--- title: mParticle by Rokt Reviews meta\_title: 'mParticle by Rokt Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 175 reviews by the users' company size, role or industry to find out how mParticle by Rokt works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 175 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # mParticle by Rokt Reviews & Product Details Visit Website Rokt mParticle is a hybrid customer data platform (CDP) that combines real-time streaming architecture with composable, warehouse-native architecture in a single platform. It is purpose-built for enterprise teams who need both: activating customer data in real time from streaming pipelines and directly from their cloud data warehouse, without rebuilding infrastructure or duplicating data. With hundreds of API-based integrations, Rokt mParticle makes data flow seamlessly across every channel so marketing, product, and data teams can move faster with less hassle. Core capabilities include Customer 360 identity resolution, AI-powered audience segmentation, predictive analytics, and end-to-end data governance with built-in privacy controls. Rokt mParticle connects to 300+ native integrations, routing customer data across marketing, product, and analytics tools without data loss or latency. Global brands including HBO Max, JetBlue, SoFi, Burger King, Chick-fil-A, Spotify, and Klarna use Rokt mParticle to improve identity match rates, grow high-value audiences, lower customer acquisition costs, and drive measurable revenue lift across channels. * * * Product Website mParticle by Rokt Seller [ROKT](https://www.g2.com/sellers/rokt) Discussions [mParticle by Rokt Community](https://www.g2.com/products/mparticle-by-rokt/discuss) Languages Supported English Solution Type All-in-One Overview by Mirabella Katz Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months [ View More Pricing Information ](https://www.g2.com/products/mparticle-by-rokt/pricing) ## mParticle by Rokt Integrations (83) What do users say about integrations? 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](https://www.g2.com/products/unity-dataflow-solutions-unity/reviews) Show More ## Questions about mParticle by Rokt? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about mParticle by Rokt ](https://www.g2.com/products/mparticle-by-rokt/discussions/new) GU Guest User What is Indicative used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-indicative-used-for) ![José Augusto B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "José Augusto B.") JB José Augusto Bezerra (Guto) • Last activity over 5 years ago May you have created some tutorials for beginners? 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/45060-may-you-have-created-some-tutorials-for-beginners) [ View all Discussions ](https://www.g2.com/products/mparticle-by-rokt/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 15 months ### Average Discount 11% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/mparticle-by-rokt/pricing) ## How much does mParticle by Rokt cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 4 purchases. Get Price Estimate mParticle by Rokt Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_205c43a22cc9f5d110bca0feac5ef444/twilio-segment.png "Product Avatar Image") Twilio Segment 4.5/5(567) [ Compare Now ](https://www.g2.com/compare/twilio-segment-vs-mparticle-by-rokt) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_321196919fe755fd48bda370ef1fabea/tealium-2026-07-21.png "Product Avatar Image") Tealium 4.3/5(479) [ Compare Now ](https://www.g2.com/compare/tealium-2026-07-21-vs-mparticle-by-rokt) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5098588db2a3f4488e69f2b71578328b/treasure-data-customer-data-platform.jpg "Product Avatar Image") Treasure Data Customer Data... 4.5/5(165) [ Compare Now ](https://www.g2.com/compare/treasure-data-customer-data-platform-vs-mparticle-by-rokt) ##### ##### mParticle by Rokt Features Administration Performance and Reliability User, Role, and Access Management Product Analytics User-Level Analytics Segmentation Funnels Data Sourcing Expandability Multiple Devices Platform Basics Dynamic Segmentation Journey Optimization [ View More Features ](https://www.g2.com/products/mparticle-by-rokt/features) ## Top-Rated Alternatives [ ![Twilio Segment](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Twilio Segment") Twilio Segment 4.5/5(567) ](https://www.g2.com/products/twilio-segment/reviews) [ ![Tealium](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tealium") Tealium 4.3/5(479) ](https://www.g2.com/products/tealium-2026-07-21/reviews) [ ![Bloomreach](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bloomreach") Bloomreach 4.6/5(775) ](https://www.g2.com/products/bloomreach-bloomreach/reviews) [ View All Alternatives ](https://www.g2.com/products/mparticle-by-rokt/competitors/alternatives) ##### Categories on G2 [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Digital Analytics](https://www.g2.com/categories/digital-analytics)[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics) [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Digital Analytics](https://www.g2.com/categories/digital-analytics)[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)[Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)[Product Analytics](https://www.g2.com/categories/product-analytics)[Data Governance](https://www.g2.com/categories/data-governance-tools)[E-Commerce Data Integration](https://www.g2.com/categories/e-commerce-data-integration)[Data Subject Access Request (DSAR)](https://www.g2.com/categories/data-subject-access-request-dsar) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which UKG Marketplace apps integrate with existing HR and payroll systems to identify the best fit for your organisation?](https://www.g2.com/discussions/which-ukg-marketplace-apps-integrate-with-existing-hr-and-payroll-systems-to-identify-the-best-fit-for-your-organisation)[Which Adobe consulting partners bring both technical expertise and strategic pressure-testing to Adobe Campaign implementations?](https://www.g2.com/discussions/which-adobe-consulting-partners-bring-both-technical-expertise-and-strategic-pressure-testing-to-adobe-campaign-implementations)[Which enterprise asset leasing solutions have the strongest IFRS 16 and ASC 842 compliance tools for a finance team that cannot afford errors in lease accounting?](https://www.g2.com/discussions/which-enterprise-asset-leasing-solutions-have-the-strongest-ifrs-16-and-asc-842-compliance-tools-for-a-finance-team-that-cannot-afford-errors-in-lease-accounting) [What are the most trusted digital communications governance platforms by compliance officers at financial services firms?](https://www.g2.com/discussions/what-are-the-most-trusted-digital-communications-governance-platforms-by-compliance-officers-at-financial-services-firms)[Which audience intelligence platforms provide enough panel size and demographic depth for accurate market comparison across different regions?](https://www.g2.com/discussions/which-audience-intelligence-platforms-provide-enough-panel-size-and-demographic-depth-for-accurate-market-comparison-across-different-regions%20)[Pros and Cons Details](https://www.g2.com/products/mparticle-by-rokt/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)