---
title: Narrative Reviews
meta_title: 'Narrative Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 10 reviews by the users' company size, role or industry to
  find out how Narrative works for a business like yours.
aggregate_rating:
  rating_value: 3.7
  review_count: 10
  scale: '5'
date_modified: '2026-08-07'
parent_category:
  name: Digital Advertising Tech
  url: https://www.g2.com/categories/digital-advertising-tech
---


# Narrative Reviews
**Vendor:** Narrative I/O  
**Category:** [Identity Resolution Software](https://www.g2.com/categories/identity-resolution)  
**Average Rating:** 3.7/5.0  
**Total Reviews:** 10
## About Narrative
Narrative is a data commerce platform that makes it fast and easy to buy, sell, and share data.




## Narrative Reviews
  ### 1. Challenge of sourcing data

**Rating:** 2.0/5.0 stars

**Reviewed by:** Betty I. | Personnel Development Specialist, Information Technology and Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 17, 2024

**What do you like best about Narrative?**

The thing that some people find as a drawback is that the pricing plans are a bit, on the side. Considering the softwares features and capabilities it's not worth the investment. The customer service relies on recorded voice mails is not helpful.

**What do you dislike about Narrative?**

It would be better to make icons a bit brighter. Thats a matter of personal preference. Also I did find it a bit difficult to locate the product on search engines. I feel like needs to provide more resources to fully support their users. The interface of their platform is overwhelming and confusing at times which poses a learning curve for beginners.

**What problems is Narrative solving and how is that benefiting you?**

Improvement in customer support response times would be bettr too since delays hinders problem resolution. Narrative needs to work on solving inquiries related to data stack as clients often feel unsatisfied and uncertain, in those aspects.


## Narrative Discussions
  - [What is Narrative used for?](https://www.g2.com/discussions/what-is-narrative-used-for)

- [View Narrative pricing details and edition comparison](https://www.g2.com/products/narrative-i-o-narrative/reviews?filters%5Bnps_score%5D%5B%5D=2&section=pricing&secure%5Bexpires_at%5D=2026-08-14+01%3A37%3A14+-0500&secure%5Bsession_id%5D=8df90cf3-ba49-4f8c-b974-cd35ed8d5c51&secure%5Btoken%5D=1cf8679568020742fcc83184294072ac5ce9b3428a9e8be3d196cd308b6f90b4&format=llm_user)

## Narrative Features
**Exchange Functions**
- Data Transmission
- Data Normalization

**Agentic AI - Firewall Software**
- Autonomous Task Execution
- Adaptive Learning
- AI/Machine Learning

**Data as a Service**
- Market Data Acquisition
- Industry Data Acquisition
- Source Data Acquisition
- Targeted Data Acquisition

**Management**
- Source and Destination Selection
- Solution Integration
- Reporting and Visualization
- Data Governance

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