--- title: mParticle by Rokt Reviews meta\_title: 'mParticle by Rokt Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 175 reviews by the users' company size, role or industry to find out how mParticle by Rokt works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 175 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### mParticle by Rokt Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **ease of use** of mParticle, simplifying data management and integration across multiple platforms. [(4 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1136328&qs=pros-and-cons#reviews) Users appreciate the **organization and analysis of customer data** in mParticle, simplifying data management across platforms. [(4 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1137242&qs=pros-and-cons#reviews) Users value the **automation efficiency** of mParticle, simplifying data management and reducing manual effort for customer insights. [(2 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1137127&qs=pros-and-cons#reviews) Users value the **collaboration features** of mParticle, effectively organizing data and simplifying audience sharing across platforms. [(2 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1136397&qs=pros-and-cons#reviews) Users find it easy to **create and share audiences** using mParticle, benefiting from seamless integrations and excellent support. [(2 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1135951&qs=pros-and-cons#reviews) Users struggle with the **complex configuration** of mParticle, finding the learning curve steep and settings difficult to navigate. [(2 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=2226444&qs=pros-and-cons#reviews) Users face a **steep learning curve** with mParticle, making it challenging for new users to navigate effectively. [(2 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1134570&qs=pros-and-cons#reviews) Users struggle with the **complexity issues** of mParticle, finding it challenging to navigate and configure effectively. [(2 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=2226820&qs=pros-and-cons#reviews) Users struggle with the **steep learning curve** of mParticle, which complicates onboarding and effective usage for new users. [(2 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1137092&qs=pros-and-cons#reviews) Users face a **steep learning curve** with mParticle, making it challenging for newcomers to navigate its complexities. [(2 mentions)](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1135998&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of mParticle by Rokt ##### 1. Ease of Use Users appreciate the **ease of use** of mParticle, simplifying data management and integration across multiple platforms. [ See 4 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1136328&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you like about mParticle by Rokt? What I like best about mParticle is.. - How it helps to organize customer data in one place instead of spreading it across multiple tools. - Once d CG Carolina G. Enterprise (\> 1000 emp.) 5.0/5 "Great CDP tool with excellent customer service" What do you like about mParticle by Rokt? Mparticle is a multifunctional CDP tool that helps us quickly pinpoint audiences, build them with thoughtful segmentation, and publish them to where w ##### 2. Insights Users appreciate the **organization and analysis of customer data** in mParticle, simplifying data management across platforms. [ See 4 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1137242&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you like about mParticle by Rokt? What I like best about mParticle is.. - How it helps to organize customer data in one place instead of spreading it across multiple tools. - Once d ![Nikita B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikita B.") NB Nikita B. Small-Business (50 or fewer emp.) 5.0/5 "Shiny But Seriously Overcomplicated" What do you like about mParticle by Rokt? Honestly, the user interface (at least the newer versions) is markedly improved over what I've seen before. It's not beautiful, mind you, but it's fun ##### 3. Automation Efficiency Users value the **automation efficiency** of mParticle, simplifying data management and reducing manual effort for customer insights. [ See 2 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1137127&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you like about mParticle by Rokt? What I like best about mParticle is.. - How it helps to organize customer data in one place instead of spreading it across multiple tools. - Once d CG Carolina G. Enterprise (\> 1000 emp.) 5.0/5 "Great CDP tool with excellent customer service" What do you like about mParticle by Rokt? Mparticle is a multifunctional CDP tool that helps us quickly pinpoint audiences, build them with thoughtful segmentation, and publish them to where w ##### 4. Collaboration Users value the **collaboration features** of mParticle, effectively organizing data and simplifying audience sharing across platforms. [ See 2 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1136397&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you like about mParticle by Rokt? What I like best about mParticle is.. - How it helps to organize customer data in one place instead of spreading it across multiple tools. - Once d DS Dilpreet S. Enterprise (\> 1000 emp.) 4.5/5 "Good product supported by a great team" What do you like about mParticle by Rokt? Mparticle makes it very easy to create and share audiences with various platforms. They have made lots of improvements to the product over the years ##### 5. Easy Creation Users find it easy to **create and share audiences** using mParticle, benefiting from seamless integrations and excellent support. [ See 2 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1135951&qs=pros-and-cons#reviews) See Related User Reviews CG Carolina G. Enterprise (\> 1000 emp.) 5.0/5 "Great CDP tool with excellent customer service" What do you like about mParticle by Rokt? Mparticle is a multifunctional CDP tool that helps us quickly pinpoint audiences, build them with thoughtful segmentation, and publish them to where w DS Dilpreet S. Enterprise (\> 1000 emp.) 4.5/5 "Good product supported by a great team" What do you like about mParticle by Rokt? Mparticle makes it very easy to create and share audiences with various platforms. They have made lots of improvements to the product over the years ### 5 Cons or Disadvantages of mParticle by Rokt ##### 1. Complex Configuration Users struggle with the **complex configuration** of mParticle, finding the learning curve steep and settings difficult to navigate. [ See 2 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=2226444&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you dislike about mParticle by Rokt? - One thing I dislike is that the platform is still in a learning curve, especially for new users. - At the start, it is not very easy to understand ![Nikita B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikita B.") NB Nikita B. Small-Business (50 or fewer emp.) 5.0/5 "Shiny But Seriously Overcomplicated" What do you dislike about mParticle by Rokt? This is where it gets painful. My biggest issue, and frankly, the one that keeps popping into my head, is the steep learning curve. They’ve layered on ##### 2. Complexity Users face a **steep learning curve** with mParticle, making it challenging for new users to navigate effectively. [ See 2 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1134570&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you dislike about mParticle by Rokt? - One thing I dislike is that the platform is still in a learning curve, especially for new users. - At the start, it is not very easy to understand ![Nikita B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikita B.") NB Nikita B. Small-Business (50 or fewer emp.) 5.0/5 "Shiny But Seriously Overcomplicated" What do you dislike about mParticle by Rokt? This is where it gets painful. My biggest issue, and frankly, the one that keeps popping into my head, is the steep learning curve. They’ve layered on ##### 3. Complexity Issues Users struggle with the **complexity issues** of mParticle, finding it challenging to navigate and configure effectively. [ See 2 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=2226820&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you dislike about mParticle by Rokt? - One thing I dislike is that the platform is still in a learning curve, especially for new users. - At the start, it is not very easy to understand ![Nikita B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikita B.") NB Nikita B. Small-Business (50 or fewer emp.) 5.0/5 "Shiny But Seriously Overcomplicated" What do you dislike about mParticle by Rokt? This is where it gets painful. My biggest issue, and frankly, the one that keeps popping into my head, is the steep learning curve. They’ve layered on ##### 4. Learning Curve Users struggle with the **steep learning curve** of mParticle, which complicates onboarding and effective usage for new users. [ See 2 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1137092&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you dislike about mParticle by Rokt? - One thing I dislike is that the platform is still in a learning curve, especially for new users. - At the start, it is not very easy to understand ![Nikita B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikita B.") NB Nikita B. Small-Business (50 or fewer emp.) 5.0/5 "Shiny But Seriously Overcomplicated" What do you dislike about mParticle by Rokt? This is where it gets painful. My biggest issue, and frankly, the one that keeps popping into my head, is the steep learning curve. They’ve layered on ##### 5. Steep Learning Curve Users face a **steep learning curve** with mParticle, making it challenging for newcomers to navigate its complexities. [ See 2 mentions ](https://www.g2.com/products/mparticle-by-rokt/reviews?filters%5Bsentiment_snippet%5D=1135998&qs=pros-and-cons#reviews) See Related User Reviews ![Ayur M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayur M.") AM Ayur M. Mid-Market (51-1000 emp.) 4.0/5 "Love the tool mParticle – but with some troubles" What do you dislike about mParticle by Rokt? - One thing I dislike is that the platform is still in a learning curve, especially for new users. - At the start, it is not very easy to understand ![Nikita B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikita B.") NB Nikita B. Small-Business (50 or fewer emp.) 5.0/5 "Shiny But Seriously Overcomplicated" What do you dislike about mParticle by Rokt? This is where it gets painful. My biggest issue, and frankly, the one that keeps popping into my head, is the steep learning curve. They’ve layered on ![José Augusto B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "José Augusto B.") JB José Augusto B. User Experience Specialist Mid-Market (51-1000 emp.) 3/9/2021 "A good tool for startups" 3.5/5 What do you like best about mParticle by Rokt? I think the dashboards and the conversion graphs are the best part of the toll. But apply the filters are hard and sometimes are necessary understand programming language to use all resources. I'm a User Experience Desinger and for me, it's important the view of full costumer jouney. Indicative hepls me to search and study the gaps in the journey and correct then. The best part is that we can create several funnels with specific points of interest from different areas of the company, these funnels are complementary to each other and the information can be discussed in a team. Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? On some screens the numbers of the dashboards are too small, and it's hard to see them. I think that increase the size of the font is the best way to make the site more accessible. Some features, such as creating a funnel, are complex for those who are not used to using analytics softwares. The platform also brings a lot of information at once, making it difficult to read, and the interface may seem at first unfriendly to anyone who is adapted to Google Analytics. Review collected by and hosted on G2.com. Recommendations to others considering mParticle by Rokt: Indicative is a good tool for startups and cheaper than others, without neglecting the quality and reliability of data. in addition to facilitating the work with reports and dashboards of user's journey. Indicative can also help various areas of the company to integrate and share their information, since the dashboards are detailed and very complete. Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? Now we can see the real conversion rate, because in our Google Analitics the rate is extracted in a sample. We an extract the data and we can make better reports. I realized that our reports are more reliable and complete, being used by many areas of the company, such as CRO, Media Performance and DevOps. Review collected by and hosted on G2.com. Show More 5/20/2021 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 5/19/2022 "Good data visual but limited capabilities" 2/5 What do you like best about mParticle by Rokt? It's great for non-BI users. Easy to build visuals such as line charts and bar charts. Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? It's very limited on what you can do. Can't query within the tables. It's not made for someone with more than mid-advanced experience with BI tools. Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? Easy, quick visualizations. Review collected by and hosted on G2.com. Show More Response from Dan Powell of mParticle by Rokt [Editedit](https://www.g2.com/survey_responses/mparticle-by-rokt-review-5395462/official_response/edit) Hi, Thanks for taking the time to review Indicative. While we are sorry to hear that the platform didn't meet your expectations, we welcome the chance to receive feedback so that we can continue to improve. If you have any further suggestions or comments, please reach out to us at support@indicative.com. Happy analyzing! Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Medical Practice](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Medical Practice") UM Verified User in Medical Practice Mid-Market (51-1000 emp.) 3/3/2022 "Great product and very user friendly" 5/5 What do you like best about mParticle by Rokt? Amount of features, very user friendly and interactive. Very performatic as well Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? Instructor of the software was good but there could be a manual with more detailed information provided Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? Customer Journey analysis and points of friction. Data for intelligence Review collected by and hosted on G2.com. Show More Response from Dan Powell of mParticle by Rokt [Editedit](https://www.g2.com/survey_responses/mparticle-by-rokt-review-5395098/official_response/edit) Hi, Thanks for taking the time to review Indicative. I wanted to provide a link to our support documentation which might answer some of your questions regarding the platform. If you need any additional info, feel free to contact us at support@indicative.com Happy analyzing! [See how mParticle by Rokt improved](https://support.indicative.com/hc/en-us) 5/24/2022 Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 5/19/2022 "Really useful tool" 4.5/5 What do you like best about mParticle by Rokt? Being able to easily visualize customer journey Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? Not able to parse out syntax from json fields for example Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? Trying to understand the customer journey. It's so much quicker to do this in Indicative than to write SQL with nested joins Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Mid-Market (51-1000 emp.) 3/4/2022 "The easiest way to create funnels and analyse data!" 5/5 What do you like best about mParticle by Rokt? It is very easy to create funnels and analyse data in indicative which provides actionables. You can very easily understand user pain points and dropoffs and accordingly it helps us structure our product roadmap. Life saver for PMs Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? Nothing as such. Everything is great and the UI is seamless. Highly recommended for all data analysts and PMs Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? Understanding user journeys, funnels, pain points and see where the dropoffs are happening. Review collected by and hosted on G2.com. Show More Response from Dan Powell of mParticle by Rokt [Editedit](https://www.g2.com/survey_responses/mparticle-by-rokt-review-5396740/official_response/edit) Hello, Thanks for taking the time to review Indicative. We appreciate your comments and we are glad you're seeing value from the platform! If you have any additional questions or suggestions, please feel free to reach out to support@indicative.com. Happy analyzing! Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Banking](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Banking") UB Verified User in Banking Small-Business (50 or fewer emp.) 2/16/2021 "Useful Tool" 4/5 What do you like best about mParticle by Rokt? Our organization is using indicative for almost 1 to 2 years and for us it was indeed an helpful tool to really understand and investigate our customers journey so that we know what else can we improve on our system. Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? Lately, my team and I are struggling with loading the query for our daily updates on the report. It's like that indicative is having a hard time fetching the reports that we needed when we try to run our query, and it was a struggle as well on our part because we have a specific timeframe for the updates that we needed. Because of that error, the updates got delayed as well. We need to talk first to your customer service to tell you that there's something wrong with the indicative. So, maybe in the future, we won't be experienced that kind of error. Review collected by and hosted on G2.com. Recommendations to others considering mParticle by Rokt: If you guys are looking for a beneficial tool, you guys might want to try Indicative, and I tell you it was indeed a helpful analytic tool for your organizations or yourself. Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? We used the indicative to solve some of our customer application journey. We used indicative to investigate why some of our applicants didn't complete the journey and where step they didn't able to complete or finish that may caused an fall offs on our side and clients side as well. What are the reason why they didn't complete the journey. Review collected by and hosted on G2.com. Show More 5/20/2021 Current UserValidated ReviewerSource: Organic ![Vinícius A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vinícius A.") VA Vinícius A. Founder and Head Of Data Small-Business (50 or fewer emp.) 3/3/2021 "Awsome for Exploring Product Metrics" 4.5/5 What do you like best about mParticle by Rokt? Simple to make standard product analysis (cohorts, funnels and segmentations). The team is also very attentive and provide helpful insigths for user cases and also technical issues. Also, I have to compliment their data dictionary: it makes day to day easier and the analysis more intuitive (or should I say more Indicative?). For those wanting to start out and try a product analytics tool, I would also recommend beacuse of their really generous free trial limit of events (I think today it is of 1 billion events up to 28 days and 500 million after that). Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? Well, I would say that they React Native SDK is really outdated (the last update was more than a year ago and the docs are not updated). They do produce a lot of good content on their blog, but I think that the technical docs are kind of forgotten. Review collected by and hosted on G2.com. Recommendations to others considering mParticle by Rokt: Well, my recommendation is to use the free tier and get to your own conclusions. I think that in the setup process and seeing some test events flowing + exploring the demo they provide will help make a decision. Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? With Indicative, it is easier to understand how people use my product and what gaps it has. It comes with a really intuitive and easy to use interface plus a data dictionary (ending those debates between engineers and business people - "what means this event names?"). I would also add that maybe the biggest benefit is the time saved by the teams: now it is really easier to explore existing data and answer questions. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Gustavo L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gustavo L.") GL Gustavo L. Data Analyst Mid-Market (51-1000 emp.) 3/3/2021 "Very powerful resources, but still lacking on refinement for some features." 3.5/5 What do you like best about mParticle by Rokt? Indicative simplifies some very complex event analytics tasks with the Cohorts and Funnel tools. Dealing with events using SQL can be a giant pain, even for simple goals. In my opinion, this is the biggest upside for Indicative: it's simple and fast. The customer experience is also great! It was a breeze to contact someone every time I needed help. Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? There are not many options for customizing visualizations. The user segmentation could be a bit more versatile, with AND/OR statements, this is very crucial when dealing with bounce rates, for example. The website could also be more refined, I've had some problems when using it through Firefox, the UX could be better. A good example is the main 'Indicative' header, which does not allow new tabs to be created from it. Review collected by and hosted on G2.com. Recommendations to others considering mParticle by Rokt: Have really well defined events and good modelling for more specific user segmentation and analysis. Indicative is a very powerful tool, but it has its shortcomings. Using it in conjunction with other BI tools is a very good idea, as it will not meet all your needs for transaction metrics. Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? Specific page conversion rates, product stickiness, active users growth, usage of specific features and pages, cohort/user segmentation in order to better understand customer behavior, etc. Indicative makes these tasks way easier and faster to handle. Whereas in SQL I would take ~30 min to write a query, I take 2-10 min to create something using the segmentation/funnel/cohort tools. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Bharath K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bharath K.") BK Bharath K. Product Manager Enterprise (\> 1000 emp.) 3/2/2021 "Top analytical tool for companies that are getting started with analytics" 5/5 What do you like best about mParticle by Rokt? The free tier plan. the 50 million free events for every month for the first 6 months is best in class. My organisation uses segment, the integration with the segment was very seamless. Infact the reason for us to switch to indicative was the seamless integration with Segment. The pricing is also quite low compared to other competitors. Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? There are no charts provided on user composition. I would like to see the graphs on user distribution based on the OS, and their revenue generation Review collected by and hosted on G2.com. Recommendations to others considering mParticle by Rokt: Top analytical tool for companies that are getting started with analytics The free tier plan. the 50 million free events for every month for the first 6 months is best in class. My organisation uses segment, the integration with the segment was very seamless. Infact the reason for us to switch to indicative was the seamless integration with Segment. The pricing is also quite low compared to other competitors. I track my top engagement metrics: DAU, MAU on indicative. I also track my top funnels, which are revenue-generating. The drop in funnels help me analyze the steps where there is a significant drop in the funnel Also, the feature to create cohorts of users is quite good. I track the common attributes of these users and get a sense of user persona The only drawback is: There are no charts provided on user composition. I would like to see the graphs on user distribution based on the OS, and their revenue generation Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? I track my top engagement metrics: DAU, MAU on indicative. I also track my top funnels, which are revenue-generating. The drop in funnels help me analyze the steps where there is a significant drop in the funnel. Also, the feature to create cohorts of users is quite good. I track the common attributes of these users and get a sense of user persona Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Small-Business (50 or fewer emp.) 3/2/2021 "A Must Have Application for Data Analyst" 4/5 What do you like best about mParticle by Rokt? You can quickly identify data numbers and understand trendlines as data is demonstrated using visual diagrams. For examples, click through funnels are shown in a process flow type diagram which makes it easier to visually grasp the flow of users from landing page to goal completion. The diagram clearly demonstrates the steps users take towards the end goal and shows intermediary positions where they either drop off or take a different path altogether. Additional steps of the same funnel can be selected from drop down list of pre-built rules to even further granulate the process flow. A second aspect that I like about Indicative is the ability to compare historical metrics with current. The timeline charts allow a user to visualize trends that maybe used to make decisions on developing strategies based on time periods. Each data point allows you to see the specific value. These data can be helpful in identifying specific up seasons as well as troughs. Review collected by and hosted on G2.com. What do you dislike about mParticle by Rokt? Understanding how to set up custom metrics. The codes structure in indicative is hard to understand immediately compared to other tools. I have to check the onsite guides to figure out how to set up a funnel. Review collected by and hosted on G2.com. What problems is mParticle by Rokt solving and how is that benefiting you? Indicative has already been set-up for analytics of our website. So using the preset funnels to capture data. I use it only as a data gathering method, And not as a tool to identify problems due to the difficulty of setting up custom flows. Review collected by and hosted on G2.com. 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