--- title: mParticle by Rokt Reviews meta\_title: 'mParticle by Rokt Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 175 reviews by the users' company size, role or industry to find out how mParticle by Rokt works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 175 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### mParticle by Rokt Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **ease of use** of mParticle, simplifying data management and integration across multiple platforms. [(4 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1136328&qs=pros-and-cons#reviews) Users appreciate the **organization and analysis of customer data** in mParticle, simplifying data management across platforms. [(4 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1137242&qs=pros-and-cons#reviews) Users value the **automation efficiency** of mParticle, simplifying data management and reducing manual effort for customer insights. [(2 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1137127&qs=pros-and-cons#reviews) Users value the **collaboration features** of mParticle, effectively organizing data and simplifying audience sharing across platforms. [(2 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1136397&qs=pros-and-cons#reviews) Users find it easy to **create and share audiences** using mParticle, benefiting from seamless integrations and excellent support. [(2 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1135951&qs=pros-and-cons#reviews) Users struggle with the **complex configuration** of mParticle, finding the learning curve steep and settings difficult to navigate. [(2 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=2226444&qs=pros-and-cons#reviews) Users face a **steep learning curve** with mParticle, making it challenging for new users to navigate effectively. [(2 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1134570&qs=pros-and-cons#reviews) Users struggle with the **complexity issues** of mParticle, finding it challenging to navigate and configure effectively. [(2 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=2226820&qs=pros-and-cons#reviews) Users struggle with the **steep learning curve** of mParticle, which complicates onboarding and effective usage for new users. [(2 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1137092&qs=pros-and-cons#reviews) Users face a **steep learning curve** with mParticle, making it challenging for newcomers to navigate its complexities. [(2 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1135998&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of mParticle by Rokt ##### 1. Ease of Use Users appreciate the **ease of use** of mParticle, simplifying data management and integration across multiple platforms. [ See 4 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1136328&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you like about mParticle by Rokt? What I like best about mParticle is.. - How it helps to organize customer data in one place instead of spreading it across multiple tools. - Once d CG Carolina G. Enterprise (\> 1000 emp.) 5.0/5 "Great CDP tool with excellent customer service" What do you like about mParticle by Rokt? Mparticle is a multifunctional CDP tool that helps us quickly pinpoint audiences, build them with thoughtful segmentation, and publish them to where w ##### 2. Insights Users appreciate the **organization and analysis of customer data** in mParticle, simplifying data management across platforms. [ See 4 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1137242&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you like about mParticle by Rokt? What I like best about mParticle is.. - How it helps to organize customer data in one place instead of spreading it across multiple tools. - Once d ![Nikita B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikita B.") NB Nikita B. Small-Business (50 or fewer emp.) 5.0/5 "Shiny But Seriously Overcomplicated" What do you like about mParticle by Rokt? Honestly, the user interface (at least the newer versions) is markedly improved over what I've seen before. It's not beautiful, mind you, but it's fun ##### 3. Automation Efficiency Users value the **automation efficiency** of mParticle, simplifying data management and reducing manual effort for customer insights. [ See 2 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1137127&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you like about mParticle by Rokt? What I like best about mParticle is.. - How it helps to organize customer data in one place instead of spreading it across multiple tools. - Once d CG Carolina G. Enterprise (\> 1000 emp.) 5.0/5 "Great CDP tool with excellent customer service" What do you like about mParticle by Rokt? Mparticle is a multifunctional CDP tool that helps us quickly pinpoint audiences, build them with thoughtful segmentation, and publish them to where w ##### 4. Collaboration Users value the **collaboration features** of mParticle, effectively organizing data and simplifying audience sharing across platforms. [ See 2 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1136397&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you like about mParticle by Rokt? What I like best about mParticle is.. - How it helps to organize customer data in one place instead of spreading it across multiple tools. - Once d DS Dilpreet S. Enterprise (\> 1000 emp.) 4.5/5 "Good product supported by a great team" What do you like about mParticle by Rokt? Mparticle makes it very easy to create and share audiences with various platforms. They have made lots of improvements to the product over the years ##### 5. Easy Creation Users find it easy to **create and share audiences** using mParticle, benefiting from seamless integrations and excellent support. [ See 2 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1135951&qs=pros-and-cons#reviews) See Related User Reviews CG Carolina G. Enterprise (\> 1000 emp.) 5.0/5 "Great CDP tool with excellent customer service" What do you like about mParticle by Rokt? Mparticle is a multifunctional CDP tool that helps us quickly pinpoint audiences, build them with thoughtful segmentation, and publish them to where w DS Dilpreet S. Enterprise (\> 1000 emp.) 4.5/5 "Good product supported by a great team" What do you like about mParticle by Rokt? Mparticle makes it very easy to create and share audiences with various platforms. They have made lots of improvements to the product over the years ### 5 Cons or Disadvantages of mParticle by Rokt ##### 1. Complex Configuration Users struggle with the **complex configuration** of mParticle, finding the learning curve steep and settings difficult to navigate. [ See 2 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=2226444&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you dislike about mParticle by Rokt? - One thing I dislike is that the platform is still in a learning curve, especially for new users. - At the start, it is not very easy to understand ![Nikita B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikita B.") NB Nikita B. Small-Business (50 or fewer emp.) 5.0/5 "Shiny But Seriously Overcomplicated" What do you dislike about mParticle by Rokt? This is where it gets painful. My biggest issue, and frankly, the one that keeps popping into my head, is the steep learning curve. They’ve layered on ##### 2. Complexity Users face a **steep learning curve** with mParticle, making it challenging for new users to navigate effectively. [ See 2 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1134570&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you dislike about mParticle by Rokt? - One thing I dislike is that the platform is still in a learning curve, especially for new users. - At the start, it is not very easy to understand ![Nikita B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikita B.") NB Nikita B. Small-Business (50 or fewer emp.) 5.0/5 "Shiny But Seriously Overcomplicated" What do you dislike about mParticle by Rokt? This is where it gets painful. My biggest issue, and frankly, the one that keeps popping into my head, is the steep learning curve. They’ve layered on ##### 3. Complexity Issues Users struggle with the **complexity issues** of mParticle, finding it challenging to navigate and configure effectively. [ See 2 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=2226820&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you dislike about mParticle by Rokt? - One thing I dislike is that the platform is still in a learning curve, especially for new users. - At the start, it is not very easy to understand ![Nikita B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikita B.") NB Nikita B. Small-Business (50 or fewer emp.) 5.0/5 "Shiny But Seriously Overcomplicated" What do you dislike about mParticle by Rokt? This is where it gets painful. My biggest issue, and frankly, the one that keeps popping into my head, is the steep learning curve. They’ve layered on ##### 4. Learning Curve Users struggle with the **steep learning curve** of mParticle, which complicates onboarding and effective usage for new users. [ See 2 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1137092&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you dislike about mParticle by Rokt? - One thing I dislike is that the platform is still in a learning curve, especially for new users. - At the start, it is not very easy to understand ![Nikita B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikita B.") NB Nikita B. Small-Business (50 or fewer emp.) 5.0/5 "Shiny But Seriously Overcomplicated" What do you dislike about mParticle by Rokt? This is where it gets painful. My biggest issue, and frankly, the one that keeps popping into my head, is the steep learning curve. They’ve layered on ##### 5. Steep Learning Curve Users face a **steep learning curve** with mParticle, making it challenging for newcomers to navigate its complexities. [ See 2 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1135998&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you dislike about mParticle by Rokt? - One thing I dislike is that the platform is still in a learning curve, especially for new users. - At the start, it is not very easy to understand ![Nikita B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikita B.") NB Nikita B. Small-Business (50 or fewer emp.) 5.0/5 "Shiny But Seriously Overcomplicated" What do you dislike about mParticle by Rokt? This is where it gets painful. My biggest issue, and frankly, the one that keeps popping into my head, is the steep learning curve. They’ve layered on ![Verified User in Music](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Music") AM Verified User in Music Small-Business (50 or fewer emp.) 4/25/2022 "Best in class CDP" 5/5 What do you like best about mParticle by Rokt? An extensive list of supported Data Sources and Services. Great support to get started and very knowledgeable when figuring out new use cases. Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? Nothing so far. We've been able to realize all our usecases. Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? Single source of truth for our data. It allows us to verify and act on any inconsistent reporting data. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") UI Verified User in Internet Mid-Market (51-1000 emp.) 5/26/2022 "Great tool" 5/5 What do you like best about mParticle by Rokt? Nice interface, nice insights obtained easily Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? Should have better interface for creating dashboards or defining events Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? Intake flow – understand source of most clients using my product Review collected by and hosted on G2.com. Show More Response from Dan Powell of mParticle by Rokt [Editedit](https://www.g2.com/survey_responses/mparticle-by-rokt-review-6670183/official_response/edit) Hi, Thanks for your review of the Indicative app. We're taking your feedback into consideration as we continue to improve. If you have any more questions or comments, please contact us at support@indicative.com. Happy analyzing! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Mid-Market (51-1000 emp.) 3/8/2022 "Indicative focuses on providing easy tools to do inference immediately" 4/5 What do you like best about mParticle by Rokt? Indicative's target users can include business stakeholders in building inference tools. Closer to the people that values the analytic reports. Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? The initial learning curve to understand all the possible and potential reporting tools may need better walkthrough docs but their interactive demo helps a lot. Their support staff did best to assist us in making most of the tool and help us decide if the tool is worth it or not. Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? We are building a new product and we are interested in a lot of engagement, user journey cohorts and funnels to understand usage and adopt based on the data we get. Review collected by and hosted on G2.com. Show More Response from Dan Powell of mParticle by Rokt [Editedit](https://www.g2.com/survey_responses/mparticle-by-rokt-review-5405502/official_response/edit) Hi, Thanks for your review of Indicative. We are glad that you were able to find value in the platform, and we appreciate your feedback. I've attached a link below to our support documentation, which can answer many questions about how to use the various tools found on the app. If you have any more questions or concerns, don't hesitate to contact us at support@indicative.com. Happy analyzing! [See how mParticle by Rokt improved](https://support.indicative.com/hc/en-us) Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Leisure, Travel & Tourism](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Leisure, Travel & Tourism") UL Verified User in Leisure, Travel & Tourism Mid-Market (51-1000 emp.) 3/3/2022 "Useful dashboards" 4/5 What do you like best about mParticle by Rokt? Excellent visualization of data and ability to display Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? Fairly steep learning curve - mostly filters and syntax Review collected by and hosted on G2.com. Recommendations to others considering mParticle by Rokt: Resource commitment to use Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? Review of company data analysis Review collected by and hosted on G2.com. Show More Response from Dan Powell of mParticle by Rokt [Editedit](https://www.g2.com/survey_responses/mparticle-by-rokt-review-5395083/official_response/edit) Hello, Thank you for taking the time to review Indicative. I've included a link below to our support documentation which you might find useful. If you have any more questions, please reach out to support@indicative.com Thanks and happy analyzing! [See how mParticle by Rokt improved](https://support.indicative.com/hc/en-us) 5/24/2022 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Erin M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erin M.") EM Erin M. VP Growth Mid-Market (51-1000 emp.) 3/3/2022 "Shows promise, need to spend more time in tool and have training" 3.5/5 What do you like best about mParticle by Rokt? design, group and filter building functions Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? switching between funnel and segmentation (amplitude lets you do this without rebuilding steps) Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? website conversion, web events, acquisition marketing oriented Review collected by and hosted on G2.com. Show More Response from Arman Escobar of mParticle by Rokt [Editedit](https://www.g2.com/survey_responses/mparticle-by-rokt-review-5395095/official_response/edit) Hi Erin, Thanks for taking the time to review Indicative. We appreciate the feedback and will take into consideration your feature request. If you are interested in having some training please reach out to support@indicative.com Happy Analyzing! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 5/26/2022 "fast and to the point" 5/5 What do you like best about mParticle by Rokt? it was extremely fast to analyze how the users' behavior which would require more time to be analyzed using other services Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? it takes some time to load the filter values from the list, their should be some suggestions no interface to check data loading status Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? analyze the user behavior to enhance their journey through the website Review collected by and hosted on G2.com. Show More Response from Dan Powell of mParticle by Rokt [Editedit](https://www.g2.com/survey_responses/mparticle-by-rokt-review-6670102/official_response/edit) Hi, Thanks for taking the time to review Indicative. We appreciate your feedback and will take it into consideration as we continue to improve. If you have any more questions or comments, please feel free to contact us at support@indicative.com. Happy analyzing! Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 3/10/2022 "Indicative is logical and easy enough to use as a software engineer without additional training." 5/5 What do you like best about mParticle by Rokt? The simple UI that allows me to create charts and visualizations of our logs and data flows. I like being able to create dashboards and share them with others. Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? The fact that the cache is a bit small, so sometimes it takes a while to reload views. Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? Checking results of a/b tests, understanding our users. Review collected by and hosted on G2.com. Show More Response from Dan Powell of mParticle by Rokt [Editedit](https://www.g2.com/survey_responses/mparticle-by-rokt-review-5413780/official_response/edit) Hi, Thanks for taking the time to review Indicative! We appreciate your comments and feedback and will take them under consideration as we continue to improve. If you have any other questions or concerns, feel free to reach out to us at support@indicative.com. Happy analyzing! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") AH Verified User in Higher Education Mid-Market (51-1000 emp.) 3/3/2022 "Great tool that fills a gap in the market, linking open source logging with product analytics" 5/5 What do you like best about mParticle by Rokt? Indicative enables us to use open source logging tooling that avoids vendor lock-in, while providing product analytics that matches the best tools out there. Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? So far, we don't have any complaints about Indicative (having migrated from another major product analytics tool). Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? Our product team needed a tool that was reliable and scalable as our app went from startup to scaleup data volumes. Existing tooling was not satisfying this need, and we'd also hit significant price cliffs with other tools. We appreciate Indicative's transparent pricing and connectivity to open source logging tools, which limit our lock-in. Review collected by and hosted on G2.com. Show More Response from Dan Powell of mParticle by Rokt [Editedit](https://www.g2.com/survey_responses/mparticle-by-rokt-review-5395288/official_response/edit) Hi, Thanks for your Indicative review. We're glad to hear that you're appreciating what the platform has to offer. If you think of any other ways that we might be able to assist you, please reach out to us at support@indicative.com. Happy analyzing! Validated ReviewerIncentivizedSource: Seller invite ![Fernando F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Fernando F.") FF Fernando F. Head of Product Mid-Market (51-1000 emp.) 5/27/2021 "Director" 5/5 What do you like best about mParticle by Rokt? First of all, it is very easy to log in. I can put my google credencials and connect fast. It is easy to manipulate and compare numbers. In a little clicks I can see graphics and anallyse my product and compare versions. These informations and number provide more trust to decide what way is better. We can save some specificly views and share with our team. Make us aways in the same page. Every one can see the same anallyze. Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? Sometimes I miss the last software that I used: mixpanel When I have some issue to solve It´s harder to find a solution in internet. Comparing mixpanel and Indicative I miss more content available in YouTube for example. I don´t remember to be invited too to any webinar talking about a new feature or some new user trainig. Eventually We need to organize in our team someone to teach our new emplyees how to use the software. It will better if Indicative could provide the first steps to a new user. Review collected by and hosted on G2.com. Recommendations to others considering mParticle by Rokt: If you want to know everything about your business, you need to set up indicative. It gives more opportunities to improve the whole journey. Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? I'm solving which journey is better for our customer. Indicative allow me to compare de old journey with the new one giveing numbers and convertion. Review collected by and hosted on G2.com. Show More 8/20/2021 Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Sports](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Sports") US Verified User in Sports Mid-Market (51-1000 emp.) 4/8/2022 "Team is very professional and the tool is very powerful to deliver on our business objectives." 4/5 What do you like best about mParticle by Rokt? The ability to target real-time audiences and help personalisation across different platforms Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? Nothing to mention at this moment of time. Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? Data collection across one platform and sending downstream events to different buying platforms Review collected by and hosted on G2.com. 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