UT

Verified User in Telecommunications

Small-Business (50 or fewer emp.)

5/23/2022

"N.rich x NFON"

5/5

What do you like best about N.Rich?

The support team is always available to help us tracking our performances and make sure our campaigns will lead us to the best results. Review collected by and hosted on G2.com.

What do you dislike about N.Rich?

The user experience could be a little improved! Review collected by and hosted on G2.com.

EG

Erin G.

Life Care Solutions Specialist

Small-Business (50 or fewer emp.)

6/8/2022

"Great Marketing Tool!"

5/5

What do you like best about N.Rich?

Ability to link directly to LinkedIn and quality of data collected. Review collected by and hosted on G2.com.

What do you dislike about N.Rich?

Would be nice if links to data were direct Review collected by and hosted on G2.com.

ST

Sharon T.

Vice President Demand Generation and Marketing Programs

Enterprise (> 1000 emp.)

10/20/2021

"An Extremely Helpful Marketing Tool"

5/5

What do you like best about N.Rich?

This tool allows you to see who is surging on your content, what content they are reviewing, for how long, etc. You can also determine the location of the user as well. Love the dashboards, easy to use and get a quick at a glance review of performance. Review collected by and hosted on G2.com.

What do you dislike about N.Rich?

Pulling more detailed reports is a little more complex, but not too bad once you take the training. I wouldn't say there is anything that I dislike about the tool. Review collected by and hosted on G2.com.

IM

Ian M.

Direct of Demand Generation

Enterprise (> 1000 emp.)

5/18/2022

"Director of Demand Generation"

4/5

What do you like best about N.Rich?

My CS Manager and ease of use of the platform Review collected by and hosted on G2.com.

What do you dislike about N.Rich?

Integration into SF is slightly painful. Review collected by and hosted on G2.com.

AC

Verified User in Computer Software

Mid-Market (51-1000 emp.)

5/19/2022

"Great product to pilot ABM and get results quickly"

4/5

What do you like best about N.Rich?

The hot lead list and the engagement data Review collected by and hosted on G2.com.

What do you dislike about N.Rich?

The product could be a bit more intuitive. Integration with FB would also be nice. Review collected by and hosted on G2.com.

AB

Verified User in Biotechnology

Mid-Market (51-1000 emp.)

5/31/2022

"Best ABM platform out there"

5/5

What do you like best about N.Rich?

Good customer support and usability of the platform Review collected by and hosted on G2.com.

What do you dislike about N.Rich?

nothing so far. The onboarding was great and everything went well Review collected by and hosted on G2.com.

AH

Verified User in Hospital & Health Care

Enterprise (> 1000 emp.)

4/26/2021

"Chief Marketing Officer user of Nrich"

4.5/5

What do you like best about N.Rich?

Nrich platform is an effective tool to optimize digital marketing activities and track their performance. Review collected by and hosted on G2.com.

What do you dislike about N.Rich?

Some dashboard are not easy to interprete Review collected by and hosted on G2.com.

AS

Artyom S.

Co-Founder

Mid-Market (51-1000 emp.)

9/6/2021

"Fast-growing and functionally rich platform"

5/5

What do you like best about N.Rich?

Reactive on customer requests, quite flexible in adding new functionality or creating custom integrations. God customer service and rich analytical dashboard. Some cool features such as prospect intent data and the ability to pay per click of only relevant users (e.g. only if they scroll through at least 50% of your content). Review collected by and hosted on G2.com.

What do you dislike about N.Rich?

Limitations in terms of controlling ads design. We needed extra developments to get more data sync with our CRM. For the testing phase would be better to have a more flexible pricing policy with lower commitment. Review collected by and hosted on G2.com.

What problems is N.Rich solving and how is that benefiting you?

One of the major benefits is reaching out to the account-based audience these days when everyone is working from home. N.Rich shows ads not only based on the IP address but also based on their own and third-party cookie databases, which includes millions of users. Being able to target users by cookie history resolves the problems with the IPs. Another benefit is the new functionality they're rolling out which shows the intent score and can provide valuable insights to the sales team. The platform is built for a self-managing process, which is a benefit for those who have a clear ABM flow and structure, but a downside for the newbies in ABM. Though the account management from N.Rich tries to support you as much as possible. Review collected by and hosted on G2.com.

PP

Poonam P.

Marketing Manager

Mid-Market (51-1000 emp.)

4/22/2021

"Great ABM results using N.Rich. Easy to use cross channel advertising platform"

5/5

What do you like best about N.Rich?

N.Rich is an easy to use platform whereby I can create ABM campaigns really quickly. I am seeing better ABM adverting results compared to other platforms that I have used. It also integrates really well with our marketing automation platform (marketo) and CRM (salesforce). The versatile analytics with revenue attribution is very useful too as it shows the influence to sales. Review collected by and hosted on G2.com.

What do you dislike about N.Rich?

Some of the smaller accounts could have more reach available to try and get the best results. Review collected by and hosted on G2.com.

What problems is N.Rich solving and how is that benefiting you?

N.Rich enables us to spend our investments wisely on those accounts that matter the most. We've had an issue with splitting our investment evenly, which isn't the best way to do things. This platform has enabled us to transform the way business sees digital marketing into an activity that generates revenue in a measurable way and has a significant impact. Since the platform is easy to use, it has allowed many functions like setup and reporting from our agencies, therefore becoming leaner and saving costs. Overall, we have a better view into the buyer journey of our accounts from different sources. Review collected by and hosted on G2.com.

WW

Wasita W.

Online analytics & CRO specialist

Enterprise (> 1000 emp.)

4/15/2021

"User friendly tool for ABM campaigns. Easy analytics view. The support team are very very active."

4.5/5

What do you like best about N.Rich?

1. user friendly interface when putting up ads.

2. Easy to scale interms of scaling campaigns to other countries and regions

3. very very active support team and with a lot of knowleadge you can learn from

4. the support team are willing to cuztomize the tool according to your result with a fast response too. Review collected by and hosted on G2.com.

What do you dislike about N.Rich?

1. needing a good way or process to evaluate the tool /result from the tool against other ad platforms

2. a bit expensive CPC comparing to display ad where we can also reach to target group in less specific way. same level of price as linkedin ads in terms of clicks and enagement but less web visits.

3. more of a good tool for awareness but less effective when it comes to leading right job titles to website. at lease from my experience. Review collected by and hosted on G2.com.