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myGaru

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(2)4.0/5

myGaru is a privacy-centric, telecom-powered data infrastructure platform designed to enable secure data collaboration, audience analytics, and digital activation at national scale. Built on telecom-level connectivity and a federated architecture, myGaru enables deterministic identity resolution and first-party data collaboration without relying on third-party cookies, mobile device IDs, or uncontrolled cross-border data transfers. All data remains under the control of its controller and is used only in pseudonymised, cohort-based form within defined privacy thresholds. The platform supports privacy-first analytics, data monetisation, and omnichannel advertising activation across web, in-app, CTV, and messaging channels, making it suitable for markets with strict data localisation and privacy requirements. Products included in the myGaru platform • myGaru ID. Telecom-powered, session-based identity resolution for web, in-app, CTV, and cross-device environments. • Customer Data Platform (CDP). Collection and unification of first-party behavioural data without cookies, device IDs, or email authentication. • Data Clean Room (DCR). Federated environment for privacy-safe data collaboration, audience overlap analysis, and cohort-based insights. • Audience Analytics & Measurement. Telecom-backed analytics for audience attribution, reach measurement, and campaign performance analysis. • Activation & Advertising Modules (DSP). Privacy-compliant activation across programmatic display, video, CTV/OTT, social platforms, push notifications, and SMS. • Consent & Privacy Management (optional). Tools for managing user consent, data permissions, and privacy preferences within a unified framework.

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