MVMT is a Los Angeles-based company founded in 2013 by Jake Kassan and Kramer LaPlante, specializing in stylish and affordable timepieces, sunglasses, and jewelry. The brand aims to disrupt the traditional luxury watch market by offering minimalist designs that appeal to a younger demographic. MVMT's products are crafted with quality materials, such as stainless steel and genuine leather, and are powered by reliable Japanese Miyota Quartz movements. In 2018, MVMT was acquired by Movado Group, further solidifying its position in the watch industry. Key Features and Functionality: - Minimalist Design: MVMT watches feature sleek, modern aesthetics with clean lines and uncluttered dials, suitable for various occasions. - Quality Materials: Constructed with durable stainless steel cases and genuine leather or stainless steel bands, ensuring longevity and comfort. - Reliable Movements: Equipped with Japanese Miyota Quartz movements, known for their accuracy and low maintenance. - Water Resistance: Most models offer water resistance up to 5 ATM, making them suitable for everyday wear and minor water exposure. - Interchangeable Straps: Many watches come with interchangeable straps, allowing users to customize their look effortlessly. Primary Value and User Solutions: MVMT addresses the gap in the market for affordable yet stylish timepieces by providing high-quality watches that don't compromise on design or functionality. By offering a wide range of products at accessible price points, MVMT enables consumers to express their personal style without the hefty price tag associated with traditional luxury brands. This approach resonates particularly with millennials and young professionals seeking fashionable accessories that align with their budget and lifestyle.