--- title: mParticle by Rokt Reviews meta\_title: 'mParticle by Rokt Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 175 reviews by the users' company size, role or industry to find out how mParticle by Rokt works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 175 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### mParticle by Rokt Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **ease of use** of mParticle, simplifying data management and integration across multiple platforms. [(4 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1136328&qs=pros-and-cons#reviews) Users appreciate the **organization and analysis of customer data** in mParticle, simplifying data management across platforms. [(4 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1137242&qs=pros-and-cons#reviews) Users value the **automation efficiency** of mParticle, simplifying data management and reducing manual effort for customer insights. [(2 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1137127&qs=pros-and-cons#reviews) Users value the **collaboration features** of mParticle, effectively organizing data and simplifying audience sharing across platforms. [(2 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1136397&qs=pros-and-cons#reviews) Users find it easy to **create and share audiences** using mParticle, benefiting from seamless integrations and excellent support. [(2 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1135951&qs=pros-and-cons#reviews) Users struggle with the **complex configuration** of mParticle, finding the learning curve steep and settings difficult to navigate. [(2 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=2226444&qs=pros-and-cons#reviews) Users face a **steep learning curve** with mParticle, making it challenging for new users to navigate effectively. [(2 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1134570&qs=pros-and-cons#reviews) Users struggle with the **complexity issues** of mParticle, finding it challenging to navigate and configure effectively. [(2 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=2226820&qs=pros-and-cons#reviews) Users struggle with the **steep learning curve** of mParticle, which complicates onboarding and effective usage for new users. [(2 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1137092&qs=pros-and-cons#reviews) Users face a **steep learning curve** with mParticle, making it challenging for newcomers to navigate its complexities. [(2 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1135998&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of mParticle by Rokt ##### 1. Ease of Use Users appreciate the **ease of use** of mParticle, simplifying data management and integration across multiple platforms. [ See 4 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1136328&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you like about mParticle by Rokt? What I like best about mParticle is.. - How it helps to organize customer data in one place instead of spreading it across multiple tools. - Once d CG Carolina G. Enterprise (\> 1000 emp.) 5.0/5 "Great CDP tool with excellent customer service" What do you like about mParticle by Rokt? Mparticle is a multifunctional CDP tool that helps us quickly pinpoint audiences, build them with thoughtful segmentation, and publish them to where w ##### 2. Insights Users appreciate the **organization and analysis of customer data** in mParticle, simplifying data management across platforms. [ See 4 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1137242&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you like about mParticle by Rokt? What I like best about mParticle is.. - How it helps to organize customer data in one place instead of spreading it across multiple tools. - Once d ![Nikita B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikita B.") NB Nikita B. Small-Business (50 or fewer emp.) 5.0/5 "Shiny But Seriously Overcomplicated" What do you like about mParticle by Rokt? Honestly, the user interface (at least the newer versions) is markedly improved over what I've seen before. It's not beautiful, mind you, but it's fun ##### 3. Automation Efficiency Users value the **automation efficiency** of mParticle, simplifying data management and reducing manual effort for customer insights. [ See 2 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1137127&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you like about mParticle by Rokt? What I like best about mParticle is.. - How it helps to organize customer data in one place instead of spreading it across multiple tools. - Once d CG Carolina G. Enterprise (\> 1000 emp.) 5.0/5 "Great CDP tool with excellent customer service" What do you like about mParticle by Rokt? Mparticle is a multifunctional CDP tool that helps us quickly pinpoint audiences, build them with thoughtful segmentation, and publish them to where w ##### 4. Collaboration Users value the **collaboration features** of mParticle, effectively organizing data and simplifying audience sharing across platforms. [ See 2 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1136397&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you like about mParticle by Rokt? What I like best about mParticle is.. - How it helps to organize customer data in one place instead of spreading it across multiple tools. - Once d DS Dilpreet S. Enterprise (\> 1000 emp.) 4.5/5 "Good product supported by a great team" What do you like about mParticle by Rokt? Mparticle makes it very easy to create and share audiences with various platforms. They have made lots of improvements to the product over the years ##### 5. Easy Creation Users find it easy to **create and share audiences** using mParticle, benefiting from seamless integrations and excellent support. [ See 2 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1135951&qs=pros-and-cons#reviews) See Related User Reviews CG Carolina G. Enterprise (\> 1000 emp.) 5.0/5 "Great CDP tool with excellent customer service" What do you like about mParticle by Rokt? Mparticle is a multifunctional CDP tool that helps us quickly pinpoint audiences, build them with thoughtful segmentation, and publish them to where w DS Dilpreet S. Enterprise (\> 1000 emp.) 4.5/5 "Good product supported by a great team" What do you like about mParticle by Rokt? Mparticle makes it very easy to create and share audiences with various platforms. They have made lots of improvements to the product over the years ### 5 Cons or Disadvantages of mParticle by Rokt ##### 1. Complex Configuration Users struggle with the **complex configuration** of mParticle, finding the learning curve steep and settings difficult to navigate. [ See 2 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=2226444&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you dislike about mParticle by Rokt? - One thing I dislike is that the platform is still in a learning curve, especially for new users. - At the start, it is not very easy to understand ![Nikita B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikita B.") NB Nikita B. Small-Business (50 or fewer emp.) 5.0/5 "Shiny But Seriously Overcomplicated" What do you dislike about mParticle by Rokt? This is where it gets painful. My biggest issue, and frankly, the one that keeps popping into my head, is the steep learning curve. They’ve layered on ##### 2. Complexity Users face a **steep learning curve** with mParticle, making it challenging for new users to navigate effectively. [ See 2 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1134570&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you dislike about mParticle by Rokt? - One thing I dislike is that the platform is still in a learning curve, especially for new users. - At the start, it is not very easy to understand ![Nikita B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikita B.") NB Nikita B. Small-Business (50 or fewer emp.) 5.0/5 "Shiny But Seriously Overcomplicated" What do you dislike about mParticle by Rokt? This is where it gets painful. My biggest issue, and frankly, the one that keeps popping into my head, is the steep learning curve. They’ve layered on ##### 3. Complexity Issues Users struggle with the **complexity issues** of mParticle, finding it challenging to navigate and configure effectively. [ See 2 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=2226820&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you dislike about mParticle by Rokt? - One thing I dislike is that the platform is still in a learning curve, especially for new users. - At the start, it is not very easy to understand ![Nikita B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikita B.") NB Nikita B. Small-Business (50 or fewer emp.) 5.0/5 "Shiny But Seriously Overcomplicated" What do you dislike about mParticle by Rokt? This is where it gets painful. My biggest issue, and frankly, the one that keeps popping into my head, is the steep learning curve. They’ve layered on ##### 4. Learning Curve Users struggle with the **steep learning curve** of mParticle, which complicates onboarding and effective usage for new users. [ See 2 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1137092&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you dislike about mParticle by Rokt? - One thing I dislike is that the platform is still in a learning curve, especially for new users. - At the start, it is not very easy to understand ![Nikita B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikita B.") NB Nikita B. Small-Business (50 or fewer emp.) 5.0/5 "Shiny But Seriously Overcomplicated" What do you dislike about mParticle by Rokt? This is where it gets painful. My biggest issue, and frankly, the one that keeps popping into my head, is the steep learning curve. They’ve layered on ##### 5. Steep Learning Curve Users face a **steep learning curve** with mParticle, making it challenging for newcomers to navigate its complexities. [ See 2 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1135998&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you dislike about mParticle by Rokt? - One thing I dislike is that the platform is still in a learning curve, especially for new users. - At the start, it is not very easy to understand ![Nikita B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikita B.") NB Nikita B. Small-Business (50 or fewer emp.) 5.0/5 "Shiny But Seriously Overcomplicated" What do you dislike about mParticle by Rokt? This is where it gets painful. My biggest issue, and frankly, the one that keeps popping into my head, is the steep learning curve. They’ve layered on ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") AF Verified User in Food & Beverages Mid-Market (51-1000 emp.) 5/18/2022 "Ideal CDP for Growth Marketing Stack" 4.5/5 What do you like best about mParticle by Rokt? mParticle allows us to capture data from many sources into a single platform and then distribute it as-needed to other systems that would otherwise not be able to capture it directly. Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? Only downside: you need to know your data strategy. mParticle is powerful but its true power is harnessed through a thoughtful data strategy that directly solves use cases needed for your tech stack and team needs. Review collected by and hosted on G2.com. Recommendations to others considering mParticle by Rokt: Determine your data goals, work with your mParticle team to set up and implement your data strategy, and monitor your data as it comes in for meaningful and actionable insights! Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? We're able to better understand our customers. Specifically, we're able to capture event data and leverage the data within those events to create segments in downstream systems to deliver 1:1 personalized communication. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Nishant K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nishant K.") NK Nishant K. Associate Product Manager Mid-Market (51-1000 emp.) 3/3/2022 "Great Service but needs for feature" 3.5/5 What do you like best about mParticle by Rokt? Funnel Drops are nice, but it could be better if we have filters and could compare with the same funnel with different parameters on the same page. Simplicity is also appreciated Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? I dislike they don't have basic features like retention analysis, and also they don't have clear videos and how to use a component. Their content game is off, so you have to discover how everything works Review collected by and hosted on G2.com. Recommendations to others considering mParticle by Rokt: You can use this tool if you don't have any options but I would suggest choose tool based on the tutorial they have Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? I'm primarily solving Funnell drops through multiple processes and time frames. I gain insight like which step is not working correctly and which is working. Also I like that we can check the whole activity set. Review collected by and hosted on G2.com. Show More Response from Dan Powell of mParticle by Rokt [Editedit](https://www.g2.com/survey_responses/mparticle-by-rokt-review-5396052/official_response/edit) Hi Nishant, Thanks for your review of Indicative. We appreciate the feedback and will take your points into consideration. I have attached a link to our support documentation below, which covers our tools and features extensively. If you have any more questions, please feel free to reach out to us at support@indicative.com. Happy analyzing! [See how mParticle by Rokt improved](https://support.indicative.com/hc/en-us) Current UserValidated ReviewerIncentivizedSource: Seller invite ![Jeff P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeff P.") JP Jeff P. Director of Digital Product Management Enterprise (\> 1000 emp.) 4/18/2022 "Excellent Customer Data Platform and support team!" 5/5 What do you like best about mParticle by Rokt? mParticle has so many out-of-the-box integrations, and they make it easy for our teams to centralize and act on data from many parts of the organization. The support team has been proactive, helpful, and knowledgeable from day one - and we are happy with mParticle having a home in our tech stack. Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? We've been thoroughly satisfied with the mParticle platform and the mParticle team. Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? We've automated the collection and transmission of data. We've learned more about our customers, helping us deliver more of what they want. We've eliminated manual tasks and have empowered our teams to accomplish more with less time and effort. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Danieel L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Danieel L.") DL Danieel L. B Mid-Market (51-1000 emp.) 3/5/2021 "Very useful tool for product analytics" 4.5/5 What do you like best about mParticle by Rokt? Most things are very intuitive, the UI is very friendly and gives people an easy way to make some high-level analysis, like funnel, segmentation and even cohorts analysis. Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? There's no possibility to separate some properties that have the same name for diferent kinds of events, which can be a downside, as long as you need to define well what is the meaning of that property for each kind of event that has it. Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? Test and evaluate new features of the company website/app, analyze different page/categories performance, etc. Review collected by and hosted on G2.com. Show More Response from Dan Powell of mParticle by Rokt [Editedit](https://www.g2.com/survey_responses/mparticle-by-rokt-review-4634745/official_response/edit) Hi Danieel, Thanks for reviewing Indicative! We appreciate your comments and will take them into consideration as we continue to improve. If you have any more questions or comments, please feel free to reach out to us at support@indicative.com. Happy analyzing! 5/19/2022 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Jailson B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jailson B.") JB Jailson B. Data Engenieer Mid-Market (51-1000 emp.) 8/30/2022 "Data Engineer send the data to Indicative" 4.5/5 What do you like best about mParticle by Rokt? The easy way to build a board and access information. Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? Maybe the missing feature to union the events by another property beyond the user\_id property Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? Release the board quicly to team Review collected by and hosted on G2.com. Show More Response from Dan Powell of mParticle by Rokt [Editedit](https://www.g2.com/survey_responses/mparticle-by-rokt-review-7056584/official_response/edit) Hi Jailson, Thanks for your review! We appreciate feedback from Indicative users and will take your comments into consideration as we continue to improve. Happy analyzing! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") UF Verified User in Food & Beverages Mid-Market (51-1000 emp.) 5/19/2022 "Great data viz tool w/ excellent customer service" 4.5/5 What do you like best about mParticle by Rokt? The onboarding process was painless. My team and I felt incredibly supported by the indicative team. We explained our goals and the cohort analyses we wanted to run, and the team helped us utilize loads of cool features to help us understand customer behavior. Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? Some features aren't all that intuitive. Customizing dashboards is fun, but the drag + drop function for moving query previews around is a little clunky if you have a lot of queries in a dashboard. Overall, not too much to complain about. Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? Indicative helps us understand customer cohorts and the funnel in a way that aligns our teams. The biggest benefit my team has found is the ability to create dashboards centered around OKRs. Review collected by and hosted on G2.com. Show More Response from Dan Powell of mParticle by Rokt [Editedit](https://www.g2.com/survey_responses/mparticle-by-rokt-review-6638954/official_response/edit) Hi, Thanks for taking the time to review Indicative! We appreciate your feedback and will take your comments into consideration as we continue to improve. Please don't hesitate to share additional questions or comments with us at support@indicative.com. Happy analyzing! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") IF Verified User in Financial Services Enterprise (\> 1000 emp.) 5/24/2022 "My experience with mParticle" 4.5/5 What do you like best about mParticle by Rokt? I like the support we are getting from the mParticle team when we have any technical mParticle related questions. Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? Even if the tool is doing well, what it is supposed to do, there are some areas for improvement: 1. Monitoring/debugging capabilities are limited. I feel that more information could be retrieved and presented to the user to simplify his life. E.g. Showing the status of a newly built connection or displaying information on how to test the connection. 2. I miss a simplified setup process or pop-up hints during setup. E.g. When we connect mParticle output to the new destination, it would be nice to get messages explaining what is not done yet - like, A. input needs to be connected to the output. Or B. showing a warning that sending too many data points can have a financial impact on the destination system. Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? It helps us to set up real-time (or not real-time) data pipes between our systems. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Rodrigo A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rodrigo A.") RA Rodrigo A. Product Owner Mid-Market (51-1000 emp.) 3/4/2022 "Indicative help me to take better decisions with using data about my users" 5/5 What do you like best about mParticle by Rokt? The funnels that allow me to construct journey dashboard to help me analyse many steps in the user journey and its engagement with platform Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? Optional steps in Funnel are limited to four. And would be fantastic if i could separate a funnel in two differents paths Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? I'm analyzing how my users use my platform and in what steps they drop off or have some problem. The indicative help me to increase the conversion on the steps Review collected by and hosted on G2.com. Show More Response from Dan Powell of mParticle by Rokt [Editedit](https://www.g2.com/survey_responses/mparticle-by-rokt-review-5397180/official_response/edit) Hi Rodriguo, Thanks for taking the time to review the Indicative app. We are glad that you have been able to make use of the Funnel tool and will take your feature requests into consideration as we continue to improve. If you have any more questions or feedback, please reach out to us at support@indicative.com. Happy analyzing! 5/19/2022 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Jim L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jim L.") JL Jim L. Sr. Product Manager Mid-Market (51-1000 emp.) 7/25/2022 "Powerful tool, great customer support" 4.5/5 What do you like best about mParticle by Rokt? It allows us to run all our 3rd party SDKs through mParticle to our client rather than integrating all these 3rd party SDKs directly. This is much less chatty and improves the performance of our apps! Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? there is a bit of a ramp up time to define and implement various events to be tracked. Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? It allows us to connect the dots between user behavior across platforms and instances to understand true user journeys and how to improve conversion and retention. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") UH Verified User in Health, Wellness and Fitness Mid-Market (51-1000 emp.) 9/2/2022 "Simple interface, great insights" 4/5 What do you like best about mParticle by Rokt? I think the presentation of data is the best feature, as it makes complex data less daunting to wade through. Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? I still think there's a steep learning curve in understanding all parts of the data. Probably more help, or auto insights would be good for beginners. Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? We can actually see our user dropoff rate and drill down into reasons why. Review collected by and hosted on G2.com. Show More Response from Dan Powell of mParticle by Rokt [Editedit](https://www.g2.com/survey_responses/mparticle-by-rokt-review-7066898/official_response/edit) Hi, Thanks for taking the time to review Indicative! We greatly appreciate your feedback and will take this review into consideration. I've attached a link to our help center with resources for getting started on the platform, including how to prepare and analyze data. Happy analyzing! [See how mParticle by Rokt improved](https://support.indicative.com/hc/en-us/categories/360000288651-Orientation) Current UserValidated ReviewerIncentivizedSource: Seller invite ## Top-Rated Alternatives [ ![Twilio Segment](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Twilio Segment") Twilio Segment 4.5/5(567) ](https://www.g2.com/products/twilio-segment/reviews) [ ![Tealium](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tealium") Tealium 4.3/5(479) ](https://www.g2.com/products/tealium-2026-07-21/reviews) [ ![Bloomreach](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bloomreach") Bloomreach 4.6/5(775) ](https://www.g2.com/products/bloomreach-bloomreach/reviews) [ View All Alternatives ](https://www.g2.com/products/mparticle-by-rokt/competitors/alternatives) ##### Categories on G2 [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Digital Analytics](https://www.g2.com/categories/digital-analytics)[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics) [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Digital Analytics](https://www.g2.com/categories/digital-analytics)[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)[Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)[Product Analytics](https://www.g2.com/categories/product-analytics)[Data Governance](https://www.g2.com/categories/data-governance-tools)[E-Commerce Data Integration](https://www.g2.com/categories/e-commerce-data-integration)[Data Subject Access Request (DSAR)](https://www.g2.com/categories/data-subject-access-request-dsar) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What platform is best for automating lease renewals and alerts?](https://www.g2.com/discussions/what-platform-is-best-for-automating-lease-renewals-and-alerts)[What is the most affordable practice management solution for small firms?](https://www.g2.com/discussions/what-is-the-most-affordable-practice-management-solution-for-small-firms)[What are the best collaboration tools available on AWS marketplace?](https://www.g2.com/discussions/what-are-the-best-collaboration-tools-available-on-aws-marketplace) [User-friendly platforms for influencer marketing](https://www.g2.com/discussions/user-friendly-platforms-for-influencer-marketing)[What are the best practices for UKG configuration and payroll setup for growing organizations with complex needs?](https://www.g2.com/discussions/what-are-the-best-practices-for-ukg-configuration-and-payroll-setup-for-growing-organizations-with-complex-needs)[Pros and Cons Details](https://www.g2.com/products/mparticle-by-rokt/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)