--- title: N.Rich Reviews meta_title: 'N.Rich Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 115 reviews by the users' company size, role or industry to find out how N.Rich works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 115 scale: '5' date_modified: '2026-08-02' parent_category: name: Account-Based Execution url: https://www.g2.com/categories/account-based-execution --- # N.Rich Reviews **Vendor:** N.Rich **Category:** [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising) **Average Rating:** 4.7/5.0 **Total Reviews:** 115 ## About N.Rich N.Rich is the Account-Based Go-to-UpMarket Platform best suited for fast-growing Scale Ups, SMBs, and companies. 👋🏻 It's been recognized in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms report and is the only provider Headquartered in Europe. Our platform provides Intent-based Programmatic Advertising, Intent Scoring, Intent Topics, and Dashboards that display the full Buyer Journey with Progression Analytics. Customers use N.Rich to reach their revenue goals by discovering, enriching, and engaging with buyers to reduce long sales cycles and increase ACV. N.Rich combines intent data, predictive analytics and strong advertising capabilities with an easy to use platform. ## N.Rich Pros & Cons **What users like:** - Users love the **ease of use** of N.Rich, allowing for effortless campaign setup and user-friendly interface. (20 reviews) - Users value the **unmatched customer support** from N.Rich, noting responsive and proactive communication throughout their journey. (13 reviews) - Users appreciate the **detailed campaign management** of N.Rich, which enhances efficiency and strategic decision-making. (9 reviews) - Users commend the **easy setup** of N.Rich, enabling quick campaign implementation and swift results delivery. (9 reviews) - Users value the **detailed analytics** of N.Rich, enabling faster, data-driven decision-making for effective ABM strategies. (8 reviews) - Users appreciate the **ease of use** and excellent support of N.Rich, facilitating quick campaign setup and learning. (8 reviews) - Implementation Ease (8 reviews) - Users value the **quality of intent data** from N.Rich, enhancing targeted outreach and improving sales effectiveness. (8 reviews) - Setup Ease (8 reviews) - Targeting (8 reviews) **What users dislike:** - Users face a challenging **learning curve** with N.Rich's features, though support helps ease the onboarding process. (5 reviews) - Users experience **limited reporting** capabilities, leading to confusion with discrepancies and missing data in analytics. (5 reviews) - Users find a **difficult learning curve** with N.Rich initially, but support helps ease the onboarding process. (4 reviews) - Users report **inadequate reporting** issues with discrepancies between dashboards and exports, making data interpretation confusing. (4 reviews) - Users identify **insufficient insights** from N.Rich, highlighting a lack of valuable media and placement performance data. (4 reviews) - Users face **integration issues** with N.Rich, struggling with guidance and feature stability, affecting overall campaign results. (4 reviews) - Learning Difficulty (4 reviews) - Users find the **targeting options somewhat limited** , affecting effectiveness for smaller campaigns and specific account analytics. (4 reviews) - Poor Customer Support (4 reviews) - Poor Reporting (4 reviews) ## N.Rich Reviews ### 1. Reach your target customers and optimize your marketing spend **Rating:** 5.0/5.0 stars **Reviewed by:** Cory S. | Global Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 21, 2021 **What do you like best about N.Rich?** The N.Rich team is extremely easly to work with and truly has a deep domain understanding on how to effectively use acount based marketing to reach target customers - they really demistify the process making it simple and straightforward. Further enhancing the value of the nRich platform they keep up on trends and are always working to improve the platform, bringing in new features and adopting to industry trends such as AI to maximize reach for users. The interface of the platform is intituitive to use when setting up a campaign and the metrics are user friendly when slicing and dicing the data in the platform, or if prefered the data can be exported for additional analysis in Excel. The N.Rich team has been an excellent sounding board and provides excellent consultation when questions arrise. I would highly recommend to anyone looking for a partner and platform for ABM. **What do you dislike about N.Rich?** There really isnt anything to dislike as the process is straightforward and the team is VERY easy to work with. Great customer service. **What problems is N.Rich solving and how is that benefiting you?** From thought leadership to product and solution marketing, N.Rich has enabled us to effectively reach target customers with our messaging, while providing useful analytics on the reach and effectively of the campaigns. This data has helped quickly refine marketing strategy based on observed results. And the data helps our sales channel prioritze which customers to engage and arms them with context on which message may be resonating most. ### 2. Very easy user interface and very clear dashboard to track results **Rating:** 5.0/5.0 stars **Reviewed by:** Brian C. | Product Marketing Manager LCS ASEAN, Enterprise (> 1000 emp.) **Reviewed Date:** April 21, 2021 **What do you like best about N.Rich?** Ease of use even for the first timer: me **What do you dislike about N.Rich?** Under agreement with GE, we can only focus on Google ad **Recommendations to others considering N.Rich:** First time on ABM? Don't worry. NRICH has training resources for you to learn, and NRICH will assign one or two of their members to coach you and help you. **What problems is N.Rich solving and how is that benefiting you?** We were forced to move our customer engagement from face to face to digital due to the pandemic. This is not only a challenge to us but a challenges to our customers who traditionally rely heavily on sales people, trade shows, exhibition, and congress to engage with the manufacturers. We need to learn from scratch how customers consume content and what content and format interests them more. N.RICH gave us the opportunities to try different contents and format and we can adjust our directions easily by looking at the dashboard. I would say the biggest benefit we got from NRICH is to learn the customer behaviors and preference, so we can adjust and tailor-make strategies. ### 3. N.Rich Allows Me Take Control of My Targeted Account Data **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew S. | Solutions Marketing Director, Patient Monitoring, Enterprise (> 1000 emp.) **Reviewed Date:** April 20, 2021 **What do you like best about N.Rich?** N.Rich allows me to understand exactly which accounts are interacting with our advertising content. It provides a real-time look into our customer viewing behaviors and allows us to act with urgency to reach out to customers to drive funnel performance. Best of all, N.Rich connects with our Salesforce.com platform to allow us to truly realize the ROI benefits. **What do you dislike about N.Rich?** Some smaller accounts are not able to be targeted. **Recommendations to others considering N.Rich:** N.Rich can be effective on multiple levels. If you are simply tracking clicks and views, N.Rich delivers. But to truly appreciate the power behind the N.Rich platform, make sure that you can connect N.Rich to your CRM platform. For us, the integration with Salesforce.com is the difference maker. To be able to show our senior-most executives who is interacting with our content in real-time is a powerful tool. **What problems is N.Rich solving and how is that benefiting you?** N.Rich allows us to manage our sales funnel bu influencing those customers toward a sale. The pre-opportunity ad views build a knowledge base of our products or offerings, and the post-opportunity views serve to reinforce product features. One recent campaign has seen a 50% increase in total funnel opportunity value from campaign week 4 to campaign week 8. ### 4. ABM platform to reach Large and Enterprise-sized customers **Rating:** 4.0/5.0 stars **Reviewed by:** Terho T. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2021 **What do you like best about N.Rich?** Imports and exports are fast. Searching accounts from the database is convenient functionality. Visual dashboards are easy to understand and useful. **What do you dislike about N.Rich?** As a local subsidiary of an international organization, we could not integrate the ABM platform with our CRM system. It was an internal issue but would have been useful to track and optimize advertising at a customer level and prove the results as an automated process. **What problems is N.Rich solving and how is that benefiting you?** Creating awareness and interest towards our services among desired accounts. We learned which type of content works and more about ABM requirements as a marketing tactic in practice. We were also able to identify accounts with sales opportunities. ### 5. A great easy-to-use and results-oriented platform **Rating:** 5.0/5.0 stars **Reviewed by:** Alexandru R. | Head of Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2021 **What do you like best about N.Rich?** The platform is quite self-explanatory and very straightforward to get running. Apart from the platform, the support team is very helpful and continuously analyzing your results to suggest optimization hacks for a better spending of your investments. I also appreciated the speed they put together the automatic integration between our CRM and n.Rich platform. **What do you dislike about N.Rich?** There are some small UI tweaks that could be done, but the team is very attentive and responsive to feedback. Most of the things we flagged have been quickly solved. **Recommendations to others considering N.Rich:** Make sure you know what you want from an ABM campaign before starting your journey with any ABM platform. **What problems is N.Rich solving and how is that benefiting you?** n.Rich has helped us develop, execute and manage a few ABM campaigns that are starting now to pay off. ### 6. NRICH and Account Based Marketing revolutionized our Digital marketing strategy !! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Medical Devices | Enterprise (> 1000 emp.) **Reviewed Date:** April 26, 2021 **What do you like best about N.Rich?** NRICH platforms helps us to get an objective and a detailed understanding of customer engagement and business influence per digital campaign. It serves the way we collaborate between marketing and sales to create an efficient and agreed sales and marketing strategy. **What do you dislike about N.Rich?** There are no real dislikes. Just a recommendation to have a core team to work on needs and with NRICH and be ready to push users to be familiar with the platform and interpret data correctly. Training is key. **What problems is N.Rich solving and how is that benefiting you?** Using NRICH can solve the problems of traditional campaigns where you push a content and you pray that your customers will fill a form ! With NRICH and ABM, you do not need to pray days and nights. You can get immediate account data, be proactive and follow-up your customers in a fast and efficient way to have a higher ROI. The fact that NRICH platform is integrated to our CRM software is a real advantage to track business impact. ### 7. N.Rich has been very intuitive tool to use. Especially impressed I am about the support given. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Maritime | Enterprise (> 1000 emp.) **Reviewed Date:** April 19, 2021 **What do you like best about N.Rich?** The support from N.Rich side has been amazing. The tool is really easy to use and synchronisation with CRM helps a lot in integration. **What do you dislike about N.Rich?** There are still challenges to find guidance in written form (Atlassian not updated) and the synchronisation with the CRM is dependent on opportunity data only. In addition, there have been some challenges in data synchronisation. However, the great support from the N.Rich has solved/ is solving the majority of these problems. From a campaign perspective, would be great to have the results of the most successful cross-channel combinations and some benchmarks based on the budget (if that could be automated? The expectations vs. reality). **Recommendations to others considering N.Rich:** N.Rich provide a great display advertising platform for ABM marketing. The tool is intuitive to use and you can develop the best marketing based on your organisation's needs. The support given from N.Rich is excellent. **What problems is N.Rich solving and how is that benefiting you?** The data synchronisation has some problems really often. Partly because of the domains. In our last meeting with N.Rich, we discussed the opportunity of utilising the email domain also as an alternative. ### 8. Account Based Marketing digital campaigns in several regions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** April 21, 2021 **What do you like best about N.Rich?** N.Rich has delivered what they have promised and have provided excellent support for global and regional teams to get more out of the data and tools in a very fast manner. N.Rich team is very active and knowledgable and can provide also consultative support for big organization that is helping to speed up processes and integrations. By using N.Rich ABM platfomr and tailored analytics dasboards we are able to see account level key metrics from digital campaigns and websites. **What do you dislike about N.Rich?** Not completely integrated to company IT data lake and all digital tools so not possible to link N.Rich account based metrics to all typical company metrics. **What problems is N.Rich solving and how is that benefiting you?** Trying to understand the impact of digital campaings and websites to customer journey and who are using the content. We are abel to see account level statistics, so we can see what of the targeted hospital are cosuming the digital contentn we provide. ### 9. Easy-to-use ABM Platform for Advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Mariana M. | Campaign Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2021 **What do you like best about N.Rich?** It's a very easy platform to use. It's possible to create ABM campaigns really quickly, both with account segments using intent data from our website, as well as firmographic parameters to find accounts that match our ideal customer. The account managers are also always available to help, whether it's a question about the platform or the strategy we want to implement, which I really appreciate. **What do you dislike about N.Rich?** The reporting on this channel performance could be improved. **What problems is N.Rich solving and how is that benefiting you?** Getting more engagement from target accounts ### 10. account based marketing platform with great support team **Rating:** 5.0/5.0 stars **Reviewed by:** Julia A. | Online Communication Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2021 **What do you like best about N.Rich?** time saver: From ad creation to the export of reports - the whole user interface is very intuitive and tasks are accomplished within minutes. support team: We have regular calls with our account manager to control our performance, discuss next steps atc. n.rich provides also a chatbot service where you receive answers very fast. **What do you dislike about N.Rich?** Some tools are not abailable for our country yet, for example the lookalike audiences. **What problems is N.Rich solving and how is that benefiting you?** - inhouse creation- and campaigning so we are able to reduce dependencies from other agencies. ### 11. Awareness tool **Rating:** 4.5/5.0 stars **Reviewed by:** Marianne A. | Senior Channel Performance Specialist (Paid, SoMe & Event), Enterprise (> 1000 emp.) **Reviewed Date:** April 16, 2021 **What do you like best about N.Rich?** Ease of use, excellent support from account manager - and good awareness possibilities. **What do you dislike about N.Rich?** We cannot evaluate results properly on our side, we need to establish an internal process to do that. More of an awareness tool for us, lack of good web quality visits. **What problems is N.Rich solving and how is that benefiting you?** Getting our ads in front of the accounts. ### 12. A new vision for our digital campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2021 **What do you like best about N.Rich?** Create campaigns easily (very intuitive) and have the complete result of the campaigns live in different forms **What do you dislike about N.Rich?** Maybe we need to review the title and explanations for each dashboard as colleagues are a bit lost to find the results they need (maybe create a guide/booklet with all the information) **What problems is N.Rich solving and how is that benefiting you?** Develop dashboards to show influences and opportunities by region, campaign and date! Like also all campagns to marketo data base. Now we have a complete tool. ### 13. Great platform and support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2021 **What do you like best about N.Rich?** As a manager for new business sales, it is vital to understand the intent data for our target accounts to help us prioritize who might be in need of our services. N.Rich gives us the information we need in a digestible, easy-to-understand format. **What do you dislike about N.Rich?** It would be great to have more specific data on who the readers are in the data that's being captured. **What problems is N.Rich solving and how is that benefiting you?** Targeting accounts for new business sales. ### 14. Great targeting and analytics - Nrich shows you how marketing influences sales. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** April 22, 2021 **What do you like best about N.Rich?** The ability to target ads to specific account list and then get analytics on the opportunity pipeline that has been influenced. **What do you dislike about N.Rich?** The cross channel ad format is rigid and has a lot of white space. **What problems is N.Rich solving and how is that benefiting you?** Reaching my targeted accounts within Salesforce with relevant ads. It has been a great tool for both product awareness and helping develop a pipeline of opportunities. ### 15. Simple, efficient and performance driven **Rating:** 4.5/5.0 stars **Reviewed by:** Astride M. | Head Of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2021 **What do you like best about N.Rich?** Very user friendly platform that gives a clear view of the engagement funel. **What do you dislike about N.Rich?** Nothing so far.Things are running smoothly. **What problems is N.Rich solving and how is that benefiting you?** We have radically improved our targeting and this gives us a clear vision of the demand regarding our solutions. We can only improve our prospection and business by working with the right propects. ## N.Rich Discussions - [What is N rich website?](https://www.g2.com/discussions/what-is-n-rich-website) - 1 comment - [What does n rich do?](https://www.g2.com/discussions/what-does-n-rich-do) - 1 comment - [View N.Rich pricing details and edition comparison](https://www.g2.com/products/n-rich/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-04+02%3A01%3A12+-0500&secure%5Bsession_id%5D=23ff9dcb-aab8-4599-8418-2801fe6e259d&secure%5Btoken%5D=9b8e0f12ee499dbf3bf690e1f88e9a8f1e7fb38d86d7cd6e657642e008b1f8a0&format=llm_user) ## N.Rich Integrations - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) ## N.Rich Features **Channel Functionality** - Display Functionality **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Retargeting** - A/B Testing - Audience Segmentation - Behavioral Targeting - Reporting & Analytics - Geo Targeting - Cross-channel Retargeting - Personalization **Data Availability** - Account Data Availability **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Retargeting **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Platform Data** - Measurement - Revenue Analytics **Platform Data** - Campaign Measurement - Attribution **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retargeting** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Multivariate Testing - Integrations **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top N.Rich Alternatives - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.2/5.0 (1,457 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,941 reviews) - [DemandScience](https://www.g2.com/products/demandscience-demandscience/reviews) - 4.4/5.0 (740 reviews)