I think Muck Rack's media database is one of the best! I also think their Generative Pulse reporting has been beneficial to my team and clients. They provide more information than what is available on other tools. I feel like Muck Rack is one, if not the leading, PR tool. Every feature it has has been beneficial on a PR standpoint. Review collected by and hosted on G2.com.

Coming from an SEO/Digital Agency, it's harder to track reporting than I'd like. BUT the generative pulse reporting has been helpful on the AI side. I wish their media reporting in general were easier for my clients. Review collected by and hosted on G2.com.

I like how I can pretty easily capture very specific coverage and that it lets me use very specific terms. I like being able to track broadcast coverage, which would be hard to do oftentimes, without the Muck Rack service and that I can search far back for very specific mentions across a variety of broadcast channels and stations and networks, both TV and broadcast. I like that it's easy to search for journalists and then search for people who have covered a specific topic or write for specific outlets, and being able to continually keep our media list up to date. The interface seems fairly intuitive and it seems reasonably easy to do searches. Review collected by and hosted on G2.com.

Not sure, perhaps that some of the features that could make it even more valuable to myself and colleagues are harder to find, maybe feel like a learning curve? Review collected by and hosted on G2.com.

Muck Rack is great for keeping all my contacts organized by category. It’s also really helpful for finding new contacts, tracking down contact information, and staying on top of job updates for people I work with regularly. The platform is easy to use and they have quick and reliable customer service. Review collected by and hosted on G2.com.

Honestly, there isn’t anything that really stands out to me as something I dislike. Review collected by and hosted on G2.com.

Muck Rack has provided a lot of value to my team - particularly through how up to date they keep their reporter database. Review collected by and hosted on G2.com.

I don't have any significant issues with Muck Rack. I would say their strength is on the reporter outreach and media list building side, not the coverage tracking. Review collected by and hosted on G2.com.

I find Muck Rack very easy to use and really helpful for PR. It makes it simple to build media lists, find contacts, and connect with reporters. I also like being able to pull stats on articles for my clients, which helps me track coverage and share results. Review collected by and hosted on G2.com.

I’ve found that some of the newer features can be a bit confusing to learn at first. I also notice occasional lag, although that may be on my end since I tend to forget to clear my cookies. Review collected by and hosted on G2.com.

Muck Rack makes it really easy to find journalists who are actually covering the topics you want to pitch. I work across a few B2B industries (manufacturing, plumbing/HVAC, construction, etc.) and the ability to see what reporters have recently written about is super helpful before reaching out. It saves a ton of time vs. manually searching Google or publications.

I also like the monitoring and alerts; it’s nice having coverage show up in one place instead of trying to track it across different outlets. The media list function is pretty straightforward too and makes it easier to keep track of contacts for different industries or campaigns.

Overall it’s been a really solid tool for day-to-day media relations. Review collected by and hosted on G2.com.

Sometimes the search results pull in journalists who are kind of related to the topic but not always the best fit, so you still have to do a little manual vetting before building a list. Not a huge deal, but it can slow things down a bit.

Also the list management could be a little more flexible. When you’re managing lists across a bunch of industries or campaigns it can get a little messy. And like most PR tools, the pricing can be tough for smaller teams. Review collected by and hosted on G2.com.

Right now, I am using the Generative Pulse Report in Muck Rack as my only tool. My agency uses Muck Rack for PR, but as of now I'm only using the GPR. Review collected by and hosted on G2.com.

The Generative Pulse report is somewhat limited. I used the export tool within the GPR to export all the visualizations, but we had to make our own deck to actually present the report. The insights were also limited, and we had to rely on using Claude to analyze the exported data set to gather insights. Review collected by and hosted on G2.com.

I use Muck Rack for Public Relations, and I really like its user interface -- which I use daily. It's really easy to use once you get past the initial learning curve. I find it especially good at helping me build media lists quickly and send media pitches efficiently. Muck Rack also helps me monitor brand mentions and competitor mentions, track backlinks to our site content that we've pitched, and see which pitches resulted in citations from authoritative sources. Review collected by and hosted on G2.com.

Visibility into whether or not a contact has an email address is crucial. It could save lots of time from clicking on someone with no contact details. Also, inactive accounts should be flagged as such (having a low open rate) or so. Which would help us keep the most active folks in our media lists, and encourage us to find better fits for our media lists at the same outlet, if we are sending pitches to the wrong person who doesn't want/need them. Review collected by and hosted on G2.com.

I really like that Muck Rack is an all-encompassing tool. I specifically like the new tracker function, which aligns all of my search terms to stay consistent across the entire platform, including media monitoring and creating competitor dashboards for topic research and coverage reporting. It helps me find media contacts across various industries, receive alerts on specific client keywords and phrases, and prepares reporting on media coverage that I can share with clients. The platform transition was super easy, allowing me to import multiple media lists seamlessly. Review collected by and hosted on G2.com.

I think the outputs are only as good as your inputs, so when searching for alerts/coverage for specific clients, the boolean search terms are really tricky to prepare which can create noise. I typically have to go into an AI platform like ChatGPT to ask it to clean up the boolean search phrase. If there was a way to do that within the platform that would help tremendously. Review collected by and hosted on G2.com.

I really appreciate how quickly support replies. The pitching personalization feature is incredibly helpful, allowing me to send very targeted emails to people who care about the content I'm pitching. I also really like the journalist search feature because it helps me find the perfect targets I'm looking for. It's a great tool for making outreach highly personalized. Review collected by and hosted on G2.com.

The coverage sentiment gauge is pretty rarely correct. It'll often say things are negative when they aren't, like marking an article as negative sentiment just because it includes a word that sounds negative. I also feel like Muck Rack could definitely use more podcast research. It has some data, but it's not very specific and often broad, making it hard to filter out the relevance. I would also love to see more verified outlets and less promotion of aggregate content. Review collected by and hosted on G2.com.