Moz is a great tool for the occasional or daily user relative to SEO and site performance. We use it daily to check crawls for any site warnings, keyword ranking and page recommendations. There is also an ability to see a competitive view and address backlinks. Using Moz to identify irrelevant and spamy backlinks took little effort and we were able to disavow them quickly and this helped improve our domain authority by 2 points. I like that it is an easy tool to use for people that aren't SEO experts and it provide guidance to improve your site and your SEO knowledge. Review collected by and hosted on G2.com.

I wish I could look at more competitiors within a campaign, there is a limit of 3 and I would like 10. I would also like to suppress certain subdomains. Review collected by and hosted on G2.com.

I’ve used Moz Pro for about six years or so. While I have access to multiple paid and professional SEO and keyword tools, I always default to using Moz Pro. It has the features I need (competitor analytics, keyword volume, technical audit, on page audit, backlink profile). The cost is competitive. If I had to choose only one tool, it would be Moz Pro. Review collected by and hosted on G2.com.

It can get pricy to add keywords to the plan. This is good in a way that it keeps my team focused on the keywords that matter to us and our clients. Review collected by and hosted on G2.com.

There are several things I like about Moz Pro. The first is that it's easy to use and very intutive. Secondly, the results are fast and provide detailed reporting that enables us to make better decions. Review collected by and hosted on G2.com.

Every software has some drawbacks. The one minor dislike is that sometimes when choosing a reporting period it seems to be a little glitchy and takes a minute to get the reporting periods correct. Not a big deal but annoying. Review collected by and hosted on G2.com.

Moz is one of the original tools in the industry that is foundational to any SEO strategy. With a variety of tools that help you conduct thorough competitor research, it is simply one of the best out there. We use it every single week at our company. Review collected by and hosted on G2.com.

However, some downsides include not being as up-to-date with updating backlinks compared to other tools, and the user interface being a bit clunky and outdated. Review collected by and hosted on G2.com.

One of the best things about MozPro is the intuitive interface and regular updates, both which make it accessible for both beginners and experienced SEO professionals. Review collected by and hosted on G2.com.

The lower-tier plans have restrictions on the amount of data or the number of campaigns you can manage, which can be limiting for users needing more extensive tracking and analysis.

Additionally, while Moz Pro does offer competitor analysis, I find it less comprehensive compared to other tools like Ahrefs or SEMrush, especially when it comes to backlink analysis and deeper insights into competitor strategies. Review collected by and hosted on G2.com.

The keyword location options within MOZ have been very helpful for us in figuring out which surrounding towns we have a dominant search presence in, and which towns we can improve our presense in. The on-page recommendations for optimizations help us improve the searchability of our website to gain more visibility, especially in the towns we are targeting. Review collected by and hosted on G2.com.

There are not many things in particular that I dislike about MOZ but I definitely wish I had the option to analyze more competitors' performance than just three! I also struggled a little bit with the accuracy of SERP features (MOZ dashboard saying we were not showing up for certain searches when we actually were, etc.) but I just got the email about the new SERP update and I'm excited to see how it works!

Additionally, I wish it were a little bit easier to see keyword suggestions and trending searches but I usually just pull those from Google Search Console. Review collected by and hosted on G2.com.

Moz has the tool kit to cover a wide array of digital marketing needs, from rankings and traffic to competitor analysis it's nice to have all the data in one place. The rank tracking is accurate while I do wish the report ran more frequently. The platform provides good visibility into changes over time and alerts to drops in rankings or technical site issues. Moz is where I spend my Monday mornings reviewing reports and reviewing results. The resources Moz offers for training are unmatched with some of the best SEO training materials in the industry it's easy to train staff and get newer marketers up to speed. Having used Moz off and on for over 10 years it's a tool I come back to time and again as a trusted quality source of truth for digital marketing. Review collected by and hosted on G2.com.

I'd love to see more customization in the technical monitoring components and expansion of the writing assistant tools something SEM Rush does very well. Review collected by and hosted on G2.com.

When I upgraded to Moz Pro, I ran an audit on our site for the the first time in quite awhile. It was incredibly insightful. We made many fixes and put a plan together for fixes and improvements. I would not have known about the issues if it weren't for Moz Pro. Plus, very easy to connect with my site. Review collected by and hosted on G2.com.

I'd like to have more video training sessions available. As a visual learner, this would help the learning curve. I need reminders to check it ore often - frequency of use matters. Review collected by and hosted on G2.com.

Moz makes it easy to track and monitor your performance across many different touchpoints, including rankings, competitive analysis, page score, domain authority, and more. Review collected by and hosted on G2.com.

There isn't much we don't like. I believe there could be more on-page training to help optimize our use of certain tools that we are likely under-utilizing. Review collected by and hosted on G2.com.

Moz Pro is simple, powerful, and easy to use. In my 15+ year marketing career, I've used it in every role and company I've worked for. Review collected by and hosted on G2.com.

Moz Pro lacks a bit of depth compared to other tools I've used, such as SEMRush and Screaming Frog, but as an all-in-one tool, it's my go-to. Review collected by and hosted on G2.com.