--- title: mParticle by Rokt Reviews meta\_title: 'mParticle by Rokt Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 175 reviews by the users' company size, role or industry to find out how mParticle by Rokt works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 175 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### mParticle by Rokt Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **ease of use** of mParticle, simplifying data management and integration across multiple platforms. [(4 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1136328&qs=pros-and-cons#reviews) Users appreciate the **organization and analysis of customer data** in mParticle, simplifying data management across platforms. [(4 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1137242&qs=pros-and-cons#reviews) Users value the **automation efficiency** of mParticle, simplifying data management and reducing manual effort for customer insights. [(2 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1137127&qs=pros-and-cons#reviews) Users value the **collaboration features** of mParticle, effectively organizing data and simplifying audience sharing across platforms. [(2 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1136397&qs=pros-and-cons#reviews) Users find it easy to **create and share audiences** using mParticle, benefiting from seamless integrations and excellent support. [(2 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1135951&qs=pros-and-cons#reviews) Users struggle with the **complex configuration** of mParticle, finding the learning curve steep and settings difficult to navigate. [(2 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=2226444&qs=pros-and-cons#reviews) Users face a **steep learning curve** with mParticle, making it challenging for new users to navigate effectively. [(2 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1134570&qs=pros-and-cons#reviews) Users struggle with the **complexity issues** of mParticle, finding it challenging to navigate and configure effectively. [(2 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=2226820&qs=pros-and-cons#reviews) Users struggle with the **steep learning curve** of mParticle, which complicates onboarding and effective usage for new users. [(2 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1137092&qs=pros-and-cons#reviews) Users face a **steep learning curve** with mParticle, making it challenging for newcomers to navigate its complexities. [(2 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1135998&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of mParticle by Rokt ##### 1. Ease of Use Users appreciate the **ease of use** of mParticle, simplifying data management and integration across multiple platforms. [ See 4 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1136328&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you like about mParticle by Rokt? What I like best about mParticle is.. - How it helps to organize customer data in one place instead of spreading it across multiple tools. - Once d CG Carolina G. Enterprise (\> 1000 emp.) 5.0/5 "Great CDP tool with excellent customer service" What do you like about mParticle by Rokt? Mparticle is a multifunctional CDP tool that helps us quickly pinpoint audiences, build them with thoughtful segmentation, and publish them to where w ##### 2. Insights Users appreciate the **organization and analysis of customer data** in mParticle, simplifying data management across platforms. [ See 4 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1137242&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you like about mParticle by Rokt? What I like best about mParticle is.. - How it helps to organize customer data in one place instead of spreading it across multiple tools. - Once d ![Nikita B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikita B.") NB Nikita B. Small-Business (50 or fewer emp.) 5.0/5 "Shiny But Seriously Overcomplicated" What do you like about mParticle by Rokt? Honestly, the user interface (at least the newer versions) is markedly improved over what I've seen before. It's not beautiful, mind you, but it's fun ##### 3. Automation Efficiency Users value the **automation efficiency** of mParticle, simplifying data management and reducing manual effort for customer insights. [ See 2 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1137127&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you like about mParticle by Rokt? What I like best about mParticle is.. - How it helps to organize customer data in one place instead of spreading it across multiple tools. - Once d CG Carolina G. Enterprise (\> 1000 emp.) 5.0/5 "Great CDP tool with excellent customer service" What do you like about mParticle by Rokt? Mparticle is a multifunctional CDP tool that helps us quickly pinpoint audiences, build them with thoughtful segmentation, and publish them to where w ##### 4. Collaboration Users value the **collaboration features** of mParticle, effectively organizing data and simplifying audience sharing across platforms. [ See 2 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1136397&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you like about mParticle by Rokt? What I like best about mParticle is.. - How it helps to organize customer data in one place instead of spreading it across multiple tools. - Once d DS Dilpreet S. Enterprise (\> 1000 emp.) 4.5/5 "Good product supported by a great team" What do you like about mParticle by Rokt? Mparticle makes it very easy to create and share audiences with various platforms. They have made lots of improvements to the product over the years ##### 5. Easy Creation Users find it easy to **create and share audiences** using mParticle, benefiting from seamless integrations and excellent support. [ See 2 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1135951&qs=pros-and-cons#reviews) See Related User Reviews CG Carolina G. Enterprise (\> 1000 emp.) 5.0/5 "Great CDP tool with excellent customer service" What do you like about mParticle by Rokt? Mparticle is a multifunctional CDP tool that helps us quickly pinpoint audiences, build them with thoughtful segmentation, and publish them to where w DS Dilpreet S. Enterprise (\> 1000 emp.) 4.5/5 "Good product supported by a great team" What do you like about mParticle by Rokt? Mparticle makes it very easy to create and share audiences with various platforms. They have made lots of improvements to the product over the years ### 5 Cons or Disadvantages of mParticle by Rokt ##### 1. Complex Configuration Users struggle with the **complex configuration** of mParticle, finding the learning curve steep and settings difficult to navigate. [ See 2 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=2226444&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you dislike about mParticle by Rokt? - One thing I dislike is that the platform is still in a learning curve, especially for new users. - At the start, it is not very easy to understand ![Nikita B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikita B.") NB Nikita B. Small-Business (50 or fewer emp.) 5.0/5 "Shiny But Seriously Overcomplicated" What do you dislike about mParticle by Rokt? This is where it gets painful. My biggest issue, and frankly, the one that keeps popping into my head, is the steep learning curve. They’ve layered on ##### 2. Complexity Users face a **steep learning curve** with mParticle, making it challenging for new users to navigate effectively. [ See 2 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1134570&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you dislike about mParticle by Rokt? - One thing I dislike is that the platform is still in a learning curve, especially for new users. - At the start, it is not very easy to understand ![Nikita B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikita B.") NB Nikita B. Small-Business (50 or fewer emp.) 5.0/5 "Shiny But Seriously Overcomplicated" What do you dislike about mParticle by Rokt? This is where it gets painful. My biggest issue, and frankly, the one that keeps popping into my head, is the steep learning curve. They’ve layered on ##### 3. Complexity Issues Users struggle with the **complexity issues** of mParticle, finding it challenging to navigate and configure effectively. [ See 2 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=2226820&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you dislike about mParticle by Rokt? - One thing I dislike is that the platform is still in a learning curve, especially for new users. - At the start, it is not very easy to understand ![Nikita B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikita B.") NB Nikita B. Small-Business (50 or fewer emp.) 5.0/5 "Shiny But Seriously Overcomplicated" What do you dislike about mParticle by Rokt? This is where it gets painful. My biggest issue, and frankly, the one that keeps popping into my head, is the steep learning curve. They’ve layered on ##### 4. Learning Curve Users struggle with the **steep learning curve** of mParticle, which complicates onboarding and effective usage for new users. [ See 2 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1137092&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you dislike about mParticle by Rokt? - One thing I dislike is that the platform is still in a learning curve, especially for new users. - At the start, it is not very easy to understand ![Nikita B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikita B.") NB Nikita B. Small-Business (50 or fewer emp.) 5.0/5 "Shiny But Seriously Overcomplicated" What do you dislike about mParticle by Rokt? This is where it gets painful. My biggest issue, and frankly, the one that keeps popping into my head, is the steep learning curve. They’ve layered on ##### 5. Steep Learning Curve Users face a **steep learning curve** with mParticle, making it challenging for newcomers to navigate its complexities. [ See 2 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1135998&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you dislike about mParticle by Rokt? - One thing I dislike is that the platform is still in a learning curve, especially for new users. - At the start, it is not very easy to understand ![Nikita B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikita B.") NB Nikita B. Small-Business (50 or fewer emp.) 5.0/5 "Shiny But Seriously Overcomplicated" What do you dislike about mParticle by Rokt? This is where it gets painful. My biggest issue, and frankly, the one that keeps popping into my head, is the steep learning curve. They’ve layered on ![Kyle K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kyle K.") KK Kyle K. Product Manager Mid-Market (51-1000 emp.) 5/31/2022 "Great product for product managers!" 5/5 What do you like best about mParticle by Rokt? It's extremely easy to use and the learning curve is really small. I really enjoy how easy it is to build funnels on drop offs and easily segment them based on properties Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? They don't track anonymous ids well which makes experiments for non signed in users difficult. I hope in future updates we will see this Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? It helps me as a product manager compare experiments we are running easily and quick so we can make fast decisions Review collected by and hosted on G2.com. Show More Response from Dan Powell of mParticle by Rokt [Editedit](https://www.g2.com/survey_responses/mparticle-by-rokt-review-6658321/official_response/edit) Hi Kyle, Thanks for taking the time to write this review. We appreciate your feedback and will take this into consideration as we improve the platform. If you have any further questions or comments, please feel free to reach out to us at support@indicative.com. Happy analyzing! Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 9/1/2022 "Indicative is great" 5/5 What do you like best about mParticle by Rokt? The flexibility of the platform and ease of use Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? Lack of training and support resources.. Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? It's giving great analytical and data insights that we never had access to before. Review collected by and hosted on G2.com. Show More Response from Dan Powell of mParticle by Rokt [Editedit](https://www.g2.com/survey_responses/mparticle-by-rokt-review-7065794/official_response/edit) Hi, Thanks for taking the time to review Indicative! We value your feedback and will consider your comments as we continue to improve. I'm attaching a link to our Help Center, which includes resources for setting up data, becoming oriented to the platform, and getting started using Indicative's analytics tools. Happy analyzing! [See how mParticle by Rokt improved](https://support.indicative.com/hc/en-us) Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Computer Games](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Games") CC Verified User in Computer Games Small-Business (50 or fewer emp.) 8/25/2022 "Goof for in depth analysis" 4/5 What do you like best about mParticle by Rokt? Ease of use & visualization along with out of the box settings Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? Compared to GA, functionalities are bit limited Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? User journey analysis to understand user behavior. Indicative has good views around it. Review collected by and hosted on G2.com. Show More Response from Dan Powell of mParticle by Rokt [Editedit](https://www.g2.com/survey_responses/mparticle-by-rokt-review-7033774/official_response/edit) Hi, Thanks for your review of Indicative. We take all feedback into consideration, so we appreciate your comments as we continue to improve the app. If you have any more questions or comments, please feel free to contact us at support@indicative.com. Happy analyzing! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Fabio S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Fabio S.") FS Fabio S. Product Manager Mid-Market (51-1000 emp.) 3/3/2022 "A versatile tool for product analytics and more" 4.5/5 What do you like best about mParticle by Rokt? We started to use it at the end of last year, but now, we adopted it in many company areas. The robustness and versatility impressed the data team. It was possible to do even more than we planned. Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? The way we needed to tag the events was a little more confusing or work-demanding than we expected initially. Not a real problem, but a more detailed walkthrough would be helpful Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? Product analytics and data consulting dashboards for the board Review collected by and hosted on G2.com. Show More Response from Dan Powell of mParticle by Rokt [Editedit](https://www.g2.com/survey_responses/mparticle-by-rokt-review-5395252/official_response/edit) Hi Fabio, Thanks for taking the time to review Indicative. We're glad that you have found success adopting our tools and we appreciate your feedback. If you are interested in learning more, please contact support@indicative.com Happy analyzing! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Telecommunications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Telecommunications") AT Verified User in Telecommunications Mid-Market (51-1000 emp.) 8/17/2022 "Easy to use, straight forward audience creation and great product support" 4/5 What do you like best about mParticle by Rokt? Easy to use, straight forward audience creation and great product support Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? Lack of direct firebase tie back for app events Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? Readily updated direct audience targeting within several social platforms Review collected by and hosted on G2.com. Show More 9/11/2023 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 8/25/2022 "My time using indicative" 3.5/5 What do you like best about mParticle by Rokt? It is relatively easy to use once you get the hang of it and had someone show you the ropes. Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? It is not as easy as they present it to be, there still needs to be a lot of hand-holding in the beginning before you can take full advantage of it. Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? Looking into our campaign effectiveness without relying on our Data Analyst. Review collected by and hosted on G2.com. Show More Response from Dan Powell of mParticle by Rokt [Editedit](https://www.g2.com/survey_responses/mparticle-by-rokt-review-7033994/official_response/edit) Hi, Thanks for your review! We are glad that you found Indicative to be helpful for your team. We will take your feedback into consideration as we continue to improve. If you have any other questions or concerns, please reach out to us at support@indicative.com. Happy analyzing! Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Small-Business (50 or fewer emp.) 5/19/2022 "it works for what i need" 4/5 What do you like best about mParticle by Rokt? i like that the funnels are straight forward Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? i wish i could add additional "side funnels" within the same analysis? for example if i got a segment of people, to find out how much they spent i would need to make a new indicative funnel Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? we didnt have a way to measure impact previously from our braze campaigns so this is super useful Review collected by and hosted on G2.com. Show More Response from Dan Powell of mParticle by Rokt [Editedit](https://www.g2.com/survey_responses/mparticle-by-rokt-review-6636715/official_response/edit) Hi, Thanks for taking the time to review Indicative! We appreciate your feedback and will take your thoughts into consideration as we continue to improve. Please reach out to support@indicative.com if you have any additional questions or concerns. Happy analyzing! Current UserValidated ReviewerIncentivizedSource: Seller invite ![JK B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "JK B.") JB JK B. Product Manager Small-Business (50 or fewer emp.) 11/18/2021 "Easier to implement and start understanding data than others" 5/5 What do you like best about mParticle by Rokt? Instant data. It's easy to implement. As a Marketer without developer assistance, it was easy for me to start implementing Indicative via GTM. The outcome of easy implementation is to get the data outright. When comparing other SaaS analytics and onboarding tool which involves too many complex steps, Indicative is fast. That's the value as a User we expect. Everyday my daily routine to check the Indicative dashboard Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? Nothing much. It's very straightforward to use. May be they could have pre-built templates for people to take inspiration. Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? - User onboarding insights - Retention rate monitoring This both data by UTM. The cohorts give us how much we are lacking in the conversion rate of users. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") UI Verified User in Internet Enterprise (\> 1000 emp.) 8/25/2022 "Amaizing experience with Indicative" 5/5 What do you like best about mParticle by Rokt? User friendly and super powerful which creates amazing reports in a few clicks! Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? Help articles and training could be more detailed. Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? User behavior on most of our site pages is now easy to investigate! Review collected by and hosted on G2.com. Show More Response from Dan Powell of mParticle by Rokt [Editedit](https://www.g2.com/survey_responses/mparticle-by-rokt-review-7034212/official_response/edit) Hi, Thanks for your review! We will take your comments into consideration as we continue to improve. If you have any more questions or comments, feel free to contact us at support@indicative.com. Happy analyzing! Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Leisure, Travel & Tourism](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Leisure, Travel & Tourism") UL Verified User in Leisure, Travel & Tourism Mid-Market (51-1000 emp.) 5/26/2022 "Powerful and Useful" 4.5/5 What do you like best about mParticle by Rokt? Indicative is very simple to use by folks who don't know how to use SQL language. The data visualizations are amazing as Indicative supports anything from funnels, journeys, cohorts, and more. Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? So far I haven't been able to find too many limitations of the platforms. I can update the review as I spent more time using the product. Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? Getting quick visibility into marketing and product areas. We use Indicative mainly for evaluating A/B experiments of different user experiences. Review collected by and hosted on G2.com. Show More Response from Dan Powell of mParticle by Rokt [Editedit](https://www.g2.com/survey_responses/mparticle-by-rokt-review-6670275/official_response/edit) Hi, Thanks for your review of Indicative. We're happy to hear that you've enjoyed the platform so far. If you have any additional questions or concerns, please don't hesitate to reach out to us at support@indicative.com. Happy analyzing! 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