--- title: Muck Rack Reviews meta\_title: 'Muck Rack Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 500 reviews by the users' company size, role or industry to find out how Muck Rack works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 500 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Public Relations (PR) url: https://www.g2.com/categories/public-relations-pr ---

# Muck Rack Reviews & Product Details

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Muck Rack is the AI communications platform where trusted data, human expertise, and embedded intelligence come together to drive clarity, speed, and impact across the PR workflow. Founded in 2009 to support journalists and strengthen the media ecosystem, Muck Rack has grown into a single system of record used by thousands of organizations to make sense of the media conversation around them. Today, teams rely on Muck Rack to understand how their brand shows up across news, social channels, and AI-generated answers, and to act with confidence in a rapidly changing communications landscape. Purpose-built for communications and public relations professionals, Muck Rack brings together global media monitoring, trusted media data, AI automation, and analyst-led Media Intelligence into a single PR software platform. Teams can find and engage the right journalists, monitor coverage and conversations in real time, assess brand perception and narrative risk, and prove the impact of their work through unified reporting. All capabilities are powered by the same intelligent data layer, eliminating silos and enabling faster, more confident decision-making across the organization. At the foundation of the platform is visibility and intelligence across the full narrative. Muck Rack monitors news, social media, podcasts, newsletters, and global outlets, using advanced tagging, entity recognition, and entity-level sentiment to surface the coverage and conversations that matter most. Powered by Muck Rack’s Curation Engine, this monitoring is organized around meaning, not keywords—using AI trained and refined by Media Intelligence experts to verify relevance, categorize coverage, and deliver clean, structured reports ready for analysis and action. This intelligence is paired with the industry’s most trusted Media Database, built through a combination of advanced technology and an in-house editorial team that manually verifies journalists and outlets, ensuring accurate, up-to-date data that strengthens outreach, monitoring, and reporting. Muck Rack’s AI is embedded with intention and designed to empower communicators. AI automates time-consuming tasks such as research, filtering, summarization, targeting, and reporting, while human editorial and analyst expertise ensures nuance, credibility, and context. Embedded AI agents support every stage of the workflow, from building media lists and optimizing pitch recipients to summarizing coverage and connecting outreach activity to results. These capabilities extend into Generative Pulse, Muck Rack’s solution for Generative Engine Optimization and Answer Engine Optimization. As audiences increasingly rely on AI-generated answers, Generative Pulse shows how brands appear in those responses, which journalists and sources influence them, and how visibility and sentiment change over time across major large language models. With this insight, teams can understand and influence how earned media shapes AI answers and track progress alongside traditional PR metrics. Muck Rack also turns measurement into proof of impact. Dashboards, competitive benchmarking, pitch-to-coverage attribution, and executive-ready reports connect PR activity to outcomes such as share of voice, sentiment, narrative movement, and AI visibility. Media Intelligence adds a human-led advisory layer through Insight Reports, Curated Digests, and executive briefs that cut through noise and provide clear recommendations. Together, Muck Rack transforms PR from reactive reporting into a proactive, strategic driver of brand reputation management, crisis monitoring, trust, and influence.

* * *

Product Website
Muck Rack
Seller
[Muck Rack](https://www.g2.com/sellers/muck-rack)
Discussions
[Muck Rack Community](https://www.g2.com/products/muck-rack/discuss)
Languages Supported

English

Solution Type

All-in-One

Overview by
Gabrielle Smith

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## Value at a Glance

Averages based on real user reviews.

### Time to Implement

1 month

[
View More Pricing Information
](https://www.g2.com/products/muck-rack/pricing)

## Muck Rack Integrations
(10)

What do users say about integrations?

Verified by Muck Rack

[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Analytics

](https://www.g2.com/products/google-analytics/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Workspace

](https://www.g2.com/products/google-workspace/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Instantly

](https://www.g2.com/products/instantly/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

LexisNexis Intelligent Investigator

](https://www.g2.com/products/lexisnexis-intelligent-investigator/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Microsoft Excel

](https://www.g2.com/products/microsoft-excel/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Microsoft Outlook

](https://www.g2.com/products/microsoft-outlook/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Python

](https://www.g2.com/products/python/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Slack

](https://www.g2.com/products/slack/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Slack Connector for Jira

](https://www.g2.com/products/slack-connector-for-jira/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

TVEyes

](https://www.g2.com/products/tveyes/reviews)

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 ![Clare Q.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Clare Q.")
CQ

Clare Q.

Account Manager

Small-Business (50 or fewer emp.)

6/23/2026

"Muck Rack Makes PR Measurement and Reporting Easy"

5/5

What do you like best about Muck Rack?

PR Measurement is one of the hardest things to track, but Muck Rack does a good job reporting it to the best of its ability. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Sometimes the workflows are a bit too complicated and could be simplified. For example, a lot of times I wish I could have the same capabilities in a coverage book as I do in the tracker. Sometimes I just want a quick look at something rather than having to set up a coverage book and look from there. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

PR reporting and share of voice metrics are big ones. Also finding reporter emails. Review collected by and hosted on G2.com.

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Response from Eliza Castillo of Muck Rack

[Editedit](https://www.g2.com/survey_responses/muck-rack-review-13000173/official_response/edit)

Thanks for the review. We’re glad Muck Rack is helping make PR measurement and reporting easier. Helping teams understand share of voice, track performance and communicate results is a key part of what we aim to deliver.

We appreciate your feedback on workflows between Trackers and Coverage Reports and we’ll pass this feedback along to our product team. Simplifying reporting workflows and making insights more accessible is an active area of focus. Thanks again for sharing your experience.

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Abdul Rahman K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abdul Rahman K.")
AK

Abdul Rahman K.

Healthcare Recruitment Consultant

Small-Business (50 or fewer emp.)

7/10/2026

"Excellent Media Access, But High Cost"

4/5

What do you like best about Muck Rack?

I use Muck Rack for media monitoring and press release distribution. I love that it centralizes all communications with journalists, which is incredibly convenient. What I like most about Muck Rack is definitely the access to journalists. I also really appreciate the ability to send pitches to the media lists, which helps me personalize or mass send my pitches easily. The initial setup was very easy too. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

The price definitely, it's very expensive. It needs to be a lot more flexible in pricing, right now it's just too expensive and may look to change providers. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

I use Muck Rack for media monitoring and press release distribution. It centralizes communications with journalists, offers access to them, and lets me send personalized or mass pitches to media lists. Review collected by and hosted on G2.com.

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Response from Eliza Castillo of Muck Rack

[Editedit](https://www.g2.com/survey_responses/muck-rack-review-13089359/official_response/edit)

Thanks for the thoughtful review. We’re glad Muck Rack is helping you centralize journalist outreach and making it easy to personalize pitches at scale. It’s great to hear the platform is supporting both your media monitoring and press release distribution workflows.

We appreciate your feedback on pricing and we’ll pass this feedback along to our product team. Thanks again for sharing your experience.

Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Lisa K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lisa K.")
LK

Lisa K.

Independent Contractor - Earned Media Strategy/Execution

Small-Business (50 or fewer emp.)

3/6/2026

"A Must-Have for Media Monitoring and Coverage Reports"

5/5

What do you like best about Muck Rack?

I have used MuckRack for many years, first as a media database but also huge user of MuckRack alerts for monitoring and building coverage reports. The live chat with your team helps me get updated information on reporters or to get guidance on boolean thread building Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I don't love the way the lists are output in Excel - I wish it was more clear on how to use the filters before you download the list. I also think, despite begging, the podcast piece of the database is wanting vs. Podchaser in terms of data and producer contacts And a mixed bag re: Substack authors including the big ones like Jim Acosta. I also HATE the changes made to setting up alerts with that middle step called "tracker" -- no explanation as to why we have it Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Automation built into the building of reports, speed of MuckRack alerts coming, accuracy of the reporter information and willingness of the humans to track down new emails as reporters switch jobs Review collected by and hosted on G2.com.

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Response from Jessica Andrews of Muck Rack

[Editedit](https://www.g2.com/survey_responses/muck-rack-review-12446885/official_response/edit)

Hi Lisa, thank you so much for your review! We’re so glad you've trusted Muck Rack with your PR workflows all these years. We appreciate the candid feedback on Excel exports, podcast depth, Substack coverage and the Tracker step in alerts. We’ll pass these along to our product team. Thanks again for the thoughtful input.

Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods")
CC

Verified User in Consumer Goods

Mid-Market (51-1000 emp.)

5/21/2026

"Updated Journalist Contacts, but List-Building Needs Better Email Filtering"

3.5/5

What do you like best about Muck Rack?

Muckrack tends to be more updated with journalists contact info especially freelancers Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Making lists is becoming a time suck. There needs to be a selection that allows me to remove all journalists that do not list an email or says "this journalist did not provide an email." I can do lists and search a lot faster if I had this function. What am I going to do with a bunch of people without contact emails? I also don't like that it's hard to search for my brand's beat which is Family& Parenting. I wish this could be an actual beat with writers that cover this topic not people who are parents but write about a completely different topic. Another thing that would make list making and searching go faster is if you could remove writers and freelancers who haven't written anything in over a year. I am finding so many writers in Muckrack that haven't written anything in 2, 3+ years. why are they in your database? Delete them. I'm also finding a bunch of defunct media outlets blogs that havent posted in years, magazines that haven't printed any new issues, blogs/websites that don't even exist anymore. I think the database needs a good overhaul and delete unnecessary information. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Muckrack helps with the right contact names and contact emails Review collected by and hosted on G2.com.

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Response from Eliza Castillo of Muck Rack

[Editedit](https://www.g2.com/survey_responses/muck-rack-review-12853561/official_response/edit)

Thanks for the candid review. We’re glad Muck Rack is helping you find updated journalist contacts, especially freelancers, since keeping pace with media movement is a huge part of effective outreach.

We appreciate your detailed feedback on list building, inactive contacts and beat relevance. We’ll pass this feedback along to our product team. Improving search precision and reducing outdated or low-value results are major focus areas for us right now, especially as we continue evolving our search capabilities with more AI-driven entity matching and filtering. We also understand how important cleaner email filtering is for efficient workflow management.

If you come across outdated profiles or inactive outlets, you can click “Request update” to flag them for our data team. For niche beats like Family & Parenting, our media research team can also spend more time building out coverage in those areas.

Thanks again for sharing such thoughtful input.

Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
G

Verified User

Small-Business (50 or fewer emp.)

8/4/2026

"Streamlined Media Tracking with Excellent Support"

4/5

What do you like best about Muck Rack?

I like that Muck Rack is easy to use and very user-friendly. I also appreciate that media lists can be directly exported as Excel files. I think Muck Rack has great customer service—they're quick to respond, and it's nice to have a human helping out. Their customer service quickly addresses and resolves any issues or glitches on the site. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

One thing I would like to improve on Muck Rack is the ability to add authors to a media list from articles so that I could build a themed list. Another thing I would like is if they could export to Google Sheets or if you could personalize the export columns when you are handling media lists. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Muck Rack helps me track media coverage and solve missing information problems, streamlines tedious tasks, and is a go-to for centralized data. It's easy to use with media list exports to Excel, and their quick customer service resolves issues fast. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Brittany I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brittany I.")
BI

Brittany I.

Senior Communications &amp; Marketing Specialist

Small-Business (50 or fewer emp.)

8/22/2024

"Intuitive UI and Top-Notch Support Enhance PR Efforts"

5/5

What do you like best about Muck Rack?

I really enjoyed the user interface of Muck Rack. It's very straightforward and easy to understand. Their customer service, especially through the chat, is top-notch. They are quick to respond, very pleasant to deal with, and always focused on solving issues. If they can't solve an issue immediately, they get back to me in a timely fashion after researching it further. I also really love their journalist search capability. It’s impressive how easily I can create Boolean searches. These features are incredibly helpful, making it clear where everything is and ensuring I can resolve any issues quickly. The journalist search capabilities really form the bedrock of why we use media monitoring software, enabling us to tailor pitches and reach the right people. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I've been having trouble with tagging duplicates to pitches. Basically, I have to ungroup my results, tag them all to a specific pitch, and then regroup them. It's something they're working on, but it's probably the biggest issue I have. Also, when I drill down too far in a journalist search, it can get a little upset with me, so you need to be really specific right off the bat instead of filtering several times over. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Muck Rack connects me with relevant journalists, keeps media lists updated, links coverage directly to pitches, and allows me to compare coverage over time. The AI feature helps tailor pitches quickly and effectively. Review collected by and hosted on G2.com.

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Response from Gabrielle Smith of Muck Rack

[Editedit](https://www.g2.com/survey_responses/muck-rack-review-10038540/official_response/edit)

Awesome to hear that Muck Rack has been valuable for building journalist relationships, monitoring mentions and reporting to stakeholders. Thank you for your feedback about our team's responsiveness - we will follow up!

3/4/2026
Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Uri G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Uri G.")
UG

Uri G.

Mid-Market (51-1000 emp.)

5/13/2026

"Highly Effective for Pitching and Monitoring, Needs Faster Load Times"

4.5/5

What do you like best about Muck Rack?

I use Muck Rack for pitching, research from our think tank, and monitoring clips where staff and fellows might be featured. It's definitely valuable and beneficial. The pitch analytics are great, letting me track open and click rates, which helps refine our outreach for personalization and effectiveness. Monitoring clips is very helpful for ensuring we don't miss anything that Google News might miss. The accuracy and the ability to scrape the Internet are more valuable compared to Google News. The setup was very seamless, and we had great support from representatives. Overall, Muck Rack is extremely effective and makes a world of difference compared to colleagues who don't use it. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I've had an issue with pitch open rates being low when they come from me, compared to when they're from colleagues. With colleagues, we see a 90 plus percent open rate, but mine only get 25 to 30%. I fear some of my emails might be going to spam, though I'm not sure if it's a Muck Rack issue, but it's something I'd like resolved. Also, the interface can be a little slow, like taking twenty seconds to load the name of one reporter. Faster load times would be nice. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

I find Muck Rack makes pitching easier by sending to dozens at once and tracking open/click rates to refine strategies. It ensures we don't miss anything Google News might, enhancing accuracy in tracking clips. Review collected by and hosted on G2.com.

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Response from Eliza Castillo of Muck Rack

[Editedit](https://www.g2.com/survey_responses/muck-rack-review-12805791/official_response/edit)

Thanks for the thoughtful review. We’re glad Muck Rack is helping your team improve pitching, monitor coverage more effectively and uncover mentions that traditional news searches might miss. It’s especially great to hear the pitch analytics and monitoring capabilities are helping refine outreach and demonstrate value across your organization.

We appreciate your feedback on deliverability and platform speed and we’ll pass this feedback along to our product team. If you’re concerned about email placement or spam filtering, our support team can help review setup and best practices with you. We’re also rolling out performance improvements this month focused on faster load times across the platform. Thanks again for sharing your experience.

Validated ReviewerIncentivizedSource: Seller invite

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
G

Verified User

Small-Business (50 or fewer emp.)

7/28/2026

"Efficient Media PR Tool with Excellent Support"

4/5

What do you like best about Muck Rack?

I use Muck Rack mainly to find journalists to pitch and to discover trends in media coverage, which is particularly valuable in my role as a PR representative. I like that it is easy to use, and the support function is quick and responsive. I appreciate their dashboards which allow me to bring different searches together to create a holistic view of a topic and compare different shared voice or sentiment searches for a fuller picture of media conversations. The journalist search functionality is also essential for reaching out to journalists for pitching. Additionally, the initial setup was pretty easy. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I think there could be more transparency in how Muck Rack constructs their word clouds. They use their own proprietary algorithm to define the value of the words and rank them, and it would be helpful if they shared more about how this value is applied. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

I use Muck Rack to find journalists to pitch and discover trends in media coverage. The dashboards let me combine searches for a full view of media conversations. Review collected by and hosted on G2.com.

Show More

Response from Eliza Castillo of Muck Rack

[Editedit](https://www.g2.com/survey_responses/muck-rack-review-13177674/official_response/edit)

Thanks for the thoughtful review. We’re glad Muck Rack is helping you uncover media trends, build meaningful dashboards and find the right journalists for your outreach. It’s great to hear the platform is giving you a more complete view of media conversations and that our support team has been there when you need us.

We appreciate your feedback on word cloud transparency and we’ll pass this feedback along to our product team. Better explaining how our visualizations are generated is valuable feedback, especially for teams using them to inform strategic decisions. Thanks again for sharing your experience.

Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Public Relations and Communications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Public Relations and Communications")
UP

Verified User in Public Relations and Communications

Mid-Market (51-1000 emp.)

5/6/2026

"Reporter Search and List-Building Tool"

4.5/5

What do you like best about Muck Rack?

I like that I am able to quickly search contact information for reporters and view recent stories they have covered. It helps me determine if they are a good fit for our pitch. The ability to create lists ahead of a launch allows me to manage my time and be ready to assist my team when needed. Being able to come back to these long term projects when I have time is a huge bonus to this service. It is also incredibly easy to add a new team member to our account during the onboarding process for new hires. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

When you use the chat feature, it says the team will get back to you in 30 minutes but it often responds just to tell you its been passed on to research and by the time the research team gets back to me hours or days later, the information is usually no longer needed because I have had to move on and make a decision. This frustrates me as timely results are critical. The integration of AI could be utilized better for analyzing social media for job changes. Muck Rack is not always up to date with job changes in the industry despite reporters posting about their career moves. It is SO slow to load anytime you open the browser or move from list to list. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Muck Rack gives me access to a large contact database at the touch of a finger, allowing me to quickly reach a wide, targeted network. Review collected by and hosted on G2.com.

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Response from Eliza Castillo of Muck Rack

[Editedit](https://www.g2.com/survey_responses/muck-rack-review-12763055/official_response/edit)

Thanks for the thoughtful review. We’re glad Muck Rack is helping you quickly find the right reporters, evaluate fit through recent coverage and stay organized with list building. It’s great to hear onboarding new team members has been smooth as well.

We appreciate your feedback on response times, contact freshness and performance. Timely data is critical for outreach. If you spot outdated roles, you can click “Request update” on the profile to flag it for our data team. We’re also continuing to strengthen our Media Intelligence capabilities to better reflect real-time journalist activity, including job changes shared across channels. We’ll pass your feedback along to our product team.

Thanks again for sharing your experience.

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
G

Verified User

Mid-Market (51-1000 emp.)

5/5/2026

"Essential PR Tool with Robust Media Database"

5/5

What do you like best about Muck Rack?

I love the extensive media database that Muck Rack offers, making it easy to search for specific people, topics, and outlets to find the most relevant contacts to pitch. I appreciate the information about the AI visibility of each outlet, which is more important to understand than ever. The initial setup was easy, which was a big plus. We switched to Muck Rack because it provided better information on media contacts and outlets than any of their competitors. I primarily use Muck Rack for media research, pitching, media monitoring, and reporting. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I wish there was more built-in reporting on client AI visibility without having to purchase add-ons. I would like basic AI visibility reporting included as part of a regular coverage report. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

I use Muck Rack for media research, pitching, and monitoring. It provides an extensive database of reporters and outlets, helping meet media relations needs. The alerts for client mentions are also valuable, since I can know immediately what is happening, and I often get Muck Rack alerts before Google alerts. Review collected by and hosted on G2.com.

Show More

Response from Eliza Castillo of Muck Rack

[Editedit](https://www.g2.com/survey_responses/muck-rack-review-12755969/official_response/edit)

Thanks for the thoughtful review. We’re glad the database, AI visibility insights and alerts are helping you move quickly across research, pitching and monitoring. It’s great to hear Muck Rack is delivering stronger contact and outlet data for your team.

We appreciate your feedback on AI visibility reporting. Expanding how those insights show up in standard reporting is an important area for us. We’ll pass this feedback along to our product team. In the meantime, many teams are using these insights alongside coverage reports to better demonstrate visibility and competitive positioning.

Thanks again for sharing your experience.

Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

## Questions about Muck Rack? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about Muck Rack
](https://www.g2.com/products/muck-rack/discussions/new)

GU

Guest User
•
Last activity 6 months ago

What is Muck Rack used for?

0 Upvotes

1

[
Join the conversation
](https://www.g2.com/discussions/muck-rack-what-is-muck-rack-used-for)

RG

Ryleigh Green
•
Last activity about 2 months ago

How do you handle AI-generated or scraped sites when searching in Muck Rack?

1 Upvote

0

[
Join the conversation
](https://www.g2.com/discussions/how-do-you-handle-ai-generated-or-scraped-sites-when-searching-in-muck-rack)

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View all Discussions
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## Pricing Insights

Averages based on real user reviews.

### Time to Implement

1 month

### Return on Investment

8 months

### Average Discount

10%

### Perceived Cost

$$$$$

[
View More Pricing Information
](https://www.g2.com/products/muck-rack/pricing)

## How much does Muck Rack cost?

Data powered by [BetterCloud](https://www.bettercloud.com).

Estimated Price

### $$k - $$k

Per Year

Based on data from 10 purchases.

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Muck Rack Comparisons

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Meltwater

4.1/5(2,668)

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CisionOne

3.9/5(1,344)

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Prowly

4.2/5(112)

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##### 
##### Muck Rack Features

Database

Media Database

Contact/Campaign Management

Outreach

Media Distribution

Reporting

Monitoring

Response Desk

Impact Measurement

User Rights/Roles

Team Collaboration

[
View More Features
](https://www.g2.com/products/muck-rack/features)

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4.1/5(408)

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 ![Meltwater](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Meltwater")

Meltwater

4.1/5(2,668)

](https://www.g2.com/products/meltwater/reviews)

[

 ![CisionOne](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CisionOne")

CisionOne

3.9/5(1,344)

](https://www.g2.com/products/cisionone/reviews)

[
View All Alternatives
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##### Categories on G2

[Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)[Answer Engine Optimization (AEO)](https://www.g2.com/categories/answer-engine-optimization-aeo)[Media Monitoring](https://www.g2.com/categories/media-monitoring)

[Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)[Answer Engine Optimization (AEO)](https://www.g2.com/categories/answer-engine-optimization-aeo)[Media Monitoring](https://www.g2.com/categories/media-monitoring)[Media and Influencer Targeting](https://www.g2.com/categories/media-and-influencer-targeting)[PR Analytics](https://www.g2.com/categories/pr-analytics)[Press Release Distribution](https://www.g2.com/categories/press-release-distribution)[PR CRM](https://www.g2.com/categories/pr-crm)

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