--- title: Muck Rack Reviews meta\_title: 'Muck Rack Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 500 reviews by the users' company size, role or industry to find out how Muck Rack works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 500 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Public Relations (PR) url: https://www.g2.com/categories/public-relations-pr ---

# Muck Rack Reviews & Product Details

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Muck Rack is the AI communications platform where trusted data, human expertise, and embedded intelligence come together to drive clarity, speed, and impact across the PR workflow. Founded in 2009 to support journalists and strengthen the media ecosystem, Muck Rack has grown into a single system of record used by thousands of organizations to make sense of the media conversation around them. Today, teams rely on Muck Rack to understand how their brand shows up across news, social channels, and AI-generated answers, and to act with confidence in a rapidly changing communications landscape. Purpose-built for communications and public relations professionals, Muck Rack brings together global media monitoring, trusted media data, AI automation, and analyst-led Media Intelligence into a single PR software platform. Teams can find and engage the right journalists, monitor coverage and conversations in real time, assess brand perception and narrative risk, and prove the impact of their work through unified reporting. All capabilities are powered by the same intelligent data layer, eliminating silos and enabling faster, more confident decision-making across the organization. At the foundation of the platform is visibility and intelligence across the full narrative. Muck Rack monitors news, social media, podcasts, newsletters, and global outlets, using advanced tagging, entity recognition, and entity-level sentiment to surface the coverage and conversations that matter most. Powered by Muck Rack’s Curation Engine, this monitoring is organized around meaning, not keywords—using AI trained and refined by Media Intelligence experts to verify relevance, categorize coverage, and deliver clean, structured reports ready for analysis and action. This intelligence is paired with the industry’s most trusted Media Database, built through a combination of advanced technology and an in-house editorial team that manually verifies journalists and outlets, ensuring accurate, up-to-date data that strengthens outreach, monitoring, and reporting. Muck Rack’s AI is embedded with intention and designed to empower communicators. AI automates time-consuming tasks such as research, filtering, summarization, targeting, and reporting, while human editorial and analyst expertise ensures nuance, credibility, and context. Embedded AI agents support every stage of the workflow, from building media lists and optimizing pitch recipients to summarizing coverage and connecting outreach activity to results. These capabilities extend into Generative Pulse, Muck Rack’s solution for Generative Engine Optimization and Answer Engine Optimization. As audiences increasingly rely on AI-generated answers, Generative Pulse shows how brands appear in those responses, which journalists and sources influence them, and how visibility and sentiment change over time across major large language models. With this insight, teams can understand and influence how earned media shapes AI answers and track progress alongside traditional PR metrics. Muck Rack also turns measurement into proof of impact. Dashboards, competitive benchmarking, pitch-to-coverage attribution, and executive-ready reports connect PR activity to outcomes such as share of voice, sentiment, narrative movement, and AI visibility. Media Intelligence adds a human-led advisory layer through Insight Reports, Curated Digests, and executive briefs that cut through noise and provide clear recommendations. Together, Muck Rack transforms PR from reactive reporting into a proactive, strategic driver of brand reputation management, crisis monitoring, trust, and influence.

* * *

Product Website
Muck Rack
Seller
[Muck Rack](https://www.g2.com/sellers/muck-rack)
Discussions
[Muck Rack Community](https://www.g2.com/products/muck-rack/discuss)
Languages Supported

English

Solution Type

All-in-One

Overview by
Gabrielle Smith

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## Value at a Glance

Averages based on real user reviews.

### Time to Implement

1 month

[
View More Pricing Information
](https://www.g2.com/products/muck-rack/pricing)

## Muck Rack Integrations
(10)

What do users say about integrations?

Verified by Muck Rack

[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Analytics

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Google Workspace

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 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Instantly

](https://www.g2.com/products/instantly/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

LexisNexis Intelligent Investigator

](https://www.g2.com/products/lexisnexis-intelligent-investigator/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Microsoft Excel

](https://www.g2.com/products/microsoft-excel/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Microsoft Outlook

](https://www.g2.com/products/microsoft-outlook/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Python

](https://www.g2.com/products/python/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Slack

](https://www.g2.com/products/slack/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Slack Connector for Jira

](https://www.g2.com/products/slack-connector-for-jira/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

TVEyes

](https://www.g2.com/products/tveyes/reviews)

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 ![Verified User in Public Relations and Communications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Public Relations and Communications")
UP

Verified User in Public Relations and Communications

Enterprise (\> 1000 emp.)

4/27/2026

"Up-to-Date Journalist Database That Makes Writer Research Easy"

4/5

What do you like best about Muck Rack?

The journalist database is very up-to-date and a useful resource. Muckrack also makes it easy to research new writers for special projects, since the search criteria allows me to refine and adjust my searches easily. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

The upgrade to the Alerts has been difficult to adapt to. Our team needs a simple way to edit our alerts to monitor relevant coverage. We do not need to track as intensely through all the options Muckrack has. It's been really difficult to update existing alerts through the new trackers system and it seems like all my old alerts have to be deleted and redone in order to be able to edit as needed, which is time-consuming. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Muckrack has been helpful in keeping track of press lists and internal journalist database. Unfortunately, it is not a great resource for journalists' phone number, understanding that journalists are more reluctant to share their numbers these days. Searching for past coverage has also been a great tool from Muckrack - I can identify relevant articles that I can share with my clients based on Muckrack's great articles search engines. Review collected by and hosted on G2.com.

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Response from Eliza Castillo of Muck Rack

[Editedit](https://www.g2.com/survey_responses/muck-rack-review-12697461/official_response/edit)

Thanks for the thoughtful review. We’re glad the journalist database and search filters are helping you quickly find the right writers and support special projects. It’s great to hear article search and coverage discovery are adding value for your client work.

We appreciate your feedback on Alerts and the transition to Trackers and we’ll pass this feedback along to our product team. We know flexibility and ease of editing are critical. Our team is actively working on improving how monitoring is set up and refined, with a smarter approach to coverage that reduces noise and makes updates easier over time.

On contact data, you’re right that phone numbers can be limited. If you come across a profile that needs updating, you can click “Request update” to flag it for our data team. If there are specific regions or types of journalists you need, our media research team can spend more time building out coverage there.

Thanks again for sharing your experience.

Current UserValidated ReviewerIncentivizedSource: Seller invite

QS

Q S.

4/27/2026

"Essential for Tracking Media Coverage, But Needs Speed Improvements"

5/5

What do you like best about Muck Rack?

I like that I can find reporters interested in a given topic, and it shows me how they covered the subject in the past. It also provides an email to contact the media member. I always need to know an outlet's reach, and Muck Rack is great for that. I've recommended it to more than one colleague, so I would say I highly recommend it. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Sometimes there's a long lag when I create a new list. If I build a list of reporters -- the longer the list, the longer the lag. I'd like the lag to not exist. Signing in sometimes is a hassle. If I used the computer or device to sign in recently, it would be nice if I could skip the sign in next time. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

I use Muck Rack to find reporters interested in topics and to check coverage. It helps identify who may cover our reports and provides outlet reach details. I like having contact details for media members. Review collected by and hosted on G2.com.

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Response from Eliza Castillo of Muck Rack

[Editedit](https://www.g2.com/survey_responses/muck-rack-review-12692425/official_response/edit)

Thanks for the thoughtful review. We’re glad Muck Rack is helping you find the right reporters, understand their coverage and access key details like reach and contact info. It’s great to hear you’ve recommended the platform to others.

We appreciate your feedback on list loading speed and login experience and we’ll pass this feedback along to our product team. We’re continuously working to improve performance across the platform, especially for larger workflows like list building. On login, we log out users on a regular cadence for security, though some organizations may also enforce shorter timeouts.

Thanks again for sharing your experience.

Validated ReviewerIncentivizedSource: Seller invite

 ![Victoria T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victoria T.")
VT

Victoria T.

Small-Business (50 or fewer emp.)

4/28/2026

"Eases Pitching, Needs AI Media List Enhancement"

5/5

What do you like best about Muck Rack?

I love how easy it is to send pitches and how great the Muck Rack team is. Lexi is wonderful! I value the article tool and reporter tool to build media lists the most because it helps us identify articles for clients and send pitches to reporters. The initial setup was very easy. Lexi Mohaney also helped with any questions I had. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Sometimes using the AI search for media lists, they sometimes don’t pull all of the searches. I think the AI media list is still a work in progress. Maybe being better about pulling all searches rather than just a few. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

I use Muck Rack to send pitches, create media lists, and find reporters. I value the article tool and reporter tool the most because they help us identify articles for clients and send pitches. It's very easy to use and the team, especially Lexi, is wonderful. Review collected by and hosted on G2.com.

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Response from Eliza Castillo of Muck Rack

[Editedit](https://www.g2.com/survey_responses/muck-rack-review-12709479/official_response/edit)

Great to hear pitching and media list building are working well for you, and we’ll be sure to pass the kind words along to Lexi.

We appreciate your feedback on AI search for media lists. We’ll pass this feedback along to our product team. We’re actively investing in tools like our Media List Agent to improve how results are surfaced so you can find more complete, relevant journalist matches with less manual work.

Thanks again for sharing your experience.

Validated ReviewerIncentivizedSource: Seller invite

 ![Verified User in Public Relations and Communications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Public Relations and Communications")
AP

Verified User in Public Relations and Communications

Small-Business (50 or fewer emp.)

7/28/2026

"Powerful Search, Trend Analysis, and Smart Alerts"

4.5/5

What do you like best about Muck Rack?

search functions and trend analysis, coverage tracking & automatic alerts Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

lack of additional "exclude" filters on searches; inability to eliminate/filter out all syndications or nonoriginal versions of articles, inability to search for/bulk add individuals to a media list within that tab, bulk creating a media list quickly in general (ex: often i have a list of 10-20 people i know will be on the list that i frequently work with and would like to be able to add/check off quickly vs having to individually search them all or upload an import just to make it happen Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

reporter intel, trend analysis, coverage tracking, database Review collected by and hosted on G2.com.

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Response from Eliza Castillo of Muck Rack

[Editedit](https://www.g2.com/survey_responses/muck-rack-review-13177382/official_response/edit)

Thanks for the thoughtful review. We’re glad Muck Rack’s search, trend analysis and automatic alerts are helping you stay on top of coverage and uncover meaningful reporter insights.

We appreciate your feedback on search filters, syndication handling and media list creation. We’re actively evolving our monitoring with a smarter approach to coverage curation that will make it easier to reduce noise, filter irrelevant results and spend less time managing duplicate coverage. We’ll also pass your feedback on media list workflows along to our product team. Thanks again for sharing your experience.

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Jorielle N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jorielle N.")
JN

Jorielle N.

Public Relations Lead

Mid-Market (51-1000 emp.)

5/26/2026

"A Godsend for Media Relations—Efficient, Seamless Pitching with Muck Rack"

5/5

What do you like best about Muck Rack?

Muck Rack has been an absolute godsend when it comes to anything and everything media relations. We pitch timely and often, and I find Muck Rack's ability to manually input media lists, pull relevant reporter contacts, and support in how we pitch major campaigns efficient and seamless. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Would love to be able to use it more for reporting and dashboards but aren't as aware of these capabilities. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Muck Rack is helping me solve resourcing and timing constraints. When it comes to needing to pitch quickly and efficiently, Muck Rack is a platform I can count on. Review collected by and hosted on G2.com.

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Response from Eliza Castillo of Muck Rack

[Editedit](https://www.g2.com/survey_responses/muck-rack-review-12873986/official_response/edit)

Thanks for the great review. We’re thrilled to hear Muck Rack has become a trusted part of your media relations workflow. Helping teams move quickly, build targeted media lists and execute timely campaigns is exactly what we aim to support.

We appreciate your feedback on reporting and dashboards. There’s a lot of power in those tools, and your Customer Success Manager would be happy to walk through best practices and use cases to help you get more value from them. Thanks again for sharing your experience.

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Ana L. P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ana L. P.")
AP

Ana L. P.

Bilingual Paralegal

Mid-Market (51-1000 emp.)

6/9/2026

"Easy Media Research with Room for Improvement"

3.5/5

What do you like best about Muck Rack?

I like that Muck Rack is easy to navigate and has a strong database which is really helpful for media research. The ability to streamline my search and filter based on location and type of media outlet is really valuable to me. Also, setting up my account was very easy since I just used my Google account. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

It limits the free version usage and provides vague contact information. It forces the customer to upgrade without a guarantee of getting better contact information. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

I use Muck Rack to find media contacts and pitch press releases, making it easier to find the right contacts focusing on specific subjects. It's easy to navigate with a strong database, streamlining my search and filtering by location and media outlet type. Review collected by and hosted on G2.com.

Show More

Response from Eliza Castillo of Muck Rack

[Editedit](https://www.g2.com/survey_responses/muck-rack-review-12941474/official_response/edit)

Thanks for the review. We’re glad Muck Rack’s database, search filters and ease of use are helping you quickly find the right media contacts and streamline your research. It’s great to hear the setup process was simple and that location and outlet filtering are adding value to your workflow.

We appreciate your feedback on contact information and subscription tiers. While contact availability can vary by journalist, our media research team is constantly working to expand and verify contact data. If there are specific beats, industries or regions you cover, our team can spend more time building out coverage in those areas.

As you grow your monitoring needs, we’ve also introduced advanced AI-powered curation capabilities for Brand Premier customers. It helps filter irrelevant coverage, apply tags across competitors and themes, and improve sentiment analysis so reports are cleaner and more actionable.

Thanks again for sharing your experience.

Validated ReviewerSource: Thank You page

 ![Alec F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alec F.")
AF

Alec F.

National Publicist

Small-Business (50 or fewer emp.)

5/21/2026

"Clear, Easy-to-Use Platform for Efficient Tracking and Press Contacts"

4/5

What do you like best about Muck Rack?

The platform is very clear and easy to use. It makes it efficient to find everything we need, from tracking to press contacts and outlet details, without any hassle. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

It can be a little difficult when information is missing for new outlets being added to the system. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

We use it to find the contacts we need for all of our outreach and to track a lot of our press breaks across hundreds of different outlets. It saves us a lot of time because we don’t have to manually search through outlets and track breaks every single day. Review collected by and hosted on G2.com.

Show More

Response from Eliza Castillo of Muck Rack

[Editedit](https://www.g2.com/survey_responses/muck-rack-review-12854374/official_response/edit)

Thanks for the thoughtful review. We’re glad Muck Rack is helping your team efficiently track coverage, find press contacts and manage outreach without the need for constant manual searching. It’s great to hear the platform feels clear and easy to use across your workflow.

We appreciate your feedback on newer outlets with limited information and we’ll pass this feedback along to our product team. If you come across an outlet or profile that looks incomplete, you can click “Request update” to flag it for our data team. Our media research team can also spend more time building out coverage in specific regions or niche areas when needed.

Thanks again for sharing your experience.

Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Verified User in Public Relations and Communications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Public Relations and Communications")
UP

Verified User in Public Relations and Communications

Mid-Market (51-1000 emp.)

8/3/2026

"Powerful Boolean Search with Great Capabilities"

4.5/5

What do you like best about Muck Rack?

It has great search capabilities and I love that I can use boolean search terms because that helps a lot Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I don't like that a lot of junk articles are caught in my coverage reports. I have to sort through so many articles that don't really have to do with my search query just because they contain a word or two that are in my search terms. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

I need to keep an eye on global health news for my clients. Muck Rack helps me do that with the coverage reports especially since it gets international articles. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

LD

Laura D.

Client Success Manager

Small-Business (50 or fewer emp.)

7/1/2026

"Muck Rack Can Help You Track Key PR Coverage Across Multiple Channels"

4/5

What do you like best about Muck Rack?

Muck Rack is a great tool for PR professionals who want to track any articles or media/broadcasting pickups from their media pitches. One advantage is you can search key terms related to your pitch as well as implement other filters and exclusions so you only look for the data you need. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Muck Rack is not super intuitive and takes some time to navigate all of the different features and ways you can look up key coverage from your media pitches. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

We used Muck Rack to identify media that reported on our research report releases. We used it to identify outlets that picked up the reports and referenced them in articles and broadcasts. Review collected by and hosted on G2.com.

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Response from Eliza Castillo of Muck Rack

[Editedit](https://www.g2.com/survey_responses/muck-rack-review-13057841/official_response/edit)

Thanks for the thoughtful review. We’re glad Muck Rack is helping you track media coverage across articles and broadcasts while making it easy to refine searches with filters and exclusions. It’s great to hear the platform is helping your team measure the impact of your research releases.

We appreciate your feedback on platform navigation and we’ll pass this feedback along to our product team. If you'd like to get more out of features like Trackers and Coverage Reports, our support team would be happy to share best practices and help simplify your workflow. Thanks again for sharing your experience.

Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Emily B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily B.")
EB

Emily B.

Vice President

Mid-Market (51-1000 emp.)

5/26/2026

"Credible and Efficient, but Coverage Tracking Accuracy Can Continue to Improve"

4/5

What do you like best about Muck Rack?

I think what I like most about Muck Rack is that it feels like a credible source for the right targets with information on how they prefer to be contacted. I feel at least relatively confident that the emails and contact information provided are correct and will reach the right person —&nbsp;versus having to hunt it down on my own. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I feel like the interface is a little bit finnicky sometimes. Also, when building coverage tracking, even with detailed boolean searches and lots filters, there's often a decent level of irrelevant content that comes through, and we have to go through it manually, which adds a lot of work. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

I use Muck Rack for identifying media targets, reviewing outlets, finding contact info, comparing impressions, and creating reports. Review collected by and hosted on G2.com.

Show More

Response from Eliza Castillo of Muck Rack

[Editedit](https://www.g2.com/survey_responses/muck-rack-review-12874156/official_response/edit)

Thanks for the thoughtful review. We’re glad Muck Rack is helping you confidently identify the right media targets and understand how journalists prefer to be contacted. Having trusted contact data is critical to effective outreach.

We also appreciate your feedback on coverage tracking. Reducing noise and making monitoring more accurate is a major focus for us right now. We’re actively evolving our monitoring with a smarter curation approach designed to filter irrelevant coverage, improve relevance and reduce the amount of manual review required.

Thanks again for sharing your experience.

Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

## Questions about Muck Rack? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about Muck Rack
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RG

Ryleigh Green
•
Last activity about 2 months ago

How do you handle AI-generated or scraped sites when searching in Muck Rack?

1 Upvote

0

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Join the conversation
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GU

Guest User
•
Last activity 6 months ago

What is Muck Rack used for?

0 Upvotes

1

[
Join the conversation
](https://www.g2.com/discussions/muck-rack-what-is-muck-rack-used-for)

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View all Discussions
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## Pricing Insights

Averages based on real user reviews.

### Time to Implement

1 month

### Return on Investment

8 months

### Average Discount

10%

### Perceived Cost

$$$$$

[
View More Pricing Information
](https://www.g2.com/products/muck-rack/pricing)

## How much does Muck Rack cost?

Data powered by [BetterCloud](https://www.bettercloud.com).

Estimated Price

### $$k - $$k

Per Year

Based on data from 10 purchases.

Get Price Estimate

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##### 
##### Muck Rack Features

Database

Media Database

Contact/Campaign Management

Outreach

Media Distribution

Reporting

Monitoring

Response Desk

Impact Measurement

User Rights/Roles

Team Collaboration

[
View More Features
](https://www.g2.com/products/muck-rack/features)

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 ![CisionOne](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CisionOne")

CisionOne

3.9/5(1,344)

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