Dorothea G.
DG
Dorothea G.
CMO
Mid-Market (51-1000 emp.)
"The right platform to automate your marketing funnel"
5/5
What do you like best about N.Rich?

Once your lists, reports, and campaigns are set up, N.Rich becomes a highly enjoyable and efficient platform to work with.

It has made our work as marketers significantly easier, especially in moving each lead seamlessly through the different stages of the marketing funnel.

The ability to sync with LinkedIn Ads allows you to reach prospects across multiple channels, improving touchpoints and campaign impact.

Automation removes the need for manual lead progression through the funnel, saving time and reducing errors.

The support and customer success teams are a pleasure to work with. Always available, great support, receptive to feedback, and open to suggestions for optimizing the platform. Review collected by and hosted on G2.com.

What do you dislike about N.Rich?

N.Rich is not a magic solution, you need to invest time and effort in setting up your lists, reports, and campaigns properly before you see results. Which make sense - no tool can create this work for you.

There is a learning curve during the initial setup, which may require dedicated resources before automation truly pays off. Review collected by and hosted on G2.com.

Karim P.
KP
Karim P.
Senior Global Clinical Marketing Manager
Enterprise (> 1000 emp.)
"Great platform, very versatile and powerful and best in class support from the NRICH team"
5/5
What do you like best about N.Rich?

NRICH ABM platform is a very customizable tool, that can be adapted to your campaigns, objectives and the geographical differences. It is very well designed and the NRICH team is constantly improving the UX for ease of use. It provides thorough insights on the impact of our digital campaigns and the behaviours of our customers. Review collected by and hosted on G2.com.

What do you dislike about N.Rich?

I could not get to use all of the functionalities of the NRICH ABM platform yet as there is so many possibilities to customize and adapt to every customer needs. I wish there was a way to add more automation and AI than there already is to optimize resources and maximize impact. I am sure this is coming as the NRICH team is constantly improving the platform. Review collected by and hosted on G2.com.

Ebba H.
EH
Ebba H.
Business Developer & Senior Account Executive
Mid-Market (51-1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"n.Rich Delivers Great ABM Results with an Easy-to-Use Platform"
5/5
What do you like best about N.Rich?

n.Rich delivers great ABM results. The platform is easy to use, which lets us get our clients’ ABM campaigns up and running in no time while still maintaining high quality across the campaigns. Review collected by and hosted on G2.com.

What do you dislike about N.Rich?

The reach could be better, especially for smaller accounts. Review collected by and hosted on G2.com.

Idoia O.
IO
Idoia O.
SDR
Small-Business (50 or fewer emp.)
"Centralized Intent Data and ABA Integration, but Keyword Approval Takes Time"
3.5/5
What do you like best about N.Rich?

That it has first- and third-party Intent Data centralized, and that it also integrates with ABA campaigns. Review collected by and hosted on G2.com.

What do you dislike about N.Rich?

The waiting time from when the keywords are requested until they are approved. Review collected by and hosted on G2.com.

Verified User in Computer & Network Security
AC
Verified User in Computer & Network Security
Mid-Market (51-1000 emp.)
"Nrich Made Reaching Our Target Audience Easy and Drove More Website Traffic"
5/5
What do you like best about N.Rich?

Nrich helped us to rich out target audience easily and successfully drove traffic to our website. Review collected by and hosted on G2.com.

What do you dislike about N.Rich?

Nothing, the platform is really easy to use and we can always count on Gillian our rep to help when needed. Review collected by and hosted on G2.com.

Ville M.
VM
Ville M.
Head of Demand Generation
Mid-Market (51-1000 emp.)
"Easy-to-Use, Efficient, and Cost-Effective for One-to-Many ABM Campaigns"
5/5
What do you like best about N.Rich?

It's an easy to use, efficient and cost-effective option to support your one to many ABM campaigns with a more robust channel mix. Review collected by and hosted on G2.com.

What do you dislike about N.Rich?

Smaller accounts might be challenging to reach. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Verified User in Information Technology and Services
Mid-Market (51-1000 emp.)
"Great Visibility Into Target Accounts and the Buyer Journey"
5/5
What do you like best about N.Rich?

What I like most is that it helps us get in front of our target accounts, and that I can pull valuable data from the advertising and buying journey. I also appreciate how easy it was to set up with support from the NRich team, and that we could see the effects right away. Review collected by and hosted on G2.com.

What do you dislike about N.Rich?

Nothing major so far. We did work through a few bugs, especially around reporting where it showed more clicks than there actually were. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Quick ABM Campaign Setup with Strong Results in N.Rich"
5/5
What do you like best about N.Rich?

N.Rich enables better results in the ABM realm compared to generic programmatic platforms. Campaign setup is quick and results start to flow in fast. Review collected by and hosted on G2.com.

What do you dislike about N.Rich?

Reaching very niche audiences might be challenging. Review collected by and hosted on G2.com.

Zara K.
ZK
Zara K.
Digital Marketing Manager
Mid-Market (51-1000 emp.)
"Effectively Reaches Target Accounts"
5/5
What do you like best about N.Rich?

It reaches the target accounts effectively. Review collected by and hosted on G2.com.

What do you dislike about N.Rich?

There's room to improve to boost mid- to bottom-funnel engagements. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Enterprise (> 1000 emp.)
"N.rich for awareness campaigns NNL."
3.5/5
What do you like best about N.Rich?

I think the platform is good for awareness campaigns, but not as effective on conversions. The ads are targeted, which makes it good to reach specific hospitals/regions. The platform is easy to use and analytics are easy to read (once learned). inputting segment on the platform is not technically challenging. Good sync between Salesforce and N.rich. Review collected by and hosted on G2.com.

What do you dislike about N.Rich?

I think the platform would be more benefical if we could see the hospital regions in account level, the platform is more effective on larger scale campaigns to lover CPC, but when it comes to smaller regions, the results are more difficult to obtain and its more expensive to invest on. This makes targeting specific accounts with ads less effective (cost and analytics data wise). Segmentation practises with account grouping can make it confusing to read data due to naming conventions. Review collected by and hosted on G2.com.