N.Rich has been great and forms the core of our sales and marketing focus, with an account-based marketing (ABM) approach. We combine inbound and outbound strategies to better target accounts that are ready to buy.

Another, less talked about feature, is the quality of the data. The data guides our outbound efforts, helping our team make smarter decisions about outreach and improving our sales pipeline.

Using the intent data provided, along with some human intelligence, we can more intelligently target our ICP, and towards those who are showing signals of more purchase intent. Review collected by and hosted on G2.com.

Like most larger systems, there is a learning curve. But it's pretty intuitive, once you know how.

It’s crucial to have a platform owner who can promote and support its use across teams, otherwise there will be no buy-in.

Fortunately, our sales and marketing teams already work well together. This collaboration helped us make the most of all the features and align our marketing and sales efforts effectively. Review collected by and hosted on G2.com.

N.Rich makes ABM feel effortless with its buyer intent data and B2B targeting, helping us connect with the right accounts at the right time. The platform is easy to use, and the built-in analytics make optimizing campaigns a breeze. Review collected by and hosted on G2.com.

We've had a great experience with N.Rich so far. Everything works smoothly, and the platform delivers exactly what we need for ABM. If anything, we'd love to see even more features to measure the entire customer journey via ABM. Review collected by and hosted on G2.com.

The service from N.Rich has been excellent, particularly the support from our Customer Success Manager, Bella, who has been incredibly helpful in getting us up and running. One of the biggest benefits for us right now is the access to intent data and the ability to engage with our target accounts effectively. N.Rich has been a collaborative partner, working closely with us to tailor solutions that meet our specific needs. We’ve also appreciated their responsiveness and the fact that they are based in Europe, which means quick turnaround times. Review collected by and hosted on G2.com.

There’s not much to dislike. If I had to mention something, it would be the targeting options, which can feel a bit limited for one of our key segments. However, this is something we're actively working with them to resolve, and I’m confident that it will improve as we continue our partnership. Review collected by and hosted on G2.com.

The platform is reasonably priced and they worked with us on our budget. During the whole process, including once we were live, they kept our budget in mind and always offer suggestions for getting the biggest bang for our buck.

The account exec worked closely with us to understand what we needed throughout the sales process; he was friendly and professional.

I really appreciate that onboarding included asking what our goals were with the platform. Our customer success rep is awesome. She's very accessible via email, explains herself well, and is a true asset. The campaign setup is so easy.

At a larger company, I worked with 6sense which has fantastic customer support; N.Rich is just as good at a much lower price point (and they only do part of what 6s does). Review collected by and hosted on G2.com.

The knowledge base reads like it is "going" to be updated but it's not clear when. For that reason, it's not easy to self-serve answers. However our CSM is very responsive and helpful. Review collected by and hosted on G2.com.

We've been using N:Rich for our ABM needs, and it has exceeded our expectations in several key areas.

First and foremost, the Customer Success team at N:Rich has been phenomenal. They are proactive, responsive, and deeply invested in our success. Their support has made a significant difference in how we leverage the platform, and their guidance has been invaluable.

In terms of the product itself, we've found the ease of implementation and use to be impressive. The onboarding process was straightforward, and the platform's user-friendly interface made it easy for our team to get up to speed quickly. Review collected by and hosted on G2.com.

This is a long-term investment, and you need to be patient to see the initial results. Review collected by and hosted on G2.com.

I really appreciate the collaboration with n.rich and their customers. Being involved and interviewd in terms of product updates makes a huge different in an often anonymous software industry. Your feedback is welcome and n.rich is trying to enable the full potential for you. Review collected by and hosted on G2.com.

At the beginning it can be overwhelming. Review collected by and hosted on G2.com.

I am able to build customized ads. The personalized customer service helps me to build ad and reports. I am also able to connect the intelligence gained from engagements to provide better service to our customers. I also appreciate their help to ensure ads are appropriately approved by Google. Review collected by and hosted on G2.com.

I find N.Rich to be extremely helpful. Although I like building customized ads, the process can be time consuming. It would be great if I could share ad mock ups and have the team put them in the system on my behalf. Review collected by and hosted on G2.com.

- good user experience of the platform

- dedicated customer support

- easy to implement campaign

- good ROI visualization

- integrated with salesforce Review collected by and hosted on G2.com.

- not integrated with the entire customer journey visualization in our company

- difficult to be sure about the impact as it's not only thanks to those campaigns that we sell our products Review collected by and hosted on G2.com.

Nrich is a functionality-heavy product that delivers significant benefits once you take the time to fully understand its capabilities. What I particularly like about Nrich is how it houses all the information a marketer needs in one place, especially when approaching marketing strategies from an ABM perspective. The platform allows you to visually track how firms progress through campaigns and, thus, the buyer journey while identifying high-performing accounts and providing actionable insights to re-engage other accounts. It allows me to specifically identify and hone in on my target audience, develop campaigns pertinent to them, and then provide insights that help me hone and define our approach.

As a marketer, Nrich has given me a solid starting point when discussing ICP targets with individual sales reps weekly. It has significantly helped them define their working week, giving them clear direction when tackling accounts. Additionally, Gillian's support has been outstanding. She has been incredibly patient and guided us every step of the way, ensuring that we fully grasped how to leverage the platform's features. Review collected by and hosted on G2.com.

The one downside is that Nrich has a steep learning curve. It takes some time and effort to fully understand and utilize all the features effectively. However, once you get past that initial hurdle, the tool becomes an indispensable asset for both sales and marketing teams. Review collected by and hosted on G2.com.

The reporting that comes built in with the N.Rich platform is tremendously helpful when looking to show marketing influence of ABM campaigns. Other tools don't have this capability built in or the reports are difficult to interpret. With N.Rich you see the data you need when you need it to make the smartest decisions about your campaings.

Additionally, the platform is very easy to use. It is straightforward and can easily automate campaign flow based on buying propensity of accounts using workflows ensuring your accounts are in a campaign that is most relevent to where they are at in their buying journey.

The support through onboarding and beyond has been phenomenal. Their team is built of experts who help you build a scalable ABM strategy that makes sense for your business. Everyone at N.Rich is always happy to help and contribute their expertise - from the CSMs, AEs, and even senior leadership. Review collected by and hosted on G2.com.

Nothing at this point. I would like to see specific ad metrics to help with A/B testing of ad messaging and images but the platform as it stands now is the easiest to use ABM tool I've worked with. Review collected by and hosted on G2.com.