Verified User in Public Relations and Communications
AP
Verified User in Public Relations and Communications
Mid-Market (51-1000 emp.)
"Outlook-Like Pitches with Helpful Customization and AI Recipients"
5/5
What do you like best about Muck Rack?

I love the pitch feature because it makes my emails look like they were sent directly from my Outlook account. Being able to customize each message is really helpful, and I also love the new AI recipient feature. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I wish the broadcast clipping were more precise, because some parts of the live segment end up getting cut off. I also wish there were more font options for the pitch composition. My company uses the Poppins font agency-wide, so media can immediately tell it’s coming from us when they see that font. Review collected by and hosted on G2.com.

Response from Eliza Castillo of Muck Rack
Edit edit

Thanks for the great review. We’re glad the pitching experience is helping you save time while still delivering personalized outreach. It’s especially great to hear the AI recipient feature is helping you identify the right journalists and work more efficiently across larger campaigns.

We appreciate your feedback on broadcast clipping and font customization and we’ll pass this feedback along to our product team. On broadcast clips specifically, more enhancements are on our roadmap and we hope to have more to share soon. Thanks again for sharing your experience.

Verified User in Public Relations and Communications
AP
Verified User in Public Relations and Communications
Mid-Market (51-1000 emp.)
"Easy to Learn, Info-Rich Platform That Helps Me Find What I Need Fast"
4/5
What do you like best about Muck Rack?

The platform has all the information I need, the capabilities I am looking for, and is easy to learn / does not take much training. I'm able to find what I need quickly. The AI features are improving. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

The UI feels clunky / slow sometimes. I wish the layout was a bit less cluttered because sometimes I can lose track of what I am looking for / become disorganized. Review collected by and hosted on G2.com.

Response from Eliza Castillo of Muck Rack
Edit edit

Thanks for the thoughtful review. We’re glad Muck Rack is helping you quickly find the information you need and that our media intelligence and coverage tracking continue to deliver reliable results. It’s also great to hear you’re seeing the value of our evolving AI capabilities.

We appreciate your feedback on the interface and performance and we’ll pass this feedback along to our product team. Performance improvements are rolling out this month, so stay tuned. Thanks again for sharing your experience.

JK
Jay K.
Owner
Small-Business (50 or fewer emp.)
"Extensive Journalist Database, but Room for Improvement"
4/5
What do you like best about Muck Rack?

I really like Muck Rack's very extensive database. I can access the names and contact information of journalists, no matter where they are located, be it in the US, UK, or anywhere else on earth. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

They used to allow filtering journalists based on the beats or areas they cover, but they no longer offer that feature. It would be helpful if we could still filter journalists by the beat they cover. Review collected by and hosted on G2.com.

Response from Eliza Castillo of Muck Rack
Edit edit

Thanks for the review. We're glad the global database is helping you find and connect with journalists wherever you're working. Having broad, reliable access to contacts is key to effective outreach.

We appreciate your feedback on filtering by beat. Quickly identifying the right journalists is critical. As part of our Media Intelligence capabilities, which surface coverage insights and help identify journalists based on what they're actively writing about, we're continuing to improve how contacts are matched to your specific topics. We'll pass this feedback along to our product team.

Thanks again for sharing your experience.

Verified User in Public Relations and Communications
UP
Verified User in Public Relations and Communications
Small-Business (50 or fewer emp.)
"Good database and reporting functions"
4.5/5
What do you like best about Muck Rack?

I rely on Muckrack for vetting media before i work with them. I like the details included in the bios, and I really like the new AI feature that suggests other journalists based on your searches. I look forward to learning more about the press release distribution Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I wish the reporting was less clunky and more user friendly. Designing the reports is time consuming and the end result isn't amazing Review collected by and hosted on G2.com.

Response from Jessica Andrews of Muck Rack
Edit edit

Hi there, thank you for your feedback. We’re glad to hear Muck Rack is helping you vet and discover the right journalists, and it is great to know the new AI recommendations have been useful in your workflow. I appreciate you sharing feedback on reporting. Making reports easier and faster to build is important, and I’ll make sure this gets passed along to our product team.

Verified User in Defense & Space
UD
Verified User in Defense & Space
Small-Business (50 or fewer emp.)
"Super Easy Press Lists and Expert Press Hits"
4.5/5
What do you like best about Muck Rack?

Muck Rack makes it super easy for me to pull press lists as well as press hits for our experts. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I wish it was a bit easier to narrow beats to specific topics. Even obsure ones like nuclear weapons. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
UP
Verified User in Public Relations and Communications
Small-Business (50 or fewer emp.)
"Fast, Easy Access to Media Contacts and Coverage Data"
5/5
What do you like best about Muck Rack?

I like that you can easily search for media contact's email addresses at the tip of your fingers and pull media coverage data. I Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Sometimes media contact titles are inaccurate and they are no longer at the publication or the publication doesn't list every writer there. Review collected by and hosted on G2.com.

Response from Eliza Castillo of Muck Rack
Edit edit

Thanks for the thoughtful review. We’re glad Muck Rack is helping you quickly find media contacts and build coverage reports with metrics like Share of Voice and Sentiment. It’s great to hear the dashboards are supporting your monthly client reporting.

We appreciate your feedback on contact accuracy and we’ll pass this feedback along to our product team. If you notice a profile that's out of date, you can click "Request update" on the journalist profile to flag it for our data team. If there are specific beats or markets you cover regularly, our media research team can also spend more time building out coverage in those areas. Thanks again for sharing your experience.

Michael B.
MB
Michael B.
Global Head of Analytics
Mid-Market (51-1000 emp.)
"Comprehensive Media Coverage Data with Intuitive Dashboards"
5/5
What do you like best about Muck Rack?

The data. Muck Rack pulls in media coverage across all industries, podcasts, Substack, broadcast coverage, etc.

It's very easy and intuitive for non-analytics teams to refine search results, create dashboards, coverage reports, etc.

I also like their GEO capabilities, and the fact that it's integrated into their core platform which they launched in 2025.

They have great customer success and on-site customer support. Their focus on helping their clients solve platform problems and manage large accounts is evident. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

My feedback is purely from an analytics lens. It would be nice if Muck Rack had more data visualization capabilities within the platform. Review collected by and hosted on G2.com.

Response from Jessica Andrews of Muck Rack
Edit edit

Hi Michael, thank you so much for the kind review! We’re glad the depth and breadth of coverage across digital, broadcast, podcasts, newsletters and AI-generated answers are delivering the data your teams need to drive strategic insight. Hearing that your account teams are using Muck Rack to provide data-backed analysis is exactly the impact we aim to have. We also appreciate your feedback on data visualization – enhancing our dashboard and analytics capabilities is a major focus for us in 2026. Stay tuned!

Thanks again for partnering with us and for raising the bar on what modern PR analytics can look like.

Jose C.
JC
Jose C.
Data Analyst
Mid-Market (51-1000 emp.)
"Valuable Media Tracking Tool with Setup Challenges"
4/5
What do you like best about Muck Rack?

I use Muck Rack to track mentions from different campaigns on media, and it helps me understand if any creative work was picked up by media outlets and how much buzz it got. I like that it's very clear with the information it provides, which helps me estimate how much investment would have been needed to achieve that media attention. It's valuable for informing campaign performance across media sites. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

It's a bit difficult the set up of the social listening reports. Sometimes you have to go through different tabs just to set up one listener. Review collected by and hosted on G2.com.

Response from Eliza Castillo of Muck Rack
Edit edit

Thanks for the thoughtful review. We’re glad Muck Rack is helping you track campaign coverage and understand the impact of your work across media. Having clear visibility into performance and buzz is key to evaluating PR effectiveness.

We appreciate your feedback on setting up social listening reports. Streamlining that workflow is an area we’re focused on, with improvements aimed at making monitoring setup more intuitive and reducing the need to jump between tabs. We’ll pass this feedback along to our product team.

Thanks again for sharing your experience.

BC
Breanna C.
Mid-Market (51-1000 emp.)
"Seamless Media Monitoring and Journalist Discovery"
4/5
What do you like best about Muck Rack?

I use Muck Rack daily for finding journalists and articles for client coverage, and it really helps me monitor when the coverage goes live. I really enjoy the broadcast clipping feature the most. It's really easy to clip the portion of the video I need by using the transcription, and it's very easy to add everything into a coverage report for monitoring and tracking. I also appreciate that I can find reporters by specific beats, titles, or locations, which just makes the process of creating a media list so much easier. Compared to Cision, Muck Rack feels a lot more seamless and helpful, and also easier to navigate. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I think sometimes the profiles can be out of date for some reporters, so more frequent updates to profiles would be helpful. Review collected by and hosted on G2.com.

Response from Jessica Andrews of Muck Rack
Edit edit

Thanks for the thoughtful review. We’re glad Muck Rack is supporting your daily workflow, especially with broadcast clipping and coverage reporting. It’s great to hear the transcription-based clipping and journalist search filters are making media list building easier.

We appreciate your feedback on outdated reporter profiles and we’ll pass this feedback along to our product team. If you notice a profile that needs attention, you can click “Request update” to flag it for our data team. That helps us review and refresh the information quickly. Thanks again for sharing your experience.

Chinar P.
CP
Chinar P.
Account Supervisor
Mid-Market (51-1000 emp.)
"Efficient PR Tool with Stellar Support"
5/5
What do you like best about Muck Rack?

I like how organized everything is with Muck Rack. It's very fast and easy to navigate, which is crucial for my work in PR where attention to detail is key. I also appreciate that if there ever is any problem, the support team and assistance are very fast in figuring it out. They've always been able to help me with any issues, especially with coverage reports. The fast, reliable support helps me stay on track and keep everything aligned. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I think sometimes the coverage reports can be tricky to make. They take some time to develop. I think the broadcast search could be refined. It's a little difficult sometimes to find broadcast placements. And sometimes some journalist information is not as updated as fast as I would like it to be. Review collected by and hosted on G2.com.

Response from Jessica Andrews of Muck Rack
Edit edit

Thanks for the thoughtful review. We’re glad the platform’s organization and speed are supporting your PR workflow. It’s great to hear our support team has helped you stay on track, especially with coverage reports.

We appreciate your feedback on report setup, broadcast search and contact freshness and we’ll pass this feedback along to our product team. If you’re having trouble locating specific broadcast placements or notice outdated journalist information, our support team can review examples and help troubleshoot. You can also use “Request update” on a profile to flag changes for our data team.

Thanks again for sharing your experience.