--- title: N.Rich Reviews meta_title: 'N.Rich Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 115 reviews by the users' company size, role or industry to find out how N.Rich works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 115 scale: '5' date_modified: '2026-08-02' parent_category: name: Account-Based Execution url: https://www.g2.com/categories/account-based-execution --- # N.Rich Reviews **Vendor:** N.Rich **Category:** [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising) **Average Rating:** 4.7/5.0 **Total Reviews:** 115 ## About N.Rich N.Rich is the Account-Based Go-to-UpMarket Platform best suited for fast-growing Scale Ups, SMBs, and companies. 👋🏻 It's been recognized in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms report and is the only provider Headquartered in Europe. Our platform provides Intent-based Programmatic Advertising, Intent Scoring, Intent Topics, and Dashboards that display the full Buyer Journey with Progression Analytics. Customers use N.Rich to reach their revenue goals by discovering, enriching, and engaging with buyers to reduce long sales cycles and increase ACV. N.Rich combines intent data, predictive analytics and strong advertising capabilities with an easy to use platform. ## N.Rich Pros & Cons **What users like:** - Users love the **ease of use** of N.Rich, allowing for effortless campaign setup and user-friendly interface. (20 reviews) - Users value the **unmatched customer support** from N.Rich, noting responsive and proactive communication throughout their journey. (13 reviews) - Users appreciate the **detailed campaign management** of N.Rich, which enhances efficiency and strategic decision-making. (9 reviews) - Users commend the **easy setup** of N.Rich, enabling quick campaign implementation and swift results delivery. (9 reviews) - Users value the **detailed analytics** of N.Rich, enabling faster, data-driven decision-making for effective ABM strategies. (8 reviews) - Users appreciate the **ease of use** and excellent support of N.Rich, facilitating quick campaign setup and learning. (8 reviews) - Implementation Ease (8 reviews) - Users value the **quality of intent data** from N.Rich, enhancing targeted outreach and improving sales effectiveness. (8 reviews) - Setup Ease (8 reviews) - Targeting (8 reviews) **What users dislike:** - Users face a challenging **learning curve** with N.Rich's features, though support helps ease the onboarding process. (5 reviews) - Users experience **limited reporting** capabilities, leading to confusion with discrepancies and missing data in analytics. (5 reviews) - Users find a **difficult learning curve** with N.Rich initially, but support helps ease the onboarding process. (4 reviews) - Users report **inadequate reporting** issues with discrepancies between dashboards and exports, making data interpretation confusing. (4 reviews) - Users identify **insufficient insights** from N.Rich, highlighting a lack of valuable media and placement performance data. (4 reviews) - Users face **integration issues** with N.Rich, struggling with guidance and feature stability, affecting overall campaign results. (4 reviews) - Learning Difficulty (4 reviews) - Users find the **targeting options somewhat limited** , affecting effectiveness for smaller campaigns and specific account analytics. (4 reviews) - Poor Customer Support (4 reviews) - Poor Reporting (4 reviews) ## N.Rich Reviews ### 1. Effective functions and simple UI **Rating:** 4.5/5.0 stars **Reviewed by:** Hayata I. | 課長, Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2024 **What do you like best about N.Rich?** N.rich platform has valuable fanctions for the sale and marketing operations. Especially for SDR and BDR, this platdorm can make required information set for tehir analysis. **What do you dislike about N.Rich?** I do not have much of dislike point. Only I can say taht N.rich needs to have more marketing exposures for getting high enegements. This is because the most of companies have internal decusuins for budget use. If N.rich brand is well known, it will make more easy internal process. **What problems is N.Rich solving and how is that benefiting you?** Always B2B marketers and sales are trying to find out business opportunities and N.rich platform can support yo find out the hidden opportunities. ### 2. Less manual work **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 24, 2024 **What do you like best about N.Rich?** The platform enables our Marketing and Demand Generation managers to automate and scale our account-based advertising efforts targeting bigger enterprise accounts. The kind of insights we get from N.Rich also helps us polish our ICP and GTM strategy as such. **What do you dislike about N.Rich?** Would be great to get a faster implementation of new feature requests. **What problems is N.Rich solving and how is that benefiting you?** Automating and optimising our internal processes. ### 3. N.Rich tool is serving our needs well **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Enterprise (> 1000 emp.) **Reviewed Date:** August 24, 2023 **What do you like best about N.Rich?** Easy to use, support well available, clear dashboards. **What do you dislike about N.Rich?** A bit better account reach would be valuable **What problems is N.Rich solving and how is that benefiting you?** Reaching our accounts with targeted messages and using intent reports for a better understanding of the engaged accounts. ### 4. Great experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Medical Devices | Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2024 **What do you like best about N.Rich?** The platform is easy to use, it's easy to build a campaign on our own and look at the analytics. The team behind is available for help and to share their knowledge with our teams. The analytics provides direct link with business accounts so easy to show an impact. **What do you dislike about N.Rich?** It's only usable for big accounts while we have a lot of small accounts. **What problems is N.Rich solving and how is that benefiting you?** It helps address a wide audience and generate awareness ### 5. Outstanding service **Rating:** 4.5/5.0 stars **Reviewed by:** Lourdes R. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2024 **What do you like best about N.Rich?** I would highly recommend N.Rich to any friend or colleague seeking a reliable and innovative solution. Their excellent service and effective tools have consistently exceeded expectations, making them a standout choice in their field. **What do you dislike about N.Rich?** I would point out the Youtube inability for the moment. **What problems is N.Rich solving and how is that benefiting you?** We feel having a tailored solution that reach the desired accounts. This benefits our products by maximizing the marketing efforts, leading to increased engagement, conversions, and ultimately, in target clients. ### 6. A solid platform and good people **Rating:** 5.0/5.0 stars **Reviewed by:** Arnaud D. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about N.Rich?** - Hubspot and LinkedIn integration - Powerful reporting tool - Easy to use - Good reach - Good team **What do you dislike about N.Rich?** Small accounts could have more reach available **What problems is N.Rich solving and how is that benefiting you?** It allows us to address directly specific account, collect intent data and prioritize our sales effort. It's also well integrated with our Hubspot and LinkedIn, that we do have to log into multiple platforms to make accounts edits. ### 7. Better understanding of the engaged accounts **Rating:** 5.0/5.0 stars **Reviewed by:** Bjørn L. | Marketing Analytics | Marketing | Sales |, Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2024 **What do you like best about N.Rich?** The many various datasignals that we get from our accounts and the bridge that it creates between sales and marketing. **What do you dislike about N.Rich?** Some limitations in terms of setting the platform up. **What problems is N.Rich solving and how is that benefiting you?** We are able to see which accounts are considering compettitors and which topic is on their agenda and from where the intent is coming from. ### 8. Perfect plattform and Customer experience for ABM **Rating:** 5.0/5.0 stars **Reviewed by:** Cosima B. | Business Development Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2023 **What do you like best about N.Rich?** N.Rich enables us to take our marketing to the next level while remaining compliant with data protection laws. It is very easy to get started with the platform and there are many different ways to enrich our sales channels with the data. Our favourite thing, however, is the exceptionally high level of customer support, which is always on hand with help and advice as well as good best practices. **What do you dislike about N.Rich?** The only drawback for us is the manual sync with our CRM system **What problems is N.Rich solving and how is that benefiting you?** N.Rich helps us to really find those accounts in our outbound that have the greatest potential to become our customers. At the same time, it enables us to target accounts in different stages of the buyer journey with content in order to develop them further along the buyer journey. ### 9. Great tool and common **Rating:** 5.0/5.0 stars **Reviewed by:** 勇太 . | Senior management, Small-Business (50 or fewer emp.) **Reviewed Date:** June 04, 2024 **What do you like best about N.Rich?** Simple and reasonable analysis. Also N.rich has very clear UI **What do you dislike about N.Rich?** Only English is available, sometimes it will be very **What problems is N.Rich solving and how is that benefiting you?** Effective advertising and its timing.also contents creation with N'rich's intent data report ### 10. N.Rich has been a huge value add to our campaign tool box. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** June 06, 2024 **What do you like best about N.Rich?** UX, Customer Support, Flexibility and Analytics **What do you dislike about N.Rich?** Speed of launching new features and development roadmap. **What problems is N.Rich solving and how is that benefiting you?** Retargeting of anonymous web visitors and Cookie & Account Based Display Ads **Official Response from Akshay Ramdul:** > Thank you for sharing your positive experience with N.Rich. ### 11. Best option for ABM in Europe **Rating:** 4.5/5.0 stars **Reviewed by:** Samuli A. | Director of Digital Sales, Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2024 **What do you like best about N.Rich?** Data-driven approach. Not only for ABM, but also for scoring accounts for sales. **What do you dislike about N.Rich?** Some things that we need are still under development, but that is the nature of all SaaS tools - and the direction where to tool seems to be developing is aligned with what we need. **What problems is N.Rich solving and how is that benefiting you?** - Allows us to do data-driven targeted marketing / ABM - Scoring our accounts based on our ICP ### 12. Experience partnering with N.Rich and team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2023 **What do you like best about N.Rich?** The support and partnership from N.Rich is fantastic. Bella Yoloff is such an incredible asset and account rep overseeing Pinpoint Predictive. The platform is easy to use and performs well and the additional support they provide on technical aspects is very responsive and helpful. **What do you dislike about N.Rich?** I have not experienced anything as of yet that I would consider something I dislike **What problems is N.Rich solving and how is that benefiting you?** Tracking our ABM targets and increasing brand awareness, as well as intent on Pinpoint has been insightful ### 13. They are very proactive and quick in responses! **Rating:** 4.5/5.0 stars **Reviewed by:** Yue Z. | Marketing manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 21, 2021 **What do you like best about N.Rich?** They are always there to help and can adapt to our requests fast. Moreover, I think they are continuously optimizing the dashboard as needed which is very helpful **What do you dislike about N.Rich?** Some functions are still not able to realize - check the opportunities influences by period/ads, identify persona in the reactions and it would be great if it can be linked to our system that creats potential leads / opportunities for the sales team to follow up . **What problems is N.Rich solving and how is that benefiting you?** The fact that we can see which accounts are reacting to/interested in a certain topic is very helpful as usual, and the granularity of the data we are able to get is also key in the report. ### 14. Effective Targeting and Analytics with N.RICH Account-based Marketing Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** May 12, 2021 **What do you like best about N.Rich?** The N.RICH ABM platform allows me to easily build different segments (by language, different account sizes, installbase) and deploy campaigns extremely fast. It also provides a fast way for me to do A/B testing of messaging to see what resonates with the audience or persona. The added benefit is that I can track web traffic to any of the landing pages for my campaigns by adding the N.RICH analytics tag to the page. The N.RICH analytics dashboards are very intuitive and easy to understand. I can look at traffic volume, traffic sources (important for ROI), view geo-location of traffic, see paid versus organic traffic, traffic by account and more. It is an efficient tool for monitoring visitors to your landing page and tracking them all the way through to SalesForce. The N.RICH support staff is always eager to help and make suggestions on improving the performance of your campaign. Along with training on the N.RICH platform and one-on-one support, they are hands down one of the most customer-responsive companies I have ever worked with. **What do you dislike about N.Rich?** You do need a minimum number of accounts to deploy an effective ABM campaign. But the N.RICH team shines here in offering to help me identify similar accounts so I can build a target segment. They are extremely knowledgeable about how to identify accounts that could help maximize the reach of your message. **What problems is N.Rich solving and how is that benefiting you?** We are now able to test digital ad messaging and imagery very quickly using the N.RICH platform and assess how different accounts respond. This is a great way to get A/B testing done in a short period of time – very efficient - along with helping us segment our accounts and apply differnt strategies. And we can simply add an N.RICH tag to any campaign landing page and start to collect metrics where we can view a key performance indicators (KPIs) in a dashboard format that is easy to interpret and share with others. This allows us to optimize any messaging to encourage conversions (form fills) on our landing pages. The account-based marketing (ABM) analysis also helps us track what assets customers are consuming to help move an account along the buyer’s journey. Based on this information and responses to digital ads, the N.RICH team helped us develop “intent to purchase” reports. This is shared with our sales force to help them focus their efforts on accounts that have a higher likelihood of closing business. So N.RICH not only makes it easy to deploy ABM ads, but they help us assess what customer touchpoints are effective in leading up to lead conversions and what messaging can help nurture and influcence opportunities. ### 15. N.Rich user since 2018 **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** March 05, 2024 **What do you like best about N.Rich?** Ease to use platform with amazing customer support. Flexibility to tailor the tool for specific needs. Good integration to company main platforms. **What do you dislike about N.Rich?** Tailored for one to many ABM needs rather than one to 1 need, whch has not been huge limiotaiton for current use cases. **What problems is N.Rich solving and how is that benefiting you?** One global platform leaning the global ABM implementation ### 16. A great team behind a great product. **Rating:** 5.0/5.0 stars **Reviewed by:** Ellen Y. | Digital Marketer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2023 **What do you like best about N.Rich?** Setting up ads is super easy and functional. Lots of integrations have been helpful towards keeping our CRM/LinkedIn ads in order. The team/staff are knowledgeable and collaborative. **What do you dislike about N.Rich?** Sometimes there were bugs, but these were quickly identified and resolved. Often by the N.Rich team themselves, which is always helpful. **What problems is N.Rich solving and how is that benefiting you?** More specific targeting where our budget gets more use per dollar. ### 17. Low cost Awesome tool **Rating:** 5.0/5.0 stars **Reviewed by:** Paulo Henrique d. | Sr. Growth Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2023 **What do you like best about N.Rich?** Cost-efficient, easy to use, awesome Customer support with weekly follow up. They help me to create a awesome use case for more than one company. **What do you dislike about N.Rich?** the attributtion from Google and other did'nt help to show directly the influence. But that is a problem for all marketing teams. Could be a improvement. **What problems is N.Rich solving and how is that benefiting you?** I used the entire tool. I started focusing on some markets that I want to attract in the ToFU. My audience quality and the amount leads start to increase after one week using. I also was capable to show to my sales team who was ther looking the product retuning and pushed by my content to talk with sales. We influenced One Million Deal/renew with N.rich. The way that tool connected with sales force and hubspot is very simple and helpme to find quickly my ICP. ### 18. A well-thought out solution but not for everyone **Rating:** 3.5/5.0 stars **Reviewed by:** Radi B. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 04, 2023 **What do you like best about N.Rich?** The combination of first-party & third-party intent data & programmatic nature of setting up campaigns and assigning target account lists is a breeze. Monitoring & tracking success of specific ads & campaigns overall is super intuitive, and the UX is great overall (even if the UI looks a bit dated, it's a B2B solution, so this is a non-issue). **What do you dislike about N.Rich?** We target two segments with our product offering — large institutions and startups & scale-ups in our target industry — and encountered two problems. The coverage on N.Rich is excellent for the former, but the latter is 50/50. For example, we uploaded our target list of ~30 scale-ups in the UK (one of our target markets), and N.Rich did not recognize any of them — presumably because they were smaller companies, e.g., 50-250 employee size. This rendered N.Rich (and solutions in the same category, I assume) effectively useless. For our campaigns that targeted financial institutions, there's an inherent challenge in that these companies often have 1000s to 10000s of companies, and it isn't easy to ascertain the effectiveness of targeting our specific buyer personas (which is a tiny proportion of the overall population of targetable individuals at these companies). We didn't have an unlimited budget to assign account-based ads with N.Rich, which we found lacking. This is a challenge of not just N.Rich but solutions in the same category. The learning for me here is that account-based digital advertising is ineffective without a healthy budget. **What problems is N.Rich solving and how is that benefiting you?** 1. Identifying which our target accounts are in-market for a solution similar to the one we offer via a mix of first and third-party intent data. 2. Help our business development team prioritise their outbound efforts. **Official Response from Yulia Olennikova:** > Thank you for your review, Radi! This is one of the most common problems businesses face with one-to-many ABM: a sufficient cookie reach can be hard to achieve when you're targeting smaller-sized companies. On the other hand, when potential reach is big so is the budget to ensure the necessary coverage. One of the ways to streamline marketing efforts would be to set up the N.Rich + LinkedIn Ads integration and combine company-level targeting with job title targeting, adding a retargeting layer to aircover ABM campaigns. We also hope you had a chance to check N.Rich intent reports that give plenty of insights into the buyer intent demonstrated by your target accounts towards your website, your competitors or relevant industry keywords - even if you're not running any campaigns to cover those accounts. Please reach out to your CS manager to schedule a more detailed walkthrough session if you're interested to learn more! Yulia Head of Marketing, N.Rich ### 19. Excellent ABM platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Enterprise (> 1000 emp.) **Reviewed Date:** March 04, 2024 **What do you like best about N.Rich?** N.rich is an excellent abm platform especially with their cross-channel ad and intent reporting. **What do you dislike about N.Rich?** I would not say that I dislike anything about n.rich, its mostly improvment area which we have been in discussion that they have been working on. eg. integration of reporting to powerbi and othe salesforce integration. But over all i am happy with them **What problems is N.Rich solving and how is that benefiting you?** NA ### 20. Versatile service for ABM advertisement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2022 **What do you like best about N.Rich?** Good intent data, ICP scoring algorithm, clear UI & and good co-operation with the customer success / development team. **What do you dislike about N.Rich?** Some features and full HubSpot integration are still to be optimized, but their good CSM and tight co-operation goes a long way. **What problems is N.Rich solving and how is that benefiting you?** Native advertisement to relevant accounts, discovering new accounts with relevant intent & optimizing our ICP ### 21. N.rich has truly exceeded my expectations as an Account Based Marketing platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2023 **What do you like best about N.Rich?** Its user-friendly interface makes navigating through the various features a breeze, and the level of customization it offers is simply remarkable. I've been consistently amazed by how effective N.rich is in targeting and engaging our key accounts. **What do you dislike about N.Rich?** Similary to most of the ABM platforms one area where N.rich falls short is its absence of persona-based segmentation capabilities which could limit its effectiveness in some case **What problems is N.Rich solving and how is that benefiting you?** N.Rich is tackling the challenge of maximizing Account Based Marketing efficiency by providing a user-friendly and customizable platform. This empowers businesses to engage key accounts more effectively, resulting in improved lead generation, personalized interactions, and ultimately, stronger client relationships. ### 22. The platform is serving our needs very well. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Enterprise (> 1000 emp.) **Reviewed Date:** August 24, 2023 **What do you like best about N.Rich?** It is easy to use, high value for the budget that we are using and the support from N.Rich is excellent. **What do you dislike about N.Rich?** I can't think of anything that I would dislike. The number of Intent topics included without extra cost is rather low. **What problems is N.Rich solving and how is that benefiting you?** We can reach wider audience and can see who are engaging most with the campaigns. Intent reports tell us even better, which accounts are searching for information on specific solutions. On account level we can see on which pages and on which ads they have visited. ### 23. Used the platform for 18 months. **Rating:** 5.0/5.0 stars **Reviewed by:** Timo A. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2023 **What do you like best about N.Rich?** The platform is easy to use and understand. Creating campaigns with different ad types is fast and analytics/reports give actually useful information. **What do you dislike about N.Rich?** Implementing the website tag was a bit different what I was used to but in the end everything went well thanks to their good support. **What problems is N.Rich solving and how is that benefiting you?** Reach target customers and understand what kind of message/ad type they are interested in. ### 24. Straightforward & Easy-to-Use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 29, 2023 **What do you like best about N.Rich?** - Platform is very simple to use and the customer success team is very helpful - Intent reports and data offer key insights to sales teams - Advertising analytics are easy to understand - Dashboards are clean - N.Rich takes our feedback into product development decision making **What do you dislike about N.Rich?** Not a dislike but something to note for new users - it can take a bit of time for data to populate. So, it might be unrealistic to expect to launch the ABM platform in a matter of days as you may need to consider various aspects that take weeks to implement. **What problems is N.Rich solving and how is that benefiting you?** N.Rich is helping our company surface enterprise intent data in our CRM, giving salespeople more information about the companies they are prospecting. N.Rich allows us to clearly identify which companies are most interested in our solution and allow our sales/marketing teams to build out more tailored outreach efforts to win their business. ### 25. Most intuitive user friendly ABM platform **Rating:** 5.0/5.0 stars **Reviewed by:** Avishek C. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 29, 2023 **What do you like best about N.Rich?** - UX is the best - Support team is brilliant - The product features are very close to real life use cases - The ad feature is strongest I have seen in any ABM platform. **What do you dislike about N.Rich?** There is nothing to dislike about NRich as a platform, me and my team are really enjoying the platform and the outcomes. **What problems is N.Rich solving and how is that benefiting you?** - Targeting right accounts - Providing better reach to right audience - Saving ad spends on unneccesary audience clicks - multi channel and multi format ads from one single platform - strong intent data - customized intent reports ### 26. Flexible ABM platform with big potential **Rating:** 4.5/5.0 stars **Reviewed by:** Amos A. | Director, Communications & Branding, Enterprise (> 1000 emp.) **Reviewed Date:** April 15, 2021 **What do you like best about N.Rich?** The company is willing to develop the platform according to customer needs. **What do you dislike about N.Rich?** It isn't easy to compare ABM platform to each other in terms of reach, and this applies to N.rich as well. **Recommendations to others considering N.Rich:** Not a faceless product, you can talk with the developers if you wish, not just sales. **What problems is N.Rich solving and how is that benefiting you?** In B2B marketing, it is crucial to know which accounts you need to engage with, and ABM is one measurable way to do so. ### 27. Best value for money ABM tool **Rating:** 5.0/5.0 stars **Reviewed by:** Dan T. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2023 **What do you like best about N.Rich?** The best thing about N.Rich are the features of sales intelligence (intent data) combined with the power of delivering multi-formatted ads to the target accounts. **What do you dislike about N.Rich?** I would suggest more orchestration features, as well as accuracy improvement algorithms. **What problems is N.Rich solving and how is that benefiting you?** It offers valuable account intelligence, empowering both the marketing and sales teams to co-work on a outbound strategy. ### 28. A very good product for ABM analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2023 **What do you like best about N.Rich?** The platform is really intuative and easy to understand. It can integrate easily with your CRM and you can track and monitor accounts activity and deploy workflows from it. **What do you dislike about N.Rich?** It can be integrated with more ads source. **What problems is N.Rich solving and how is that benefiting you?** Understanding your buyer intent and who are the accounts which are interest in your product. ### 29. Easy-to-use powerful platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** August 23, 2023 **What do you like best about N.Rich?** easy to set- up campaings or change assets, nice analytic tools **What do you dislike about N.Rich?** very limited number of characters on headlines, wonder if that coudl be changed? space for a long company logo a bit challenging **What problems is N.Rich solving and how is that benefiting you?** It targets our advertisements to the right accounts and gives valuable data on the account behaviour ### 30. Great platform to grow revenue **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** June 01, 2022 **What do you like best about N.Rich?** Easy to use - can create campaigns quickly and easy to follow up on the results. Great support! **What do you dislike about N.Rich?** Nothing missing so far. Easy to use and great support **What problems is N.Rich solving and how is that benefiting you?** Getting more engagement from ICP accounts. Helps sales to generate more meeting opportunities. ### 31. Good **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 25, 2023 **What do you like best about N.Rich?** Looking at how different ads perform and what specific topics do users like the most **What do you dislike about N.Rich?** Would be nice to see more specifically who is clicking on ads **What problems is N.Rich solving and how is that benefiting you?** Helping us reach clinicians/other medical professionals easily and making them aware our website exists. ### 32. Great product to kickstart your ABM **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2023 **What do you like best about N.Rich?** It is a great platform that gives intuitive signals and helps prioritise accounts, and we have seen great results. Nrich platform has various ad formats that help maximise the reach for different placements. **What do you dislike about N.Rich?** Scalability becomes a challenge as there are some missing features in terms of integration and product stability becomes a challenge at times. Reports could be better. **What problems is N.Rich solving and how is that benefiting you?** Nrich is helping users identify the proper accounts and manage various campaigns. The display becomes more effective as Nrich has partnered with Google Display. This has helped us in reaching the target accounts and has given intuitive signals to prioritize accounts. ### 33. review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2023 **What do you like best about N.Rich?** Simple extraction data into Excel, easy use **What do you dislike about N.Rich?** Not specified contacts who whatching the data **What problems is N.Rich solving and how is that benefiting you?** To find new leads, to see, what the modality it could be in the interest of a client ### 34. Great ABM Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Nathalie B. | Paid Campaigns Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2022 **What do you like best about N.Rich?** The easy to use & powerful dashboards are a gold mine to measure the engagements of the accounts exposed to our campaigns and to know the ones to focus on for the sales department. **What do you dislike about N.Rich?** We would have loved to be able to link the platform to our Dynamics 365 CRM to take even more benefits of the solution. Another point would be to have the possibility to target specific states or even cities. **What problems is N.Rich solving and how is that benefiting you?** We were searching for an ABM tool that would give us the opportunity to target large companies interested in our products environment and the possiblity to build relevant vertical campaigns on specific industries. ### 35. easy to use platform **Rating:** 5.0/5.0 stars **Reviewed by:** muskaan g. | digital marekting executive, Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2022 **What do you like best about N.Rich?** the part of intent reports cause thats a good way to find the right target market - i might add more categories to make sure every business benefits from it **What do you dislike about N.Rich?** Not enough categories to choose from (intent reports) The fact that you cant see the company details when you click on it (in a list) **Recommendations to others considering N.Rich:** / **What problems is N.Rich solving and how is that benefiting you?** finding new clients - the fact that you can see where companies clicked on and how the engagement rate is ### 36. NRich's targeting and reporting tools are unmatched, but the user experience could be improved. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2022 **What do you like best about N.Rich?** Targeting, visual reports, and the support from the NRich side has proven extremely valuable! **What do you dislike about N.Rich?** The granularity in the reporting dashboards and the type of data we can export is not to the level we need on a week-to-week basis. While we can ping the team to complete the requests, it would be nice to have a more customized level of exporting in the future. Also, direct integrations to reporting dashboard tools or even Zapier would prove valuable. **Recommendations to others considering N.Rich:** As far as ABM-focused programmatic tools go, this is the best I've used! **What problems is N.Rich solving and how is that benefiting you?** ABM is a cluttered and fast-moving market strategy. N.Rich helps us target exactly who we want and attribute real success to our campaigns from an Account perspective. ### 37. One of the best ABM advertising platforms out there! **Rating:** 5.0/5.0 stars **Reviewed by:** Bhanu C. | Member, Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2022 **What do you like best about N.Rich?** The ability to target active cookies in your target accounts. Accounts can be mapped via SFDC integration which makes it easier to pass on engagement info back to SFDC too. **What do you dislike about N.Rich?** Nothing to dislike at the moment as the platform has only improved since I last signed up for it. N.Rich now has intent reports as well which can be customised by 1st party and 3rd party engagement ratios. **What problems is N.Rich solving and how is that benefiting you?** N.Rich is solving the targeting limitations within display network advertising and allows marketers to target by account level. Solving your ABM display advertising needs! ### 38. A very promising start **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2022 **What do you like best about N.Rich?** I can make sure my money is spent more wisely. I choose whom I want my ads to be distributed to. The analytics reports are amazing, I love the level of information they give you. **What do you dislike about N.Rich?** Sometimes it can take too much time for my campaigns to be validated before being able to publish them. **What problems is N.Rich solving and how is that benefiting you?** I use to not be able to control who would see my ads, hence wasting my budget on a bad qualified audience. Now I can select the companies/industries I want and creat ads just for them. ### 39. Great ABM Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Miles W. | Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 03, 2022 **What do you like best about N.Rich?** The price is unbeatable in the ABM space making it a great fit for mid to small businesses. The customer success team has been proactive in onboarding and has been extremely helpful in the setup and implementation process. **What do you dislike about N.Rich?** The integration with Hubspot has taken a while to implement and some of the features like adding videos from Youtube were not ready when we first started using the tool. **What problems is N.Rich solving and how is that benefiting you?** We have been able to reach target accounts with the different asset types inside of N.Rich and see how these ICPs and target accounts are responding to our advertising. ### 40. NRICH is an amazing tool for ABM campaigns! **Rating:** 5.0/5.0 stars **Reviewed by:** AmĂ©lie C. | EMEA Marketing Manager  , Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2022 **What do you like best about N.Rich?** It is really performant, and easy to use to create a camapign and follow-up the metrics. **What do you dislike about N.Rich?** It can take some time to understand how to make a campaign more performing. **What problems is N.Rich solving and how is that benefiting you?** NRICH is alsways really helpful and taking the time to explain well all features. ### 41. N.rich x NFON **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2022 **What do you like best about N.Rich?** The support team is always available to help us tracking our performances and make sure our campaigns will lead us to the best results. **What do you dislike about N.Rich?** The user experience could be a little improved! **What problems is N.Rich solving and how is that benefiting you?** Good results in terms of impressions and brand awareness.. But we still have to improve our results in terms of lead generation: we're trying to set up a process involving our Sales team with Sales Navigator, but at the moment we had no conversions coming from N.rich ### 42. Great Marketing Tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Erin G. | Life Care Solutions Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2022 **What do you like best about N.Rich?** Ability to link directly to LinkedIn and quality of data collected. **What do you dislike about N.Rich?** Would be nice if links to data were direct **What problems is N.Rich solving and how is that benefiting you?** N.Rich is helping find key accounts that are interested in buying. ### 43. An Extremely Helpful Marketing Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Sharon T. | Vice President Demand Generation and Marketing Programs, Enterprise (> 1000 emp.) **Reviewed Date:** October 20, 2021 **What do you like best about N.Rich?** This tool allows you to see who is surging on your content, what content they are reviewing, for how long, etc. You can also determine the location of the user as well. Love the dashboards, easy to use and get a quick at a glance review of performance. **What do you dislike about N.Rich?** Pulling more detailed reports is a little more complex, but not too bad once you take the training. I wouldn't say there is anything that I dislike about the tool. **What problems is N.Rich solving and how is that benefiting you?** The main objective was for ABM Targeting. But I would say this tool is more for segment marketing. Allows you to include firmagraphs and see who surges and create a campaign around that in a specific geo. ### 44. Director of Demand Generation **Rating:** 4.0/5.0 stars **Reviewed by:** Ian M. | Direct of Demand Generation, Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2022 **What do you like best about N.Rich?** My CS Manager and ease of use of the platform **What do you dislike about N.Rich?** Integration into SF is slightly painful. **Recommendations to others considering N.Rich:** Have an entire ABM plan and creation of content before launching program **What problems is N.Rich solving and how is that benefiting you?** I think the opportunity hasn't been fully realized yet. But see the vision. Need to get to a place to make data actionable. ### 45. Great product to pilot ABM and get results quickly **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2022 **What do you like best about N.Rich?** The hot lead list and the engagement data **What do you dislike about N.Rich?** The product could be a bit more intuitive. Integration with FB would also be nice. **What problems is N.Rich solving and how is that benefiting you?** Problem solving: increasing the pipeline quality for Sales. Benefits: hot leads, getting to know more about the previously unknown user journey. ### 46. Best ABM platform out there **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Biotechnology | Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2022 **What do you like best about N.Rich?** Good customer support and usability of the platform **What do you dislike about N.Rich?** nothing so far. The onboarding was great and everything went well **What problems is N.Rich solving and how is that benefiting you?** The platform solves our problem to generate/measure engagement between our key accounts and our content ### 47. Chief Marketing Officer user of Nrich **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** April 26, 2021 **What do you like best about N.Rich?** Nrich platform is an effective tool to optimize digital marketing activities and track their performance. **What do you dislike about N.Rich?** Some dashboard are not easy to interprete **What problems is N.Rich solving and how is that benefiting you?** Better targeting and detailed metrics about our marketing campaign performance. ### 48. Fast-growing and functionally rich platform **Rating:** 5.0/5.0 stars **Reviewed by:** Artyom S. | Co-Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2021 **What do you like best about N.Rich?** Reactive on customer requests, quite flexible in adding new functionality or creating custom integrations. God customer service and rich analytical dashboard. Some cool features such as prospect intent data and the ability to pay per click of only relevant users (e.g. only if they scroll through at least 50% of your content). **What do you dislike about N.Rich?** Limitations in terms of controlling ads design. We needed extra developments to get more data sync with our CRM. For the testing phase would be better to have a more flexible pricing policy with lower commitment. **What problems is N.Rich solving and how is that benefiting you?** One of the major benefits is reaching out to the account-based audience these days when everyone is working from home. N.Rich shows ads not only based on the IP address but also based on their own and third-party cookie databases, which includes millions of users. Being able to target users by cookie history resolves the problems with the IPs. Another benefit is the new functionality they're rolling out which shows the intent score and can provide valuable insights to the sales team. The platform is built for a self-managing process, which is a benefit for those who have a clear ABM flow and structure, but a downside for the newbies in ABM. Though the account management from N.Rich tries to support you as much as possible. ### 49. Great ABM results using N.Rich. Easy to use cross channel advertising platform **Rating:** 5.0/5.0 stars **Reviewed by:** Poonam P. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2021 **What do you like best about N.Rich?** N.Rich is an easy to use platform whereby I can create ABM campaigns really quickly. I am seeing better ABM adverting results compared to other platforms that I have used. It also integrates really well with our marketing automation platform (marketo) and CRM (salesforce). The versatile analytics with revenue attribution is very useful too as it shows the influence to sales. **What do you dislike about N.Rich?** Some of the smaller accounts could have more reach available to try and get the best results. **What problems is N.Rich solving and how is that benefiting you?** N.Rich enables us to spend our investments wisely on those accounts that matter the most. We've had an issue with splitting our investment evenly, which isn't the best way to do things. This platform has enabled us to transform the way business sees digital marketing into an activity that generates revenue in a measurable way and has a significant impact. Since the platform is easy to use, it has allowed many functions like setup and reporting from our agencies, therefore becoming leaner and saving costs. Overall, we have a better view into the buyer journey of our accounts from different sources. ### 50. User friendly tool for ABM campaigns. Easy analytics view. The support team are very very active. **Rating:** 4.5/5.0 stars **Reviewed by:** Wasita W. | Online analytics & CRO specialist, Enterprise (> 1000 emp.) **Reviewed Date:** April 15, 2021 **What do you like best about N.Rich?** 1. user friendly interface when putting up ads. 2. Easy to scale interms of scaling campaigns to other countries and regions 3. very very active support team and with a lot of knowleadge you can learn from 4. the support team are willing to cuztomize the tool according to your result with a fast response too. **What do you dislike about N.Rich?** 1. needing a good way or process to evaluate the tool /result from the tool against other ad platforms 2. a bit expensive CPC comparing to display ad where we can also reach to target group in less specific way. same level of price as linkedin ads in terms of clicks and enagement but less web visits. 3. more of a good tool for awareness but less effective when it comes to leading right job titles to website. at lease from my experience. **What problems is N.Rich solving and how is that benefiting you?** ABM campaign A more specified target group for display type of ad ## N.Rich Discussions - [What is N rich website?](https://www.g2.com/discussions/what-is-n-rich-website) - 1 comment - [What does n rich do?](https://www.g2.com/discussions/what-does-n-rich-do) - 1 comment - [View N.Rich pricing details and edition comparison](https://www.g2.com/products/n-rich/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-02+12%3A50%3A03+-0500&secure%5Bsession_id%5D=ddddcdaf-ef4a-47da-b25c-1c21c33734c2&secure%5Btoken%5D=02aa377188abe1c66389f0da3a78073519b78ea63c10f1f1e788682c869c2839&format=llm_user) ## N.Rich Integrations - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) ## N.Rich Features **Channel Functionality** - Display Functionality **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Retargeting** - A/B Testing - Audience Segmentation - Behavioral Targeting - Reporting & Analytics - Geo Targeting - Cross-channel Retargeting - Personalization **Data Availability** - Account Data Availability **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Retargeting **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Platform Data** - Measurement - Revenue Analytics **Platform Data** - Campaign Measurement - Attribution **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retargeting** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Multivariate Testing - Integrations **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top N.Rich Alternatives - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.2/5.0 (1,457 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,941 reviews) - [DemandScience](https://www.g2.com/products/demandscience-demandscience/reviews) - 4.4/5.0 (740 reviews)