Mutiny offers good personalization insights to help you decide which segments make the most sense to personalize for. Then, the page editor makes it super easy to personalize content and test popup components on the site.

Their support team is very friendly and helpful when we need them. When we started with Mutiny, we had a great rep named Natalie who offered valuable ideas for the account and was always happy to discuss ideas further on regular Google meetings. Review collected by and hosted on G2.com.

On the personalization front, I wish Mutiny had more ai capabilities. I am the only CRO on our internal marketing team and it's not super easy to personalize at scale, test different messaging, and measure impact

Also, Mutiny is definitely more built around the personalization piece than the A/B testing piece. Although they have the visual editor which makes it easy to change elements, they're still missing a lot of the functionality that I'd like such as tracking clicks on individual buttons or div elements.

They have prioritization in place so that you can prioritize experiences that might overlap on the same page(s), which is supposed to help maximize experiences, but it ends up just being super confusing and causing some experiences to get little to no traffic.

They also don't really have a ton of integrations like some of the other tools of this size. Review collected by and hosted on G2.com.

Not only do you get a top-notch platform thats easy to use, has great playbooks (case studies and playbooks from other successful clients), amazing dashboards that help you see the impact on upper funnel (leads) and lower funnel (opportunities and closed won revenue), ABM bonuses (like identified companies visiting your site via their native integration with 6sense and ability to segment and personalize experiences based on intent), and so much more on the product side.

If that wasnt enough, we also had an awesome account rep (June Castro) who pushed us to continue to launch new experiments each time we met, reminded us of functionality we hadnt tried yet and also put us into some early betas (-Mutiny is constantly iterating and evolving their product).

Theres so many simple changes you can make to your site without developer support that makes this the BEST tool for marketers!

The tool can be expensive but pretty much at parity with other big testing platforms like VWO ans Optimizely. I think all the integrations, constant product optimization, AI content/copy recommedations, and support make this a stronger solution than the competition and within just a few months I was able to show my executive team that the opportunities we generated and even deals won far surpassed the annual Mutiny contract value.

Sign with Mutiny! Just do it 🤗🔥👍 Review collected by and hosted on G2.com.

The analytics dashboard shows which companies that were exposed to a personalization or test and are converting in your sales funnel, BUT its not showing you incrementality, i.e. its not showing you how much your hold out or 'control' has also driven. I wanted to see (# of SQLs from tests - # SQLs from control = Incrememtal SQLs we wouldnt have gained if we didnt do the experiment.... same for revenue). Review collected by and hosted on G2.com.

Love how easy it is to set up new A/B tests and personalized landing pages. It would be basically impossible for us to do this at the scale we're doing now without Mutiny. We were able to set up 25 highly personalized campaign landing pages in days with Mutiny that would have probably taken months without it. Review collected by and hosted on G2.com.

You need to use Clearbit and Segment to see the full value of Mutiny, but since we use both we have no complaints! Review collected by and hosted on G2.com.

I like the ease of creating personalized experiences and the reporting to see how the experiences perform compared to the control. The reporting, in particular, was something I found to be unique when reviewing competitors. Review collected by and hosted on G2.com.

The one issue (personal preference really) that I have is not being able to open a full-screen or pop-out code editor. It isn't that big of a problem, but sometimes I'd prefer it over the smaller input box. Review collected by and hosted on G2.com.

I've used many experimentation and personalization tools in my career: Adobe Target, Optimizely, Google Optimize, Convert, Evergage, etc

The best part about Mutiny is that it makes it super simple to launch personalization activities and A/B tests on your website.

The Mutiny team carefully thought through all the typical hurdles a marketer would go through in launching experiments from idea generation to execution. They've made it very simple to get experiments out the door. The platform also has some out-of-the-box functionalities like banners, side pops, survey modals, and exit-intent modals to give you a wide range of activities to do.

All this without the need for an engineering resource is quite remarkable and something that many tools out there haven't successfully implemented in their platform. You really can't go wrong with Mutiny if you've got B2B.

On top of the platform, they've also got a great support team. They are super accessible and they will make sure you can hit the ground running! Review collected by and hosted on G2.com.

The reporting part of the platform is limited compared to what other tools typically provide. I've also occasionally come across some visual bugs but nothing major.

They are still in their early stage so I'm excited to see what they'll have to offer and how the platform will evolve! Review collected by and hosted on G2.com.

Mutiny allows us to personalize off of parameters we never previously would have thought of, enabling crossfunctional growth and using our website as a canvas for broader learnings.

The playbook itself is fantastic, giving you inspiration with real-world examples. Our account-manager lives in our Slack, with rapid support (less than 10 minutes for answers to questions) and biweekly check-ins that are always productive, beyond just website personalization. This is a marketing tool, built by marketers for marketers. Each team member knows the lingo and understands how AB testing works and what bottlenecks may be around the corner. Review collected by and hosted on G2.com.

Mutiny's WYSYIG is in its early stages, which is not a large problem for the quicker experiments (copy adaptations), but for the larger experiments that require new modals, branding can act as a bottleneck, with engineers needing to custom code. Review collected by and hosted on G2.com.

Extremely valuable for growth marketers who want to change an organization's core mindset about testing and optimization. As a testing strategist on a one-person team, I can make quick, but confident data analyses are the right move for our customers. I've been on a full-functioning CRO team before my current experience, and Mutiny completely removes needing a testing engineer, which wasn't in the budget. The support is hands down 10/10. Love the Achooo Crew!! Review collected by and hosted on G2.com.

No changes, they are constantly innovating the product and truly care about their customers. I look forward to our weely connects and I'm constantly learning more about the product. Review collected by and hosted on G2.com.

I like how this product is so easy to use yet it enables us to do the complex personalization experiences we want. The direct integration with 6sense has been amazing! The AI and playbook recommendations have also made our jobs that much easier. It also has some prebuilt side pops, banners, etc. that make getting up and running quick! Lastly, the customer support and onboarding have been some of the best I have experienced! It is great to be able to easily access help through the platform's chat widget or slack. Review collected by and hosted on G2.com.

If trying to use this tool as a simple A/B testing tool with a WYSIWYG editor, there are some small functions it doesn't do like adding new sections or moving sections on the page. Review collected by and hosted on G2.com.

Mutiny is so easy to use. You don't know how important this is. To get up and running in an hour vs. dozens of hours means that ant team member can get up and running fast.

But, what I love most is the team. With Mutiny, you're always accompanied by a person (hi Molly and team!), and they make sure to help you unblock any blockers, provide testing ideas, and support you to get the most out of Mutiny.

I also absolutely LOVE the segmenting options, their integrations with Clearbit, and the mega easy-to-use UI. I can setup hundreds of tests in a fraction of the time it would take with other products. Review collected by and hosted on G2.com.

Reporting. I know they're improving it, but right now, it's not very easy to report on dozens of tests. But I do know they are working on improvements and they should be rolling them out very soon! So you'll likely have MUCH improved reporting features. Review collected by and hosted on G2.com.

Super supportive CSM/support team: quick to answer any questions, receptive to feedback. Integration availability (Marketo, Salesforce, 6Sense, Segment, etc.) is really powerful. One of the hardest parts of launching a personalization program is the "what" - gathering content, launching great digital experiences, and Mutiny has great content recommendations and now even generates examples for us to review before publishing, eliminating one step out of our content review process. Easy to use editor. Prioritization of personalization experiences makes it easy to not worry about implementing extra logic and gives flexibility to run many personalizations to different audiences on one page. Using Mutiny outbound has completely taken lift off our web development team for custom landing pages for ABM program. Review collected by and hosted on G2.com.

Because Mutiny is relatively young, there are some missing capabilities in custom coding (limitations for adding modules, custom Javascript, some CSS changes) for experiences, reporting, and user type permissions for a large enterprise website. I also wish there was a way to share preview links with teammates who don't have an account before launching.

That being said, the team has been really receptive to feedback, and there have been significant improvements within six months of working with the platform and team. Review collected by and hosted on G2.com.