--- title: mParticle by Rokt Reviews meta\_title: 'mParticle by Rokt Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 175 reviews by the users' company size, role or industry to find out how mParticle by Rokt works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 175 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### mParticle by Rokt Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **ease of use** of mParticle, simplifying data management and integration across multiple platforms. [(4 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1136328&qs=pros-and-cons#reviews) Users appreciate the **organization and analysis of customer data** in mParticle, simplifying data management across platforms. [(4 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1137242&qs=pros-and-cons#reviews) Users value the **automation efficiency** of mParticle, simplifying data management and reducing manual effort for customer insights. [(2 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1137127&qs=pros-and-cons#reviews) Users value the **collaboration features** of mParticle, effectively organizing data and simplifying audience sharing across platforms. [(2 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1136397&qs=pros-and-cons#reviews) Users find it easy to **create and share audiences** using mParticle, benefiting from seamless integrations and excellent support. [(2 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1135951&qs=pros-and-cons#reviews) Users struggle with the **complex configuration** of mParticle, finding the learning curve steep and settings difficult to navigate. [(2 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=2226444&qs=pros-and-cons#reviews) Users face a **steep learning curve** with mParticle, making it challenging for new users to navigate effectively. [(2 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1134570&qs=pros-and-cons#reviews) Users struggle with the **complexity issues** of mParticle, finding it challenging to navigate and configure effectively. [(2 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=2226820&qs=pros-and-cons#reviews) Users struggle with the **steep learning curve** of mParticle, which complicates onboarding and effective usage for new users. [(2 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1137092&qs=pros-and-cons#reviews) Users face a **steep learning curve** with mParticle, making it challenging for newcomers to navigate its complexities. [(2 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1135998&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of mParticle by Rokt ##### 1. Ease of Use Users appreciate the **ease of use** of mParticle, simplifying data management and integration across multiple platforms. [ See 4 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1136328&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you like about mParticle by Rokt? What I like best about mParticle is.. - How it helps to organize customer data in one place instead of spreading it across multiple tools. - Once d CG Carolina G. Enterprise (\> 1000 emp.) 5.0/5 "Great CDP tool with excellent customer service" What do you like about mParticle by Rokt? Mparticle is a multifunctional CDP tool that helps us quickly pinpoint audiences, build them with thoughtful segmentation, and publish them to where w ##### 2. Insights Users appreciate the **organization and analysis of customer data** in mParticle, simplifying data management across platforms. [ See 4 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1137242&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you like about mParticle by Rokt? What I like best about mParticle is.. - How it helps to organize customer data in one place instead of spreading it across multiple tools. - Once d ![Nikita B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikita B.") NB Nikita B. Small-Business (50 or fewer emp.) 5.0/5 "Shiny But Seriously Overcomplicated" What do you like about mParticle by Rokt? Honestly, the user interface (at least the newer versions) is markedly improved over what I've seen before. It's not beautiful, mind you, but it's fun ##### 3. Automation Efficiency Users value the **automation efficiency** of mParticle, simplifying data management and reducing manual effort for customer insights. [ See 2 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1137127&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you like about mParticle by Rokt? What I like best about mParticle is.. - How it helps to organize customer data in one place instead of spreading it across multiple tools. - Once d CG Carolina G. Enterprise (\> 1000 emp.) 5.0/5 "Great CDP tool with excellent customer service" What do you like about mParticle by Rokt? Mparticle is a multifunctional CDP tool that helps us quickly pinpoint audiences, build them with thoughtful segmentation, and publish them to where w ##### 4. Collaboration Users value the **collaboration features** of mParticle, effectively organizing data and simplifying audience sharing across platforms. [ See 2 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1136397&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you like about mParticle by Rokt? What I like best about mParticle is.. - How it helps to organize customer data in one place instead of spreading it across multiple tools. - Once d DS Dilpreet S. Enterprise (\> 1000 emp.) 4.5/5 "Good product supported by a great team" What do you like about mParticle by Rokt? Mparticle makes it very easy to create and share audiences with various platforms. They have made lots of improvements to the product over the years ##### 5. Easy Creation Users find it easy to **create and share audiences** using mParticle, benefiting from seamless integrations and excellent support. [ See 2 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1135951&qs=pros-and-cons#reviews) See Related User Reviews CG Carolina G. Enterprise (\> 1000 emp.) 5.0/5 "Great CDP tool with excellent customer service" What do you like about mParticle by Rokt? Mparticle is a multifunctional CDP tool that helps us quickly pinpoint audiences, build them with thoughtful segmentation, and publish them to where w DS Dilpreet S. Enterprise (\> 1000 emp.) 4.5/5 "Good product supported by a great team" What do you like about mParticle by Rokt? Mparticle makes it very easy to create and share audiences with various platforms. They have made lots of improvements to the product over the years ### 5 Cons or Disadvantages of mParticle by Rokt ##### 1. Complex Configuration Users struggle with the **complex configuration** of mParticle, finding the learning curve steep and settings difficult to navigate. [ See 2 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=2226444&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you dislike about mParticle by Rokt? - One thing I dislike is that the platform is still in a learning curve, especially for new users. - At the start, it is not very easy to understand ![Nikita B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikita B.") NB Nikita B. Small-Business (50 or fewer emp.) 5.0/5 "Shiny But Seriously Overcomplicated" What do you dislike about mParticle by Rokt? This is where it gets painful. My biggest issue, and frankly, the one that keeps popping into my head, is the steep learning curve. They’ve layered on ##### 2. Complexity Users face a **steep learning curve** with mParticle, making it challenging for new users to navigate effectively. [ See 2 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1134570&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you dislike about mParticle by Rokt? - One thing I dislike is that the platform is still in a learning curve, especially for new users. - At the start, it is not very easy to understand ![Nikita B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikita B.") NB Nikita B. Small-Business (50 or fewer emp.) 5.0/5 "Shiny But Seriously Overcomplicated" What do you dislike about mParticle by Rokt? This is where it gets painful. My biggest issue, and frankly, the one that keeps popping into my head, is the steep learning curve. They’ve layered on ##### 3. Complexity Issues Users struggle with the **complexity issues** of mParticle, finding it challenging to navigate and configure effectively. [ See 2 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=2226820&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you dislike about mParticle by Rokt? - One thing I dislike is that the platform is still in a learning curve, especially for new users. - At the start, it is not very easy to understand ![Nikita B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikita B.") NB Nikita B. Small-Business (50 or fewer emp.) 5.0/5 "Shiny But Seriously Overcomplicated" What do you dislike about mParticle by Rokt? This is where it gets painful. My biggest issue, and frankly, the one that keeps popping into my head, is the steep learning curve. They’ve layered on ##### 4. Learning Curve Users struggle with the **steep learning curve** of mParticle, which complicates onboarding and effective usage for new users. [ See 2 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1137092&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you dislike about mParticle by Rokt? - One thing I dislike is that the platform is still in a learning curve, especially for new users. - At the start, it is not very easy to understand ![Nikita B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikita B.") NB Nikita B. Small-Business (50 or fewer emp.) 5.0/5 "Shiny But Seriously Overcomplicated" What do you dislike about mParticle by Rokt? This is where it gets painful. My biggest issue, and frankly, the one that keeps popping into my head, is the steep learning curve. They’ve layered on ##### 5. Steep Learning Curve Users face a **steep learning curve** with mParticle, making it challenging for newcomers to navigate its complexities. [ See 2 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1135998&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you dislike about mParticle by Rokt? - One thing I dislike is that the platform is still in a learning curve, especially for new users. - At the start, it is not very easy to understand ![Nikita B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikita B.") NB Nikita B. Small-Business (50 or fewer emp.) 5.0/5 "Shiny But Seriously Overcomplicated" What do you dislike about mParticle by Rokt? This is where it gets painful. My biggest issue, and frankly, the one that keeps popping into my head, is the steep learning curve. They’ve layered on ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") EF Verified User in Financial Services Enterprise (\> 1000 emp.) 8/31/2022 "mParticle CDP" 4/5 What do you like best about mParticle by Rokt? Excellent Account Team that takes time to understand and resolve the issues with the client. Good Product overall, has a lot of inbuilt connectors to move the data in and out of the platform. Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? The pricing of the product could be more intuitive to stay competitive. The pricing of the product could be more intuitive to stay competitive. The pricing of the product could be more intuitive to stay competitive. Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? mParticle is helping with real-time use cases within the organization as the data comes to mParticle in real-time and can help orchestrate marketing campaigns easily. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Mid-Market (51-1000 emp.) 5/22/2022 "Best REAL TIME customer journey analytics tool" 5/5 What do you like best about mParticle by Rokt? The fact that the tracking is accurate and gives me and my team reliably actionable to work on is the best thing about the tool. Also, it shows you data real-time which is another added advantage. The range of integrations is huge which reduces dev dependency, wow! Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? Everything is great. They should keep working on more capabilities around segmentation, finding more unique parameters too understand user behavior and intent so that analyses are more insightful. So far, great work! Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? Understanding customer journeys and where dropoffs are happening, what are the red areas in the funnel and doing cohort analysis to drive some patterns and seasonality. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Mental Health Care](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Mental Health Care") AM Verified User in Mental Health Care Mid-Market (51-1000 emp.) 8/24/2022 "Powerful product and great customer support team" 5/5 What do you like best about mParticle by Rokt? mParticle's makes data management and data delivery seamless. Their customer support and technical architecture team are first class as well. Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? For customers without event catalogs setup initially, it's a burden to retroactively fill that information. Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? mParticle's SDK reduces the development work of sending key data to third parties so we can move faster on developing impactful features. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Online Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Online Media") AO Verified User in Online Media Enterprise (\> 1000 emp.) 8/1/2022 "First time user of mParticle!" 4/5 What do you like best about mParticle by Rokt? Our customer service is extremely helpful! When I have a question or require additional help on a certain topic they are there to help me! Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? The learning curve for me is still a challenge and the resources available do provide some help. However, I do find myself lost sometimes. Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? I have already received a few training sessions from our customer service team and they have been helpful! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Transportation/Trucking/Railroad](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Transportation/Trucking/Railroad") UT Verified User in Transportation/Trucking/Railroad Mid-Market (51-1000 emp.) 5/19/2022 "Very easy to use and view data. Simple UI enabled to query data quickly" 4.5/5 What do you like best about mParticle by Rokt? Really enjoyed the ease of use of the Dashboard. Was simple to save new Data Queries and select the parameters and/or actions to view data. Integrated into our system very seemlessly. Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? Some of the UI can be a little too simplified. Would have liked a SQL/Data querying language to build custom queries by programming it. A Night or Dark mode would be great! Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? We are trying to gather User Events and establish user behaviour as to why they would choose certain actions within our mobile application. We also create reports based on the Indicative Data that we share with customers. Review collected by and hosted on G2.com. Show More Response from Dan Powell of mParticle by Rokt [Editedit](https://www.g2.com/survey_responses/mparticle-by-rokt-review-6636297/official_response/edit) Hi, Thanks for reviewing the Indicative platform. We appreciate your feedback and will take it into consideration as we improve the service. If you have any more questions or concerns, please reach out to us at support@indicative.com. Happy analyzing! 5/24/2022 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 5/20/2022 "Ease of use in data analysis" 4.5/5 What do you like best about mParticle by Rokt? Powerful visuals and easy to build queries. Indicative is an excellent tool for those who don't have a degree in data analytics but are genuinely interested in user behaviour and patterns. Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? Exploring dashboards in a business account and organising favourites is an area where Indicative could improve. Especially in a large organisation, it is easy to lose the most important projects. Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? Indicative can deny or confirm statements like "the majority of our users find it easy to use our product". With the right events library, Indicative can remove all human bias and tell the truth. Review collected by and hosted on G2.com. Show More Response from Dan Powell of mParticle by Rokt [Editedit](https://www.g2.com/survey_responses/mparticle-by-rokt-review-6641319/official_response/edit) Hi, Thanks for taking the time to review the Indicative platform. We will take your suggestions into account as we continue to improve. If you have any more questions or concerns, feel free to reach out to us at support@indicative.com. Happy analyzing! Current UserValidated ReviewerSource: Seller invite ![Peter G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Peter G.") PG Peter G. Product Manager Mid-Market (51-1000 emp.) 11/3/2021 "Intuitive, powerful & quick, with a few glitches" 4.5/5 What do you like best about mParticle by Rokt? Within less than an hour, I could create robust analyses that led to real business insight. The tools were right where I expected them and worked exactly the way I thought they would. It was blazing fast, too -- though we don't yet feed too much information into the app (primarily detailed telemetry and purchase info from ~3000 weekly active users). We have Amplitude and Tableau set up on the same dataset. Still, I don't even touch them anymore unless I need to check analyses created by others. Indicative is much more intuitive than both and order of magnitude faster than Tableau -- fast enough to allow interactive analysis and slicing & dicing the data. I even find myself going back to the raw data via Databricks less and less. Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? There have been some problems around the data ingestion side: journey analysis had to be turned on manually, and I encountered a weird problem around funnel analysis -- but those could've been problems on our end, and our data engineering team could fix them soon. One thing I badly miss is the ability to generate 100% stacked bar charts -- it seems like something minor, yet I find myself exporting & moving data to Excel just to do this. Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? I am analyzing telemetry data for our app after releasing it on a new platform to identify trends and pinpoint problems. So far I managed to troubleshoot problems with the onboarding funnel, pinpoint the the root cause of spikes and valleys in subscription rates and identify problem areas in the app where extensive usage tends to lead to crashes. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Information Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Services") AI Verified User in Information Services Mid-Market (51-1000 emp.) 8/25/2022 "A tool that lacks intuitive design" 1.5/5 What do you like best about mParticle by Rokt? Not many things. It falls short of Amplitude in many regards Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? It is not intuitive. So I can't just give it to one of our managers and have them find use in it. Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? It's creating more problems than it is solving Review collected by and hosted on G2.com. Show More Response from Dan Powell of mParticle by Rokt [Editedit](https://www.g2.com/survey_responses/mparticle-by-rokt-review-7034110/official_response/edit) Hello, Thanks for taking the time to review Indicative. We take feedback seriously and will consider your comments as we continue to improve the tool. If you have any specific feedback or questions, please feel free to reach out to us at support@indicative.com. Happy analyzing! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Small-Business (50 or fewer emp.) 9/2/2022 "Little slow but easy to use" 4/5 What do you like best about mParticle by Rokt? Event segment flow and user's step by step event journey. Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? Take a lot of time to check segments or user id. Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? Helps us better understand user behaviour and any funnel that is breaking and causing user dropoff. Review collected by and hosted on G2.com. Show More Response from Dan Powell of mParticle by Rokt [Editedit](https://www.g2.com/survey_responses/mparticle-by-rokt-review-7066798/official_response/edit) Hello, Thanks for your review of the Indicative app. We are glad that you are finding value from the platform, and we also value your feedback, which we will take into consideration as we continue to improve. If you have any more questions or comments, please reach out to us at support@indicative.com. Happy analyzing! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Market Research](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Market Research") AM Verified User in Market Research Small-Business (50 or fewer emp.) 5/19/2022 "Simple but powerful tool" 4.5/5 What do you like best about mParticle by Rokt? Indicative offers an intuitive way to analyze your data without overloading you with too many options. Especially the User Journey can be discovered in multiple dimensions. Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? The Dashboard overview can be improved. Sometimes it's hard to get a quick overview without diving too deep into the single saved questions. It would be great to do this more efficient. Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? Indicative solves the issue to give you an overview of the user's path to your product. The benefits are pretty simple. You can optimize the journey and decrease churn rates. Review collected by and hosted on G2.com. Show More Response from Dan Powell of mParticle by Rokt [Editedit](https://www.g2.com/survey_responses/mparticle-by-rokt-review-6637102/official_response/edit) Hi, Thank you for your review. We appreciate your thoughts and feedback as we continue to improve our offerings. If you have any more questions or comments, please reach out at support@indicative.com. Happy analyzing! 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