I can give you four tools that are very important to our analysis:

1. "Event/User Segmentation"

2. "Frequency RFM/LTV "

3. "Cohort Analysis - Retention"

4. "Cohort Analysis - Activation" Review collected by and hosted on G2.com.

I came across two situations that disappointed me, that are:

1. Can`t upload an external csv/file to cross data inside other information inside Indicative - In fact, we tried to contact support and doesn`t work.

2. Is a bit difficult to read/analyze a user data table from some of the features inside Indicative. Review collected by and hosted on G2.com.

Indicative is very intuitive as a product. It makes it easier for non--developers' profiles to create useful dashboards, as long as they know their data well.

The data is easily understandable and there are a lot of different types of charts to choose from. One of the most interesting features is the possibility to compare periods and understand evolution.

The funnel functionality is prety well implemented and it's quick to setup and evaluate a journey. Review collected by and hosted on G2.com.

The lack of customization in metrics. It's not possible to choose colours or even to define "chart" types when using multiple sources.

It would be beneficial to be able to add an extra axis to a metric so that data could be displayed in two separate referrals.

So even though there is a wide variety to choose from, there's no possibility to customize the way data is displayed. This means that sometimes we need to create two separate graphics to show what's intended, which taking into account the limitation of the number of shared graphics/dashboards per account can lead to some frustration. Review collected by and hosted on G2.com.

Their services offered are valuable to our business in order to launch strategic marketing campaigns. Review collected by and hosted on G2.com.

We've had some technical issues with our account to not be fully set up yet Review collected by and hosted on G2.com.

Navigating the customer data platform market can be challenging for any business, especially when your expertise is not technology. At Nova Entertainment we required a simple but effective solution to be provided by someone that understood our business. The mParticle team were incredibly attentive through the selection process and committed to helping make sure the implementation of a customer data platform in our business was a success. Review collected by and hosted on G2.com.

Not having the team located here in Australia originally was not ideal however, the mParticle team continues to grow and we take assurance from that. Connectors and integrations are always a challenging one and we did find a couple of instances where data feeds from other platforms required transforming before ingestion into mParticle. Review collected by and hosted on G2.com.

The ability to quickly set up a variety of reports within minutes without the need to know how to write SQL.

The visualizations and flexibility is great.

Our team uses Indicative every day for running experiments on a variety of teams. Review collected by and hosted on G2.com.

I wish the company had more educational material to learn the tool. They have great onboarding with their team, but it's difficult to self-serve at times.

Video demos to show the power of the tool would be welcomed.

The tool should also provide a calculation for statistical significance. We need to go to a separate tool for that. Review collected by and hosted on G2.com.

Simplicity. Whenever you want to create a funnel or simple breakdown, It's straightforward and intuitive. I could start using the tool without any prior training, which was unexpected. Review collected by and hosted on G2.com.

Limitations in the types of charts/types of cohorts. Also, I dislike the ability to filter things out when you try to map out customer journeys in the tool. In the same way as the 'reverse goal path' in the GA Review collected by and hosted on G2.com.

How configurable everything is. It's relatively easy to know how to create a funnel, understand user journeys and follow up on the insights that came out of the graphic. Review collected by and hosted on G2.com.

At first, it's a little difficult to understand the difference between the types of visualizations that you can create. Maybe it's better if you have a generic creator and then go from there according to your needs. Review collected by and hosted on G2.com.

Our org just started using Indicative. As I'm on the marketing team, I can't speak much to the technical onboarding details, but our rep has been very helpful so far in helping the marketing team build dashboards and talk through scenarios. The tool is pretty easy to use but also quite powerful at the same time. Review collected by and hosted on G2.com.

The only pet peeve and a very small nitpick at this time is that when you duplicate a query on a dashboard, it sometimes shows up at the bottom and you have to drag it up without scrolling (so literally move it up by one space at a time). A very small thing and probably not something that we'll need to continuously do in the future. Review collected by and hosted on G2.com.

Easy to get high-level overview of users' behavior and conversion actions. Easy to manage data. Review collected by and hosted on G2.com.

If working with Segment data, the integration does automatically expose all data in the right way / in the most user-friendly way. Review collected by and hosted on G2.com.

Technical support team members are always friendly and quick to help us solve the issues we encountered while building mParticle. I am always grateful for this. Review collected by and hosted on G2.com.

I think it lacks the ability to analyze data compared to firebase analytics. It would be nice to have data analytics added to the mParticle website. Review collected by and hosted on G2.com.