Verified User in Public Relations and Communications
UP
Verified User in Public Relations and Communications
Small-Business (50 or fewer emp.)
"Muckrack Streamlines Outreach, Monitoring, and Reporting with an Easy, Custom Dashboard"
4.5/5
What do you like best about Muck Rack?

Muckrack allows me to do so much more than one thing when it relates to outreach, monitoring and reporting. Its easy to use, I can develop metrics that I want to see in the dashboard and then pull them into my own reports. The team was excellent in helping us get everything set up. New features are constantly being rolled out incorporating AI which I think makes the experience even better Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

This is not necessarily a dislike but sometimes, records for journalists are updated as quickly as I think they can be especially when the contact details can be found online. Otherwise I don't have many dislikes. The learning curve takes a moment but all products take some getting used to. Review collected by and hosted on G2.com.

Response from Eliza Castillo of Muck Rack
Edit edit

Thanks for the thoughtful review. We’re thrilled Muck Rack is helping your team manage outreach, monitoring and reporting in one place. It’s great to hear the customizable dashboards, Slack integration and ongoing AI innovation are making a real difference for your team and your clients.

We appreciate your feedback on journalist profile updates and we’ll pass this feedback along to our product team. If you notice a profile that needs updating, you can click "Request update" on the journalist profile to flag it for our data team. If there are specific beats or markets you focus on, our media research team can also spend more time building out coverage in those areas. Thanks again for sharing your experience.

Verified User in Public Relations and Communications
AP
Verified User in Public Relations and Communications
Small-Business (50 or fewer emp.)
"Easy to Navigate, but Trade Publication Mentions Need Improvement"
3.5/5
What do you like best about Muck Rack?

Muck Rack is easy to navigate and well organized. Support is easy to reach and typically helpful. I appreciate the graphs available and the competitor share of voice. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Muck Rack struggles to pull in our trade or industry publications. When they do pull in mentions from these publications they are often due to advertisements in the page columns and not articles. We've reached out several times for support, and while they were quick to respond, the problem has never been well resolved. Additionally, I wish there was an easier way to edit items picked up for competitor's share of voice because this is frequently inflated by couponing and advertisement sites. Review collected by and hosted on G2.com.

Response from Eliza Castillo of Muck Rack
Edit edit

Thanks for the thoughtful review. We’re glad Muck Rack is making it easier to track coverage, quantify PR impact and report results with share of voice and visual dashboards. It’s also great to hear our support team has been responsive.

We appreciate your feedback on trade publication coverage and competitor share of voice. We’re actively evolving our monitoring with a smarter approach to coverage curation that will better distinguish meaningful coverage from advertisements, reduce noise and improve the quality of competitor reporting. Thanks again for sharing your experience.

Verified User in Public Relations and Communications
UP
Verified User in Public Relations and Communications
Small-Business (50 or fewer emp.)
"Great Support and Pitching, But Dashboards and Coverage Tracking Need Work"
3.5/5
What do you like best about Muck Rack?

It is nice to have an all-in one pitching system that is connected to the way we track media coverage. The support team is very responsive (even if they don't have all the answers) and our rep does a great job at keeping us looped in with relevant updates. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

The dashboards are really clunky and it's frustrating that you can't select all to update something (such as removing the text before publishing). It's also annoying that you can search for podcasts, but not track their coverage. We have also experienced issues with Muck Rack not tracking coverage behind paywalls in our local market (Indianapolis). It would be great if Muck Rack could do a better job tracking all of these things. The AI media list building also feels very random, so I'm not sure it's intuitive enough for us to use right now. It is also frustrating from an agency perspective that we can only have five users utilize the TV Eyes integration. The press release sending process was great, but the reporting is terrible and really needs to be optimized like other programs have in a way we can easily share with clients and others. Review collected by and hosted on G2.com.

Response from Eliza Castillo of Muck Rack
Edit edit

Thanks for the thoughtful review. We’re glad Muck Rack is helping your team bring pitching and media monitoring together in one platform. It’s also great to hear our support team and your account representative have been valuable partners.

We appreciate your feedback on dashboards, podcast tracking, paywalled coverage, AI media lists and reporting. We’re actively evolving our monitoring with a smarter approach to coverage curation that will improve coverage completeness, reduce gaps from paywalled and local content where possible and deliver cleaner results. Improving reporting and dashboards is also a major focus for us this year, and we’ll pass your feedback on AI media lists and TV Eyes access along to our product team. Thanks again for sharing your experience.

Benny T.
BT
Benny T.
Small-Business (50 or fewer emp.)
"Proactive Monitoring with Room for UI Improvement"
4/5
What do you like best about Muck Rack?

I like that Muck Rack comes with monitoring in addition to the media database to find contact info. It proactively monitors for articles where clients are mentioned, so we don't have to, and sometimes it finds things before we do or things we're not aware of, which is helpful. Usually, this kind of feature is an additional cost. Also, the initial setup was pretty straightforward, there was nothing much to do really. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

The user interface could be a bit more intuitive, especially when searching for reporter contact info and creating/exporting media lists. I just find it easier to google the reporter name and then click on the result linked to Muck Rack. Also, the ability to select all the people in a search to export to an Excel sheet is lacking. I find that I have to scroll past through all the results and then I am able to actually select all with the check mark on the top left. If I don't scroll, it only selects the ones visible. Review collected by and hosted on G2.com.

Response from Eliza Castillo of Muck Rack
Edit edit

Thanks for the thoughtful review. We’re glad Muck Rack’s monitoring capabilities are helping you uncover client coverage that might otherwise be missed. Bringing media monitoring and journalist research together in one platform is a big part of the value we aim to provide.

We appreciate your feedback on search and list exports and we’ll pass this feedback along to our product team. Search is a major focus area for us as we continue adding more AI-powered search capabilities and entity-based discovery throughout the platform. Thanks again for sharing your experience.

Verified User in Public Relations and Communications
UP
Verified User in Public Relations and Communications
Small-Business (50 or fewer emp.)
"Muckrack Makes Collaboration and Pitch Tracking Effortless"
4.5/5
What do you like best about Muck Rack?

I love how easy it makes it for my team to collaborate. I love that I can download my lists, track my pitches, create media alerts, and coverage reports. Muckrack makes it so easy for me to send my clients news hits. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I think that most of the AI features are underdeveloped, some of the UI is buggy too. I have reported for many months that I can't see what lists a journalist is in when I go to the search function. It can just be slow sometimes too, and I have been having issues when uploading lists where it will create a custom contact for a journalist already in the database. Review collected by and hosted on G2.com.

Response from Eliza Castillo of Muck Rack
Edit edit

Thanks for the thoughtful review. We’re glad Muck Rack is helping your team collaborate more effectively and making it easier to track pitches, monitor coverage and share results with clients. It’s especially great to hear the platform is helping you spend less time on research and more time building relationships.

We appreciate your feedback on AI capabilities, list management and performance and we’ll pass this feedback along to our product team. We’re continuing to invest in AI-powered workflows and platform performance to make these experiences even smoother. Thanks again for sharing such detailed feedback.

Verified User in Non-Profit Organization Management
AN
Verified User in Non-Profit Organization Management
Small-Business (50 or fewer emp.)
"Muck Rack Supports Monitoring and Pitching Efficiency"
4/5
What do you like best about Muck Rack?

What I like best is being able to search for journalists, get recommendations for similar journalists, review their coverage, and then easily add them to lists and pitches. I also find the tracker and the coverage reports very helpful. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

A feature I would like to see Muck Rack add is one that allows me to see which journalists I have contacted. Right now I have to sort through pitches, but I would prefer a view feature that allows me to sort by recent email logs, notes, and a list of all contacted journalists who received different pitches in one rundown. Review collected by and hosted on G2.com.

Response from Eliza Castillo of Muck Rack
Edit edit

Thanks for the thoughtful review. We’re glad Muck Rack is helping you discover relevant journalists, review their coverage and streamline monitoring with Trackers and Coverage Reports. It’s great to hear those workflows are making pitching more efficient.

We appreciate your feedback on having a unified view of journalist outreach history and we’ll pass this feedback along to our product team. We also appreciate your ideas around AI-assisted pitch recommendations. Thanks again for sharing your experience.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Enterprise (> 1000 emp.)
"Easy-to-Use Platform with Fast Support and Powerful Search"
5/5
What do you like best about Muck Rack?

Easy user interface, ability to search by article keywords or by journalist. If journalist contact details are not present you can request manual update and the team responds very quickly. The distribution tool is also easy to use and streamlines workload. The AI tool for LLM presence is also useful. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

The price can be much higher than other platforms. The database is not always as up to date for UK or EMEA markets as the US market. There isn't a trends tool like Roxhill has where you can dig into peaks in keyword activity and why they occurred. Review collected by and hosted on G2.com.

Response from Eliza Castillo of Muck Rack
Edit edit

Thanks for the thoughtful review. We’re glad Muck Rack is helping your team streamline outreach, quickly expand media lists and track AI visibility with Generative Pulse. It’s also great to hear the search experience and support team have made the platform easy to use.

We appreciate your feedback on pricing, UK and EMEA coverage and trend analysis. We’ll pass your pricing and trends feedback along to our product team. If there are specific UK or EMEA markets you focus on, our media research team can spend more time building out coverage in those areas. Thanks again for sharing your experience.

Jennifer Z.
JZ
Jennifer Z.
Deputy Manager
Small-Business (50 or fewer emp.)
"Effortless Journalist Lists and Pitching"
4/5
What do you like best about Muck Rack?

The ease in which to create a list of journalists and add them to a pitch. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Searching for journalists to create a list for a pitch list. I still go to Google as a primary and/or secondary for reporter searches that cover a specific beat in a particular region. For example: No matter how specific I get, I will get names of reporters or publications that are in the designated region. Review collected by and hosted on G2.com.

Response from Eliza Castillo of Muck Rack
Edit edit

Thanks for the review. We’re glad Muck Rack is making it easy to build journalist lists and move quickly from research to pitching.

We appreciate your feedback on regional search results. Search is a major focus for us as we continue adding more AI agent capabilities and entity-based search to improve precision. If you have examples where the results missed the region or beat you were targeting, please let our support team know so we can pass that feedback directly to our product team. Thanks again for sharing your experience.

Verified User in Public Relations and Communications
AP
Verified User in Public Relations and Communications
Small-Business (50 or fewer emp.)
"Powerful New Monitoring Features, But the Screen Can Feel Congested"
3.5/5
What do you like best about Muck Rack?

I love all the new monitoring features in Muck Rack. They’re extremely helpful for finding outlets, as well as specific journalists and reporters who cover niche topics. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Sometimes the interface feels too congested on a single screen, and it can be difficult to find niche outlets. I often work with clients who are experts in small fields, and when I try to search for niche outlets, Muck Rack often doesn’t have anything listed about the publication. If it does, there are no employees or email addresses mentioned. Review collected by and hosted on G2.com.

Emily S.
ES
Emily S.
Senior Account Manager
Small-Business (50 or fewer emp.)
"Up-to-Date Database with Effective Journalist Targeting"
5/5
What do you like best about Muck Rack?

I really like the depth of filters for targeting journalists in Muck Rack. It's great being able to search by country and media type, like blog versus broadcast. Another big plus is that Muck Rack has a much more up-to-date database compared to what I used before, and I found the initial setup very easy. The switch from my previous service to Muck Rack wasn't hard at all. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

The new automatic Boolean quotes are frustrating to use and make it slower to do reporter searches. I'd prefer to be able to add my own quotes to Boolean and not have those autogenerate. Review collected by and hosted on G2.com.

Response from Eliza Castillo of Muck Rack
Edit edit

Thanks for the thoughtful review. We’re glad the filtering options and database depth are helping you target the right journalists and build more precise media lists. It’s great to hear the transition was smooth as well.

We appreciate your feedback on the automatic Boolean quotes. Search control is critical for efficient research. We’re continuing to evolve this area with more advanced AI and media intelligence to improve how queries are built and how results map to what journalists are actually covering. We’ll pass this feedback along to our product team, and our support team is always happy to dig into specific examples.

Thanks again for sharing your experience.