--- title: Mytraffic Reviews meta_title: 'Mytraffic Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how Mytraffic works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 2 scale: '5' date_modified: '2026-08-12' parent_category: name: Business Intelligence url: https://www.g2.com/categories/business-intelligence --- # Mytraffic Reviews **Vendor:** Mytraffic **Category:** [Location Intelligence Software](https://www.g2.com/categories/location-intelligence) **Average Rating:** 4.5/5.0 **Total Reviews:** 2 ## About Mytraffic The MyTraffic platform is a footfall analytics and location intelligence solution that helps organisations measure pedestrian and vehicle activity at physical locations in Europe and use that measurement to decide where to open, invest, promote or divest. As a location intelligence tool, it is mainly used by teams whose decisions depend on how many people pass a given address, who those people are, and where they come from. The platform runs on MyTraffic's proprietary dataset, built from GPS mobility signals and processed with a single standardized methodology. Because every location is measured the same way, a high street in Lyon, a retail park in Manchester and a shopping centre in Milan can be compared directly. Coverage extends to more than 10 million locations at 10 meter accuracy, with insights including: dynamic vehicle and pedestrian traffic over time, visitor origin and catchment mapping, average pedestrian traffic, sociodemographics, points of interest, and much more Core capabilities include: - Footfall measurement for pedestrians and vehicles, broken down by hour, day, month and year, with historical trends and seasonality - Visitor analysis covering demographics, socioeconomic profiles, catchment areas, visitor origin, dwell time and repeat visit rates - Benchmarking against any comparable location in the covered markets, including competitor sites and a company's own network - Points of interest and competitive density mapping for a defined area or drawn polygon - Data delivery through the web interface, exports, or API and data feeds for teams integrating footfall into their own models Common use cases include site selection and expansion planning, asset valuation and rent negotiation, portfolio and network performance tracking, catchment analysis for marketing activation and media planning, competitor monitoring, and city centre attractiveness measurement for public sector teams. The platform is used by retail chains, restaurant and franchise groups, grocers, commercial real estate investors and brokers, advertisers, EV charge point operators, FMCG brands and municipalities. MyTraffic also offers Gini by MyTraffic, an AI platform built on the same dataset, for teams that prefer to run analyses through natural language rather than a dashboard interface. ## Mytraffic Reviews ### 1. an indispensable ally for my company **Rating:** 4.5/5.0 stars **Reviewed by:** Roberto S. | Marketing manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2024 **What do you like best about Mytraffic?** What I love most about Mytraffic is how simple it is to use. The interface is quite intuitive and friendly, which allowed everyone on my team to use it without problems. In addition, the real-time information it provides us has helped us optimize our own routes and maximize our efficiency. **What do you dislike about Mytraffic?** However, there are certain points that I would like to see you improve in Mytraffic. Sometimes synchronization with other systems is not as dynamic as we would like, which can create certain internal communication problems. However, we are generally quite satisfied with the program. **What problems is Mytraffic solving and how is that benefiting you?** Thanks to Mytraffic, we have been able to solve traffic problems instantly and efficiently. The function of planning and managing our own routes in a more positive way has helped us minimize costs and improve our customer service. In conclusion, Mytraffic became an indispensable ally for our organization. ### 2. Location insights for any physical place in the UK and Europe **Rating:** 4.5/5.0 stars **Reviewed by:** Shashank A. | Research Analyst, Research, Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Mytraffic?** Mytraffic ability to provide location intelligence and data insights for the retail sector. Its real-time insights are quite helpful for an industry leader to take data-driven decisions and make course corrections in their strategies. Its heatmap are amazing to get quick overview. **What do you dislike about Mytraffic?** Its based on traffic data and sometimes its misleading due to changes in traffic plan. **What problems is Mytraffic solving and how is that benefiting you?** It is helpful in planning retail stores planning and expansion. - [View Mytraffic pricing details and edition comparison](https://www.g2.com/products/mytraffic/reviews?filters%5Bnps_score%5D%5B%5D=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+02%3A48%3A33+-0500&secure%5Bsession_id%5D=d089ab13-4099-40cd-82ca-a1e7990db18b&secure%5Btoken%5D=67324ce7349c93e6aac3e51b4cd49044a5f1eaacbccae2e2da619534b3c2478a&format=llm_user) ## Mytraffic Features **Reports** - Reports Interface - Steps to Answer - Graphs and Charts - Score Cards - Dashboards - Customizable Reports - Marketing Reports - Interactive Reports - Customizable Reports - Customizable Reports - Customizable Dashboard **Cartography** - Geographic Maps - Vector Mapping - Data Visualization - Overlaying **Analysis** - Predictive Analytics - Distance Analysis - Spatial Analysis - Data Stream - Demographic Data - Trend Analysis - Trade Area Analysis **Reporting** - Data Transformation - WYSIWYG Design - API Integrations - Third-Party Integrations **Additional Functionality** - Customizable Reports - Geotargeting - Ad hoc Reporting - Search/Filter - Role-Based Permissions - Alerts/Notifications - Real-Time Analytics - Reporting & Statistics - Geocoding - Widgets - Data Synchronization - Data Import/Export - Multi-Location - 2D/3D Designing - Customer Segmentation - Geofencing - Collaboration Tools - Single Sign On - Reporting/Analytics - Access Controls/Permissions - User Management - Real-Time Notifications - Heatmaps - Route Optimization **Self Service ** - Calculated Fields - Data Column Filtering - Data Discovery - Search - Collaboration / Workflow - Visual Discovery - Data Blending - Data Blending **Advanced Analytics** - Predictive Analytics - Data Visualization - Big Data Services - Real-Time Analytics - Reporting/Analytics - Real-Time Analytics - Reporting/Analytics - Visual Analytics **Building Reports** - Data Transformation - Data Modeling - Integration APIs - Real-Time Data - Real-Time Data - Third-Party Integrations - Third-Party Integrations **Platform** - Customization - User, Role, and Access Management - Internationalization - Performance and Reliability **Additional Functionality** - Customizable Branding - Data Extraction - Ad hoc Reporting - Real-Time Reporting - Self Service Data Preparation - Trend Analysis - Real-Time Monitoring - Data Synchronization - Benchmarking - Performance Metrics - Trend/Problem Indicators - Customizable Templates - Access Controls/Permissions - Data Import/Export - Profitability Analysis - OLAP - Alerts/Notifications - Search/Filter - Multiple Data Sources - Key Performance Indicators - Dashboard Creation - Role-Based Permissions - Forecasting - Ad hoc Query ## Top Mytraffic Alternatives - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 4.4/5.0 (24,690 reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - 4.4/5.0 (3,681 reviews) - [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) - 4.4/5.0 (762 reviews)