recurring sentiment-as-a-service with dedicated analysts providing company-specific and capital markets insights to maintain an ongoing pulse of messaging and engagement strategies. Primary Value and Solutions: Nasdaq Global Perception Studies empower organizations to: - Align with Investor Expectations: Gain a comprehensive understanding of market sentiment to tailor corporate strategies effectively. - Enhance Messaging and Engagement: Utilize data-driven insights to refine communication strategies and strengthen investor relations. - Identify and Mitigate Risks: Proactively detect valuation disconnects and credibility issues to address potential challenges. - Benchmark Performance: Measure and compare investor relations programs against industry standards to drive continuous improvement. By leveraging these studies, companies can effectively navigate the evolving investment landscape, attract capital, and foster long-term investor confidence.