# mParticle by Rokt Reviews **Vendor:** ROKT **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.4/5.0 **Total Reviews:** 175 ## About mParticle by Rokt Rokt mParticle is a hybrid customer data platform (CDP) that combines real-time streaming architecture with composable, warehouse-native architecture in a single platform. It is purpose-built for enterprise teams who need both: activating customer data in real time from streaming pipelines and directly from their cloud data warehouse, without rebuilding infrastructure or duplicating data. With hundreds of API-based integrations, Rokt mParticle makes data flow seamlessly across every channel so marketing, product, and data teams can move faster with less hassle. Core capabilities include Customer 360 identity resolution, AI-powered audience segmentation, predictive analytics, and end-to-end data governance with built-in privacy controls. Rokt mParticle connects to 300+ native integrations, routing customer data across marketing, product, and analytics tools without data loss or latency. Global brands including HBO Max, JetBlue, SoFi, Burger King, Chick-fil-A, Spotify, and Klarna use Rokt mParticle to improve identity match rates, grow high-value audiences, lower customer acquisition costs, and drive measurable revenue lift across channels. ## mParticle by Rokt Pros & Cons **What users like:** - Users appreciate the **ease of use** of mParticle, which simplifies customer data management and offers excellent support. (5 reviews) - Users appreciate the **organization and flexibility of customer data** that mParticle provides, enhancing data management and insights. (4 reviews) - Users highlight the **amazing customer support** from mParticle, citing clear solutions and a collaborative approach with the team. (3 reviews) - Users appreciate the **ease of use** in the mParticle interface, significantly enhancing their ability to manage customer data. (3 reviews) - Users appreciate the **automation efficiency** of mParticle, simplifying data handling and reducing manual efforts significantly. (2 reviews) - Collaboration (2 reviews) - Users appreciate the **clear and user-friendly interface** of mParticle, enhancing customer data management across touchpoints. (2 reviews) - Easy Creation (2 reviews) - Users appreciate the **easy integrations** with mParticle, enhancing workflow and enriching their data ecosystem seamlessly. (2 reviews) - Efficiency (2 reviews) **What users dislike:** - Users often struggle with the **steep learning curve** of mParticle, making it challenging for new users to navigate effectively. (3 reviews) - Users struggle with the **steep learning curve** of mParticle, finding it difficult to navigate and understand key concepts. (3 reviews) - Users find the **complex configuration** challenging, leading to a steep learning curve and difficulties in navigating settings. (2 reviews) - Users struggle with the **complexity issues** of mParticle, citing a steep learning curve and confusing interface. (2 reviews) - Users find the **difficult setup** for mParticle by Rokt challenging, impacting visibility for engineering and marketing teams. (2 reviews) - Users find the **pricing too high** , especially for startups and small businesses, limiting their ability to scale effectively. (2 reviews) - High Complexity (2 reviews) - Learning Difficulty (2 reviews) - Users face **limitations in customization and high costs** , impacting scalability and overall effectiveness of mParticle by Rokt. (2 reviews) - Setup Difficulty (2 reviews) ## mParticle by Rokt Reviews ### 1. Indicative Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2022 **What do you like best about mParticle by Rokt?** Front end display of tool, and ability to build custom segments **What do you dislike about mParticle by Rokt?** Not much, good all-round tool for building required outputs **What problems is mParticle by Rokt solving and how is that benefiting you?** Reporting on top-level company performance. Developing reports on campaign performance **Official Response from Dan Powell:** > Hello, Thanks for taking the time to review Indicative's platform. We're glad that the app has been useful for you so far. If you have any more questions or have suggestions for features that we could incorporate in future updates, please send us a message at support@indicative.com. Happy analyzing! ### 2. In-Depth analysis with Indicative **Rating:** 3.5/5.0 stars **Reviewed by:** Daniel K. | CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2021 **What do you like best about mParticle by Rokt?** Easy to use wizard setup, lots of possible combinations, great dashboards **What do you dislike about mParticle by Rokt?** Pricing is a little too high for startups and small business **What problems is mParticle by Rokt solving and how is that benefiting you?** I needed to visualize how my clients use my websites. Information was scattered on different places. Indicative fix this and shows a neat dashboard with all the relevants KPI ### 3. Better Alternative to MixPanel **Rating:** 4.0/5.0 stars **Reviewed by:** Ben S. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2021 **What do you like best about mParticle by Rokt?** The product is easy to start using on Day 1, but it also has many layers for complex analytics. Also, event tracking is accurate and scalable ... Google Analytics is not scalable for this, and other solutions, such as Mixpanel, are too expensive and less useful. **What do you dislike about mParticle by Rokt?** I dislike the sharp jump in price tiers. While I was still in the mode of testing for a few months, we kept breaching the free trial limit, and were forced to pay a steep price jump in order to continue our testing. Otherwise the data was locked. **Recommendations to others considering mParticle by Rokt:** Easy to start. Easy to implement tracking code. Scalable. Less expensive than Mixpanel, but still not cheap at massive scale. **What problems is mParticle by Rokt solving and how is that benefiting you?** Event Tracking at Scale was easily solved by Indicative. Easy to implement. Customization for params. Fast reporting. ### 4. I enjoyed using and exploring the capabilities of Indicative. **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan B. | Mobile Application Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2020 **What do you like best about mParticle by Rokt?** What I like the most on Indicative is the ability to provide a real time data. **What do you dislike about mParticle by Rokt?** No options of adding an event between two different events. dragging an event cause more time consuming. **Recommendations to others considering mParticle by Rokt:** Be patient to study and explore because it's worth it. **What problems is mParticle by Rokt solving and how is that benefiting you?** In our team in Lenddo Indicative helps us to find the bugs or error of our application using the events, can also help us to monitor application journey, and providing a real time data for our daily reports. ### 5. A good tool to speed up telemetry analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2021 **What do you like best about mParticle by Rokt?** Indicative is easy to learn and apply by non-technical savvy users. **What do you dislike about mParticle by Rokt?** Regular expressions and other advanced filters are not yet implemented **Recommendations to others considering mParticle by Rokt:** The support team is very responsive to questions. **What problems is mParticle by Rokt solving and how is that benefiting you?** Fast analysis of telemetry and user experience ### 6. A great tool with lots of potential **Rating:** 4.5/5.0 stars **Reviewed by:** Gavin A. | Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** March 03, 2021 **What do you like best about mParticle by Rokt?** The platform is relatively easy to use with an intuitive interface. The funnel visualisation is clear and a real winner when it comes to communicating funnels and optimisation efforts to stakeholders. As always with these platforms outcomes largely depend on the data you put in it, so a degree of pipeline engineering is required. Having said that, the GA connector works well and Indicative made short work when they had to update it to consider multiple trackers. **What do you dislike about mParticle by Rokt?** The dashboard functionality could have more interactive elements, in particular the ability to interact with the funnel viz. Bit too static at the moment. **What problems is mParticle by Rokt solving and how is that benefiting you?** Understanding paths, visualising funnels identifying optimisation opportunities , opportunity sizing and outcomes monitoring. ### 7. Indicative is one of the best analytics tools we have used so far. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2020 **What do you like best about mParticle by Rokt?** It's easy to use and integrate into the code base and pretty userfriendly UI. Their customer service is also very good and responds immediately. **What do you dislike about mParticle by Rokt?** the events can take a while to load somtimes. one other issue is how they are grouped together. **Recommendations to others considering mParticle by Rokt:** its easy to install and use , very good customer support aswell, which makes it worth using. i have had several issues with the past vendors we used where we had to go back and forth on a call, but with indicative its been easier to track down issues and customer support is always available to debug and fix any issues we come across, technical and otherwise. plus its fairly inexpensive as compared to other analytic tools making it the best option in market out there. i would strongly recommend this product and can almost guaranteee it will meet all expectations with respect to product and business goals. Also, they are available all the time to help with any support or debug issues. we just had to have 2 calls with them and within a week we were good to go. we did our market research with some renown analytics vendors but this one definitely stood out. **What problems is mParticle by Rokt solving and how is that benefiting you?** we are able to track several mobile events and data associated with it. it helps us be more productive with respect to our data analysis and usage. ### 8. Unique experience **Rating:** 4.0/5.0 stars **Reviewed by:** Ashwin G. | Mentor, Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2021 **What do you like best about mParticle by Rokt?** The funnels are unique, the analytics capabilities are amazing. **What do you dislike about mParticle by Rokt?** Not much to dislike, but it may not be that easy to use and intuitive **What problems is mParticle by Rokt solving and how is that benefiting you?** Could identify dropoffs ### 9. Good for User conversion monitoring **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2021 **What do you like best about mParticle by Rokt?** It's a good tool to understand in which part of the product flow we are losing the conversion. The filtring options, group segments is easy to use, especially if you integrate it with Segment.io **What do you dislike about mParticle by Rokt?** I find it a bit difficult to compare two separate segmentation with each other **What problems is mParticle by Rokt solving and how is that benefiting you?** To monitor the User engagement in different part of the product **Official Response from Arman Escobar:** > Hi, My name is Arman and I'm the Customer Success Manager at Indicative. I want to thank you for your recent review. I'm glad to hear you enjoy our filtering options and the ease of our integration with Segment. I sincerely appreciate your critical feedback and would like to learn more about your challenges. We always like to hear from our customers so we can continuously improve Indicative. Please reach out to me via email: arman.escobar@indicative.com Looking forward to hearing from you and Happy Analyzing! - Arman ### 10. Good Customer Analytics platform for use in Customer Journey and Marketing Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Carlos M. | Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2020 **What do you like best about mParticle by Rokt?** Easy connectivity to data sources such as Big Query. The data set configuration is on the customer side (which makes sense) but the Indicative team is there to help along the way with tips and suggestions on what structure and fields would make the most sense. Then Indicative takes care of ingesting the data and synching it. Once data is in Indicative the querying system for displaying information, filtering and slicing is very simple and human-readable. People without programming skills will feel comfortable using it **What do you dislike about mParticle by Rokt?** Some features we think useful have not been incorporated yet, but we know are in the pipeline. For instance some of the graphs and visuals generated after querying are static, requiring the user to modify the query if there is something else he wants to see or deep dive in a specific detail. **Recommendations to others considering mParticle by Rokt:** Although Indicative will help you, I strongly suggest to get your data in shape: clean it, transform it, and get it readi to fulfill the use case you will be working on **What problems is mParticle by Rokt solving and how is that benefiting you?** Marketing nowadays is quite complex with many touchpoints both online and offline, making it hard to build a customer journey, analyze cause-effect of actions and find the next best action. Indicative and specially it's multipath funnel visualization helps commercial teams identify what paths are working better and what actions seem to have a larger positive impact. Its ease of use can help a broader part of the organization perform the analysis so it's not only IT or tech guys doing that analysis but the actual marketing team that will then take actions based on what they see. Besides, analyzing information directly in big query or even using data studio is not optimal when dealing with non-linear interactions and multiple paths. Indicative solves that with a nice visual. ### 11. Loaded with options and crunches data so quickly. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2021 **What do you like best about mParticle by Rokt?** Once I learned how to create my own dashboards, I was amazed at the number of different options I had at my fingertips to customize my reports and make them visually interesting. **What do you dislike about mParticle by Rokt?** There is a learning curve, but once you get up-to-speed you'll love the platform. **Recommendations to others considering mParticle by Rokt:** Take the time to learn what Indicative can really do for you -- so many options here to explore. **What problems is mParticle by Rokt solving and how is that benefiting you?** We use Indicative to pull in event data to create a dynamic dashboard for our clients, giving them a near-realtime look into what's happening for them. ### 12. Great for product analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2021 **What do you like best about mParticle by Rokt?** Good visualization interface and ability to see customer's journeys at the website/app and integration with snowplow events. **What do you dislike about mParticle by Rokt?** We only use Indicative for product analytics, and sometimes it is confusing to have different data visualization tools **What problems is mParticle by Rokt solving and how is that benefiting you?** Ability to perform journey analyzes and what users do after performing some event ### 13. Go-to-place for anything mobile analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Siddharth M. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2021 **What do you like best about mParticle by Rokt?** Being a fintech app with multiple offerings, we have tons of funnels to track. I liked the way we can create dashboards to slice and dice our key business metrics. **What do you dislike about mParticle by Rokt?** I think it can be faster. At times, there is a lag in loading the dashboards which leads to disengagement. **What problems is mParticle by Rokt solving and how is that benefiting you?** We are using indicative to figure out the gaps in our app funnels and user level analyitcs to understand users' actions and behaviour. We use insights to improve our product. ### 14. Indicative review **Rating:** 5.0/5.0 stars **Reviewed by:** Ezekiel P. | Data Encoder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2020 **What do you like best about mParticle by Rokt?** What I like the best on indicative was how I can easy analyze data and create dashboards. I like how i can play with data and easily analyze it **What do you dislike about mParticle by Rokt?** What I dislike was the new user interface. I also dislike how sometimes it has bugs and it shows inaccurate results. **What problems is mParticle by Rokt solving and how is that benefiting you?** I am watching the application traffic from our clients using indicative. The benefits was we could easily analyze the application traffic if there was something wrong. ### 15. I **Rating:** 4.0/5.0 stars **Reviewed by:** Shiva S. | Associate Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2021 **What do you like best about mParticle by Rokt?** Ability to implement funnel creation and visualization to draw insights and take decisions based on funnel performance **What do you dislike about mParticle by Rokt?** Allows only linear funnels creation and not multi linear funnels. Moreover 'did not do' type users are not further added into the funnel and are considered as permanent dropoffs. **What problems is mParticle by Rokt solving and how is that benefiting you?** Tracking onboarding journey for app for android and ios benefit - helps me draw analysis and take decisions on customizing my onboarding flow ### 16. Best Customer Support and Easiest Setup Compared to Competitors **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Wine and Spirits | Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2020 **What do you like best about mParticle by Rokt?** Indicative is easy to use right off the bat. Even for someone non-technical at all, their support team has multiple account managers that specialize in helping you understand the data and get your account set up so everything is easy to use without needing the support of their team to make every little change. **What do you dislike about mParticle by Rokt?** There's really not much to dislike, the only thing I could possibly say would be on our end, the time it takes to properly set up the event names but that has nothing to do with the Indicative system **What problems is mParticle by Rokt solving and how is that benefiting you?** We switched from Google Analytics which was not giving us the in-depth reporting that we needed. We are now able to see specific events and clicks and not just a general page-view overview. We now have the ability for anyone on our team to ask a question and set up a funnel to measure any metric or workflow. ### 17. A Fantastic tool that is always improving **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2021 **What do you like best about mParticle by Rokt?** The constant improvements is indicatives best feature **What do you dislike about mParticle by Rokt?** There is currently a few missing integration points that would speed up getting data from our core platform, but there is a lot of other options to use **Recommendations to others considering mParticle by Rokt:** Has a brilliant support suite and has a lot of integration points to bring in your data, including an API to store data in Indicative itself. This product should always be considered as part of evaluating analytical software as it ticks a lot of boxes **What problems is mParticle by Rokt solving and how is that benefiting you?** Business insights into how customers use our platform ### 18. Its very concise when getting all the information that we need. Easy to use, and reliable. **Rating:** 5.0/5.0 stars **Reviewed by:** Amiel T. | Encoder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 04, 2020 **What do you like best about mParticle by Rokt?** The Segmentation. I like the process how to get information there. Same with the Funnel. **What do you dislike about mParticle by Rokt?** Nothing. I liked all of the analysis. Cohorts, Funnels, and the Segmentation. **Recommendations to others considering mParticle by Rokt:** Nothing actually **What problems is mParticle by Rokt solving and how is that benefiting you?** The application created and application completed. Well its always the same and concise. ### 19. Reporting and Monitoring Simplified **Rating:** 5.0/5.0 stars **Reviewed by:** Adrian G. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2020 **What do you like best about mParticle by Rokt?** Real Time Data, and how the data was shown using funnel and segmentation. **What do you dislike about mParticle by Rokt?** the user interface some times is hard to see. **Recommendations to others considering mParticle by Rokt:** It really helps you on daily reporting ang monitoring of clients actions. **What problems is mParticle by Rokt solving and how is that benefiting you?** Applications for daily processing for around the clock monitoring. ### 20. Helpful and insightful **Rating:** 4.0/5.0 stars **Reviewed by:** João C. | Product Owner, Mid-Market (51-1000 emp.) **Reviewed Date:** September 01, 2020 **What do you like best about mParticle by Rokt?** The visual non tech layout really helpful. The capacity to not have to undertake tasks like setting up funnels and wait for new data is a bliss. **What do you dislike about mParticle by Rokt?** Some More drill down and context in funnels would be lovely **Recommendations to others considering mParticle by Rokt:** Try it out to check how easy it is to setup and start gathering some insights that can better drive conversations **What problems is mParticle by Rokt solving and how is that benefiting you?** User journeys are more visible and the impact of changes is more clear now! ### 21. Ease of use, good presentation **Rating:** 3.5/5.0 stars **Reviewed by:** Michael F. | Marketing Campaign Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2021 **What do you like best about mParticle by Rokt?** The flexibility to configure data in the way I want to communicate it **What do you dislike about mParticle by Rokt?** I've not got any dislikes yet, as I haven't tried all of its functions **What problems is mParticle by Rokt solving and how is that benefiting you?** Displaying data for presentations, making business decisions ### 22. Fast and easy to analyze data **Rating:** 4.5/5.0 stars **Reviewed by:** Arthur L. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2020 **What do you like best about mParticle by Rokt?** Indicative has a series of tools designed for a fast data consultation. It is easy to use and its graphics and animations are really gorgeous and do the data storytelling is easy. Also, since we don't need SQL or other ype of programming to analyze the data, more team members can use and generate insights from Indicative. **What do you dislike about mParticle by Rokt?** Its setup will require the assistance of developers and data engineers. Past that, it will be really easy to use. It could have more tools for training and learn more things aboou Indicative's capabilities. **What problems is mParticle by Rokt solving and how is that benefiting you?** I am using Indicative to understand consumer behaviour from my website. I can do a series of analysis such as Conversion Funnel, segment different publics by cohorts and so on. ### 23. Excelent tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2021 **What do you like best about mParticle by Rokt?** It is a easy and fast way to manipulate metrics in very specific way. **What do you dislike about mParticle by Rokt?** The interface could be easier to handle, especially about the use of filters and adding fields. Sometimes it is hard to find where to apply conditions needed to clean the analysis. **What problems is mParticle by Rokt solving and how is that benefiting you?** Problems with specific analysis such as funnel of a specific group/product from different pages. ### 24. Great tool for funnel analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Weston W. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 10, 2020 **What do you like best about mParticle by Rokt?** Easy to use tool for funnel analysis that connect to Segment for event data. Great free tier as well so you can really take your time understanding the tool before having to make a purchase commitment. It does require that you have a good understanding of your site or app event structure, and what you are looking to measure. The filtering and segmentation tools are quite robust, but take some getting used to to configure properly. **What do you dislike about mParticle by Rokt?** This is nit-picky, but the color scheme is awful. Also, like many of these tools the learning curve is steep. That said, they do have a really great email onboarding series, and step by step tutorial within the app itself. The tool is less robust than Amplitude or Mixpanel, but at a much more attractive price point. **Recommendations to others considering mParticle by Rokt:** Take the time to go through the tutorials and build out sample analysis. **What problems is mParticle by Rokt solving and how is that benefiting you?** I mostly use it for ad hoc analysis of new features, as well as ongoing conversion funnel analysis. ### 25. Experience as a user and a developer (integrating the events) **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2021 **What do you like best about mParticle by Rokt?** - speed - easy to use and get a quick view on the user journey - cool new features **What do you dislike about mParticle by Rokt?** - complexity (even analysts struggle to understand some features) - low flexibility on adjusting the events - poor filtering functionality (e.g. no "value is in json array" filter) **What problems is mParticle by Rokt solving and how is that benefiting you?** Funnel analysis, user journeys (see the benefits above) ### 26. Indicative helps us understand user behavior with no sampling & segmentation **Rating:** 4.5/5.0 stars **Reviewed by:** Rich H. | Director of Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2020 **What do you like best about mParticle by Rokt?** Being able to build unlimited funnels of user behavior and how they go through our website is one of the best features. Using Google Analytics we were stuck with sampling & limited to just one funnel. With Indicative we can create unlimited funnels, see conversions over time and it works with Snowplow. **What do you dislike about mParticle by Rokt?** Indicative is super powerful but also a little complex. Just a small learning curve, but once you figure it out you are good to go. **What problems is mParticle by Rokt solving and how is that benefiting you?** Understanding the most common paths to conversion, with segmentation & conversions over time. ### 27. Good for basic analysis, but not too customizable or intuitive **Rating:** 3.0/5.0 stars **Reviewed by:** Kate Z. | Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2020 **What do you like best about mParticle by Rokt?** Indicative has four analysis tools that have a nice drag-and-drop functionality, a quick load time, and good filters with a dropdown menu. The filters and group by's are useful and intuitive to use. The properties explorer is neat and very detailed. Having all the user properties and events on tabs is useful to be able to see what we have. Seeing the annotations is helpful as well. Overall, I like that Indicative has everything in one place. **What do you dislike about mParticle by Rokt?** Their dashboards aren't easy to make and each panel is not very customizable, so that means the dashboard doesn't quite fit the job. The events that are listed on the right side are not able to be organized. We have a lot of events, but they are just listed in alphabetical order, containing customer events and in-app user events. The graphic can use more customizability as well, so that we can see exactly what we want. I would also like to be able to do certain calculations for custom views. For example, Indicative allows us to see the total count of event and the total number of users, but would not we able to give direct insight into the total count per user. They only have a limited amount of types of visualizations. The ability to have labels for values appear without hovering over the data point would also be appreciated. Although Indicative has things sorted in buckets and all things in those places, it lacks infrastructure to organize large amounts of types of data and events. **Recommendations to others considering mParticle by Rokt:** I would contact them to see if they are the right fit for you, but for our company, it doesn't seem like the best fit. **What problems is mParticle by Rokt solving and how is that benefiting you?** Segmenting users based on specific traits and seeing the funnel of customers/users. We don't use it all too often, because we want to be able to have the ability to make more custom views and drill into the data more efficiently.The benefits are that Indicative does give quick answers, but often they can only answer simple questions. ### 28. Best Value for Money for High Volume Applications **Rating:** 4.0/5.0 stars **Reviewed by:** Simon T. | Product Owner - Growth & Analytics, Mid-Market (51-1000 emp.) **Reviewed Date:** April 05, 2020 **What do you like best about mParticle by Rokt?** Price is very cheap for amount of events you can track and features you can use. Indicative is not as mature as other product analytics platforms our there (Amplitude, Mixpanel...) but if you're on a budget I would highly recommend it. Also Indicative gives you a lot of flexibility on the different sources of data you can use like Snowplow and even directly from your Databases (and the obvious ones like javascript and mobile SDKs). Finally Indicative also provides a lot of flexibility in how you want to manage your events and properties once they are in the platform (you can even set an event property as a user property retroactively) . **What do you dislike about mParticle by Rokt?** Snowplow integration can be improved, should be more flexible to better adapt to different schemas we create in Snowplow. The output of grouping a funnel by a dimension is not visually easy to understand. Indicative differentiator factor is not clear to me yet, looks like other product analytics platform are moving toward Machine Learning and Predictive analytics (correlations finder, anomaly detection etc...) I don't see Indicative going that way so far. **What problems is mParticle by Rokt solving and how is that benefiting you?** Easily understanding user behaviours in our products impacted our product decisions and prioritization. ### 29. Easy to use with a low barrier to entry **Rating:** 4.5/5.0 stars **Reviewed by:** Marc F. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2020 **What do you like best about mParticle by Rokt?** As someone who works on the backend, I don't deal directly with client-side analytics too much. However, whenever I need to look at something more analytics-focused, I can easily dip into indicative and generally find what I need without too much knowledge of the platform. **What do you dislike about mParticle by Rokt?** I find the need to share certain views a lot, and sometimes the URL structure can be confusing in terms of which filters or attributes are or are not included in a particular view. **Recommendations to others considering mParticle by Rokt:** Pay attention to which types of dashboards and graphs best visualize the data you are trying to study. When viewing a graph, pay attention to length of time when analyzing trends. Indicative makes it really easy to alter the timeline and zoom in / zoom out to gain more granular or more holistic data points. **What problems is mParticle by Rokt solving and how is that benefiting you?** We mostly use Indicative at work for client-side analytics -- tracking customer events on our mobile and web applications. We track certain events for people who browse our app, click around, view certain products, click further down the conversion funnel, make purchases, etc. and track the relationship between those events. The main benefit I have realized is to be able to visualize the trends of customers, where they drop off in the conversion funnel, and conversion rates at each step. We have also used indicative to triage errors and measure which errors occur most frequently, in what contexts, and on which platforms. ### 30. Easy set-up and visualization **Rating:** 5.0/5.0 stars **Reviewed by:** Elliot M. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2020 **What do you like best about mParticle by Rokt?** It was really easy to set up a basic dashboard and get a visual of the data I felt was important. While it pulls in all the same data from Google Analytics, it's much easier and more visual friendly to segment out the data and what you want to see. **What do you dislike about mParticle by Rokt?** Easier to reset data. Because there is so much testing, it would be nice to have a clear "remove all previous data". Other than that, the interface has been really easy to use which is a nice breath of fresh air from analytics. **Recommendations to others considering mParticle by Rokt:** It's a great tool to better visualize data. **What problems is mParticle by Rokt solving and how is that benefiting you?** Understanding the customer journey and landing page conversion rates. Also, data visualization and segmentation. ### 31. Indicative **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2020 **What do you like best about mParticle by Rokt?** Their multi path and cohort analysis tools that read directly off event log data are extremely useful, and unique in the BI space. The UI is very user friendly, easily allowing non technical teams the ability to analyze events. **What do you dislike about mParticle by Rokt?** It's a new product, so lacks some standard enterprise tools right now, like SAML integration, and refined user permissioning. **Recommendations to others considering mParticle by Rokt:** They very easily onboarding Snowplow unstruct, self described events. **What problems is mParticle by Rokt solving and how is that benefiting you?** Web event data is difficult to analyze with standard SQL, beyond just simple funnel analyses. Indicative's focus on that makes it a pretty clear add to our BI stack, without running into any issues with confusion over which tool to use for which job. ### 32. Mixpanel on steroids. **Rating:** 3.5/5.0 stars **Reviewed by:** Keane R. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2020 **What do you like best about mParticle by Rokt?** The fast and powerful UI allows for codeless analyses that would be hard to do with SQL. **What do you dislike about mParticle by Rokt?** Adding segments which aren't based on behavioural data is difficult as it relies on use of an API. I'd like to see this improved in the future - ideally I'd be able to throw in datasets from our database on the fly and use them to create segments using legacy data. **What problems is mParticle by Rokt solving and how is that benefiting you?** - conversion rate optimisation of core company flows --> dashboards are allowing us to record performance granularly and also see the impacts of our work. - quick self-serve analyses --> data team are now no longer a bottleneck to team data requests. People at the company with access to the tool can perform analyses without the data team which is starting more interesting conversations about the data (rather than what was previously just different members of the team requesting for data). ### 33. Indicative is very useful tool for analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2020 **What do you like best about mParticle by Rokt?** I must say that using a company customer analytics platform such as indicative is very helpful in analyzing the data of the user journey. It also helps us monitor customer traffic via funnel or segmentation. **What do you dislike about mParticle by Rokt?** I think for me the current indicative prod is a bit hard to use especially on terms of using the Date and time because when you change the date and time it's not that it will automatically save or change. As well as the font color for the calendar date picker I don't it's matched with the background color of the calendar. **Recommendations to others considering mParticle by Rokt:** I think with the new released of indicative its seems like its a bit hard to interact with it and I think that you need to bring back the feature of automatically reload the queries when there are changes made such as a change in date or time **What problems is mParticle by Rokt solving and how is that benefiting you?** With the used of indicative, it helps us so much to analyze easier the data of our client and also to figure out the journey of the user if there's any drop-off, etc. ### 34. It's a good tool for maintining your data and making presentable dashboards in a hurry . **Rating:** 3.5/5.0 stars **Reviewed by:** Anu B. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2020 **What do you like best about mParticle by Rokt?** It is easy to learn and anyone can learn it in short time. THe different features of indicative help in filtering and arranging the lump sum amounts of data in presentable dashboards. Furthermore, Reports can be shared and saved for future use in the same organisation.The dashboards are easy and quick to understand and it is also fast which comes in handy for last minute presentations .Overall,it has proved to be a decent tool for your analytics needs but could improve in some areas. **What do you dislike about mParticle by Rokt?** The raw data which tthe indicative provides can be a little difficult to deal with in other tools such as excel , sheets etc. If the data can be kept in a more structured form it can be shared across platforms .Also, some queries cannot be performed due to certain limitations if those can be removed it would make the tool a more comprehensive way of tracking data. **Recommendations to others considering mParticle by Rokt:** Indicative will be an effective tool once one goes throught the tutorial provided by the team . The different features such as funnel and segment really help in filtering the data. **What problems is mParticle by Rokt solving and how is that benefiting you?** Indicative is pretty useful for gathering customer insights and a large amount of data can be seen in a few seconds . There is no barries of timeline as indicative stores large amount of data . It mightnot be the best but surely easy to lear for people even without any SQL skills which other tools might require . ### 35. The best funnel analysis tool I've used **Rating:** 4.5/5.0 stars **Reviewed by:** Akash D. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2020 **What do you like best about mParticle by Rokt?** The best feature is their funnel analysis. The optional path helps you analyze a user's journey across events which some would not necessarily know fall in the sequence. It helps you to find which is a better journey by analyzing the optional features in between. **What do you dislike about mParticle by Rokt?** The ability to not open new tabs by clicking right. I believe I have got this habit as it's a universal habit while using a desktop or laptop to open things on new tab so that it doesn't hamper your current progress/work. **Recommendations to others considering mParticle by Rokt:** It's a good alternative to most of the product analytics tools out there but the best in terms for Pricing. **What problems is mParticle by Rokt solving and how is that benefiting you?** Product analytics as well as user behaviour analysis. The timeline is good and broken into sessions. The did/did not function allows you to understand time difference between the ideal and the optimum time when a feature should be highlighted. ### 36. Amazing end-to-end solution **Rating:** 4.5/5.0 stars **Reviewed by:** Matthew M. | Head of Growth / Chief Marketing Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2017 **What do you like best about mParticle by Rokt?** For us, our main problem was the ability to connect front-end web data with back-end customer data to get a true end-to-end view of our customer. After looking at a number of platforms, Indicative greatly exceeded our expectations for capabilities. The team is amazing. It's rare you come across a SaaS platform that doesn't just want to sell you a product and forget about you but takes a vested interest in your success. **What do you dislike about mParticle by Rokt?** Indicative has a unique data model that takes a little while to get used to. So it takes a little while to get up to speed but once you get it, everything is fine. Changing data doesn't apply retroactively so when we add new data attributes, it's only point-forward and we don't have a way to retroactively patch the data into the platform. **Recommendations to others considering mParticle by Rokt:** Take the time to plan out your data model so that implementation is easy from the get go. **What problems is mParticle by Rokt solving and how is that benefiting you?** As mentioned above, this allows us to connect our web data with our back-end customer data. It gives us more granularity into the customer behavior of our best customer segments so we can go out and acquire more similar customers. ### 37. Fun analysis behavioural tool with accurate results in just simple tools **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2020 **What do you like best about mParticle by Rokt?** What I like best is that the event tools are simply handed out, you only need to choose what you want to analyze and they give accurate results. Also, they give out instructions upon which how that tool is used. **What do you dislike about mParticle by Rokt?** One thing that I only dislike is that when editing and/or producing results in analysis gives out lag or having poor performance because of network latency. **Recommendations to others considering mParticle by Rokt:** It is a great statistical analysis tool for getting all your work done more accurate and easily with complete tools in observing data behaviour. **What problems is mParticle by Rokt solving and how is that benefiting you?** The problems I'm solving are those that I want to figure out if all the data that I receive on a platform are accurate and complete. I use different tools to count the complete amount of data and making sure if there are problems on the end-user. ### 38. How does Indicative help self-serving data - Prezi SaaS use case **Rating:** 3.5/5.0 stars **Reviewed by:** Ivan S. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2020 **What do you like best about mParticle by Rokt?** This review is written from an analyst perspective. We are putting efforts to help the whole company self-serving its product data. I like the execution speed of the user queries, even with high volume of data. I like that event categorisation is easy to achieve and the interface helps selecting the right event/attribute pairs. I like the possibility to create custom and joint events and that it is an accessible feature. I like the functionality to set a completion time on a funnel report and the recently introduced "funnel over time" feature. I like the new beta "Approximate funnels", we are using for many user cases. **What do you dislike about mParticle by Rokt?** At the moment, we suffer from some limitations: - we do not have the ability to join events in a funnel based on an attribute value and not on user_ids. it would be helpful to have the ability to filter subsequent events in a funnel based on different identifiers inside the event's attributes - We do not have the ability to create a custom condition based only on one specific value of an attribute and valid across pieces of the funnel. - Dashboard layout edit mode is erratic and does not help placing widgets freely with extending the canvas. - We cannot insert text boxes or custom commentary on the dashboard - In a funnel report, "saying user who did not perform an event" is not always obvious and in some advance cases it is impossible **What problems is mParticle by Rokt solving and how is that benefiting you?** The main problem we try to solve is data accessibility and data trust. We want to enable every part of our organisation to have access to user data and generate logical reports based on their hypothesis. This in turns translates on a lower workload on our team of analysts, which now have only the functionality of checking data validity and increase the trust on our data. Indicative is a valid tool for answering to quick question and, to some extent, it even enables non data savvy user to deep dive into the data. Yet the analyst approach is more critical and we know that some cases needs to be taken out of the platform for analysis. Nonetheless, we even use it for quick data validation checks or to support our stakeholders with more complex analysis ### 39. Quite good user behaviour analysis for a fair price **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2020 **What do you like best about mParticle by Rokt?** - fair price compared to alternatives - ability to do multipath funnel analysis with great visualizations - S3 integration, much better than using http requests - ability to send scheduled reports **What do you dislike about mParticle by Rokt?** - pathfinding analysis is not supported (i.e. what are the most common paths that user followed to reach event X) - significance calculation for A/B tests not supported - roles/permissions are not granular enough **Recommendations to others considering mParticle by Rokt:** - a very powerful alternative to products like mixpanel/amplitude etc. - I think it shouldn't be the only analytics tool but if you have a flexible tool (Looker, Tableau, etc) where you can handle basic reporting Indicative is a great supplement since it handles big event data easily (which is very tricky with SQL) **What problems is mParticle by Rokt solving and how is that benefiting you?** product analytics questions. Mostly funnel and adoption analysis. Also quite useful to analyze A/B test results. ### 40. WOD Insight review of Indicative **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2020 **What do you like best about mParticle by Rokt?** easy setup, nice graph, useful, helps me grow **What do you dislike about mParticle by Rokt?** nothing much, this questionnaire with stupid validation **Recommendations to others considering mParticle by Rokt:** do not participate in this stupid survey, it is too long. Finishing it just because I do not like leave stuff half-finished **What problems is mParticle by Rokt solving and how is that benefiting you?** Growth tracking ### 41. How useful is indicative **Rating:** 4.5/5.0 stars **Reviewed by:** Jerome D. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 04, 2020 **What do you like best about mParticle by Rokt?** schedule report that helps busy people to receive updates even they don't have a time to visit indicative dashboard. It also helps in monitoring the user behavior that helps to address the problem that the user is facing. **What do you dislike about mParticle by Rokt?** I find indicativenvery useful. I'm just expecting more features to come **Recommendations to others considering mParticle by Rokt:** Indicative is also useful in tracking problems. **What problems is mParticle by Rokt solving and how is that benefiting you?** Indicative is very useful to monitor the behavior of the user that helps business to address a problem that the user is facing. ### 42. My go to analytics tool **Rating:** 4.5/5.0 stars **Reviewed by:** AKASH D. | Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2020 **What do you like best about mParticle by Rokt?** The ability to chart funnels with optional paths is an amazing feature to have! Also, the ability to see the breakout on a shared as well as per step is amazing. **What do you dislike about mParticle by Rokt?** Not much. I do believe their persona setup needs work. Apart from that, everything is pretty good. **Recommendations to others considering mParticle by Rokt:** In case you have segment, it takes you less than a minute to set it up. **What problems is mParticle by Rokt solving and how is that benefiting you?** Primary data analytics is done directly on Indicative. Only in cases of unique use cases, is when I go to write my own queries. For everything else, Indicative serves almost all purposes. One of the best benefit is the ease of understanding. I've used this tool to empower all my teams to look at data and do their analysis for making the decisions. ### 43. Userfriendly analytic tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Newspapers | Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2020 **What do you like best about mParticle by Rokt?** I really enjoy the segmentation and funnel tools which are quite useful for our enterprise. In terms of QA, our production team really enjoy the interface to test the features, product and releases of our new developments. It's a win-win for both our business team and our technical team. **What do you dislike about mParticle by Rokt?** Some features useful for us are missing such as an alert when anomalies can be seen or selecting multiple options in the filters (we need to select each one because it is a varchar). I do understand that varchar shouldn't be considered as integers, but for versions of the application, this would be very much useful. **What problems is mParticle by Rokt solving and how is that benefiting you?** We are testing the releases of our applications, but we also have numerous business cases to fill up. ### 44. Very good UI **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2020 **What do you like best about mParticle by Rokt?** The simplicity for non technical users to drag and drop events. **What do you dislike about mParticle by Rokt?** Missing some advanced features for the visualization. **Recommendations to others considering mParticle by Rokt:** A good tool for non-technical users which do not know yet what questions to ask to the analytics team. Still at the exploration phase. **What problems is mParticle by Rokt solving and how is that benefiting you?** Understand our customer behaviour on our website for product improvement. ### 45. Deep and insightful platform for data nerds **Rating:** 4.5/5.0 stars **Reviewed by:** Zhenya V. | Growth Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2020 **What do you like best about mParticle by Rokt?** Set of tools Indicative provides. It makes possible deep analysis. **What do you dislike about mParticle by Rokt?** User interface is not very intuitive and can be overwhelming, especially at the start. **What problems is mParticle by Rokt solving and how is that benefiting you?** I use Indicative to analyze marketing funnels, email performance and product usage. ### 46. Better than Amplitude in many ways **Rating:** 4.5/5.0 stars **Reviewed by:** Martin T. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2020 **What do you like best about mParticle by Rokt?** The ability to send up to 1 billion events per month. **What do you dislike about mParticle by Rokt?** I feel like it's missing a crucial feature: moving (= rolling) averages. **What problems is mParticle by Rokt solving and how is that benefiting you?** We're monitoring most of our business metrics and events through Indicative. It helps us make meaningful decisions on what to prioritize. ### 47. Getting to data-driven answers fast **Rating:** 4.5/5.0 stars **Reviewed by:** Benjamin H. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2020 **What do you like best about mParticle by Rokt?** Indicative is really easy to use and allows people to give data-backed answers within minutes. Their support is also responsive and helpful. **What do you dislike about mParticle by Rokt?** The moment a query gets more complicated, Indicative sometimes struggles to provide good answers. **What problems is mParticle by Rokt solving and how is that benefiting you?** - Daily / Weekly usage metrics overviews - Analysis of funnels - Quick data answers to usage questions ### 48. Great tool for funnel/behavioral analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Catherine (Ruyun) Z. | Product Manager, Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2020 **What do you like best about mParticle by Rokt?** Allows anyone to easily perform funnel analysis without using Looker or complicated BI tools **What do you dislike about mParticle by Rokt?** Overall UI, especially dashboard, can be improved **What problems is mParticle by Rokt solving and how is that benefiting you?** Efficiently perform accurate user journey analysis without spending time in BI tools Share funnel graphs with other teams ### 49. Great Product! **Rating:** 4.5/5.0 stars **Reviewed by:** Chris P. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2020 **What do you like best about mParticle by Rokt?** Indicative is great for improving data accessibility across all of our product teams. **What do you dislike about mParticle by Rokt?** It's not the cheapest product, it's reasonable value but could be cheaper! **Recommendations to others considering mParticle by Rokt:** Takes a while to setup but well worth the time investment. **What problems is mParticle by Rokt solving and how is that benefiting you?** Analysing user flows and growth loops. ### 50. Indicative gives us great value **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2020 **What do you like best about mParticle by Rokt?** Indicative allows us to visualize our customer journey as they interact with our system. Whenever there's a concern or issue, I love the ability to be able to see what's going on with our customers and understanding how they interact with our system. Indicative delivers us actionable data, right at our fingertips. **What do you dislike about mParticle by Rokt?** Indicate needs to improve its mobile experience. Sometimes I need answers on the go and while it works on mobile, the experience is not as smooth as web. **What problems is mParticle by Rokt solving and how is that benefiting you?** Indicative gives us access to data that we can analyze. It helps us make quick decisions as well as flag any issues early on. ## mParticle by Rokt Discussions - [May you have created some tutorials for beginners?](https://www.g2.com/discussions/45060-may-you-have-created-some-tutorials-for-beginners) - 1 comment, 2 upvotes - [WIll you ever change the new user interface?](https://www.g2.com/discussions/43704-will-you-ever-change-the-new-user-interface) - 1 comment, 1 upvote - [Where does indicative stant when compared to other competitors](https://www.g2.com/discussions/43003-where-does-indicative-stant-when-compared-to-other-competitors) - 1 comment, 1 upvote - [How would you guys handle all the feedbacks, suggestions, or request of your users about indicative features](https://www.g2.com/discussions/42996-how-would-you-guys-handle-all-the-feedbacks-suggestions-or-request-of-your-users-about-indicative-features) - 1 comment, 1 upvote - [View mParticle by Rokt pricing details and edition comparison](https://www.g2.com/products/mparticle-by-rokt/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-05-25+08%3A18%3A43+-0500&secure%5Bsession_id%5D=e77f85f1-dcd4-4ea3-94b4-161b519eb5f8&secure%5Btoken%5D=b3da5b802479c2e82fa91b86f83533f50e83a2ff05d0bec2c0dd3ad7cfaf482d&format=llm_user) ## mParticle by Rokt Integrations - 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[Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) - [Radar](https://www.g2.com/products/radar-labs-inc-radar/reviews) - [Rakuten Advertising](https://www.g2.com/products/rakuten-advertising/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [SimpleReach](https://www.g2.com/products/simplereach/reviews) - [Singular](https://www.g2.com/products/singular/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Snowplow](https://www.g2.com/products/snowplow/reviews) - [Sprig](https://www.g2.com/products/sprig/reviews) - [Statsig](https://www.g2.com/products/statsig/reviews) - [Stormly](https://www.g2.com/products/stormly/reviews) - [Talon.One](https://www.g2.com/products/talon-one/reviews) - [Taplytics](https://www.g2.com/products/taplytics/reviews) - [Taptica](https://www.g2.com/products/taptica/reviews) - [Tiktok](https://www.g2.com/products/tiktok/reviews) - [Triton](https://www.g2.com/products/lumafield-triton/reviews) - [TUNE](https://www.g2.com/products/tune/reviews) - [Twitter Ads](https://www.g2.com/products/twitter-ads/reviews) - [Unity](https://www.g2.com/products/unity-dataflow-solutions-unity/reviews) ## mParticle by Rokt Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Identification** - Demographics - User Segmentation - Geolocation **Product Analytics** - Account-Level Analytics - User-Level Analytics - Segmentation - Funnels - Alerts - Multi-Product Analytics - User Scoring - Integrations **Administration** - Data Modelling - Recommendations - Workflow Management - Dashboards and Visualizations **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Platform Basics** - Dynamic Segmentation - Journey Optimization **Development ** - Pre-built Connectors - Custom Connectors **Management** - Business Glossary - Data Discovery - Data Profililng - Reporting and Visualization - Data Lineage **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Compliance** - Sensitive Data Compliance - Training and Guidelines - Policy Enforcement - Compliance Monitoring **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Functionality** - Identity Verification - Workflow - DSAR Portal - Reporting and logs **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Management ** - Reporting and Analytics - Data Mapping **Security** - Access Control - Roles Management - Compliance Management **Agentic AI - Product Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Data Quality** - Data Preparation - Data Distribution - Data Unification **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Integration Options** - ERP Systems - Accounting Systems - CRM and Marketing Automation Systems - EDI **Maintainence** - Data Quality Management - Policy Management **Behavioral Analytics - Product Analytics** - Multi-Product Analytics - User level Analytics - Account level Analytics - Segmentation - Funnels **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Platform Infrastructure - Product Analytics** - Cross System integrations - Alerts - Integrations **Agentic AI - Data Governance** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **AI driven optimization - Product Analytics** - User scoring - Adaptive learning - Automated insights - Autonomous task execution **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top mParticle by Rokt Alternatives - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - 4.5/5.0 (554 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - 4.3/5.0 (440 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (758 reviews)