# mParticle by Rokt Reviews **Vendor:** ROKT **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.4/5.0 **Total Reviews:** 175 ## About mParticle by Rokt Rokt mParticle is a hybrid customer data platform (CDP) that combines real-time streaming architecture with composable, warehouse-native architecture in a single platform. It is purpose-built for enterprise teams who need both: activating customer data in real time from streaming pipelines and directly from their cloud data warehouse, without rebuilding infrastructure or duplicating data. With hundreds of API-based integrations, Rokt mParticle makes data flow seamlessly across every channel so marketing, product, and data teams can move faster with less hassle. Core capabilities include Customer 360 identity resolution, AI-powered audience segmentation, predictive analytics, and end-to-end data governance with built-in privacy controls. Rokt mParticle connects to 300+ native integrations, routing customer data across marketing, product, and analytics tools without data loss or latency. Global brands including HBO Max, JetBlue, SoFi, Burger King, Chick-fil-A, Spotify, and Klarna use Rokt mParticle to improve identity match rates, grow high-value audiences, lower customer acquisition costs, and drive measurable revenue lift across channels. ## mParticle by Rokt Pros & Cons **What users like:** - Users appreciate the **ease of use** of mParticle, which simplifies customer data management and offers excellent support. (4 reviews) - Users appreciate the **organization and flexibility of customer data** that mParticle provides, enhancing data management and insights. (4 reviews) - Users appreciate the **automation efficiency** of mParticle, simplifying data handling and reducing manual efforts significantly. (2 reviews) - Collaboration (2 reviews) - Easy Creation (2 reviews) - Users appreciate the **easy integrations** with mParticle, enhancing workflow and enriching their data ecosystem seamlessly. (2 reviews) - Users value the **easy audience creation and integrations** of mParticle, enhancing their marketing strategies effortlessly. (2 reviews) - Reporting (2 reviews) - Users appreciate the **ease of use** in the mParticle interface, significantly enhancing their ability to manage customer data. (2 reviews) - Accessibility (1 reviews) **What users dislike:** - Users find the **complex configuration** challenging, leading to a steep learning curve and difficulties in navigating settings. (2 reviews) - Users often struggle with the **steep learning curve** of mParticle, making it challenging for new users to navigate effectively. (2 reviews) - Users struggle with the **complexity issues** of mParticle, citing a steep learning curve and confusing interface. (2 reviews) - Users struggle with the **steep learning curve** of mParticle, finding it difficult to navigate and understand key concepts. (2 reviews) - Steep Learning Curve (2 reviews) - Cluttered Interface (1 reviews) - Complex Features (1 reviews) - Complex Integration (1 reviews) - Complex Setup (1 reviews) - Confusing Usability (1 reviews) ## mParticle by Rokt Reviews ### 1. Flexible **Rating:** 4.5/5.0 stars **Reviewed by:** Ian G. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2020 **What do you like best about mParticle by Rokt?** For me this tool was easy to pick up and start using effectively. It's also easy to share and collaborate with. **What do you dislike about mParticle by Rokt?** I really dislike THIS G2 websites review form. It requires too many fields to leave a simple review. **What problems is mParticle by Rokt solving and how is that benefiting you?** Answers some adhoc ideas ### 2. Great product for funnel analysis with amazing support **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan C. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2020 **What do you like best about mParticle by Rokt?** - Ease in building funnels - support - speed of execution of queries - Flexibility of tool **What do you dislike about mParticle by Rokt?** - How funnels are organized - No 'personal' groupings - Have to calculate confidence intervals outside of tool **What problems is mParticle by Rokt solving and how is that benefiting you?** Gaining a better understanding of how users are navigating the site (and which pages) to greate better site navigation ### 3. Everything you need, great costumer service, great price! **Rating:** 4.5/5.0 stars **Reviewed by:** William R. | Growth Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2020 **What do you like best about mParticle by Rokt?** Really advanced funnels and segmentation **What do you dislike about mParticle by Rokt?** Used to be UI, but the new release is great! **Recommendations to others considering mParticle by Rokt:** I really like it now. They've just released a new UI update. As a result, it's a pleasure to use. **What problems is mParticle by Rokt solving and how is that benefiting you?** I have all the tools I need to do quick exploratory analyses as well as set up dashboards. ### 4. Great for insights **Rating:** 4.0/5.0 stars **Reviewed by:** Neal R. | Marketing Program Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2020 **What do you like best about mParticle by Rokt?** The customization to be able to go as deep or as broad as I want. **What do you dislike about mParticle by Rokt?** Nothing really. Can be a little tricky to find the correct filter. **Recommendations to others considering mParticle by Rokt:** Try it as it's very powerfull. **What problems is mParticle by Rokt solving and how is that benefiting you?** To have better visibility in how our efforts are performing. ### 5. Love Indicative for Funnel Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2020 **What do you like best about mParticle by Rokt?** Indicative is a great tool for tracking user's through common marketing or user journey funnels. **What do you dislike about mParticle by Rokt?** We are on the free version and I think it provides a great service given that. **What problems is mParticle by Rokt solving and how is that benefiting you?** Ability to look at multiple funnel paths simultaneously is a great benefit of using Indicative. ### 6. Great for ticketing business **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2020 **What do you like best about mParticle by Rokt?** Easy to use, intuitive, even for teams that are less analytical in nature. **What do you dislike about mParticle by Rokt?** I wish there was better training for indicative community **Recommendations to others considering mParticle by Rokt:** Use it **What problems is mParticle by Rokt solving and how is that benefiting you?** It helps us see how our users interact with our platform while in the process of exploring and transacting for theater tickets ### 7. Have been using this tool as a PM for almost a year now. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2020 **What do you like best about mParticle by Rokt?** Able to easily see user flows when looking at opportunities in our user funnels. **What do you dislike about mParticle by Rokt?** Not much at all. The tool fits my needs for what I use it for a daily basis. **What problems is mParticle by Rokt solving and how is that benefiting you?** Able to quickly spot drop offs in customer funnels and also able to pull quick analytics on new features. ### 8. The data filtering tools are powerful and the new UI is nice. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2020 **What do you like best about mParticle by Rokt?** the ease by which I can apply different data filters **What do you dislike about mParticle by Rokt?** I thought the old UI was kind of chunky, but I really like the new UI **What problems is mParticle by Rokt solving and how is that benefiting you?** we're able to capture data about certain user flows that is really helpful ### 9. Very easy for quick analysis and building dashboards for monitoring **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2020 **What do you like best about mParticle by Rokt?** I like how easy it is to pull data and build visuals for monitoring metrics in a fast paced team where things are changing all the time. **What do you dislike about mParticle by Rokt?** I dislike that there are currently some restrictions to dashboarding, although this is something that will be in the works soon. **What problems is mParticle by Rokt solving and how is that benefiting you?** I am learning about the behavior of POF members and how the livestream feature is affecting the landscape of dating. ### 10. Easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** March 25, 2020 **What do you like best about mParticle by Rokt?** Visualizations are engaging for the user **What do you dislike about mParticle by Rokt?** Sometimes hard to get to the detailed analytics easily **What problems is mParticle by Rokt solving and how is that benefiting you?** Better understanding user behavior on our app ### 11. Great tool for knowing your customers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2020 **What do you like best about mParticle by Rokt?** Multi Path Funneling as compared to other analytic tool, it is not possible to visualize this **What do you dislike about mParticle by Rokt?** client version is inconsistent (race condition?) sometimes a latter event comes first **What problems is mParticle by Rokt solving and how is that benefiting you?** web client side events not in proper order. ### 12. Primiere Product, but Expensive **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** September 26, 2019 **What do you like best about mParticle by Rokt?** The interface, and navigation is very easy to work through. Finding things is straight-forward. **What do you dislike about mParticle by Rokt?** The price. It is very very expensive. However, it's become a necessity. We do find ourselves considering alternatives, just because of the price tag. **Recommendations to others considering mParticle by Rokt:** Make sure you do due diligence in selecting your vendor. When you've settled, it is very difficult to switch. **What problems is mParticle by Rokt solving and how is that benefiting you?** Management of data and PII. That's really what it comes down to. ### 13. Mapping your user journeys with Indicative **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2018 **What do you like best about mParticle by Rokt?** Indicative has helped us quickly build different user journeys to gain insights into how our users are using our product. By easily loading events, then building funnels and using their explore tool, product teams can now do self-service data discovery. **What do you dislike about mParticle by Rokt?** Would love to have more flexibility on how to categorize sessions. **Recommendations to others considering mParticle by Rokt:** Indicative shares the behavioral analytics space with a couple of tools and their approach to data management and data exploration was the best fit for us since our product does not have a clear predefined user journey. Meaning that being a productivity tool our users use the tool in a non-linear way and Indicative has helped us map out and understand our user journey by easily building upon our events. **What problems is mParticle by Rokt solving and how is that benefiting you?** Driving product teams to do self-service data exploration of user-generated events. We now have teams gaining insights into user flows and providing feedback on the impact of their developments. ### 14. A great tool for monitoring and segmenting your event based analytics **Rating:** 5.0/5.0 stars **Reviewed by:** David T. | Growth Marketing Manager, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2017 **What do you like best about mParticle by Rokt?** The Segmentation feature is very powerful and allows us to segment our event data in a number of ways, all via a simple drag and drop interface. This allows us to quickly answer any questions that we may have about our data. **What do you dislike about mParticle by Rokt?** The page can sometimes become a bit laggy when you're working with an advanced segmentation, although this usually resolves itself. **What problems is mParticle by Rokt solving and how is that benefiting you?** Indicative provides us with visibility into how our users are making use of our app, without having to spend time manually analysing our database or building SQL queries. ### 15. Anne Powell Review of Indicative **Rating:** 3.5/5.0 stars **Reviewed by:** Anne P. | Associate Director, Customer Engagement, Newspapers, Enterprise (> 1000 emp.) **Reviewed Date:** April 02, 2018 **What do you like best about mParticle by Rokt?** Immediate / constant access to data. Also, the availability of Eric and Jennie via concierge hours and through chat on the platform. **What do you dislike about mParticle by Rokt?** Think this issue was more on our side, but incomplete / oddly tagged data. **What problems is mParticle by Rokt solving and how is that benefiting you?** Understanding customer behavior to inform both targeting and overall marketing strategy ### 16. Great product with an even better team behind it **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** November 13, 2017 **What do you like best about mParticle by Rokt?** The thing I liked best was how responsive the Indicative team is! They were always ready to assist in any way possible, went out of their daily schedule to hash out requirements and details, and ensure their product's capabilities were fully understood by us end users. A close second in what I liked best, is how fast the results return for our use! **What do you dislike about mParticle by Rokt?** I can't say that I disliked too much here. **Recommendations to others considering mParticle by Rokt:** I would recommend trying it out, especially if your department is caught up in tedious manual requests involving data. **What problems is mParticle by Rokt solving and how is that benefiting you?** Us as a company was in the market for a great and interactive tool to provide a detailed analysis simple enough for any user who is not tech savvy to understand. Instead of having to perform manual ad hoc requests that required querying databases and massaging the data in way for business to visually find appealing, this achieved both for us! ### 17. Great market growth tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** July 10, 2018 **What do you like best about mParticle by Rokt?** It’s ability to enhance the connections of customer data and create a great opportunities for creating new products. **What do you dislike about mParticle by Rokt?** I don’t have anything specific but I do prefer more gudiance learning about the program **What problems is mParticle by Rokt solving and how is that benefiting you?** Creating the best product for our customers by analyzing and comparing data base ### 18. Intuitive way to analyze your data flow **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2017 **What do you like best about mParticle by Rokt?** I love how easy it is to visually set up a funnel. As a visual person, I can more quickly analyze possible funnel alternatives quickly. I actually look forward to setting up funnels and testing out different hypotheses. **What do you dislike about mParticle by Rokt?** I've only used this for one month so far and I can't seem to find anything that has been problematic for me thus far. Great work on your product! **Recommendations to others considering mParticle by Rokt:** If you want to quickly analyze data and have fun while you're at it, look to Indicative. It makes setting up funnels a breeze and you actually look forward to quickly setting up experiments so that you can set up a new dashboard to view the results. These days, I'm eager to produce data from experiments faster so that I can play with Indicative and understand the results. **What problems is mParticle by Rokt solving and how is that benefiting you?** We are using Indicative to test out different flows throughout our site from entry to order completion. So far we have been able to validate the effectiveness of our various funnels and quickly iterate based on preliminary results which have helped us design better experiments. ### 19. I love how easy it is to quickly get insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2017 **What do you like best about mParticle by Rokt?** I love that it feels like putting a simple Excel formula or SQL query together. It's very approachable without much technical knowledge. It takes very little time to teach a colleague how to start leveraging Indicative. Even though it's easy, there's a lot going on - so when something doesn't work, it can be frustrating and difficult to figure out why. But your CS team is always very fast and very helpful, so it alleviates all of that :) **What do you dislike about mParticle by Rokt?** Benchmarking can be difficult - particularly, using it to compare how healthy client activity is when using this tool in place of a customer health dashboard (which, to be fair, isn't necessarily how it's intended). But it's powerful enough to work around some of the minor issues i have with it. **What problems is mParticle by Rokt solving and how is that benefiting you?** Using it to understand how our most valuable clients are using the dashboard. I'm essentially using it as a customer health dashboard, by tracking actions over time by users of these accounts. ### 20. In-depth, but not overly complicated, website analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2017 **What do you like best about mParticle by Rokt?** Indicative allows us to see the full view of our marketing funnel and customer journey. While I did not set up the system, I have found it very easy to navigate as a user. **What do you dislike about mParticle by Rokt?** The dashboards can sometimes take a very long time to load. **Recommendations to others considering mParticle by Rokt:** I view Indicative as more of a supplement to Google Analytics rather than a replacement product. **What problems is mParticle by Rokt solving and how is that benefiting you?** I largely use Indicative to look for trends in our signup rates and sources of high-converting traffic. ### 21. Fastest tool for quick data analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Rihards S. | Product Manager, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2017 **What do you like best about mParticle by Rokt?** Speed of metrics, similar queries in our redshift database take a lot longer. Ability to see all the properties to segment by and quickly build queries without writing sql. Funnel charts are beutiful and no other app can do them more elegantly. **What do you dislike about mParticle by Rokt?** No ability to connect with our database. It does great what it does but does not support more complicated usecases. Dashboards are kind of weak and no good email reporting. **What problems is mParticle by Rokt solving and how is that benefiting you?** Finding problems in our funnel, optimizing onboarding flow or conversion paths. Debuging event reporting problems. ### 22. Affordable and practical solution **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2017 **What do you like best about mParticle by Rokt?** The customer service. Everyone I have interacted with has been super helpful, even if it's not the answer I want to hear **What do you dislike about mParticle by Rokt?** Sometimes the tools themselves are not intuitive. Just get on chat, and someone is able to help me **Recommendations to others considering mParticle by Rokt:** Make sure you explore all your options, but Indicative is a solid solution if you want to heavily customize your analytics beyond what other companies can offer **What problems is mParticle by Rokt solving and how is that benefiting you?** The user insights tool is easy to use and intuitive to set up and manage. ### 23. Easy to compare metrics **Rating:** 3.5/5.0 stars **Reviewed by:** Undīne D. | Associate Product Manager, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2017 **What do you like best about mParticle by Rokt?** How simple the process is to see data and how the data can be visualistes **What do you dislike about mParticle by Rokt?** Sometimes the data is not accurate or the site is not working **What problems is mParticle by Rokt solving and how is that benefiting you?** Finding out where data events are not working properly, identifying where users stop in a process ### 24. Good for teams with varying skill sets **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2017 **What do you like best about mParticle by Rokt?** That it's easy for marketing team to use, data is clear and easy to understand, nice visuals . **What do you dislike about mParticle by Rokt?** Nothing to dislike, so far. I would've liked to receive proper training to use it. **What problems is mParticle by Rokt solving and how is that benefiting you?** Using indicative has allowed members of product and marketing, with varying skill sets, have the ability to look at data easily. ### 25. Digital Marketing Manager **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2017 **What do you like best about mParticle by Rokt?** Mobile attribution, visual way of using queries, ease of use, chart options, segmentation options **What do you dislike about mParticle by Rokt?** Lack of insight into web attribution (GA isn't hooked up -- but not sure if this is unique to our account / is a possible functionality. **Recommendations to others considering mParticle by Rokt:** Get a tutorial upfront -- it's pretty user friendly, but there are little nuances **What problems is mParticle by Rokt solving and how is that benefiting you?** Mobile attribution -- we've been able to budget more effectively across channels because of this. ## mParticle by Rokt Discussions - [May you have created some tutorials for beginners?](https://www.g2.com/discussions/45060-may-you-have-created-some-tutorials-for-beginners) - 1 comment, 2 upvotes - [WIll you ever change the new user interface?](https://www.g2.com/discussions/43704-will-you-ever-change-the-new-user-interface) - 1 comment, 1 upvote - [Where does indicative stant when compared to other competitors](https://www.g2.com/discussions/43003-where-does-indicative-stant-when-compared-to-other-competitors) - 1 comment, 1 upvote - [How would you guys handle all the feedbacks, suggestions, or request of your users about indicative features](https://www.g2.com/discussions/42996-how-would-you-guys-handle-all-the-feedbacks-suggestions-or-request-of-your-users-about-indicative-features) - 1 comment, 1 upvote - [View mParticle by Rokt pricing details and edition comparison](https://www.g2.com/products/mparticle-by-rokt/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-05-29+23%3A49%3A37+-0500&secure%5Bsession_id%5D=a5f7a434-3989-4dc6-8cf3-0c9d14699dd8&secure%5Btoken%5D=189baa0674afce1a850a0f7f649aaefea8a6f8f73ffcca4b108fe4c17d0c66a3&format=llm_user) ## mParticle by Rokt Integrations - 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[TUNE](https://www.g2.com/products/tune/reviews) - [Twitter Ads](https://www.g2.com/products/twitter-ads/reviews) - [Unity](https://www.g2.com/products/unity-dataflow-solutions-unity/reviews) ## mParticle by Rokt Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Identification** - Demographics - User Segmentation - Geolocation **Product Analytics** - Account-Level Analytics - User-Level Analytics - Segmentation - Funnels - Alerts - Multi-Product Analytics - User Scoring - Integrations **Administration** - Data Modelling - Recommendations - Workflow Management - Dashboards and Visualizations **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Platform Basics** - Dynamic Segmentation - Journey Optimization **Development ** - Pre-built Connectors - Custom Connectors **Management** - Business Glossary - Data Discovery - Data Profililng - Reporting and Visualization - Data Lineage **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Compliance** - Sensitive Data Compliance - Training and Guidelines - Policy Enforcement - Compliance Monitoring **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Functionality** - Identity Verification - Workflow - DSAR Portal - Reporting and logs **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Management ** - Reporting and Analytics - Data Mapping **Security** - Access Control - Roles Management - Compliance Management **Agentic AI - Product Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Data Quality** - Data Preparation - Data Distribution - Data Unification **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Integration Options** - ERP Systems - Accounting Systems - CRM and Marketing Automation Systems - EDI **Maintainence** - Data Quality Management - Policy Management **Behavioral Analytics - Product Analytics** - Multi-Product Analytics - User level Analytics - Account level Analytics - Segmentation - Funnels **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Platform Infrastructure - Product Analytics** - Cross System integrations - Alerts - Integrations **Agentic AI - Data Governance** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **AI driven optimization - Product Analytics** - User scoring - Adaptive learning - Automated insights - Autonomous task execution **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top mParticle by Rokt Alternatives - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - 4.5/5.0 (554 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - 4.3/5.0 (440 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (757 reviews)